Trybe
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Trybe firmographics
Firmographics- Name
- Trybe
- Legal name
- Five Nines Digital Limited
- Website
- https://try.be
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trybe industry classification
Industry- Product category
- Spa & Leisure Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)
Keywords
Where Trybe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Trybe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscription: Cloud-based spa, leisure, and activity management platform sold as subscription to hotels, spas, resorts, and leisure operators
- Transaction Processing: Payment processing fees on bookings: 1% + £0.20 per transaction (UK) or 1% + $0.30 (US), plus card authentication fees
- Hardware Rental: Kiosk and RFID wristband hardware rental for contactless check-in and wearable payments
- Membership Management: Automated membership payments with direct debit at £50+vat/month plus transaction fees on membership payments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online Payment System - Adyen (Trybe Pay) |
| Subscription | Monthly | Direct Debit Payment System |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Trybe product offering
Product offeringCore offering
Trybe is a cloud-native SaaS platform for the spa, leisure, and activity industry that unifies online booking, real-time availability, dynamic package building, POS, payments, memberships, CRM, staff scheduling, and reporting into a single system. It serves hotels, resorts, hotel groups, standalone spas, and bathhouses across 33 countries, with deep integrations to 30+ PMS, CRM, access control, and restaurant booking platforms.
Product overview
Trybe is a cloud-native, all-in-one spa, leisure, and activity management platform for the hospitality industry. The platform consists of a unified booking and operations system with interconnected modules spanning guest-facing products (Online Booking Engine, Dynamic Packages, Space & Place Bookings, Vouchers, TRYBE Visits, TRYBE Overnights, Promo Codes, Kiosks & Wearable Payments) and operator-facing tools (Booking Management, Calendar Management, Digital Intake Forms, Memberships, Retail Products, Emails & SMS, Waitlists, Client Management, Staff Schedules, Inventory Management, Reports). The platform is built on an Open API architecture and includes enterprise-grade data security with ISO 27001:2022 certification, supporting over 400 properties across 33 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Booking Engine
Quantifiable outcome
- 22 days saved on average from administrative tasks per site
- +5 more outcomes
Companies that use Trybe
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Trybe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability4 records
Feature9 records
Trybe partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and strategic.
- InforcoreIntegration connecting Trybe's spa, leisure, and activity management with Infor's Property Management System. Enables hospitality operators to centralize guest profiles, reduce manual processes, and streamline operations across hotels, resorts, and leisure facilities.
- WristCoin CashlesscoreIntegration enabling RFID wristbands for secure on-site payments and access control linked to guest Trybe profiles. Wristbands eliminate payment re-entry for on-premises purchases, processed through Trybe Pay's PCI-compliant solution.
- TablePathcoreIntegration enabling TablePath Guest Portal users to book hotel services including dining, spa, leisure, and accommodations from a single platform. Reduces friction in guest journey and simplifies booking operations.
- MewscoreNative integration with Mews cloud-native PMS powering 12,500+ customers across 85+ countries. Enables streamlined operations and guest experience management.
- GuestlinecoreNative integration with Guestline property management system for hotels, serviced apartments, and multi-venue groups.
- Opera CloudcoreIntegration with Oracle Opera Cloud PMS - cloud-native property management system for hotels and resorts with planned GA integration.
- StayntouchcoreIntegration with StayNTouch cloud-based PMS for hotels and resorts to streamline operations and enhance guest experiences.
- GantnercoreIntegration with Gantner electronic access control, cashless payment, and POS systems for hospitality and leisure facilities. Powers RFID locker and access gate control.
- ResDiarycoreIntegration with ResDiary restaurant booking and table management platform for real-time restaurant availability in spa packages. ResDiary serves 10,000+ hospitality venues.
- Stripe ConnectcorePayment processing integration through Stripe Connect for online merchant accounts, direct debits, and payment reconciliation.
- AdyencorePayment processing through Adyen powering Trybe Pay with PCI-compliant transactions, 3DS authentication, and daily payouts.
- RevinatestrategicCRM integration with Revinate's direct booking platform powering 950M+ Rich Guest Profiles and $17.2B in direct revenue for 12,500+ hotels.
- VIPS PMSstrategicIntegration with VIPS property management system for hotels and hospitality businesses.
- ProfitroomstrategicIntegration with Profitroom award-winning booking engine for hotels and resorts.
