Immobel
Immobel is a Denver-based real estate technology company providing a translation and listings engine that localizes 50M+ MLS and brand listings into 19 languages, powering the Xomio website builder, IDX/GLEX feeds, Referral Network, and Immobel API for franchises, MLSs, brokerages, and portals globally.
- Company typePrivate
- Founded2004
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Immobel does
Immobel is a privately held Denver-based real estate technology company that has operated for 21 years building translation, listings, and referral infrastructure for the global real estate industry. Its core technology is a listings engine that processes millions of global property listings daily and localizes them into 19 languages using human expert translators supported by a proprietary dictionary of 3M+ real estate industry terms. This engine powers a portfolio of interconnected products: Xomio (a no-code multi-language website builder with integrated Kanban CRM and drip marketing), IDX (MLS listings translated and branded to the brokerage across 19 languages), GLEX (brand listings delivered as an IDX-style feed to franchise partners), the Immobel API (real-time listings translation with geolocation, filtered search, autocomplete, and multilingual SEO metadata assembly), the Referral Network (a white-labeled cross-border referral platform connecting users in 60+ countries with e-signature, IP timestamping, and audit trails), and Specialist Translation (expert human translation services). Note: the firmographics record lists a founding year of 1999, while the company history timeline states 2004 and the website's '21 years' figure is consistent with 2004; the primary-source-aligned date is 2004.
Immobel serves four primary customer segments: individual agents and brokerages (via Xomio self-serve and enterprise contracts), MLS organizations (via IDX and translation feeds), large real estate franchises and brands (via GLEX and white-labeled Referral Networks), and real estate portals (via API integrations). The company distributes through a hybrid go-to-market combining enterprise field sales for franchise and MLS clients, API-first delivery for portal integrators, and product-led growth for the Xomio SMB tier. The company employs 51-100 people and has accumulated 170k+ agent/broker users, 50M+ listings translated, and partnerships with Sotheby's International Realty, Century 21, Better Homes and Gardens Real Estate, ERA Real Estate, OneKey MLS, NTREIS, and Broward, Palm Beaches & St. Lucie Realtors. Note: a separate Belgian real estate developer also trades under the 'Immobel' name and was involved in a 2025 CoStar-reported property transaction; based on trademark and source scoping, this appears to be a distinct entity sharing the brand globally.
The business model combines subscription revenue (Xomio website subscriptions, Referral Network platform licensing, IDX/GLEX feed subscriptions) with usage-based revenue (Immobel API fees). Pricing is not publicly disclosed; the 'Book a Demo' contact pattern indicates quote-based enterprise contracts. No funding rounds, parent company, or public listing have been disclosed, indicating the company has been organically grown and is founder-led under CEO Janet Choynowski, with Katherine O'Donnell as COO and Theodore O'Donnell as CCO.
Immobel firmographics
Firmographics- Name
- Immobel
- Legal name
- Immobel Group
- Website
- https://immobel.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Immobel is a Denver-based real estate technology company providing a translation and listings engine that localizes 50M+ MLS and brand listings into 19 languages, powering the Xomio website builder, IDX/GLEX feeds, Referral Network, and Immobel API for franchises, MLSs, brokerages, and portals globally.
- Ownership category
- akta.pro rank
Where Immobel is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Immobel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
Revenue model
- Xomio Subscription: SaaS subscription model for the Xomio website builder platform, enabling agents and brokerages to create and manage multi-language real estate websites with integrated CRM and lead management capabilities.
- Immobel API Usage: API access fees for enterprise customers requiring real-time listings translation, search, and display capabilities. Supports geolocation, filtered search, and multilingual metadata assembly.
- Referral Network Platform: White-labeled referral network platform licensed to large franchise brands and brokerage organizations, enabling their members to connect and collaborate on leads across 60+ countries.
- IDX/GLEX Listings Feed: Multi-language MLS IDX and brand listings feeds powered by the translation engine, delivered through Xomio websites, Immobel API, and custom portal integrations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Immobel product offering
Product offeringCore offering
No factual content was provided in the input; core offering cannot be confirmed from sourced statements.
Product overview
Immobel is a real estate technology platform providing a suite of interconnected products for global property listings translation and distribution. The portfolio includes: Xomio (multi-language website builder with CRM), IDX (MLS listings translation), GLEX (brand listings translation), Referral Network (white-labeled lead sharing across 60+ countries), Immobel API (enterprise integration for real-time translated listings), and Specialist Translation (human expert translation service). Built on 21 years of expertise with 50 million+ listings translated into 19 languages and 170k+ agent and broker users, the platform is designed for connectivity and visibility for realtors, global brands, and portals.
Differentiator
Problem solved
Functional benefit
Brands
- Xomio: Design and launch multi-language, ADA compliant, fully responsive real estate websites in minutes. Includes Kanban CRM and drip marketing tools.
- IDX
- GLEX
- Immobel API
- Referral Network
- Specialist Translation
Quantifiable outcome
- 50M+ listings translated into 19 languages
- +2 more outcomes
Companies that use Immobel
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Immobel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Immobel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Sotheby's International RealtycoreSotheby's International Realty is listed as a brand 'Powered by Immobel,' indicating integration with Immobel's translation technology and multi-language listings platform to serve international buyers and luxury real estate clients globally.
