Noosh
Noosh is a cloud-based SaaS marketing execution platform that helps enterprises and agencies manage campaign production, supplier selection, and cost/quality analytics across print, direct mail, and point-of-sale materials. Founded in 1998, it processes $1.6B in annual transactions for ~4,900 companies across 44 countries.
- Company typePrivate
- Founded1998
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Noosh does
Noosh is a cloud-based SaaS marketing execution platform founded in 1998 (legal entity NewlineNoosh, Inc.) that helps enterprises and marketing services agencies manage the production and procurement of marketing campaigns — including print, direct mail, and point-of-sale/in-store materials. The platform operates as a central workflow connecting internal marketing teams with external agencies and suppliers, providing specification management via SmartForms, data-driven supplier selection across 6,000+ work groups, real-time analytics on cost/quality/time/sustainability, and integration with 60+ enterprise systems including ERP, CRM, eCommerce, and AP solutions. Noosh processes $1.6 billion in annual transactions across 4,923 companies and 44 countries, with named enterprise customers spanning financial services (4 of the top 10 U.S. banks, 3 of the top 5 U.S. financial services firms), healthcare and pharmaceuticals, retail/consumer brands, and marketing services agencies.
The company monetizes through annual SaaS subscription licensing with fees scaled to user count, required integrations, and product capabilities, supported by an enterprise field sales motion with a "Request a Demo" conversion path. A partner channel serves marketing services outsourcers and BPOs via the Noosh Professional product edition. Noosh maintains offices in Santa Clara and Mountain View, California, holds EU-U.S. and Swiss-U.S. Data Privacy Framework certifications, and is profitable. In 2021, Noosh was acquired by HH Global, a global marketing execution services firm. The product line includes three platform editions (Enterprise, for Agencies, Professional) plus modules for print procurement, direct mail, POS/in-store, and Print Production Sustainability Scores for ESG reporting.
Key limitations of the available data: revenue is not disclosed (only the $1.6B transaction throughput figure, which is gross transactional volume, not company revenue); specific funding amounts, investors, and ownership percentages are partially disclosed historically; and there is no public information on AI/ML capabilities beyond a predictive pricing feature.
Noosh firmographics
Firmographics- Name
- Noosh
- Legal name
- NewlineNoosh, Inc.
- Website
- https://noosh.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Noosh is a cloud-based SaaS marketing execution platform that helps enterprises and agencies manage campaign production, supplier selection, and cost/quality analytics across print, direct mail, and point-of-sale materials. Founded in 1998, it processes $1.6B in annual transactions for ~4,900 companies across 44 countries.
- Ownership category
- akta.pro rank
Noosh industry classification
Industry- Product category
- Marketing Execution Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Order-to-Cash Integration (Invoicing, Tax, Payments) for Logistics OMS (TLAEACAJ)
Keywords
Where Noosh is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Noosh business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: Noosh generates revenue through SaaS subscription licensing. Pricing is based on number of users, specific integrations required, and product capabilities. Multiple levels of support and service are offered, customizable to meet specific business needs. The platform handles over $1.6 billion in annual transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise - For global enterprises managing complex marketing campaigns |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Noosh product offering
Product offeringCore offering
Noosh is a cloud-based marketing execution SaaS platform that provides marketers complete visibility and control over cost, quality, time, and sustainability factors during campaign production and execution. The platform manages the full marketing lifecycle from creative brief through production, sourcing, costing, and invoice reconciliation, supported by 60+ enterprise integrations and predictive pricing analytics.
Product overview
Noosh is a marketing execution software platform that provides complete visibility and optimal control of cost, quality, time, and sustainability factors during campaign production and execution. The platform consists of the core Noosh Marketing Execution Platform, offered in three versions: Noosh Enterprise for corporate enterprises, Noosh for Agencies, and Noosh Professional for Marketing Services Outsourcers and BPOs. Key modules include SmartForms™ for specification management, Print Procurement Software for print sourcing and delivery, Direct Mail for campaign management, and POS/In-store for retail materials. The platform also includes Print Production Sustainability Scores™ for ESG tracking. The system manages over $1.6 billion in annual transactions across 44 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Noosh Marketing Execution Platform Cloud-based SaaS platform giving marketers complete visibility and control of cost, quality, time, and sustainability factors during campaign production and execution; manages the full marketing lifecycle from creative brief through production, sourcing, costing, and invoice reconciliation for global enterprises.
- Noosh Enterprise Version of the Noosh platform designed for corporate enterprises to optimize complex marketing campaign delivery involving multiple vendors and agencies, complex schedules, and tiered multi-layer budgets. Provides collaborative project management across marketing, procurement, and third-party vendors.
- Noosh for Agencies Version of the Noosh platform designed for marketing services agencies and outsourcers for optimal client collaboration, scheduling, visibility, and control of costs and team performance. Supports the entire marketing lifecycle across internal and external teams.