- CloudbedsstrategicIntegration with Cloudbeds cloud-based hospitality management platform for independent hotels, hostels, and vacation rentals.
- RMSstrategicIntegration with RMS cloud-based property management system for hospitality operators.
- Oracle Cloud MarketplacestrategicTrybe available on Oracle Cloud Marketplace for hospitality operators using Oracle infrastructure.
- SevenroomscoreIntegration with Sevenrooms restaurant booking platform for dining reservations within spa packages. Sevenrooms helps restaurants increase sales and delight guests.
- HiJiffystrategicIntegration with HiJiffy AI-powered guest communication platform for hospitality, centralizing messaging across channels.
- BookbooststrategicIntegration with Bookboost hospitality CRM consolidating guest data and optimizing communications throughout the guest journey.
- CendynstrategicIntegration with Cendyn global hospitality CRM for guest relationship management and marketing.
- For-SightstrategicIntegration with For-Sight Hotel CRM and marketing platform for guest understanding and personalization.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Trybe competitors and assessment
Company assessmentDirect peers
- Book4Time: Cloud-based spa, wellness, and leisure management platform with bookings, payments, and integrations to PMS systems. Closest direct competitor to Trybe in hotel-resort spa software.
- SpaSoft (Springer-Miller Systems): Spa management software purpose-built for hotel and resort spas with booking, scheduling, POS and guest history. Directly competes with Trybe in the hotel-spa segment.
- Phorest: Salon and spa management platform with bookings, CRM, payments and marketing tools. Overlaps Trybe's spa/leisure functionality, especially for standalone spa operators.
Broad incumbents
- Mindbody: Large established wellness/fitness business management platform serving spas, salons, and fitness studios with bookings, payments, and a consumer marketplace. Broader portfolio than Trybe but overlaps on spa booking.
- Vagaro: All-in-one salon, spa, and fitness business management SaaS with bookings, payments and marketplace. Established incumbent with comparable core functionality for spa/leisure verticals.
- WellnessLiving: Business management platform for fitness, wellness, and spa operators offering bookings, scheduling, payments and CRM. Competes for the same standalone spa/wellness customer base.
Emerging players
- Boulevard: Salon and spa management software with booking, checkout, and client management features. Growing direct competitor particularly in upscale independent spa market.
- Mangomint: Modern spa and salon management software with online booking, payments, and client management. Competing for premium standalone spa operators with a similar product-led positioning.
Regional players
- Treatwell: European salon and spa booking marketplace and software provider primarily serving UK and continental Europe. Adjacent competitor with overlapping customer base in European spa market.
Others
- Mews: Cloud-native property management system for hotels serving 12,500+ properties. Integration partner and distribution channel for Trybe, but a potential competitive threat if it extends native spa functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trybe social profiles
Digital presenceTrybe compliance and trust
Trust signalCompliance2 records
Trybe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trybe leadership team
Management profileNumber of profiles
Profiles11 records
Trybe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trybe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trybe
What does Trybe do?
Trybe is a cloud-native SaaS platform for the spa, leisure, and activity industry that unifies online booking, real-time availability, dynamic package building, POS, payments, memberships, CRM, staff scheduling, and reporting into a single system. It serves hotels, resorts, hotel groups, standalone spas, and bathhouses across 33 countries, with deep integrations to 30+ PMS, CRM, access control, and restaurant booking platforms.
Is Trybe a public or private company?
Trybe is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trybe founded?
Trybe was founded in 2020. It employs 11 to 50 people.
Where is Trybe based?
Trybe is headquartered in London, United Kingdom, in the Europe region.
How does Trybe make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction Processing, hardware Rental and membership Management.
Who are Trybe's main competitors?
Direct peers on record are Book4Time, SpaSoft (Springer-Miller Systems) and Phorest. Broad incumbents are Mindbody, Vagaro and WellnessLiving. Emerging players are Boulevard and Mangomint. Treatwell is listed as a regional player. Mews is listed as an others.
Does Trybe have an API?
Yes. Open API with full set of endpoints and webhooks. Enables developers to create custom booking engines, Power BI or BI tool connections for advanced reporting, integrations with internal systems or third-party platforms, and bespoke workflows matching operational requirements. Developer documentation is at try.be/us/api-integrations.
What industry is Trybe in?
Trybe's product category is Spa & Leisure Management Software. Its primary akta.pro industry code is BPAEAIAC, Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps). Its NAICS code is 51821 and its SIC code is 7372.