Jaipur INC

What Jaipur INC does

Jaipur Living (legal entity Jaipur Living, Inc.) is a US-based home furnishings company founded in 1978 that designs, produces, and distributes handmade rugs and complementary décor accessories. It operates as the world's largest handmade rug producer, sourcing from a production network of approximately 40,000 artisans across more than 600 Indian villages via its India-based counterpart Jaipur Rugs. The product portfolio spans hand-knotted, hand-tufted, and handwoven rugs in wool, cotton, jute, sisal, silk, PET yarn, viscose, and recycled sari silk, alongside sub-brand lines such as Natural Fiber Rugs, Undyed Wool Rugs, Sari Silk Rugs, Little Looms, and Jaipur Living Contract for hospitality and commercial spaces.

The business runs a multi-channel go-to-market: direct-to-consumer e-commerce on jaipurliving.com, a B2B trade program with exclusive pricing and no order minimums for certified interior designers and retailers, an appointment-based Jaipur Living Studio showroom at its Acworth, GA headquarters, and recurring presence at High Point Market. Operating geographies span the USA, Canada, and India. Revenue mechanics combine one-time purchases of standard products, custom made-to-order rugs with a $500 minimum and 50% non-refundable deposit, a modified-rugs alteration service, and a trade wholesale program billed on recurring trade account relationships. A Minimum Advertised Price policy governs US and Canadian resellers.

The technology stack includes a Microsoft ERP backbone for manufacturing visibility, a Vimaan StorTrack digital twin warehouse solution (reported 100% inventory accuracy improvement and 40% faster cycle counting), and an AI Sales Order Assistant built on Microsoft Copilot Studio and integrated with Microsoft Teams in partnership with Sunrise Technologies. Jaipur Living is privately held with 251–500 employees, is headquartered at 1800 Cherokee Parkway, Acworth, GA, was previously known as Jaipur Rugs, and holds the Nest Seal of Ethical Handcraft as one of only 12 companies worldwide. The company has no disclosed external funding, no public listing, and no identified parent company.

Name

Jaipur INC

Legal name

Jaipur Living, Inc.

Website

https://jaipurliving.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Jaipur Living is a US-based handmade rug producer founded in 1978 that designs, manufactures, and distributes artisan-made rugs and home décor to interior designers, retailers, hospitality buyers, and residential consumers through DTC e-commerce, a B2B trade program, showrooms, and trade markets.

Ownership category

akta.pro rank

Product category

Handmade Rugs

NAICS

Carpet and Rug Mills (314110), Textile Furnishings Mills (3141)

SIC

Carpets & Rugs (2273), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Handmade rug manufacturing
• Home decor accessories
• Wholesale rug trade
• Contract hospitality rugs
• Artisan rug production

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rugs and Home Decor Sales: Core revenue from selling handmade rugs, accessories, and home decor products through direct e-commerce and trade accounts. Products include area rugs, runners, indoor/outdoor rugs, and decorative items.
2. Custom Made-to-Order Rugs: Custom ordering options for select products with minimum order value of $500, requiring 50% non-refundable deposit. Production timelines vary based on size, construction, and shipping method.
3. Trade/Wholesale Program: B2B trade program offering exclusive pricing, dedicated customer success team, complimentary swatches, and no order minimums for certified interior designers and retailers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jaipur Living is the world's largest handmade rug producer, manufacturing and selling artisan-crafted rugs and home décor through a direct-to-consumer e-commerce platform and a B2B trade program. The company operates a network of 40,000 artisans across 600+ Indian villages producing hand-knotted, hand-tufted, and handwoven rugs in wool, cotton, jute, sisal, silk, PET, and viscose, complemented by pillows, poufs, throws, and contract-grade commercial rugs.

Product overview

Jaipur Living operates as a B2B/B2C e-commerce platform for handmade rugs and home décor, functioning as the world's largest handmade rug producer with operations spanning 600+ Indian villages and 40,000+ artisans. The core product line centers on handcrafted rugs with various construction methods (hand-knotted, hand-tufted, handwoven) available in natural fibers (wool, cotton, jute, sisal, silk) and synthetic materials (PET yarn, polyester, polypropylene, viscose). The portfolio includes sub-brand collections such as Natural Fiber Rugs, Undyed Wool Rugs, and Sari Silk Rugs, plus collaborative lines like the European-Style Collections with House Sprucing. Supplementary offerings encompass Décor Accessories (pillows, poufs, throws), a Trade Program for wholesale partners, Contract Rugs for commercial/hospitality spaces, and Custom Order/Modified Rugs programs for bespoke requirements. The platform provides B2B features including quoting, company user management, and quick ordering through their Magento-based e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Jaipur Living Contract: Contract rugs designed for hospitality and commercial spaces
• JR Foundation
• Little Looms
• Jaipur Rugs