- Noosh Professional Version of the Noosh platform designed as the backbone system of record for Marketing Services Outsourcers and BPOs. Features advanced capabilities for managing procurements across an entire client base, streamlining operations to improve client satisfaction.
- Print Procurement Software Specialized offering for managing print procurement with complete transparency and control across the print value chain from creative brief through vendor selection, costing, production, and management; for organizations buying significant print marketing materials.
Quantifiable outcome
- Projects going out to at least 3 competitive bids save on average 22%
- +4 more outcomes
Companies that use Noosh
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Noosh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Noosh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enterprise Software Systems (60+ integrations)coreNoosh has built over 60 integrations to enterprise software systems including ERP, CRM, eCommerce, and AP solutions. The platform uses industry-leading APIs for seamless integration with strategic sourcing, procurement, IT, and accounting systems. Integrations include Veeva Vault, Documentum, Salesforce, and other enterprise applications.
Scale indicators10 records
Recent moves7 records
Expansion highlights1 record
Noosh competitors and assessment
Company assessmentDirect peers
- Kapost (Upland): Kapost (now part of Upland Software) is a B2B marketing operations platform with content production workflow, asset management, and campaign execution capabilities that overlap with Noosh's marketing execution platform for enterprise customers.
- Workfront (Adobe): Adobe Workfront is a marketing work management platform serving enterprise marketing teams with project management, campaign execution, and approval workflows that directly overlap with Noosh's marketing execution platform.
- Aprimo: Aprimo (now part of Planview) is a marketing operations and resource management platform that competes directly with Noosh in marketing workflow, asset management, spend visibility, and supplier collaboration for enterprise marketing organizations.
- Percolate (Seismic): Percolate (now part of Seismic) was a marketing planning and execution platform with capabilities overlapping Noosh in campaign workflow, content production coordination, and supplier collaboration across distributed teams.
- Allocadia: Allocadia (now part of Planview) is a marketing investment management and performance platform serving B2B marketing organizations, competing with Noosh in marketing budget visibility, spend optimization, and supplier-level cost attribution.
- BrandMaker: BrandMaker is a marketing resource management (MRM) platform serving enterprise marketing organizations, overlapping with Noosh in marketing operations, project management, and external supplier/agency collaboration.
- Saepio: Saepio is a marketing procurement platform purpose-built for marketing category sourcing, print procurement, and supplier management — the closest direct competitor to Noosh's core marketing production procurement functionality for enterprise marketing teams.
Emerging players
- Contently: Contently is a content marketing platform serving enterprise marketing teams with content creation workflow and distribution capabilities — partially overlapping with Noosh's marketing execution and supplier collaboration focus but more narrowly concentrated on content production.
Broad incumbents
- Wrike: Wrike is an enterprise work management platform used by marketing organizations for campaign execution, creative approvals, and project management, overlapping with Noosh's marketing workflow capabilities at a horizontal level rather than with marketing-procurement specialization.
- Smartsheet: Smartsheet is a broad collaborative work management platform widely used by enterprise marketing teams for project tracking, approvals, and campaign execution, overlapping with Noosh's workflow capabilities but serving as a horizontal solution rather than a marketing-specialized one.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Noosh social profiles
Digital presenceNoosh compliance and trust
Trust signalCompliance3 records
Noosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noosh leadership team
Management profileNumber of profiles
Profiles8 records
Noosh funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noosh
What does Noosh do?
Noosh is a cloud-based marketing execution SaaS platform that provides marketers complete visibility and control over cost, quality, time, and sustainability factors during campaign production and execution. The platform manages the full marketing lifecycle from creative brief through production, sourcing, costing, and invoice reconciliation, supported by 60+ enterprise integrations and predictive pricing analytics.
Is Noosh a public or private company?
Noosh is a private company. It is classified as corporate owned and is currently operating.
When was Noosh founded?
Noosh was founded in 1998. It employs 51 to 100 people.
Where is Noosh based?
Noosh is headquartered in Mountain View, United States, in the North America region.
How does Noosh make money?
One revenue line is on record: saaS Subscription Licensing.
Who are Noosh's main competitors?
Direct peers on record are Kapost (Upland), Workfront (Adobe), Aprimo, Percolate (Seismic), Allocadia, BrandMaker and Saepio. Contently is listed as an emerging player. Broad incumbents are Wrike and Smartsheet.
Does Noosh have an API?
Yes. Noosh provides an industry-leading API that enables integrations with enterprise software systems. The platform has built over 60 integrations to enterprise software systems enabling collaborative marketing projects to flow smoothly. The API facilitates seamless integration with procurement systems, ERP, CRM, eCommerce, AP solutions, accounting, campaign management systems, and other enterprise applications. Developer documentation is at www.noosh.com/our-product.
What industry is Noosh in?
Noosh's product category is Marketing Execution Software. Its primary akta.pro industry code is TLAEACAJ, Order-to-Cash Integration (Invoicing, Tax, Payments) for Logistics OMS. Its SIC code is 7373.