Enquire

What Enquire does

Aline is a unified senior living software platform serving assisted living, independent living, memory care, skilled nursing, and home health operators across the United States. The platform connects three product families—Growth & Engagement, Resident Living, and Financials—through a centralized AI-powered layer called Aline Intelligence, and integrates with more than 100 technology partners including Epic, MatrixCare, HubSpot, DocuSign, and Sage. The company is headquartered in Louisville, Kentucky, was built around a CRM and contact center heritage, and now positions itself as a full-resident-journey system of record spanning inquiry, sales, clinical care, medication administration, dining operations, and financial management.

Core products include Aline CRM, Aline Smart Referral CRM, Aline Discover by Roobrik, Aline Connect, Aline Nurture, and Aline Contact Center on the growth side; Aline Care, Aline eMAR, Aline Quality, Aline Menus by Grove, and Aline Point-of-Sale on the resident living side; and Aline Leasing & Billing, Aline Payments, and Aline Accounting on the financials side. Underlying architecture emphasizes workflow interconnection—move-in triggers billing, care plan updates reach medication teams, dietary preferences flow to dining—eliminating manual data re-entry across modules. 91% of team members report direct senior living experience, and the platform is documented to support more than 9,000 communities across more than 40 named operators including Atria Senior Living, Belmont Village, Americare, Heritage Senior Living, Sodalis, Covenant Living, and Trilogy Health Services.

The business model is SaaS subscription licensing sold through an enterprise field sales motion with consultative demos; pricing is quote-based and not publicly disclosed. Revenue mechanics include module-based subscriptions, integration-driven upsell, and a services layer (Aline Advisory). Go-to-market combines direct enterprise sales with content-led demand generation through benchmark reports, the annual Innovation Summit, and direct integration with senior living referral sources such as A Place for Mom, Caring.com, and Seniorly. The company operates with 101–250 employees, is privately held, and reports no parent company, institutional investors, or ownership changes in the source material.

Name

Enquire

Legal name

Aline

Website

https://enquiresolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Enquire is a senior living CRM, marketing automation, and contact center software company serving assisted living, independent living, memory care, skilled nursing, and home health operators, now operating as the Aline unified platform supporting more than 9,000 communities.

Ownership category

akta.pro rank

Product category

Senior Living Software

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Senior living CRM
• Marketing automation
• Contact center software
• Senior care software
• Senior living sales

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Aline generates revenue through SaaS subscription licensing of its unified senior living software platform. The platform encompasses Growth & Engagement, Resident Living, and Financials product suites, with pricing likely based on community count or module selection.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Enquire provides a CRM, marketing automation, and contact center solution purpose-built for senior living communities. The platform enables sales teams to capture leads, automate prospect follow-up, qualify inquiries at the moment of interest, and conduct outreach across the senior living sales funnel, with workflow tailored for assisted living, independent living, memory care, and skilled nursing operators.

Product overview

Aline is a comprehensive senior living software platform offering a unified ecosystem spanning three product families: Growth & Engagement (sales and marketing), Resident Living (clinical and dining), and Financials (billing and payments). The platform is built around a central AI-powered intelligence layer called Aline Intelligence that connects workflows, data, and teams across all modules. Key products include Aline CRM for sales automation, Aline Care for clinical management, Aline eMAR for medication administration, Aline Menus and Point-of-Sale by Grove for dining, and Aline Leasing & Billing for financial management. The platform connects to 100+ integration partners including Epic, MatrixCare, DocuSign, HubSpot, and Sage to ensure data flows seamlessly across systems without manual re-entry. The platform supports assisted living, independent living, memory care, and skilled nursing communities, serving over 9,000 communities across leading senior living operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Enquire CRM Customer relationship management software designed for senior living sales teams to capture leads, manage prospect interactions, automate follow-up, qualify families through the senior living sales funnel, and track every interaction without manual dashboard entry.
• Enquire Marketing Automation Marketing automation solution for senior living communities to run lead nurturing campaigns, qualify prospects at the point of interest, and maintain prospect engagement across the sales funnel with campaigns that run without manual effort.
• Enquire Contact Center Contact center solution for managing prospect and family inquiries with integrated communication tracking, automated follow-up between touchpoints, and omnichannel engagement capabilities for senior living operators.

