What Boor does

Boor (legal entity Tim Boor GmbH) is a family-owned German trade services company founded in 1985 and headquartered in Völklingen-Lauterbach, Saarland. It operates as a specialist provider of complete bathroom renovations, tiles, sanitary products, and natural stone fabrication, serving primarily private homeowners in the Saarland region with secondary trade and commercial customers. The company runs a single-source, vertically integrated model: 40 permanent employees — including 5 master craftsmen, 12 tilers, and 4 plumbing/heating installers — execute the full project lifecycle from demolition, plumbing, and heating through screed, plastering, tiling, painting, and stretched-ceiling installation, eliminating the need for subcontractors on most projects.

The product portfolio centers on 'Traumbäder' (dream bathrooms) as the flagship offering, supported by a tile retail operation stocking over 25,000 m² of tiles including XXL ceramic formats up to 160x320cm, a sanitary product assortment carrying premium brands such as Villeroy & Boch, Dornbracht, Geberit, Duravit, and Hansgrohe, and an in-house natural stone workshop equipped with a CNC 5-axis saw (installed 2016), a CNC machining center, and an automatic edge polishing machine. Supporting capabilities include a 5-axis STM PremiumCut waterjet cutting system (0.1–300mm thickness range), VISOFT VR Pro-based photorealistic 3D and VR bathroom planning offered without surcharge on bathroom purchases, the CERO® Design certified bio-based vinyl flooring sub-brand (48 wood/stone/concrete decors), and Repabad steam bath systems sold and co-installed under an exclusive partnership.

Boor's business model combines showroom-led direct-to-consumer sales through two physical locations (Saarbrücken and Völklingen-Lauterbach, the latter temporarily closed for renovation as of 2025), quote-based project pricing for full bathroom renovations, and direct supply of natural stone products to trade customers. Marketing channels are predominantly physical — showrooms, local TV coverage via Saarland Fernsehen 1, and a YouTube/photo media library — supplemented by website inquiry forms, WhatsApp, phone, and email. The company holds Meisterhaft 5-star master craftsman certification, has no external investors or parent company, and operates entirely under family ownership and management (Tim Boor, Christiane Boor, Tina Boor).

Name

Boor

Legal name

Tim Boor GmbH

Website

https://boor.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned German trade services company (Tim Boor GmbH) founded in 1985, operating in Saarland with two showrooms and 40 permanent craftsmen. Provides vertically integrated bathroom renovations, tile and sanitary retail, custom natural stone fabrication, and waterjet cutting services primarily to private homeowners.

Ownership category

akta.pro rank

Product category

Bathroom Renovation & Tile Retail

NAICS

Furniture and Related Product Manufacturing (337)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Bathroom renovation
• Tile retail
• Sanitary products
• Natural stone fabrication
• Waterjet cutting services

Headquarters

HQ city

Völklingen-Lauterbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Bathroom Renovation Services (Komplettrenovierung): Full-service bathroom renovation from demolition to completion using Boor's own permanent employees. Services include demolition, plumbing installation, heating, screed, plastering, tiling, painting, and stretched ceiling installation. Revenue from both labor and products bundled together.
2. Tile Sales (Fliesenverkauf): Direct sales of tiles from Boor's warehouse/showroom. Over 25,000 m² of tiles in permanent stock. Customers can purchase directly, with delivery or installation service options. Tiles sourced from Italy, Spain, and Germany. Includes XXL/ceramic large-format tiles up to 160x320cm.
3. Sanitary Products Sales: Sales of sanitary products including ceramics (WCs, washbasins, urinals, bidets), fittings, shower enclosures, mirrors, bathtubs, shower trays, radiators, and bathroom furniture. Products from brands such as Villeroy & Boch, Dornbracht, Geberit, Duravit, Hansgrohe, Kaldewei, and others.
4. Natural Stone Products and Fabrication: Sales of natural stone products (worktops, stairs, window sills, shower trays, washbasins) with custom CNC fabrication. Serves both private customers and trade customers (craftsmen, kitchen studios, retailers). Includes measurement and installation services on request.
5. Design/Vinyl Flooring Sales: Sales of CERO Design brand vinyl/design flooring. Products available in wood, stone, and concrete looks with different wear layers and formats. 48 decors available.
6. Wellness/Steam Bath Products and Installation: Repabad steam bath and steam shower products offered with professional installation by Repabad partner. Custom configurations including infrared, chromotherapy, aromatherapy, and salt therapy options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Boor is a family-owned Saarland-based specialist that delivers complete bathroom renovations from demolition to finishing using its own permanently employed craftsmen, alongside retail sales of tiles (25,000+ m² in stock, XXL formats up to 160x320cm), sanitary products, custom-fabricated natural stone, design vinyl flooring, and wellness/steam bath systems. The company supports customers with free 3D/VR bathroom planning and an in-house CNC stone workshop, operating from two physical showrooms in Saarbrücken and Völklingen-Lauterbach.

