IRECKONU
Ireckonu is a hospitality-focused middleware and Customer Data Platform vendor founded in 2014 in Amsterdam, serving enterprise hotel groups globally with CORE Middleware, the IKnowU CDP, and AI-driven marketing modules across more than 150 hotel-system integrations.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IRECKONU does
Ireckonu is a hospitality-focused middleware and Customer Data Platform (CDP) vendor founded in 2014 by Jan Jaap van Roon in Amsterdam. The company built its first deployment for citizenM and now sells a modular platform consisting of CORE Middleware, the IKNOWU CDP, and a CDP+ extension layer that adds CRM, identity management, and AI-driven marketing automation. The platform connects more than 150 hotel systems, including PMS (Oracle OPERA, Mews, Infor, Amadeus), POS, CRS, booking engines, CRM, loyalty, payment, door-lock, messaging, and reputation systems, providing real-time, two-way data flow and a unified guest identity (Golden Profile 360) with ML-based de-duplication.
Ireckonu targets enterprise hotel groups and luxury hospitality brands across EMEA, Americas, and Asia-Pacific. Reference customers include Mandarin Oriental Hotel Group, Peninsula Hotels, citizenM, Hard Rock Hotels (REVERB), EVT, Althoff Hotels, and Okura Hotel Group, with operations supported from offices in Amsterdam (headquarters and 24/7 global support hub), New York, Shanghai, and Singapore (opened January 2025). The platform is ISO 27001:2022 certified, GDPR and CCPA compliant, and PCI-DSS aligned.
Revenue is generated through enterprise SaaS subscriptions priced on property count, configuration, integrations, and module selection, plus implementation services and Customer Success Enablement engagements. Commercial motion combines direct enterprise field sales, a consultant and system-integrator Partner Program, and event-driven demand generation (e.g., HFTP CIO Summit EMEA). AI and ML are embedded across the CDP+ layer in the form of automated profile matching (80% accuracy), AI guest segmentation, churn-risk prediction (BG/NBD model combined with reinforcement learning), and next-best-offer recommendation.
IRECKONU firmographics
Firmographics- Name
- IRECKONU
- Legal name
- Ireckonu B.V.
- Website
- https://ireckonu.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ireckonu is a hospitality-focused middleware and Customer Data Platform vendor founded in 2014 in Amsterdam, serving enterprise hotel groups globally with CORE Middleware, the IKnowU CDP, and AI-driven marketing modules across more than 150 hotel-system integrations.
- Ownership category
- akta.pro rank
IRECKONU industry classification
Industry- Product category
- Hospitality Customer Data Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- ESB & Enterprise Messaging Middleware (HDAEAIAC), Hotel Content Aggregators & Connectivity APIs (THALAJAD), Business Intelligence, Reporting & Data Platforms (THALACAL), Security, Identity, Privacy & Compliance (incl. PCI, KYC where applicable) (THALACAO)
Keywords
Where IRECKONU is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
IRECKONU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based pricing model with options for custom add-ons. Pricing depends on property size, configuration, integrations, and selected features.
- Implementation Services: Implementation fees for onboarding hotel groups onto the platform, including training, workshops, and Customer Success Enablement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
IRECKONU product offering
Product offeringCore offering
Ireckonu provides a cloud-native, API-first middleware and Customer Data Platform purpose-built for the hospitality industry. CORE Middleware connects hotel systems (PMS, CRS, CRM, POS, F&B, loyalty, payments, door locks, messaging) with real-time two-way data flow, while IKNOWU CDP unifies guest data into a single Golden Profile, eliminates duplicates via ML, and powers AI-driven segmentation, next-best-offer marketing, and loyalty management.
