What Squeaky Bean does

Squeaky Bean is a UK-based plant-based meat and seafood alternative brand founded in 2019 and headquartered in Redhill, Surrey. It manufactures and markets a portfolio of vegan products organised into four categories: Ready to Eat Pieces (e.g., salmon-style flakes, tuna-style flakes, tikka/BBQ chicken-style pieces, chargrilled steak strips), Ready to Eat Slices (e.g., beechwood smoked salmon-style slices, Spanish chorizo, NYC pastrami, applewood smoked ham), Ready to Cook (chorizo-style pie, braised veggie pie, cooking chorizo), and Snacking (snack sausage rolls). The brand's underlying product technology is plant-based food formulation replicating conventional meat and fish taste/texture profiles, with no disclosed proprietary tech stack, patents, AI/ML, or platform infrastructure.

Commercially, Squeaky Bean operates as a wholesale CPG brand selling through UK grocery and online retailers — Tesco, Sainsbury's, ASDA, Waitrose, Ocado, Brakes, and the specialist retailer The Vegan Kind — generating revenue via one-time product sales to retailers who then on-sell to end consumers. Pricing is set at the retail level and is not publicly disclosed by the brand. The customer target is horizontal and consumer-focused: health- and environmentally-conscious mainstream shoppers seeking plant-based substitutes that satisfy meat cravings without compromising taste. The company holds no disclosed customer concentration data beyond its retail channel list, no enterprise sales motion, and no recurring/SaaS revenue.

Squeaky Bean is not a stand-alone entity; it is a brand operating under The Compleat Food Group Limited, a UK private limited company (company number 05515026) that also owns Addo Food Group Limited and Winterbotham Darby & Co Ltd. The brand's name is a registered trademark of the parent. The company has no disclosed funding rounds, no venture or private-equity backing signals, no management team roster in the source data, and no earnings disclosure. Geographic scope is UK-only.

Name

Squeaky Bean

Legal name

The Compleat Food Group Limited

Website

https://squeakybean.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Squeaky Bean is a UK-based plant-based meat and seafood alternative brand, founded in 2019, selling vegan products across ready-to-eat pieces, slices, ready-to-cook pies, and snacks via major UK grocers and foodservice distributors, serving health- and environmentally-conscious mainstream consumers.

Ownership category

akta.pro rank

Product category

Plant-based packaged food

NAICS

Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• Plant-based meat
• Vegan meat alternatives
• Plant-based protein
• Meat substitute products
• Plant-based ready meals

Headquarters

HQ city

Redhill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Squeaky Bean generates revenue through the sale of plant-based food products via retail distribution channels. Products are sold through major UK supermarket chains including Tesco, Sainsbury's, ASDA, Waitrose, Ocado, and Brakes, as well as specialty vegan retailer The Vegan Kind. Revenue is derived from wholesale product sales to retailers who then sell to end consumers.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Squeaky Bean manufactures and sells a range of plant-based (vegan) meat and fish alternative products in the UK. Its range covers four consumer formats — Ready to Eat Pieces, Ready to Eat Slices, Ready to Cook pies and cooking chorizo, and Snacking sausage rolls — replicating familiar items such as chicken, chorizo, pastrami, ham, salmon, and tuna. Products are sold wholesale to major UK grocery retailers including Tesco, Sainsbury's, ASDA, Waitrose, Ocado, Brakes, and The Vegan Kind.

