Gavel International

What Gavel International does

Gavel International is a privately held B2B professional services firm specializing in corporate meetings, conferences, events, and incentive programs, headquartered in Vernon Hills, Illinois. The company designs, manages, and executes in-person, virtual, and hybrid programs ranging from 10 to over 7,500 participants for mid-to-large enterprise clients, with a portfolio spanning incentive travel, merchandise rewards, strategic sourcing, financial management, housing and registration, air travel coordination, and on-site program management. Its client base includes enterprises in food and beverage, agriculture, automotive, pharmaceutical, healthcare, and heavy equipment industries, with named engagements including recognition programs for a leading coffee roaster's route sales drivers, a 250-couple dealer travel incentive for an agriculture client, a national sales meeting for a global pharmaceutical company, and a press launch for a global luxury automaker.

The firm's technology backbone is Gavel Edge, a proprietary event management software platform built by meeting planners for meeting planners. Gavel Edge consolidates registration, milestone tracking, financial reporting, encrypted email communications, and custom reporting via Crystal Reports, and integrates in real time with the GALILEO global distribution system for air travel data. The platform supports custom-branded registration websites, mobile integration, and partner-integrated gamification for on-site engagement. Gavel International has been recognized by MeetingsNet with the CMI25 Award (2007-2015, 2017) as one of the top 25 U.S. corporate meeting and incentive management companies.

The company operates a project-based, quote-priced professional services model with revenue derived from incentive program design and execution, meeting and event management, and virtual/hybrid event production. Sales are conducted through direct enterprise field engagement, supported by a small leadership team in which most members have over a decade of industry experience. Gavel International is a subsidiary of One10 Company, and pricing, revenue, headcount, and retention metrics are not publicly disclosed.

Name

Gavel International

Legal name

Gavel International Corporation

Website

https://gavelintl.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Gavel International is a privately held B2B professional services firm that designs, manages, and executes corporate meetings, conferences, incentive travel, and merchandise reward programs for mid-to-large enterprise clients, supported by its proprietary Gavel Edge event management software. The company operates as a subsidiary of One10 Company.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Corporate event management
• Incentive program design
• Meeting planning services
• Event management software
• Travel incentive programs

Headquarters

HQ city

Vernon Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Incentive Program Services: Design, management, and execution of travel and merchandise incentive reward programs for corporate clients. Services include program creation, milestone design, communication, registration, airfare coordination, transportation, and onsite management.
2. Meeting and Event Management: Full-service corporate meeting planning including strategic sourcing, financial management, housing and registration, air travel coordination, and on-site program execution. Programs range from 10 to over 7,500 participants.
3. Virtual and Hybrid Events: Production and management of virtual and hybrid meeting events including technology platform selection, production support, registration, communication, and post-event analytics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gavel International designs, manages, and executes corporate meetings, conferences, events, and incentive programs (including travel and merchandise rewards) for enterprise clients. Programs are delivered by dedicated client service teams, supported by the proprietary Gavel Edge event management software, and range in size from 10 to over 7,500 participants across domestic and international settings. Core deliverables include strategic sourcing, financial management, housing and registration, air travel coordination, on-site program execution, and virtual/hybrid event production.

Product overview

Gavel International is a corporate event and meeting planning company that offers a unified portfolio of services centered around its proprietary Gavel Edge technology platform. The core offering consists of Gavel Edge event management software, supplemented by incentive programs (Travel Rewards and Merchandise Rewards), and comprehensive meeting and event services including strategic sourcing, financial management, housing/registration, air travel, and on-site coordination. Additional modules include Virtual & Hybrid Events production and Custom Registration Websites. The company operates primarily as a service-based business rather than a software product company, with technology serving as an enabler for their event planning and incentive program management services.

Differentiator

Problem solved

Functional benefit

Brands

• Gavel Edge: Proprietary event management software designed by meeting planners for meeting planners, providing dynamic managed technology for meetings and events including registration, reporting, and mobile integration.

Products and services

• Gavel Edge Proprietary event management software platform that consolidates all meeting and incentive program information, streamlines data management, provides secure registration with milestone tracking, real-time 24/7 reporting with custom exports, mobile integration, and branded custom registration websites. Built for corporate event planners.
• Travel Rewards Incentive travel program offering group travel experiences with comprehensive services including registration, airfare coordination, transportation, and on-site management for corporate employee, dealer, and channel partner recognition.
• Merchandise Rewards Incentive reward catalog featuring brand merchandise options that can be customized for employee recognition programs and organizational reward systems, with an extensive catalog of customizable choices.
• Strategic Sourcing Location procurement, supplier selection and negotiations, resource management, workflow optimization, and risk mitigation services for corporate events, leveraging established relationships with hundreds of destinations, airlines, hotels, and venues.
• Financial and Post-Program Management Budget metrics development, event spend profiling, cost savings analysis, financial reconciliation, program evaluation, and post-program surveys with reporting for corporate meetings and events.
• Housing and Registration Hotel sourcing, procurement, housing negotiations, participant registration management, schedule coordination, and room block administration for corporate meetings, delivered through the Gavel Edge software platform.
• Air Travel Services
• On-Site Program Coordination
• Virtual & Hybrid Events Virtual and hybrid event production services including strategic planning, content creation, technology platform selection, production support, registration, communication, and post-event analytics.
• Customer-Facing Event and Tradeshow Production Exceptional-quality, high-touch customer-facing events and tradeshow production services for enterprise clients, as demonstrated in long-standing relationships with heavy equipment, pharmaceutical, and other industries.

Quantifiable outcome

• Up to 112% ROI for well-crafted travel incentive programs
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maritz: Maritz is a large corporate meetings, incentive travel, and events agency serving enterprise clients with full-service program design and execution — directly overlapping with Gavel's core meeting and incentive offering.
• ITA Group: ITA Group designs and delivers corporate incentive, loyalty, and engagement programs, including merchandise and travel rewards, making it a direct peer in the B2B incentive and recognition market.
• BI WORLDWIDE: BI WORLDWIDE is a global performance improvement company specializing in incentive programs, loyalty solutions, and corporate events — a direct comparable to Gavel's incentive and meeting services.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events management firm that delivers strategic sourcing, registration, and on-site coordination for enterprise clients — directly comparable to Gavel's meeting management practice.
• Meetings & Incentives Worldwide: Meetings & Incentives Worldwide is a corporate meeting planning and incentive travel agency serving global enterprise clients with end-to-end event management — directly comparable to Gavel's service scope.
• ConferenceDirect: ConferenceDirect provides hotel sourcing, meeting planning, and event management for corporate clients. It competes most directly with Gavel's strategic sourcing and housing/registration services.
• HelmsBriscoe: HelmsBriscoe is a global hotel sourcing and meeting site selection firm used by corporate meeting planners. It overlaps with Gavel's venue procurement and housing management capabilities.
• McVeigh Global Meetings & Events: McVeigh Global is a corporate meeting, incentive, and event management agency serving enterprise clients globally. It competes with Gavel in full-service meeting planning and incentive program execution.

Broad incumbents

• One10: One10 is the parent organization of Gavel International and a broader performance improvement and incentive provider. It is the natural parent-level incumbent offering overlapping incentive and engagement services across a wider portfolio.
• CWT Meetings & Events: CWT Meetings & Events is the meetings, events, and group travel division of CWT, a large global travel management company. It overlaps with Gavel's air travel coordination, housing, and end-to-end meeting management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gavel_intl
• Facebookfacebook.com/gavelintl
• LinkedInlinkedin.com/company/gavel-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gavel International