Products and services

• Handmade Rugs Handcrafted rug collections including hand-knotted, hand-tufted, and handwoven constructions in wool, cotton, jute, sisal, silk, PET yarn, and viscose, sold to residential consumers and trade professionals. Includes sub-collections such as Natural Fiber Rugs, Undyed Wool Rugs, and Sari Silk Rugs.
• Décor Accessories Home décor items including pillows, poufs, and throws that complement the rug collections, sold to residential and trade customers.
• Trade Program Wholesale partner program offering exclusive trade-only pricing, dedicated customer success team, complimentary swatches, no order minimums, and 1:1 account support for certified interior designers and retailers.
• Contract Rugs Commercial rug solutions under the Jaipur Living Contract sub-brand designed for hospitality and other commercial spaces with demanding durability requirements.
• European-Style Rug Collections Collaborative rug line with House Sprucing featuring six rugs across two handmade collections made from 100% PET material, inspired by European design aesthetics.
• Custom Order Program Made-to-order rug program with minimum $500 order value, 50% non-refundable deposit, custom sizing up to ±3 inches variation, and final sale terms for bespoke rug requirements.
• Modified Rugs Program Alteration services for existing rug designs including size and shape modifications, with full payment required at order placement and ±3 inch size tolerance.

Quantifiable outcome

• 100% improvement in inventory accuracy after implementing Vimaan's StorTrack digital twin solution
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Sunrise TechnologiescoreTechnology or Integration · 15 October 2025Sunrise Technologies launched an AI Sales Order Assistant for Jaipur Living using Microsoft Copilot Studio to improve customer service efficiency by helping representatives quickly find answers within Microsoft Teams.
• House SprucingflagshipStrategic or Co-development Partner · 1 October 2024Dallas-based home decor company House Sprucing partnered with Jaipur Living to launch a new line of European-style rug collections featuring six rugs across two handmade collections made from 100% PET material, inspired by European design aesthetics.
• MicrosoftcoreTechnology or IntegrationJaipur Living utilizes Microsoft ecosystem including Microsoft ERP for manufacturing visibility and Microsoft Copilot Studio for AI-powered Sales Order Assistant integrated with Microsoft Teams.
• Vimaan (StorTrack Digital Twin)coreTechnology or IntegrationJaipur Living implemented Vimaan's StorTrack digital twin solution for warehouse operations, achieving 100% improvement in inventory accuracy and 40% faster cycle counting.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Safavieh: Safavieh is a vertically integrated manufacturer and retailer of rugs, furniture, and home decor with strong trade and DTC distribution. Its handmade rug assortment, designer collaborations, and trade program make it a close comparable to Jaipur Living's core offering.
• Dash & Albert (Annie Selke): Dash & Albert is an Annie Selke brand offering indoor/outdoor rugs, runners, and home textiles through DTC, trade, and wholesale channels. It shares Jaipur Living's trade-program model, designer focus, and breadth of natural-fiber and cotton rug offerings.
• Surya: Surya designs and distributes area rugs, rugs, and home accessories (including pillows and poufs) through trade showrooms and a designer-facing B2B program. Its broad product portfolio across handmade and machine-made rugs and home decor accessories directly overlaps with Jaipur Living's assortment.
• Loloi Rugs: Loloi is a leading designer and distributor of hand-knotted, hand-tufted, and power-loomed rugs sold primarily through the interior design trade and major retailers. It directly competes with Jaipur Living in handmade and handcrafted rugs targeting designers and home decor consumers in the US.
• Rugs USA: Rugs USA is a large online-first rug retailer offering area rugs across handmade and machine-made constructions at broad price points. It competes directly with Jaipur Living's DTC channel on assortment, promotions, and direct-to-consumer delivery.

Broad incumbents

• West Elm (Williams-Sonoma): West Elm is a national home furnishings retailer selling rugs, furniture, and decor under its own brand and designer collaborations. Its rug assortment overlaps Jaipur Living's modern, design-forward styles, and it competes for the same designer/consumer wallet.
• Crate & Barrel: Crate & Barrel operates a national retail and DTC business offering rugs alongside broader home furnishings and decor. Its owned-brand and partnered rug lines compete for the same premium home consumer as Jaipur Living's DTC channel.
• Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers, producing broadloom carpet, rugs, and other floor coverings across residential and commercial segments. It defines the broader competitive backdrop for rug manufacturers including handmade specialists like Jaipur Living.
• Anthropologie (URBN): Anthropologie offers a curated assortment of rugs, pillows, and home decor across DTC and store channels, often featuring artisan or globally inspired designs. It is a relevant adjacent competitor for Jaipur Living's lifestyle-driven, design-conscious customers.
• Pottery Barn (Williams-Sonoma): Pottery Barn sells indoor and outdoor rugs, often sourced from artisan and fair-trade supply chains, alongside broader home furnishings. Its positioning around craftsmanship and design-led assortments overlaps with Jaipur Living's brand narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jaipurliving
• Pinterestpinterest.com/JaipurLiving
• Xx.com/jaipurlifestyle
• Facebookfacebook.com/jaipurlifestyle
• LinkedInlinkedin.com/company/jaipur-rugs-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaipur INC