Selfly Store
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Selfly Store firmographics
Firmographics- Name
- Selfly Store
- Legal name
- Selfly Store Oy
- Website
- https://selflystore.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Selfly Store industry classification
Industry- Product category
- Smart Vending Solutions
- NAICS
- Major Household Appliance Manufacturing (33522)
- SIC
- Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)
- akta.pro secondary industries
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM), Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
Keywords
Where Selfly Store is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Selfly Store business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of smart vending refrigerators and related hardware units to customers
- Hardware Leasing: Equipment leasing options allowing customers to deploy smart fridges without large upfront capital investment
- Software Licensing: Subscription-based software licensing for the cloud platform, IoT management, and AI analytics capabilities
- Transaction Fees: Transaction-based revenue from sales processed through the smart vending platform
- Professional Services: Implementation, setup, and ongoing support services for enterprise deployments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware Purchase Model |
| Subscription | Monthly | Equipment Leasing |
| Subscription | Monthly | Rental Model |
| Subscription | Monthly | Software Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Selfly Store product offering
Product offeringCore offering
Selfly Store designs, manufactures, and operates RFID-based smart vending cabinets (Selfly Fridge, Selfly Freezer, and Selfly Ambient) that enable 24/7 unattended grab-and-go retail of any product regardless of form or material. The hardware is paired with the Selfly Cloud IoT management platform, Selfly Insights AI analytics, and expiry date management to deliver unmanned retail deployments across 22 European countries.
Product overview
Selfly Store offers a complete, modular smart vending solution built around the Model 3 Series hardware platform. The portfolio consists of three temperature-configured cabinet variants (Selfly Fridge, Selfly Freezer, and Selfly Ambient) that share the same RFID-engineered design and IoT architecture. These are managed through the Selfly Cloud platform, which provides real-time data analytics, expiry date tracking, dynamic pricing, and device management. Supporting components include Selfly Insights (AI-powered analytics), Selfly Desktop Encoding Station for RFID tag programming, the Selfly ReFill App for inventory replenishment, and ECO RFID tags. The company offers flexible go-to-market options through buy, lease, or rent models, supported by customer success services. The ecosystem enables grab-and-go retail across diverse environments including workplaces, hotels, public spaces, and healthcare facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Selfly Cloud: Intelligent vending software that provides real-time data, advanced analytics, and comprehensive device management for smart vending operations.
- Selfly Insights
- Selfly Freezer
- Selfly Fridge
- Selfly Ambient
Products and services
- Selfly Store Model 3 Series The flagship smart vending machine series offering RFID-enabled, 24/7 unattended self-service retail in three temperature variants (fridge 2-6°C, freezer -18°C and below, and ambient 20-30°C). Engineered from scratch for RFID with market-leading item-level detection accuracy.
- Selfly Fridge Smart refrigerated cabinet for serving fresh food products including salads, wraps, berries, smoothies, and juices. Temperature configurable between 2°C and 6°C (cold) or 6°C and above (cool). Features expiry date management for reducing food waste.
- Selfly Freezer Smart freezer cabinet for frozen meal-items, ice cream, and frozen snacks. Temperature set at -18°C and below. Weight 195kg, capacity of 200 items.
- Selfly Ambient Room-temperature intelligent cabinet suitable for non-cool food items, fruits, vegetables, nuts, protein bars, and non-food items. Adapts to ambient temperature between 20°C and 30°C. Weight 160kg, capacity of 200 items.
- Selfly Cloud Intelligent vending software platform providing real-time data access, advanced analytics, product catalogue management, expiry date tracking, dynamic pricing and discounting, refill planning, device management, and API integration capabilities for managing smart vending operations.
- Selfly Insights AI-powered vending data service combining detailed merchant data with broader industry insights from across Europe. Powered by Selfly Cloud and OpenAI's GPT-4o, it provides actionable intelligence for product selection, pricing optimization, and inventory management with quarterly reports.
- Selfly Desktop Encoding Station Compact and intuitive encoding station for RFID tags, enabling product information to be encoded onto tags. Available in portable Encode GO design for on-the-spot tagging.
- ECO RFID Tags Sustainable ECO RFID tags with anti-tamper feature preventing removal before purchase transaction completion. Available through wide distribution network of RFID tag providers.
- Customer Success Services Comprehensive support services including commercial and technical onboarding, proactive analytics-based insights, dedicated delivery managers, support organization with one-hour response time, Selfly Store Community access, whitepapers, and commercial/technical resources.
Quantifiable outcome
- Reduced food waste through intelligent expiry tracking and alerts
Companies that use Selfly Store
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Selfly Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Selfly Store partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Murata ID SolutionscoreTechnology partnership for RFID (Radio-Frequency Identification) solutions enabling item detection and tracking in smart vending units.
- bk WorldflagshipStrategic partnership for EV charging station integration with smart vending solutions, combining sustainable transportation and retail infrastructure.