Product overview

Squeaky Bean is a plant-based food company that makes vegan/vegetarian alternatives to meat and fish products. The company offers four main product categories: Ready to Eat Pieces (plant-based pieces in various flavors like salmon, tuna, chicken, and steak), Ready to Eat Slices (pre-sliced products like smoked salmon, chorizo, pastrami, and ham alternatives), Ready to Cook (prepared meals like pies and cooking chorizo), and Snacking (snack sausage rolls). The products are distributed through major UK retailers including Tesco, Sainsbury's, ASDA, Ocado, Waitrose, and Brakes. The company is part of The Compleat Food Group Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Salmon Style Flakes in a Sweet Chilli Marinade Plant-based salmon style flakes in a sweet chilli marinade, sold as a ready-to-eat pieces format product for UK grocery shoppers.
• Spanish Chorizo Style Plant Based Pie Plant-based pie with Spanish chorizo style filling, sold in a ready-to-cook format for UK grocery shoppers.
• Braised Veggie Plant Based Pie Plant-based pie with braised vegetable filling, sold in a ready-to-cook format for UK grocery shoppers.
• Beechwood Smoked Salmon Style Slices Plant-based salmon style slices with beechwood smoking, sold in a pre-sliced ready-to-eat format for sandwiches and salads.
• Tuna Style Flakes Plant-based tuna style flakes in a ready-to-eat pieces format for sandwiches, salads, and pasta dishes.
• 8 Snack Sausage Rolls Pack of 8 plant-based snack sausage rolls sold in a snacking and grazing format.
• Cooking Chorizo Plant-based cooking chorizo sold in a ready-to-cook format for use in recipes such as pasta, stews, and tapas dishes.
• Spanish Chorizo Slices Plant-based Spanish chorizo slices in a ready-to-eat format for pizzas, salads, sandwiches, and charcuterie boards.
• NYC Pastrami Slices Plant-based New York style pastrami slices in a ready-to-eat format for sandwiches and bagels.
• Kick of Tikka Chicken Style Pieces Plant-based tikka chicken style pieces with a kick of spice in a ready-to-eat pieces format.
• Sweet Smokey BBQ Chicken Style Pieces Plant-based chicken style pieces with sweet smoky BBQ flavor in a ready-to-eat pieces format.
• Chargrilled Steak Style Strips Plant-based chargrilled steak style strips in a ready-to-eat pieces format for salads, wraps, and bowls.
• Memphis BBQ Chicken Mini Fillets Plant-based mini chicken fillets with Memphis BBQ style flavor in a ready-to-eat pieces format.
• Chargrilled Cajun Mini Fillets Plant-based mini chicken fillets with Cajun seasoning in a chargrilled style, ready-to-eat pieces format.
• Applewood Smoked Ham Style Slices Plant-based ham style slices with Applewood smoking in a ready-to-eat slices format for sandwiches and salads.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Quorn: UK market leader in plant-based meat alternatives (mycoprotein-based), distributed across the same major UK retailers as Squeaky Bean with overlapping product categories including pieces, slices and snacking formats.
• Beyond Meat: Global plant-based meat brand competing directly in ready-to-eat pieces, burger patties and analogue formats; sells into UK grocery and competes for the same flexitarian consumer Squeaky Bean targets.
• THIS (This Isn't Chicken): UK plant-based brand producing chicken-style pieces, bacon, sausages and ribs stocked across major UK grocers; directly comparable product formats and same retail channel access as Squeaky Bean.
• Meatless Farm: UK-based plant-based meat producer offering mince, burgers, sausages and pieces; competes head-to-head in mainstream UK grocery channels with similar product positioning.

Broad incumbents

• Birds Eye (Green Cuisine): Iconic UK frozen food brand's plant-based sub-range (Green Cuisine) sold through the same major UK supermarkets; offers broader frozen-food portfolio with plant-based as a sub-line, giving incumbent scale advantages.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand offering burgers, pieces and gratins; competes for UK shelf space and benefits from Nestlé's distribution and marketing scale.
• Richmond (plant-based range): Established UK sausage brand with plant-based variants competing in the snacking sausage roll and protein-piece categories Squeaky Bean addresses.

Emerging players

• Vivera: European plant-based meat specialist with retail listings across UK grocers; comparable in product format (slices, pieces, schnitzels) and category positioning to Squeaky Bean.

Regional players

• Tofoo Co. UK-based tofu specialist stocking major UK retailers with firm-style tofu blocks, pieces and marinades; adjacent plant-based protein producer with shared UK retail customer base.

Others

• Addo Food Group: Sibling brand under The Compleat Food Group producing pork pies, pastries and savoury baked goods; relevant as a sister-company comparable for understanding group-level scale, manufacturing capability and UK foodservice relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squeakybeanveg
• YouTubeyoutube.com/channel/UCOI5LUPXAmHDwYZ1dPzBtTw
• Facebookfacebook.com/squeakybeanveg
• Instagraminstagram.com/squeakybeanveg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squeaky Bean