One10

What One10 does

One10 is a private, Minneapolis-based motivation science company that designs and operates incentive, recognition, and rewards programs for large enterprise clients. Its core product portfolio centers on the PerformX® platform, comprising the PerformX Incentive Platform for sales and channel partner incentive management with claims, training integration, and program communications; the PerformX Engagement Platform for real-time peer and manager recognition and culture reinforcement; and the Rewarding You global rewards catalog spanning 185 countries, 38 languages, and 62 currencies, with prepaid card and digital disbursement capabilities. The Xperience Index™ framework, launched in June 2026, adds an analytics layer to quantify return on experience for meetings and incentive travel programs. Technology is delivered alongside professional services in incentive travel, events, training, communications, and analytics strategy, with AI applied primarily to personalized reward recommendations via search and click pattern analysis.

The company is backed by private equity firm Bow River Capital (strategic investment June 2022) and pursues an active M&A strategy, completing acquisitions of First Lorandus Global Inc. (Ontario, January 2024), Gavel International (Chicago, December 2024), and Whistle (St. Louis, July 2025) to extend capability and geographic reach. It operates with 501-1000 employees and reports an average client tenure of 15 years, a 92 NPS, and a 9.64/10 customer satisfaction score, supporting named enterprise relationships with Walmart, Subaru, Volkswagen, Workday, GM, and BMC Software across automotive, insurance, financial services, pharmaceutical, and technology verticals. Revenue is generated through enterprise subscription pricing for PerformX, professional services fees for travel/events/training, and rewards fulfillment economics, with distribution via direct enterprise field sales and inside sales rather than self-serve channels. The company is led by President and CEO Drew Carter, appointed March 2026, with Bob Miller transitioning to Vice Chairman as part of a 2030 vision.

Name

One10

Legal name

One10 LLC

Website

https://one10marketing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

One10 is a Minneapolis-based, PE-backed motivation science company that builds and runs incentive, recognition, and rewards programs on its PerformX platform for enterprise clients in automotive, insurance, financial services, pharmaceutical, and technology, with global rewards fulfillment across 185 countries.

Ownership category

akta.pro rank

Product category

Sales Performance Management Software

NAICS

Custom Computer Programming Services (541511), Other Computer Related Services (541519), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Incentive management software
• Employee engagement platform
• Performance improvement solutions
• Reward and recognition
• Sales performance management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Improvement Services: B2B services for sales enablement, channel incentives, employee recognition, and motivation science solutions. Revenue generated through enterprise client engagements, platform subscriptions, and service fees.
2. Rewards and Incentive Platform: Technology platform providing incentives, recognition, and rewards management. Includes points-based reward systems, global rewards catalog access, and fulfillment services.
3. Travel and Events Services: Corporate event management, incentive travel programs, conference planning, and strategic meetings management services.
4. Training and Communications: Enterprise training programs, curriculum design, marketing communications, and content development services for sales enablement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

One10 provides technology-enabled performance improvement solutions through its proprietary PerformX platform, offering incentive compensation management, employee engagement software, and global reward fulfillment. The company sells a bundled suite of SaaS platforms, rewards merchandise catalogs, incentive travel/events, analytics, and supporting services to enterprise clients seeking to drive measurable sales and employee performance outcomes.

Product overview

One10 is a motivation science company offering a multi-platform incentive and recognition ecosystem. The core product portfolio consists of three integrated software platforms: PerformX® Incentive Platform (sales incentive and channel partner management), PerformX® Engagement Platform (employee recognition and culture building), and Rewarding You (rewards catalog and fulfillment). These platforms are complemented by professional services including Global Rewards, Travel & Events, Analytics & Strategy, and Training & Communications. The company recently acquired Whistle to enhance behavioral science capabilities and launched the proprietary Xperience Index™ framework for measuring event ROI. All platforms leverage AI-powered personalization in the rewards catalog to deliver tailored recommendations based on user behavior and preferences.