Product overview
IRECKONU is a middleware and Customer Data Platform designed specifically for the hospitality industry. The platform uses a modular architecture consisting of CORE Middleware (which connects hotel systems including PMS, CRM, F&B, POS, and other hospitality applications for real-time, two-way data flow), IKNOWU CDP (which unifies guest data, removes duplicates, and enables segmentation and personalization), and CDP+ (which adds advanced CRM capabilities including the CRM Communication Center for marketing automation across email, SMS, WhatsApp, and WeChat, along with Identity Management featuring SSO and social logins). The system is enhanced by AI & ML Segmentation for discovering hidden guest clusters, Real-Time Monitoring for 24/7 integration oversight, and comprehensive Reporting & BI capabilities including churn risk analysis, RFM+ analysis, and Power Cubes for custom reporting. Key features include Golden Profile 360 for unified guest views, Match & Merge+ for duplicate elimination with 80% accuracy, Next Best Offer for AI-driven upselling, and Web Mobile Solutions for contactless check-in and payment experiences.
Differentiator
Problem solved
Functional benefit
Brands
- CORE Middleware: Hotel middleware solution that connects PMS, CRM, F&B and other systems for seamless real-time, two-way data flow.
- IKNOWU CDP
- CDP+
Products and services
- CORE Middleware The foundational middleware layer that connects hotel systems (PMS, CRM, F&B, POS, loyalty, payments, door locks, etc.) for real-time, two-way data flow. Includes Integration Hub (150+ pre-built APIs), Real-Time Monitoring with Auto-Heal, Reporting & BI, and Data Health modules. Sold to enterprise hotel groups and chains globally.
- IKNOWU CDP (Customer Data Platform) Customer Data Platform that unifies guest data into a single Golden Profile 360, removes duplicates via Match & Merge+ ML (80% accuracy), enables RFM+ and behavioral segmentation, and provides the data foundation for personalization. Sold to enterprise hotel groups.
- CDP+ (Additional CDP Modules) Advanced layer on top of IKNOWU CDP that adds CRM capabilities including the CRM Communication Center for multi-channel marketing automation (email, SMS, WhatsApp, WeChat), Identity Management with SSO and 2FA, AI & ML Segmentation, and AI-Driven Marketing features such as Next Best Offer and Churn Management. Sold to enterprise hotel groups seeking CRM and marketing automation.
Quantifiable outcome
- +23% direct bookings for hotel companies using Ireckonu
- +5 more outcomes
Companies that use IRECKONU
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
IRECKONU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration84 records
AI capability13 records
Feature8 records
IRECKONU partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Peninsula HotelsflagshipPartnership to deliver unified guest profiles across Peninsula's global portfolio of 12 luxury properties. Implementation of CORE Middleware and IKnowU CDP for guest data consolidation, AI-driven segmentation, and next-best-offer modeling.
- HFTP (Hospitality Financial and Technology Professionals)flagshipCo-organizers of the CIO Summit EMEA, with Ireckonu sponsoring and coordinating keynote sessions and circuit racing activity at Circuit Zandvoort. Event brings together senior hospitality technology leaders from EMEA region.
- Althoff HotelsflagshipStrategic partnership for 18 Althoff Hotels properties across DACH region and UK. Integration of CORE Middleware and CDP with Oracle Opera PMS, F&B systems, and Spa Systems for personalized guest experiences.
- Mandarin Oriental Hotel GroupflagshipLongstanding partnership since 2015. Integration of CORE Middleware and CDP enabling unified guest profiles across global MOHG properties.
- EY CertifyPointcoreAccredited independent certification institute responsible for ISO 27001 certification decisions. Certificates hold global recognition through IAF membership.
- Okura Hotels & ResortscoreAPAC partnership for middleware and CDP integration.
- TRYBEcoreStrategic partnership to create more personalized and memorable guest experiences through system integration.
- Oracle Partner NetworkcoreListed on Oracle Partner Network for Oracle OPERA integration capabilities.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
IRECKONU competitors and assessment
Company assessmentDirect peers
- SiteMinder: Hotel commerce platform spanning channel manager, booking engine, and PMS integrations. Comparable because it sits in the same hotel-system connectivity stack and competes for CIO/CTO budget at multi-property hotel groups.
- TrustYou: Hospitality guest feedback, reputation, and survey platform integrated into hotel tech stacks. Comparable as a hospitality-specialized data and engagement layer that competes for the same CRM/CDP budget inside hotel groups.
