OneDay
- Company typePrivate
- Founded2021
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What OneDay does
OneDay is a Dallas-based SaaS company (legal entity My Lasting Legacy, LLC) that provides a personalized video automation platform targeted at sales and marketing teams in the senior living and multifamily property management verticals. The platform enables users to record, personalize, and automate video follow-ups delivered through text, email, and social channels, with CRM-triggered workflows that synchronize with property management and customer relationship systems. Native integrations with Yardi, Entrata, Knock, HubSpot, and Salesforce embed OneDay into the dominant software stacks used by its target customers, while the Community Highlight Page product consolidates video, reviews, floor plans, and scheduling into a single prospect-facing experience.
The product is delivered as a cloud-based platform (built on AWS) accessible via web, iOS, and Android, with an AI-augmented module called AVA that provides scriptwriting, teleprompter, and engagement analytics (AVA Insights). The company monetizes through a subscription model priced per managed location on 12-month initial terms with up to 5% annual renewal increases; pricing is quote-based rather than publicly listed. Customer base spans hundreds of communities across senior living and multifamily, with stated outcomes including 3x higher engagement, 40% faster response times, and a 25% increase in tours completed. The company is venture-backed, having raised approximately $24.2 million across an earlier-stage round in December 2019 led by Silverton Partners and a $19 million Series B in July 2021 led by Volition Capital, with stated intent to expand into funeral services and additional verticals. Headcount stands at 51-100 employees, and the company maintains GDPR, EU-US Privacy Shield, Swiss-US Privacy Shield, and HIPAA-aware data handling practices.
OneDay firmographics
Firmographics- Name
- OneDay
- Legal name
- My Lasting Legacy, LLC
- Website
- https://oneday.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OneDay industry classification
Industry- Product category
- Video Engagement and Sales Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL)
Keywords
Where OneDay is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OneDay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Monthly subscription model where customers pay a license fee per location managed. Pricing is quote-based and varies by number of locations and features selected. The Initial Term is 12 months with automatic annual renewal at up to 5% rate increase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based subscription pricing per location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
OneDay product offering
Product offeringCore offering
OneDay provides a personalized video automation platform that enables sales and marketing teams in the senior living and multifamily industries to record a single video and automatically personalize it for each prospect at scale, then deliver it through CRM-triggered follow-up workflows. The platform layers an AI Video Assistant (AVA) for scriptwriting, teleprompting, and engagement insights, and includes a Community Highlight Page sub-brand for resident and community storytelling.
Product overview
OneDay is a personalized video automation platform designed primarily for sales and marketing teams in senior living and multifamily industries. The core platform enables users to record, personalize, and automate video messages from one unified system. Key modules include AVA (AI Video Assistant) for scriptwriting and teleprompter functionality, Community Highlight Pages for interactive prospect experiences, Automated Video Nurturing for CRM-triggered video delivery, and AI-Powered Reporting (AVA Insights) for engagement analytics. The company offers vertical-specific solutions branded as 'OneDay for Senior Living' and 'OneDay for Multifamily' tailored to each industry's unique sales cycle and communication needs.
Differentiator
Problem solved
Functional benefit
Brands
- AVA: AI Video Assistant that supports sales and marketing teams with insights and reporting.
Products and services
- OneDay Platform
Quantifiable outcome
- 3x Higher Engagement compared to traditional outreach methods
- +2 more outcomes
Companies that use OneDay
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
OneDay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
OneDay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HubSpotcoreCRM integration partner enabling automated video follow-ups synchronized with HubSpot workflows and customer data.
- SalesforcecoreCRM integration partner for video automation and data synchronization within Salesforce customer relationship workflows.
- EntratacoreProperty management integration partner for multifamily operators, enabling video automation within Entrata's platform workflows.
- YardicoreProperty management integration partner serving multifamily and senior living communities, enabling video follow-ups within existing property management systems.
- KnockcoreProperty technology integration partner for the multifamily industry, enabling CRM-synced video automation and engagement tracking.
Scale indicators5 records
Expansion highlights5 records
OneDay competitors and assessment
Company assessmentDirect peers
- BombBomb: BombBomb is a direct competitor offering video messaging and automation tools for sales and customer-facing teams, with similar email/CRM integration capabilities and a comparable focus on humanizing outreach at scale.
- Vidyard: Vidyard provides video creation, hosting, and analytics for sales and marketing teams with CRM integrations (Salesforce, HubSpot), closely overlapping with OneDay's video automation and engagement-tracking proposition.
- Hippo Video: Hippo Video offers personalized video creation, AI-driven scripting, and automated video outreach for sales teams — a comparable async video platform targeting similar enterprise sales workflows.
- Sendspark: Sendspark provides personalized video messaging for sales outreach with CRM integrations, directly comparable to OneDay's automated video nurturing and follow-up workflow.
- Dubb: Dubb is a video messaging and automation platform with strong penetration in real estate and adjacent relationship-driven verticals, overlapping with OneDay's multifamily and sales-cycle use cases.
- Realync: Realync provides video-based leasing and virtual tour solutions for the multifamily industry, overlapping directly with OneDay's multifamily vertical for property showcasing and renter engagement.
Broad incumbents
- Loom: Loom is a broader async video messaging platform widely adopted across enterprise teams; while not vertical-specific, it competes for the same use case of replacing manual follow-ups with personalized video.
Emerging players
- Tavus: Tavus offers AI-generated personalized video at scale using face/voice cloning, representing an emerging technology-driven competitor that could challenge OneDay's AVA-led workflow automation.
- Synthesia: Synthesia is an AI video generation platform producing avatar-led videos at scale; while not workflow-focused, its rapid enterprise adoption represents a competitive threat to video automation platforms like OneDay.
Others
- Knock: Knock is a multifamily CRM platform and integration partner of OneDay; included because it is both a distribution channel and an adjacent workflow tool that could expand into video automation functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OneDay social profiles
Digital presenceOneDay compliance and trust
Trust signalCompliance4 records
OneDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneDay leadership team
Management profileNumber of profiles
Profiles5 records
OneDay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneDay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneDay
What does OneDay do?
OneDay provides a personalized video automation platform that enables sales and marketing teams in the senior living and multifamily industries to record a single video and automatically personalize it for each prospect at scale, then deliver it through CRM-triggered follow-up workflows. The platform layers an AI Video Assistant (AVA) for scriptwriting, teleprompting, and engagement insights, and includes a Community Highlight Page sub-brand for resident and community storytelling.
Is OneDay a public or private company?
OneDay is a private company. It is classified as venture growth investor backed and is currently operating.
When was OneDay founded?
OneDay was founded in 2021. It employs 51 to 100 people.
Where is OneDay based?
OneDay is headquartered in Dallas, United States, in the North America region.
How does OneDay make money?
One revenue line is on record: subscription Licensing.
Who are OneDay's main competitors?
Direct peers on record are BombBomb, Vidyard, Hippo Video, Sendspark, Dubb and Realync. Loom is listed as a broad incumbent. Emerging players are Tavus and Synthesia. Knock is listed as an others.
Does OneDay have an API?
No public API is recorded for OneDay.
What industry is OneDay in?
OneDay's product category is Video Engagement and Sales Automation Software. Its primary akta.pro industry code is MPACAHAL, Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training). Its NAICS code is 5132 and its SIC code is 7372.