Quantifiable outcome

• Supporting more than 9,000 communities
• +3 more outcomes

Named customers47 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• A Place for MomcoreTechnology or IntegrationSenior living referral and placement partner integrated with Aline platform, enabling seamless lead flow between referral sources and operator CRM systems.
• EpiccoreTechnology or IntegrationElectronic health records integration connecting Aline's clinical care data with Epic's EHR system for senior living operators using both platforms.
• HubSpotcoreTechnology or IntegrationMarketing automation integration enabling senior living operators to connect Aline CRM with HubSpot marketing tools.
• MatrixCarecoreTechnology or IntegrationClinical and EHR integration for skilled nursing and post-acute care operators, connecting care workflows with Aline platform.
• DocuSignsupportingTechnology or IntegrationElectronic signature integration enabling document signing workflows within Aline's leasing and billing modules.
• act onsupportingTechnology or IntegrationMarketing automation integration partner for senior living operators using act on for demand generation.
• ActiveDemandsupportingTechnology or IntegrationMarketing automation and lead management integration for senior living sales and marketing teams.
• ALISsupportingTechnology or IntegrationPerformance management and analytics integration for senior living operators.
• Caring.comsupportingTechnology or IntegrationSenior living referral and resources platform integration connecting families to Aline-powered communities.
• ecpsupportingTechnology or IntegrationElectronic care plan integration for senior living clinical workflows.
• FurthersupportingTechnology or IntegrationBenefits administration and HR integration for senior living operator workforce management.
• NaviHealthsupportingTechnology or IntegrationPost-acute care management and referral integration for skilled nursing operators.
• OmnicaresupportingTechnology or IntegrationPharmacy services integration connecting medication management with Aline eMAR.
• PharMericasupportingTechnology or IntegrationPharmacy services integration for medication administration and reconciliation.
• Sage PartnersupportingTechnology or IntegrationAccounting software integration enabling financial data sync with Sage ERP systems.
• SalesMailsupportingTechnology or IntegrationVideo email and sales engagement integration for senior living sales teams.
• SeniorlysupportingTechnology or IntegrationSenior living marketplace and referral platform integration.
• YourToursupportingTechnology or IntegrationVirtual tour and tour scheduling integration for senior living community marketing.
• OnedaysupportingTechnology or IntegrationTour scheduling and move-in management integration for senior living sales workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caremerge: Caremerge offers family engagement and CRM tools for senior living and CCRCs, overlapping with Aline's family-facing engagement workflows and CRM.

Broad incumbents

• Salesforce: Salesforce is a horizontal CRM incumbent that senior living operators may adopt as a general-purpose alternative to Aline CRM, particularly for sales automation and contact center.
• HubSpot: HubSpot provides horizontal marketing automation and CRM, already an integration partner of Aline, that operators may either adopt standalone or alongside Aline's vertical stack.

Direct peers

• PointClickCare: PointClickCare is a leading cloud-based EHR and care platform for senior living, skilled nursing, and home health operators, directly competing with Aline's Resident Living suite (Care, eMAR, Quality) and adjacent workflows.
• MatrixCare (ResMed): MatrixCare, part of ResMed, offers EHR and post-acute care software for skilled nursing and senior living, overlapping with Aline Care, eMAR, and Smart Referral CRM.
• Yardi: Yardi Senior Living Suite provides CRM, operations, billing, and resident care software to senior living operators, overlapping with Aline's Growth & Engagement and Financials product families.
• Eldermark: Eldermark offers a sales, marketing, and CRM platform purpose-built for senior living operators, directly competing with Aline CRM, Nurture, and Contact Center.
• WellSky: WellSky provides health and community care software spanning senior living, post-acute, and behavioral health, with overlapping resident care and analytics capabilities to Aline.

Others

• A Place for Mom: A Place for Mom is the largest senior care referral marketplace and a named integration partner of Aline, providing lead flow into Aline-powered community CRMs.
• Caring.com: Caring.com is a senior care referral and resources platform and an integration partner of Aline, sourcing family leads into Aline-powered senior living communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2565192
• Xx.com/enquiresolution
• Facebookfacebook.com/enquiresolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enquire