Kapost
Kapost is a B2B content operations platform that helps enterprise marketers create, distribute, and measure content performance across the full revenue funnel, now operating as a product within Upland Software's Sales Productivity suite.
- Company typePrivate
- Founded2010
- HeadquartersBoulder, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Kapost does
Kapost is a B2B content marketing operations platform that enables organizations to create, distribute, and measure content across the full revenue funnel. Originally founded in 2010 and headquartered in Boulder, Colorado, the company was acquired by Upland Software, Inc. (NYSE: UPLD) and now operates as a product brand within Upland's Sales Productivity suite, alongside adjacent offerings such as Qvidian (AI-powered RFP management) and RO Innovation (customer reference management). The platform's core proposition is enabling B2B marketers to track content performance, measure campaign ROI, and justify marketing budgets through a structured content operations methodology rather than ad-hoc content production.
Technically, Kapost delivers a Content Operations Platform built around full-funnel content implementation and performance measurement, with integration interoperability across the broader Upland cloud software ecosystem. A March 2026 product launch relaunched the platform as 'Content Operations Software,' explicitly aimed at helping B2B marketers measure ROI on their campaigns and optimize content strategy through funnel-stage attribution. No proprietary AI/ML models are documented for Kapost itself; AI capability within the Upland family is concentrated in sibling products. The platform is sold through demo-based enterprise field sales rather than self-serve, and pricing is quote-based on annual contracts — consistent with a high-ACV, low-volume B2B enterprise SaaS motion.
Commercially, Kapost serves enterprise B2B marketing teams — most visibly illustrated by a Commvault case study — with a horizontal segmentation approach targeting organizations that need to convert content spend into measurable pipeline contribution. The company does not publish revenue, ARR, or customer count for the Kapost product specifically; the parent Upland Software discloses a 1,100+ enterprise customer footprint across its full portfolio of more than 20 products. Distribution, demand generation, and account coverage are now provided through Upland's enterprise sales and marketing organization rather than through a standalone Kapost GTM motion.
Kapost firmographics
Firmographics- Name
- Kapost
- Legal name
- Kapost
- Website
- https://kapost.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kapost is a B2B content operations platform that helps enterprise marketers create, distribute, and measure content performance across the full revenue funnel, now operating as a product within Upland Software's Sales Productivity suite.
- Ownership category
- akta.pro rank
Kapost industry classification
Industry- Product category
- Content Marketing Operations Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where Kapost is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Kapost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: Kapost is sold as part of Upland Software's cloud software portfolio, operating on a subscription model typical of enterprise SaaS. The platform is offered through 'Request a Demo' and likely follows annual contract pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Kapost product offering
Product offeringCore offering
Kapost provides a content marketing operations platform that enables B2B marketers to create, distribute, and measure content performance across the full revenue funnel. The platform tracks content ROI to justify marketing budgets, optimize content strategies, and convert buyers. A new Content Operations Software offering was launched in March 2026 specifically designed to help B2B marketers measure the ROI of their campaigns.
Product overview
Kapost is a standalone content marketing platform that is part of Upland Software's Sales Productivity suite. It operates alongside other sales tools like Qvidian (AI-powered proposal/RFP management) and RO Innovation (customer reference management) within the broader Upland cloud software ecosystem. Kapost's core function is to help organizations create, distribute, and measure content performance across the full revenue funnel, enabling B2B marketers to justify budgets and optimize content strategies. A recent addition (March 2026) is the Content Operations Software feature, designed specifically to help marketers measure ROI and track content performance through the buyer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Kapost A content marketing platform that enables B2B marketers to create and distribute content to convert buyers, track content performance across the revenue funnel, and measure campaign ROI to justify marketing budgets and optimize strategies.
- Content Operations Software A platform launched through Kapost enabling organizations to track content performance across the revenue funnel, measure ROI of campaigns, justify marketing budgets, and optimize content strategies. Aimed at B2B marketers seeking to prove the effectiveness of their content investments.
Quantifiable outcome
- Organizations can track content performance across the revenue funnel to justify marketing budgets and optimize strategies
Companies that use Kapost
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Kapost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kapost partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Kapost competitors and assessment
Company assessmentDirect peers
- Contently: Contently is a content marketing platform that combines content strategy, creation, and analytics for enterprise marketers. It directly competes with Kapost in B2B content operations and ROI measurement.
- CoSchedule: CoSchedule offers a content calendar and marketing work management platform used by B2B marketers. It overlaps with Kapost on content planning and execution workflows, though typically more SMB-focused.
- DivvyHQ: DivvyHQ is a content planning and production platform for marketing teams, providing editorial calendars and workflow tools that overlap with Kapost's content operations capabilities.
- Aprimo: Aprimo is a marketing operations and content management platform focused on enterprise marketing teams, with content lifecycle and performance analytics comparable to Kapost's offering.
- NewsCred (now Ntent): NewsCred (rebranded to Ntent) was a content marketing platform serving enterprise B2B marketers with content planning, workflow, and measurement capabilities — a closely overlapping offering to Kapost.
- Percolate (now part of Seismic): Percolate built a content operations platform for enterprise marketers and was acquired by Seismic. Its focus on content planning and performance is directly comparable to Kapost's content operations positioning.
- Skyword: Skyword provides a content marketing platform focused on content planning, production, and performance analytics for enterprise brands. It competes head-on with Kapost's content operations and full-funnel tracking value proposition.
Broad incumbents
- Sprinklr: Sprinklr is an enterprise customer experience management platform that includes content marketing and analytics capabilities. It competes with Kapost at the high end of enterprise marketing organizations.
- HubSpot: HubSpot's Marketing Hub provides content creation, distribution, and analytics within a broad CRM and marketing platform, often encompassing the use cases Kapost targets.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a comprehensive enterprise marketing platform that includes content management, journey orchestration, and ROI measurement capabilities overlapping with Kapost.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kapost social profiles
Digital presenceKapost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kapost leadership team
Management profileNumber of profiles
Profiles1 record
Kapost funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kapost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kapost
What does Kapost do?
Kapost provides a content marketing operations platform that enables B2B marketers to create, distribute, and measure content performance across the full revenue funnel. The platform tracks content ROI to justify marketing budgets, optimize content strategies, and convert buyers. A new Content Operations Software offering was launched in March 2026 specifically designed to help B2B marketers measure the ROI of their campaigns.
Is Kapost a public or private company?
Kapost is a private company. It is classified as corporate owned and is currently operating.
When was Kapost founded?
Kapost was founded in 2010. It employs 251 to 500 people.
Where is Kapost based?
Kapost is headquartered in Boulder, United States, in the North America region.
How does Kapost make money?
One revenue line is on record: software Subscription.
Who are Kapost's main competitors?
Direct peers on record are Contently, CoSchedule, DivvyHQ, Aprimo, NewsCred (now Ntent), Percolate (now part of Seismic) and Skyword. Broad incumbents are Sprinklr, HubSpot and Salesforce Marketing Cloud.
Does Kapost have an API?
No public API is recorded for Kapost.
What industry is Kapost in?
Kapost's product category is Content Marketing Operations Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 513210 and its SIC code is 7372.