Differentiator

Problem solved

Functional benefit

Brands

• PerformX Incentive Platform: Proprietary technology platform for sales incentives and promotions management
• PerformX Engagement Platform
• Rewarding You

Products and services

• PerformX Incentive Platform

Quantifiable outcome

• 1,000% ROI on employee recognition programs
• +9 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WhistlecoreStrategic or Co-development Partner · 16 July 2025One10 acquired Whistle, a St. Louis-based employee engagement and rewards technology company, in July 2025. The acquisition enhanced One10's capabilities in behavioral science, data analytics, and incentive technology to drive improved performance across teams and channels. Whistle's team and platform will support One10's growth in behavioral science and incentive platform development.
• Gavel InternationalcoreStrategic or Co-development Partner · 9 December 2024One10 made a strategic investment in Gavel International, a Chicago-based incentive travel and event provider, in December 2024. The investment allows Gavel to align with One10's brand and leverage its proprietary incentive and recognition technology while supporting Gavel's goal to expand its product suite.
• First Lorandus Global Inc.coreStrategic or Co-development Partner · 17 January 2024One10 acquired First Lorandus Global Inc., an Ontario-based incentive travel and event solutions provider, in January 2024. The acquisition aimed to expand offerings and geographic presence of both companies in North America and support One10's goal to grow its brand and proprietary technology.
• EcovadisminorStrategic or Co-development PartnerPartnership with Ecovadis for sustainability performance monitoring. One10 achieved bronze medal status placing in top 35% of companies for sustainability performance.
• Incentive Research Foundation (IRF)minorOthersActive membership and participation in IRF, the incentive research foundation supporting industry research and best practices.
• Society for Incentive Travel Excellence (SITE)minorOthersActive membership and participation in SITE, winning the 2026 SITE Crystal Award for Best Destination-Based Experiential Incentive Travel Program.
• Incentive Marketing Association (IMA)minorOthersActive membership in IMA with recognition including Inspirational Place to Work and Industry Influencer Award.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Workhuman: Workhuman (formerly Globoforce) is the most direct peer — a leading employee recognition and rewards platform with Social Recognition and milestone service anniversary programs. Directly comparable to One10's PerformX Engagement Platform and Rewarding You offerings, targeting enterprise HR leaders with similar SaaS economics.
• BI WORLDWIDE: BI WORLDWIDE is a global performance improvement company offering sales incentives, employee engagement, and loyalty programs. Highly comparable to One10's integrated incentive + travel + recognition model, with similar Fortune 500 enterprise focus and recurring program revenue.
• ITA Group: ITA Group is a performance improvement company specializing in incentive travel, engagement, and rewards solutions. Closely matches One10's Travel & Events and Global Rewards offerings, with comparable customer segments across automotive, financial services, and manufacturing.
• Maritz Motivation Solutions: Maritz Motivation Solutions provides incentive programs, loyalty solutions, and engagement technology for enterprise clients. Directly comparable to One10's PerformX Incentive Platform, with overlapping channel partner and sales incentive use cases for Fortune 500 customers.
• Reward Gateway: Reward Gateway is an employee engagement platform offering recognition, rewards, and benefits in a single integrated solution. Directly comparable to One10's PerformX Engagement Platform, with overlapping mid-market and enterprise HR buyer personas.
• Hinda Incentives: Hinda Incentives is a full-service incentive company offering merchandise rewards, travel incentives, and recognition programs. Directly comparable to One10's incentives, rewards, and travel solutions with similar mid-market to enterprise customer base.
• Achievers (Workday): Achievers (now part of Workday) is an enterprise employee recognition platform directly comparable to One10's PerformX Engagement Platform. Following the Workday acquisition, it represents the leading bundled HCM-native recognition offering that competes head-to-head with One10's specialized platform.
• Rymax Marketing Services: Rymax is a loyalty marketing and incentive company providing merchandise rewards, gift cards, and program management. Comparable to One10's Global Rewards and incentives fulfillment capabilities, with similar mid-market to enterprise customer focus.

Broad incumbents

• Blackhawk Network (Augeo): Blackhawk Network is a large gift card, prepaid, and incentive payments network. Comparable to One10's Rewarding You platform for global rewards distribution, but operates as a broader payments/payments infrastructure player rather than a niche incentive specialist.
• Salesforce (Slate/Engagement): Salesforce is a broad enterprise CRM/engagement incumbent whose loyalty management and customer engagement products increasingly overlap with One10's channel incentive and rewards programs. Represents both a competitive threat and a potential acquirer or integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/one10
• Xx.com/One10Inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One10