Brightly
Brightly Software provides cloud-based CMMS, EAM, asset investment planning, and sustainability software to 11,000+ asset-intensive organizations across education, government, manufacturing, healthcare, and senior living, serving as a Siemens subsidiary focused on AI-enhanced maintenance and capital planning.
- Company typePrivate
- Founded2004
- HeadquartersRaleigh, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Brightly does
Brightly Software, Inc. is a Cary, North Carolina-based enterprise software company founded in 1999 that provides computerized maintenance management (CMMS), enterprise asset management (EAM), asset investment planning (AIP), IoT monitoring, and sustainability software to asset-intensive organizations. The platform centers on a suite of products — Asset Essentials, TheWorxHub, Origin, Predictor, Confirm, Energy Manager, Event Manager, and Stream — supported by an 'AI for Maintenance' layer that includes the Brightly Maintenance Copilot and predictive analytics built on 20+ years of customer operational data across more than 11,000 organizations managing $321B in asset value. The technology stack is cloud-native, hosted on AWS with SOC 2 Type II and GDPR compliance, and is designed for enterprise-scale deployment with 99.9% uptime guarantees, RBAC, SSO, and 256-bit AES encryption. The company sells exclusively through direct enterprise sales and bundled implementation, consulting, and managed services, with subscription-based annual licensing. Revenue is generated through subscription software licenses, professional services, and managed services. Since 2022 Brightly has operated as a subsidiary of Siemens, integrated into Siemens' Digital Industries and Smart Infrastructure segments, which extends its global distribution into industrial, government, infrastructure, and smart-building customer bases across North America, EMEA, and APAC.
Brightly firmographics
Firmographics- Name
- Brightly
- Legal name
- Brightly Software, Inc.
- Website
- https://brightlysoftware.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Brightly Software provides cloud-based CMMS, EAM, asset investment planning, and sustainability software to 11,000+ asset-intensive organizations across education, government, manufacturing, healthcare, and senior living, serving as a Siemens subsidiary focused on AI-enhanced maintenance and capital planning.
- Ownership category
- akta.pro rank
Brightly industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industries
- Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL), Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)
Keywords
Where Brightly is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
Brightly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Licenses: Brightly generates primary revenue through subscription-based software licensing for their CMMS, EAM, and asset management solutions. Customers pay recurring subscription fees to access cloud-based software platforms including Asset Essentials, Origin, Predictor, Confirm, Energy Manager, and TheWorxHub.
- Professional Services: Implementation, consulting, and managed services revenue streams including system implementation, data migration, user training, custom consulting engagements, and ongoing operational support services.
- Managed Services: Customized managed services guiding clients from implementation to operational excellence, including expert asset valuations, compliance support, and end-of-year asset audits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-wide organization licensing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Brightly product offering
Product offeringCore offering
Brightly provides cloud-based enterprise asset management (EAM) and computerized maintenance management system (CMMS) software that helps organizations oversee asset performance, plan maintenance, and manage the full asset lifecycle. Its integrated suite combines asset inventory, work order management, predictive analytics, capital planning, energy tracking, and event/space management, delivered as SaaS to more than 12,000 client organizations across asset-intensive industries.
Product overview
Brightly Software offers a platform-plus-modules architecture centered on asset lifecycle management and operations software. The core product portfolio includes Asset Essentials (enterprise work and asset management platform), TheWorxHub (facility maintenance CMMS), Origin (strategic asset management and health), and Predictor (capital planning with predictive analytics), supported by AI for Maintenance (AI-powered insights). Additional modules include Energy Manager, Event Manager, Confirm (infrastructure asset management), Work Planner (capital planning add-on), and Stream (energy and sustainability platform). The company also maintains regional brands like Assetic™ in Australia. These products work together to enable organizations to accelerate maintenance workflows, optimize budgets, ensure compliance, and extend asset lifecycles.
Differentiator
Problem solved
Functional benefit
Brands
- Asset Essentials: Next-generation enterprise work and asset management platform for smarter and more efficient maintenance and operations.
- Confirm
- Energy Manager
- Event Manager
- Origin
- Predictor
- TheWorxHub
- Assetic
- Stream
- Brightly Maintenance Copilot
Products and services
- AI for Maintenance AI-powered capability that analyzes asset performance and maintenance history to surface predictive insights for maintenance teams.
- Asset Essentials Cloud-based CMMS for work order management, preventive maintenance, asset tracking, inventory, and vendor management, primarily for facilities and operations teams.
- Confirm Enterprise asset management and work management platform for government agencies and municipalities, supporting infrastructure, fleet, and facilities assets.
