Intersnack Group

What Intersnack Group does

Intersnack Group GmbH & Co. KG is a privately held Düsseldorf-based savoury snack manufacturer founded in 1965, generating approximately €4.5 billion in annual revenue and employing around 15,000 people across 40+ production facilities in Europe, Oceania, and Asia. The company operates a portfolio of over 30 brands including international names such as Chio, Estrella, POM-BÄR, funny-frisch, Tyrrells, Tayto, KP Nuts, and Butterkist, alongside regional favourites such as Ültje (Germany), Vico (France), Hula Hoops (UK), Kettle and Thins (Australia), and Griffin's (New Zealand), distributed through major supermarket, hypermarket, convenience, and online retail channels across more than 27 countries.

The business model is B2B2C: Intersnack manufactures and sells packaged snack products (potato chips, nuts, popcorn, pretzels, extruded snacks, lentil/chickpea chips, baked snacks) through retailer partnerships, with pricing negotiated at the retailer level rather than disclosed consumer pricing. The company pursues vertical integration through wholly-owned cashew processing facilities in India and Vietnam (Intersnack Cashew Company Pte. Ltd., Intersnack Cashew India Private Limited, Vietnam Intersnack Cashew Company Ltd) to secure raw material supply and quality. Sustainable production is a strategic pillar, evidenced by the April 2025 operational launch of a solar generation park in Spain (~90,000 MWh/year, covering ~50% of European electricity needs under a 15-year PPA), SBTi-validated climate targets to halve Scope 1/2 emissions by 2032, and an EcoVadis Silver rating (75/100, top 15% globally).

Recent strategic activity includes the November 2024 acquisition of Whole Earth Foods (UK #1 peanut butter brand) from Ecotone Group through KP Snacks, expanding into organic and plant-based categories; founding participation in the SAI Platform-led Argentina Peanuts Project (2026); and January 2026 leadership transition with Johan van Winkel appointed Executive Chairman. The company also operates joint ventures including Grefusa (Spain), Menken Orlando (Netherlands), and Nataïs (France). Leadership includes Managing Director/CFO Henrik Bauwens (joined 2016, previously Müller Group CFO) and Managing Director/CCO Fabien Duvilla (joined 2021, prior FMCG experience at Mars, Mondelēz, Jacobs Douwe Egberts, Unilever).

Name

Intersnack Group

Legal name

Intersnack Group GmbH & Co. KG

Website

https://intersnackgroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Intersnack Group is a privately held Düsseldorf-based savoury snack manufacturer with approximately €4.5 billion in annual revenue, 15,000 employees, and 40+ production facilities across 27 countries, selling 30+ brands including Chio, Estrella, POM-BÄR, Tyrrells, and KP Nuts through major European and Oceanian retailers.

Ownership category

akta.pro rank

Product category

Savoury Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Savoury snack manufacturing
• Potato chips production
• Nuts and popcorn
• Snack brand portfolio
• Salty snack distribution

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Snack Product Sales: Intersnack generates revenue through manufacturing and selling a diverse portfolio of savory snack products including chips, nuts, pretzels, extruded snacks, popcorn, and popcorn. Products are sold through major retail channels including supermarkets, hypermarkets, convenience stores, and online channels across 15+ European countries plus Australia, New Zealand, India, and Vietnam.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Intersnack Group manufactures and sells a diversified portfolio of savoury snack products including potato chips, nuts, pretzels, extruded snacks, popcorn, and popcorn under more than 30 owned brands such as Chio, Estrella, funny-frisch, POM-BÄR, KP Nuts, Tyrrells, Tayto, and Hula Hoops. The company operates over 40 production facilities across Europe, Australia, New Zealand, India, and Vietnam, generating approximately 4.5 billion euros in annual revenue, and distributes through major supermarket, hypermarket, convenience, and online retail channels.

Product overview

Intersnack Group is one of Europe's leading savoury snack manufacturers with a diversified portfolio of over 30 brands spanning multiple product categories. The portfolio includes international icons (Chio, POM-BÄR, Tyrrells, popchips, Whole Earth) alongside beloved local favorites across Europe and Oceania. Product categories include potato chips, nuts, popcorn, lentil/chickpea chips, baked products, extruded snacks, and specialty items. The company operates across Western Europe, Southern Europe, Scandinavia, Central Europe, Eastern Europe, Asia, and Oceania with production facilities and regional management units. The portfolio is organized around core savoury snack categories with brands serving distinct market positions from mass-market to premium, including better-for-you options like popchips, lentil chips, and Whole Earth peanut butter.