- FrescobreakflagshipParmaFood Group subsidiary operating Selfly Store smart fridges across 21 countries. Major deployment partner for European market expansion.
- Husky Intelligent FridgescoreParent company that acquired Selfly Store and Blockstore Group, consolidating smart vending operations under unified ownership.
- Intelligent Fridges B.V.coreParent entity overseeing Selfly Store operations and strategic direction.
- NouryminorDistribution partner for smart vending solutions in their market.
- Fresh Food LabminorPartner for fresh food vending distribution.
- DistribuyminorDistribution partner for vending operations.
- Microsoft AzurecoreCloud infrastructure provider for the smart vending platform, enabling IoT connectivity and data analytics.
- NayaxcorePayment processing integration for cashless transactions in smart vending units.
- ValinacorePayment solution provider for transaction processing in smart vending deployments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Selfly Store competitors and assessment
Company assessmentDirect peers
- 365 Retail Markets: Provider of self-checkout micro-market and smart vending solutions for workplaces and hospitality. Directly comparable as a competing unattended retail platform combining hardware cabinets with cloud software and payment processing.
- Cantaloupe Inc. Public company offering smart vending payments, software, and cashless solutions. Comparable as a vertically integrated unattended retail platform targeting operators with connected machines and analytics.
- Nayax: Cashless payment and telemetry provider for unattended retail, including vending machines and smart kiosks. Comparable as both a payment integration partner to Selfly and a broader unattended-retail platform competing for the same operator wallet.
- Vendon: Vending management and telemetry software platform with cashless payment integrations. Comparable as a software-led competitor providing operators with remote management, analytics, and payment for vending and unattended retail.
- Blockstore Group: Provider of unmanned grocery store solutions leveraging Selfly Freezer technology. Comparable as a sibling business under Husky Intelligent Fridges targeting the unattended grocery use case.
Broad incumbents
- SandenVendo: Long-established vending machine manufacturer with a broad global product portfolio. Comparable as a hardware incumbent in vending, though Selfly differentiates via RFID-enabled smart fridges and software versus traditional snack/beverage machines.
- Evoca Group: European vending and professional coffee machine manufacturer serving HoReCa and OCS channels. Comparable as an incumbent European vending supplier operating in the same hospitality and workplace end-markets.
Regional players
- StrongPoint: Nordic-based retail technology provider offering in-store automation, electronic shelf labels, and unattended retail solutions. Comparable as a regional player with overlap in grocery-tech and store-automation adjacencies.
- Frescobreak: ParmaFood Group subsidiary deploying Selfly smart fridges across 21 European countries. Comparable as the largest deployment partner and a regional operator showcasing Selfly's platform at scale.
Others
- Husky Intelligent Fridges: Parent company of Selfly Store and Blockstore Group. Comparable as the strategic acquirer consolidating the European smart-fridge and unmanned grocery segments, with overlapping product portfolio and channel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Selfly Store social profiles
Digital presenceSelfly Store compliance and trust
Trust signalCompliance2 records
Selfly Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selfly Store leadership team
Management profileNumber of profiles
Profiles6 records
Selfly Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selfly Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selfly Store
What does Selfly Store do?
Selfly Store designs, manufactures, and operates RFID-based smart vending cabinets (Selfly Fridge, Selfly Freezer, and Selfly Ambient) that enable 24/7 unattended grab-and-go retail of any product regardless of form or material. The hardware is paired with the Selfly Cloud IoT management platform, Selfly Insights AI analytics, and expiry date management to deliver unmanned retail deployments across 22 European countries.
Is Selfly Store a public or private company?
Selfly Store is a private company. It is classified as corporate owned and is currently operating.
When was Selfly Store founded?
Selfly Store was founded in 2019. It employs 101 to 250 people.
Where is Selfly Store based?
Selfly Store is headquartered in Helsinki, Finland, in the Europe region.
How does Selfly Store make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are hardware Leasing, software Licensing, transaction Fees and professional Services.
Who are Selfly Store's main competitors?
Direct peers on record are 365 Retail Markets, Cantaloupe Inc., Nayax, Vendon and Blockstore Group. Broad incumbents are SandenVendo and Evoca Group. Regional players are StrongPoint and Frescobreak. Husky Intelligent Fridges is listed as an others.
Does Selfly Store have an API?
Yes. Selfly Store offers an API that enables merchants to integrate their Selfly Store smart vending machines with existing business systems for streamlined workflows. The API facilitates smooth data exchange, enabling custom solutions and efficient management. The API is used by partners to build custom integrations, as demonstrated by Frescobreak's mobile app integration with Selfly Store's vending machines. Developer documentation is at selflystore.com/selfly-cloud.
What industry is Selfly Store in?
Selfly Store's product category is Smart Vending Solutions. Its primary akta.pro industry code is CRACAGAG, Smart Appliances & Connected Kitchen/Laundry Retail, with a secondary code of CRACAGAM, Smart Home Software, Apps & Subscriptions Retail. Its NAICS code is 33522 and its SIC code is 3630.