Product overview

Boor is a family-owned trade services company operating as a specialist provider of bathrooms, tiles, and sanitary solutions in Saarland, Germany. The company offers a unified, single-source service model centered on Traumbäder (dream bathrooms) — complete bathroom renovations delivered with in-house craftsmen covering demolition, plumbing, heating, tiling, and stretched ceilings. Supporting the core bathroom business, Boor operates tile retail with over 25,000 m² of stock and XXL ceramic formats up to 160x320cm, a natural stone workshop with CNC machining capabilities, and a CERO® Design vinyl/design flooring sub-brand. The product portfolio is complemented by Repabad steam bath systems and waterjet cutting services for industrial applications. Boor also provides VR/3D bathroom planning as a value-added service for customers purchasing complete bathrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Wasserstrahl Schneiden Saarland: Waterjet cutting service division operating from the company's website wasserstrahl-schneiden-saarland.de
• Boor Manufaktur Waschtischplatten

Products and services

• Traumbäder (Dream Bathrooms) — Complete Bathroom Renovation

Quantifiable outcome

• 40 years of master craftsman experience in bathroom renovation
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RepabadcoreStrategic or Co-development PartnerRepabad is the exclusive partner for steam bath and steam shower installation. Boor sells Repabad products and Repabad handles professional installation including commissioning and detailed instruction. Repabad steam baths offer customization options including infrared, chromotherapy, aromatherapy, and salt therapy. This is a key partnership enabling Boor to offer complete wellness solutions to its bathroom customers.
• Saarland Fernsehen 1minorGTM or Marketing PartnerMedia cooperation with Saarland Fernsehen 1 (local Saarland television station). Videos in Boor's mediathek are produced in cooperation with Saarland Fernsehen 1. This partnership provides local broadcast exposure and content for Boor's video marketing.
• Born & Pfeiffer Interiors (born & pfeiffer interiors)minorStrategic or Co-development PartnerInterior architecture firm responsible for planning and execution of bathroom renovation projects. Boor collaborated with Born & Pfeiffer for complete bathroom work in Saarbrücken. Partnership demonstrates Boor's ability to work with professional design firms on sophisticated projects.
• Keramik OrionminorChannel Partner/ Reseller/ DistributorKeramik Orion is an Italian ceramics manufacturer whose logo is displayed as a partner brand on Boor's website. Boor is a reseller of Keramik Orion tile products. Orion specializes in high-quality ceramic tiles from Italy.
• Meisterhaft (Handwerkskammerkonzept)coreOthersMeisterhaft is a quality association for master craftsman businesses in the German construction industry. Boor holds a 5-star certification and displays the Meisterhaft logo prominently. This association membership provides quality certification and marketing credibility for Boor's master craftsman services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Megabad: German online bathroom specialist retailer offering showers, bathtubs, sanitary products, and bathroom furniture from premium brands. Comparable to Boor as a head-to-head competitor for tile/sanitary and bathroom renovation products, though Boor's model layers in showroom + craftsman installation versus Megabad's primarily e-commerce delivery model.
• Reuter: One of Germany's largest online bathroom retailers with a broad catalogue of sanitary products, tiles, and bathroom furniture plus installation services. Comparable to Boor in product breadth across tiles and sanitary; competes for the same Saarland homeowners researching bathroom renovations, including via delivery and partner-installer models.
• Sanitär-Heinze: German sanitary and heating installation wholesaler serving trade customers across multiple regions with showrooms and technical support. Comparable to Boor in the sanitary/heating product category and the trade-customer segment (which Boor also serves for natural stone), but Sanitär-Heinze is wholesale-focused with no in-house renovation craftsmen.

Broad incumbents

• Hornbach: Major German home improvement DIY chain with extensive tile, sanitary, and bathroom departments plus a project services arm. Comparable to Boor as a broad-line competitor for tiles and sanitary products; lacks Boor's in-house bathroom renovation craftsmen and XXL tile specialization.
• Bauhaus: Pan-European home improvement and DIY chain with deep tile, sanitary, and bathroom category offerings plus workshop services. Competes with Boor for DIY-oriented and price-driven tile/sanitary purchases, but does not offer Boor's full-service craftsmen-led renovation or in-house natural stone fabrication.
• OBI: German home improvement and DIY retailer with significant tile and sanitary product assortments and an installation services arm (OBI Serviceportal). Comparable to Boor as a competitor for tile retail and bathroom projects in Saarland, but OBI's offerings are broader and less specialized in XXL tiles, natural stone, or full handwerk-led renovation.

Regional players

• Kemmler: Regional building materials and tile/sanitary retailer based in southwestern Germany (Baden-Württemberg region), serving trade and consumer customers with showrooms. Comparable to Boor as a regional German specialist in tiles and sanitary products; Kemmler operates in an adjacent region with broader building materials category scope but less emphasis on full-service bathroom renovation.

Others

• Repabad: German manufacturer of premium wellness baths, steam showers, and spa systems sold through exclusive dealers including Boor. Comparable as a partner and adjacent supplier in Boor's wellness/steam bath offering rather than a direct competitor; competes at the product level with Boor's installed wellness projects sourced through other installers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/baederboor
• LinkedInlinkedin.com/company/boor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boor