Differentiator

Problem solved

Functional benefit

Brands

• Chio: German potato chips brand originally created in 1962 by the Von Opel Family; second biggest brand in Intersnack portfolio available in more than 15 countries in Europe
• Estrella
• funny-frisch
• POM-BÄR
• Hula Hoops
• McCoy's
• Tyrrells
• Tayto
• KP
• Ültje
• Vico
• Griffin's
• Kettle
• Butterkist
• popchips
• Whole Earth
• Przysnacki
• Kelly's
• Bohemia
• Maarud
• Soletti
• Nutline
• Felix
• Curly
• Monster Munch
• Taffel
• Slovakia
• Mitsuba
• Goldfish
• Thins

Products and services

• Chio German potato chips brand offering potato chips, tortilla chips, specialties, baked products, popcorn, and coated nuts across more than 15 European countries.
• funny-frisch German snack brand offering Chipsfrisch Hungarian Paprica Style, lentil chips, chickpea chips, kettle chips, oven chips, riffles, peanut flippies, jumpys, ringli, and baked products.
• POM-BÄR Family snack brand featuring distinctive bear-shaped snacks made without artificial flavors, colorings, flavor enhancers, or preservatives, available in over 30 countries.
• Estrella Swedish snack brand producing potato chips, lentil chips, snacking nuts, savory shaped snacks, and popcorn, operating in Sweden, Finland, and the Baltic countries.
• Hula Hoops UK snack brand known for distinctive 3D hoop-shaped crisps with crunchy texture, available in multiple flavors.
• McCoy's UK's No.1 ridged crisp brand with bold flavors on thick ridged crisps, consumed by over one third of UK households.
• Ültje German national market leader in peanuts, offering peanuts, noble nuts, coated nuts, peanut butter, and nut/fruit mixes.
• Vico French potato brand ranked second in French potato chips market, offering chips, speciality products, better-for-you snacks, and nuts.
• Tyrrells Premium hand-cooked English crisps cooked in small batches in Herefordshire, including vegetable crisps, nuts, and lentil crisps sold in over 30 countries.
• Tayto Ireland's No.1 crisps and snacks brand credited with creating the world's first cheese & onion seasoned crisp, offering core crisps, premium kettle crisps, speciality snacks, and popcorn.
• KP Nuts UK's No.1 nut brand and nation's favourite peanut, offering snacks rich in protein, fibre, vitamins and minerals.
• Maarud Norwegian snack brand offering potato chips, popcorn, speciality snacks, pretzels, and tortilla chips in Norway and Iceland.
• Griffin's New Zealand biscuit maker producing Gingernut, ToffeePop, and Snax crackers.
• Kettle Australian premium snack brand using 100% natural ingredients, offering chips, entertaining crackers, and nuts.
• Butterkist UK's No.1 popcorn brand famous for toffee coated popcorn, offering sweet, sweet & salty, and salted flavors.
• Whole Earth Natural peanut butter brand crafted from peanuts with no added sugar, a source of protein and fibre, ranked No.1 peanut butter brand in UK and available in over 30 countries.
• popchips Better-for-you popped-not-fried chip brand at 97 calories per serving, ranked No.2 brand for healthy sharing crisps in UK, with a vegan plant-based range.
• Przysnacki Polish extruded snack brand ranked No.2 in extruded snack market and No.1 in hypermarkets, 6th biggest brand across all categories in Polish salty snacks market.
• Kelly's Austrian snack market leader covering chips, specialties, popcorn, and nuts, founded by Howard Morse Kelly with popcorn as first product.
• Bohemia Czech snack brand with leading position in Czech market, offering chips, baked products, specialities, and nuts.
• Taffel