- Medallia: Customer experience and feedback platform with strong hospitality vertical penetration, integrating guest sentiment into unified profiles. Overlaps with Ireckonu's CDP and CRM Communication Center for guest experience orchestration.
- Revinate: Hotel-focused guest data platform offering unified guest profiles, email marketing, and reputation management. Direct competitor in the hotel-CDP category with a comparable SaaS go-to-market targeting independent and chain properties.
- Cendyn: Hospitality-focused CRM, data, and marketing platform serving hotels with guest profiling, segmentation, and campaign tools. Ireckonu's former Head of Product and Chief Product Strategy Officer both came from Cendyn, signaling direct overlap in customer base and product positioning.
- Shiji Group: Hospitality technology platform offering PMS, POS, CRS, payment, and guest-facing solutions globally. Most direct comparable to Ireckonu because it competes in the same integration-plus-CDP middleware space, with overlapping customer base (luxury chains) and similar multi-region operating model out of Asia.
Emerging players
- Mews: Modern cloud-native PMS expanding into broader hospitality platform functionality (payments, integrations, guest journeys). Comparable as an emerging hospitality platform player pursuing the same unification-of-hotel-systems narrative, though with a stronger PMS core than Ireckonu.
Broad incumbents
- Adobe: Provides Real-Time CDP, Experience Platform, and personalization tooling used by enterprise marketing organizations. Comparable as a broader incumbent whose hospitality-relevant CDP capabilities could compete with Ireckonu's AI segmentation and next-best-offer modules.
- Oracle Hospitality: Owns OPERA PMS and a broader hospitality cloud including CDP-adjacent capabilities. Comparable both as a key integration partner for Ireckonu (Oracle OPERA OXI is integrated) and as an incumbent that could vertically extend its own guest data functionality.
- Salesforce: Horizontal CRM and Customer Data Platform vendor (Salesforce CDP, Marketing Cloud, Data Cloud) selling into the same enterprise hospitality buyers. Comparable as a broader-platform incumbent that could absorb or substitute for Ireckonu's CDP layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
IRECKONU social profiles
Digital presenceIRECKONU compliance and trust
Trust signalCompliance4 records
IRECKONU financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRECKONU leadership team
Management profileNumber of profiles
Profiles12 records
IRECKONU subsidiaries and ownership
Company hierarchySubsidiaries3 records
IRECKONU funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRECKONU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRECKONU
What does IRECKONU do?
Ireckonu provides a cloud-native, API-first middleware and Customer Data Platform purpose-built for the hospitality industry. CORE Middleware connects hotel systems (PMS, CRS, CRM, POS, F&B, loyalty, payments, door locks, messaging) with real-time two-way data flow, while IKNOWU CDP unifies guest data into a single Golden Profile, eliminates duplicates via ML, and powers AI-driven segmentation, next-best-offer marketing, and loyalty management.
Is IRECKONU a public or private company?
IRECKONU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IRECKONU founded?
IRECKONU was founded in 2014. It employs 51 to 100 people.
Where is IRECKONU based?
IRECKONU is headquartered in Amsterdam, Netherlands, in the Europe region.
How does IRECKONU make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are implementation Services.
Who are IRECKONU's main competitors?
Direct peers on record are SiteMinder, TrustYou, Medallia, Revinate, Cendyn and Shiji Group. Mews is listed as an emerging player. Broad incumbents are Adobe, Oracle Hospitality and Salesforce.
Does IRECKONU have an API?
Yes. Ireckonu provides secure and robust API capabilities enabling real-time, two-way data exchange across hotel systems such as PMS, CRM, and F&B. These APIs support custom workflows, third-party integrations, and scalable endpoints, allowing hotels to unify guest profiles, automate operations, and deliver personalized experiences. The Integration Hub includes an API Portal with over 150 APIs for seamless data integration and a central hub for IT solution development. Developer documentation is at ireckonu.com/middleware/integration-hub.
What industry is IRECKONU in?
IRECKONU's product category is Hospitality Customer Data Platform. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of HDAEAIAC, ESB & Enterprise Messaging Middleware. Its NAICS code is 54151 and its SIC code is 7370.