- Energy Manager Utility bill tracking and energy data management software that captures consumption, identifies anomalies, and supports sustainability reporting.
- Event Manager Event scheduling and space management application used primarily by higher education and other organizations to coordinate facility use.
- Origin Strategic asset management and capital planning solution that aligns asset lifecycle decisions with long-term capital and operational plans.
- Predictor Predictive analytics application that forecasts asset failure and remaining useful life using historical maintenance and sensor data.
- TheWorxHub CMMS platform tailored to K-12 schools and educational facilities for managing maintenance, custodial, and work order operations.
- Assetic Asset management and predictive analytics platform developed for the Australian market, used by water, utilities, and infrastructure operators.
- Work Planner Preventive and scheduled maintenance planning tool that organizes recurring work orders and labor assignments for maintenance teams.
- Stream Facility and asset management platform built for senior living and similar care communities, covering maintenance, inspections, and compliance tasks.
Quantifiable outcome
- Organizations can achieve up to 90% reduction in total cost of ownership (TCO)
- +4 more outcomes
Companies that use Brightly
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Brightly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Brightly partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Brightly competitors and assessment
Company assessmentEmerging players
- Asset Panda: Cloud-based asset tracking and management platform with flexible configuration; competes with Brightly in mid-market and asset-tracking-led use cases.
- UpKeep: Modern mobile-first CMMS targeting maintenance teams with a streamlined UX and lower price point; overlaps with Brightly's TheWorxHub in mid-market and SMB segments.
- MaintainX: Mobile-first CMMS with strong adoption in mid-market manufacturing and facilities; competing with Brightly on simplicity, time-to-value, and price at the lower end of the CMMS category.
Direct peers
- ServiceChannel: Facilities and asset management platform focused on multi-site commercial customers; overlaps with Brightly's TheWorxHub and Asset Essentials in retail, restaurant, and multi-site facility maintenance.
- Fiix by Rockwell Automation: Cloud CMMS platform now owned by Rockwell Automation, competing with Brightly across asset-intensive verticals and increasingly in the manufacturing segment where Rockwell has deep relationships.
- Infor EAM: Enterprise-grade EAM solution focused on asset-intensive industries; competes directly with Brightly's EAM and CMMS offerings in manufacturing, healthcare, and public sector.
- IBM Maximo Application Suite: IBM's flagship EAM platform, historically the dominant CMMS/EAM suite for asset-intensive enterprises; directly competes with Brightly's Asset Essentials, EAM, and AIP capabilities across manufacturing, utilities, and public sector.
Broad incumbents
- Oracle Enterprise Asset Management: Oracle's cloud EAM offering tightly integrated with its broader SCM/ERP suite; competes with Brightly in large enterprises seeking a single-vendor platform for asset management.
- Accruent: Provider of facility and asset management software including CMMS, capital planning, and space management; competes with Brightly in healthcare, higher education, and CRE segments.
- SAP S/4HANA Plant Maintenance: ERP-native asset and maintenance management module from SAP, overlapping with Brightly's EAM and capital planning in large enterprises that prefer consolidated ERP vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brightly social profiles
Digital presenceBrightly compliance and trust
Trust signalCompliance2 records
Brightly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightly leadership team
Management profileNumber of profiles
Brightly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightly M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightly
What does Brightly do?
Brightly provides cloud-based enterprise asset management (EAM) and computerized maintenance management system (CMMS) software that helps organizations oversee asset performance, plan maintenance, and manage the full asset lifecycle. Its integrated suite combines asset inventory, work order management, predictive analytics, capital planning, energy tracking, and event/space management, delivered as SaaS to more than 12,000 client organizations across asset-intensive industries.
Is Brightly a public or private company?
Brightly is a private company. It is classified as corporate owned and is currently operating.
When was Brightly founded?
Brightly was founded in 2004. It employs 501 to 1,000 people.
Where is Brightly based?
Brightly is headquartered in Raleigh, United States, in the North America region.
How does Brightly make money?
Three revenue lines are on record. Subscription Software Licenses are the primary driver. The others are professional Services and managed Services.
Who are Brightly's main competitors?
Emerging players on record are Asset Panda, UpKeep and MaintainX. Direct peers are ServiceChannel, Fiix by Rockwell Automation, Infor EAM and IBM Maximo Application Suite. Broad incumbents are Oracle Enterprise Asset Management, Accruent and SAP S/4HANA Plant Maintenance.
Does Brightly have an API?
No public API is recorded for Brightly.
What industry is Brightly in?
Brightly's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of IMAIAAAL, Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes). Its NAICS code is 541511 and its SIC code is 7372.