Quantifiable outcome

• EcoVadis Silver Rating - top 15% (91st percentile), top 3% in food industry, top 3% in Labour & Human Rights, top 1% in Sustainable Procurement
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• SAI PlatformcoreStrategic or Co-development PartnerStrategic partnership for sustainable agriculture. Argentina Peanuts Project focuses on sustainable peanut sourcing with foundation partners including Ferrero, Importaco, Lorenz, Mars, PIP & NUT.
• Competitive Cashew Initiative (ComCashew)coreStrategic or Co-development PartnerPartnership for sustainable poverty reduction through cashew value chain development. ComCashew/GIZ collaboration provides smallholder farmer training programs.
• Sustainable Nut Initiative (SNI)coreStrategic or Co-development PartnerFounding member of the Sustainable Nut Initiative focused on sustainable sourcing of nuts.
• Ethical Trade NorwayminorStrategic or Co-development PartnerMember of cashew working group focused on ethical trade practices in Norway.
• CEFLEXminorStrategic or Co-development PartnerPackaging partnership focused on flexible packaging sustainability initiatives.
• FPF FlexCollect (UK)minorStrategic or Co-development PartnerUK-based packaging partnership for flexible packaging collection and recycling.
• FerrerocoreStrategic or Co-development PartnerFoundation partner in Argentina Peanuts Project for sustainable peanut sourcing.
• ImportacocoreStrategic or Co-development PartnerFoundation partner in Argentina Peanuts Project for sustainable peanut sourcing.
• LorenzcoreStrategic or Co-development PartnerFoundation partner in Argentina Peanuts Project for sustainable peanut sourcing.
• MarscoreStrategic or Co-development PartnerFoundation partner in Argentina Peanuts Project for sustainable peanut sourcing.
• PIP & NUTcoreStrategic or Co-development PartnerFoundation partner in Argentina Peanuts Project for sustainable peanut sourcing.
• SympanycoreStrategic or Co-development PartnerProject Macadamia partnership for sustainable macadamia sourcing in Malawi.
• Dutch Ministry of Foreign AffairscoreStrategic or Co-development PartnerPartner in Project Macadamia for sustainable macadamia development in Malawi.
• DAPP MalawicoreStrategic or Co-development PartnerPartner in Project Macadamia for sustainable macadamia development in Malawi.
• GapGreenminorStrategic or Co-development PartnerPartner in Argentina Peanuts Project for sustainable peanut sourcing.
• iPumaminorStrategic or Co-development PartnerPartner in Argentina Peanuts Project for sustainable peanut sourcing.
• SoilCapitalminorStrategic or Co-development PartnerPartner in Argentina Peanuts Project for sustainable peanut sourcing.
• Fundación Mani ArgentinominorStrategic or Co-development PartnerPartner in Argentina Peanuts Project, local foundation in Argentina.
• The Peanut ChamberminorStrategic or Co-development PartnerPartner in Argentina Peanuts Project, industry association for peanuts.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ferrero: Global confectionery and snacks major (Nutella, Kinder, Tic Tac). Overlaps with Intersnack in nuts (Ferrero Rocher) and through joint sustainable sourcing initiatives; broader portfolio with a confectionery focus.
• Pladis Global: Owner of iconic biscuit and confectionery brands (McVitie's, Godiva, Jacob's). Overlaps with Intersnack's biscuit business (Griffin's, Soletti, Goldfish) and competes in adjacent European sweet-and-salty snacking occasions.
• Campbell Soup Company: US-based packaged food major with a substantial snacks portfolio (Snyder's of Hanover, Late July, Goldfish, Pepperidge Farm). Relevant adjacent competitor as a broad incumbent expanding into better-for-you and premium snacking categories.

Direct peers

• Mondelez International: Global snacks major with significant European presence in biscuits and savory snacks. Overlaps with Intersnack's portfolio in salted snacks and biscuits, including Mondelez's biscuit brands that compete alongside Griffin's, Soletti, and Goldfish.
• PepsiCo: Global snacks leader via Frito-Lay (Lay's, Doritos, Cheetos). PepsiCo is Intersnack's largest direct competitor in potato chips and savory snacks across Europe, with both companies competing head-to-head for shelf space at major retailers.
• Kellanova: Owner of Pringles, one of the most iconic global potato crisp brands. A direct competitor in the potato-based snacks category across European retail channels where Intersnack's Chio, Estrella, and Tyrrells compete.
• Lorenz Snack-World: German savory snacks manufacturer (part of Bahlsen Group) producing potato chips, pretzels, and extruded snacks. Direct competitor in German and broader European salty snack categories alongside Chio, funny-frisch, and POM-BÄR.
• Orkla ASA: Norwegian-based branded consumer goods group with extensive snacks portfolio across the Nordics, Baltics, and parts of Central Europe. Highly comparable multi-brand, multi-country model with overlapping product categories including chips, nuts, and biscuits.

Regional players

• Yıldız Holding: Turkish conglomerate with major snacks and confectionery operations including Ülker. Competes with Intersnack in Eastern European and Balkan savory snack categories via Ülker-branded and acquired regional brands.
• Calbee: Japan's largest snacks manufacturer with a growing European footprint via acquired brands. Comparable product portfolio (potato chips, vegetable-based snacks) and BFY strategy to Intersnack, though the primary market is Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intersnack-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersnack Group