- Century 21coreCentury 21 franchise network is powered by Immobel technology for multi-language listings translation and global reach capabilities across their global brokerage network.
- Better Homes and Gardens Real EstatecoreBetter Homes and Gardens Real Estate brand utilizes Immobel's translation and listings technology to power their multi-language web presence and international buyer reach.
- ERA Real EstatecoreERA Real Estate is powered by Immobel for multi-language listings and translation capabilities, enabling their network to serve international clients.
- OneKey MLScoreOneKey MLS (New York's largest MLS) integrates Immobel's translation technology to provide multilingual listings access to consumers searching in different languages.
- North Texas Real Estate Information ServicescoreNTREIS utilizes Immobel's IDX and translation capabilities to power multi-language listings for their MLS members across North Texas.
- Broward, Palm Beaches & St. Lucie RealtorscoreThis Florida MLS organization uses Immobel's technology to translate listings and reach international buyers interested in Florida real estate.
- Franchise Brands and Brokerage OrganizationscoreImmobel works with large franchise brands and brokerage organizations to provide white-labeled referral networks and technology solutions that their members can use to connect and collaborate on leads across 60+ countries.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Immobel competitors and assessment
Company assessmentDirect peers
- ListGlobally: ListGlobally is an international real estate listing syndication platform that translates and distributes property listings to global audiences. Directly comparable to Immobel's IDX and GLEX offerings — both serve real estate professionals seeking international buyer reach via translated, localized listings content.
- Propertybase: Propertybase is a real estate CRM and platform built specifically for franchise networks including Sotheby's International Realty. Directly comparable as an enterprise software provider serving the same franchise customer segment with white-labeled technology infrastructure.
- iHomefinder: iHomefinder provides IDX/MLS website solutions and lead generation tools for real estate agents and brokerages. Directly comparable to Xomio and Immobel's IDX product offering — both enable agents to display MLS listings on branded websites with lead capture capabilities.
- Real Geeks: Real Geeks provides real estate websites with IDX integration, CRM, and lead generation tools for agents and brokerages. Directly comparable to Xomio as a website + IDX + CRM SaaS solution for individual agents and small brokerages.
- CINC (Commissions Inc): CINC provides real estate IDX websites with integrated CRM, lead nurturing, and consumer home search. Directly comparable to Xomio's website builder + CRM + drip marketing product positioning.
- IDX Broker: IDX Broker is an established provider of IDX/MLS search and display solutions for real estate websites. Directly comparable to Immobel's IDX product — both focus on MLS data display and integration for agent/brokerage websites.
Emerging players
- Showcase IDX: Showcase IDX is a real estate search and lead generation platform built on IDX technology with modern UI. Comparable as a partial overlap IDX provider for real estate professionals, though narrower in language/translation breadth than Immobel.
Broad incumbents
- Zillow Group: Zillow Group operates the largest US real estate platform (Zillow, Trulia, HotPads) with broad consumer-facing listings, agent tools, and international home-shopper reach. Broad incumbent overlap with Immobel's portal-facing translation capabilities and MLS data relationships.
- Compass: Compass is a large US real estate brokerage and technology platform with international agent networks and consumer-facing listings. Broad incumbent comparable to Immobel in serving upscale agents and franchise-style operations with technology infrastructure.
Regional players
- Idealista: Idealista is the leading real estate portal in Spain, Italy, and Portugal serving consumers and professionals with localized listings. Regional comparable to Immobel's portal segment — overlapping in international real estate listings distribution but primarily serving Iberian/Mediterranean markets.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Immobel social profiles
Digital presenceImmobel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immobel leadership team
Management profileNumber of profiles
Profiles1 record
Immobel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Immobel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immobel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immobel
What does Immobel do?
No factual content was provided in the input; core offering cannot be confirmed from sourced statements.
Is Immobel a public or private company?
Immobel is a private company. It is classified as unknown and is currently operating.
When was Immobel founded?
Immobel was founded in 2004. It employs 51 to 100 people.
Where is Immobel based?
Immobel is headquartered in Denver, United States, in the North America region.
How does Immobel make money?
Four revenue lines are on record. Xomio Subscription is the primary driver. The others are immobel API Usage, referral Network Platform and IDX/GLEX Listings Feed.
Who are Immobel's main competitors?
Direct peers on record are ListGlobally, Propertybase, iHomefinder, Real Geeks, CINC (Commissions Inc) and IDX Broker. Showcase IDX is listed as an emerging player. Broad incumbents are Zillow Group and Compass. Idealista is listed as a regional player.
Does Immobel have an API?
Yes. Immobel API provides listings inventory translated into 19 languages for real-time consumer search, display, and metadata assembly. The API imports and standardizes listings for translation, powers foreign language metadata assembly for organic search result rankings, and supports listings search and display with geolocation, filtered search, autocomplete location suggestions, and more. Listings are visible and searchable for investors, expats, and foreign language speakers. Available for large enterprises. Developer documentation is at www.immobel.com/en/index.