AbilityMap
AbilityMap is a Sydney-headquartered SaaS company that runs a proprietary 31-point capability assessment platform to match candidates and roles, serving enterprise and mid-market HR, People & Culture, and hiring teams primarily in Australia.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AbilityMap does
AbilityMap is a privately held Australian SaaS company headquartered in Sydney that operates a capability assessment platform built on a proprietary 31-point framework derived from the Australian Employability Skills Foundation. The platform scores both roles (via the Ability Profile tool) and individuals (via Ability Imprint, a roughly 50-minute, four-part assessment covering behavioural, cognitive problem-solving, numerical, and verbal reasoning) on a single unified scale, producing the AMCO Score — a single fit metric that combines individual capability scores with a general IQ proxy. Surrounding modules include a Profile Library of pre-built role definitions, the CompanyDNA culture profiling tool (Want/Have/Need profiles), a Compare Candidates / Compare Groups feature, and a suite of analytics dashboards (Profile Report, AMCO Report, Human Capability Balance Sheet, Collaborator Variance Report) used for workforce planning, succession, and team-design decisions.
The company monetizes via SaaS subscriptions priced through quote-based enterprise agreements, supplemented by a product-led growth motion that offers free self-guided platform tours with no credit card required. Go-to-market combines a direct enterprise sales motion (demo bookings, dedicated phone sales in Australia) with self-serve exploration, targeting HR executives, People & Culture leaders, recruiters, and line managers. Named customers span enterprise and mid-market buyers in retail (7-Eleven Australia, Reece Group), insurance (FastCover), industrial tech (Deswik), HR analytics (Faethm), property (Legacy Property), VC (One-Ventures), staffing (Cox Purtell, Sirius People, Apprento), solar (Smart Commercial Solar), and graduate platforms (Graduated.io). The company is founder-controlled, with Co-Founder Kevin Chandler serving as CSO and Co-Founder Mike Erlin as CEO, and operates with a reported 1–10 person team and no disclosed external institutional funding.
Strategic activity in 2025 includes a December 2025 partnership with BI WORLDWIDE (capability-to-outcomes linkage), an August 2025 partnership with SFIA (digital skills integration), and ongoing product surface expansion (Compare Candidates, Compare Groups). Vendor-reported customer outcomes cited by AbilityMap include a 93.3% hiring success rate versus a 26% industry average, 66% reduction in time-to-competence for agile teams, 40% reduction in time-to-hire, and up to 50% more first-year revenue for sales hires — figures that are customer-attested via case studies but not independently audited.
AbilityMap firmographics
Firmographics- Name
- AbilityMap
- Legal name
- ABILITY MAP PTY LTD
- Website
- https://abilitymap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AbilityMap is a Sydney-headquartered SaaS company that runs a proprietary 31-point capability assessment platform to match candidates and roles, serving enterprise and mid-market HR, People & Culture, and hiring teams primarily in Australia.
- Ownership category
- akta.pro rank
AbilityMap industry classification
Industry- Product category
- Talent Assessment Software
- NAICS
- Educational Support Services (611710), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
Keywords
Where AbilityMap is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AbilityMap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: AbilityMap operates as a cloud-based SaaS platform with subscription pricing. Organizations pay for access to the capability assessment platform, role profiling tools, and analytics dashboards. The platform offers free tours for prospect exploration with paid subscriptions for full access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tour - Self-guided platform exploration |
| Subscription | Annual | Full Platform Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
AbilityMap product offering
Product offeringCore offering
AbilityMap is a cloud-based capability assessment SaaS platform that helps organisations measure both jobs and people on a single proprietary 31-point Capability Framework. Customers define role capability profiles, invite candidates to complete a ~50-minute cognitive and behavioural assessment (Ability Imprint), and receive an AMCO Score plus structured interview questions and analytics to make evidence-based hiring, mobility, succession, and workforce-planning decisions.
Product overview
AbilityMap is a capability assessment software platform that measures jobs and people on a single, versatile 31-point Capability Framework. The core platform comprises Ability Imprint (individual capability assessment), Ability Profile/Job Profiling (role definition), and Reports & Analytics (workforce insights). Key features include the AMCO Score for candidate-role fit measurement, a Profile Library of pre-built role profiles, and CompanyDNA for culture profiling. The platform is designed for hiring, workforce planning, succession planning, and team development across all industry sectors.
Differentiator
Problem solved
Functional benefit
Brands
- AMCO Score: AbilityMap's proprietary compatibility metric that provides a single metric snapshot of a person's fit to a role, combining individual capability scores and general IQ measures.
- Ability Imprint
- Ability Profile
- CompanyDNA
Products and services
- AbilityMap Platform Cloud-based capability assessment software that matches talent to workplace needs using a 31-point Capability Framework. Provides role profiling (Ability Profile), individual capability assessment (Ability Imprint), the AMCO Fit Score, and a suite of workforce analytics reports for hiring, mobility, succession, and team planning decisions for HR, sales, and People & Culture teams.
- Ability Imprint A 4-part online capability assessment that measures individuals across AbilityMap's 31-point Capability Framework, including behavioural test, cognitive problem solving, numerical reasoning, and verbal reasoning. Takes approximately 50 minutes to complete and produces a Strengths Report identifying the individual's top 8 capabilities, used by employers for candidate screening and by individuals for career insight.
- Ability Profile (Job Profiling) Inbuilt role-profiling tool that lets organisations define the set of capabilities required for success in specific roles. Supports Expert Profile, Collaborative Profile, and High-Performer Profile creation methods, producing ranked capability lists for use in candidate matching and workforce planning.
- Reports & Analytics Suite of analytics reports including Profile Report, Strengths Report, AMCO Report (Fit Score), Collaborator Variance Report, Human Capability Balance Sheet, and Compare Groups dashboard, providing workforce capability insights for hiring managers, HR, and leaders.
- Profile Library A growing library of pre-built success profiles for roles and functions across industries, built by industrial psychologists combined with customer data. Includes profiles for Sales Manager, Sales Representative, Sales Supervisor, Service Sales Representative, and Technical Sales Representative that customers can deploy as-is or customise via the Ability Profile tool.
- Capability Framework A 31-point scientifically developed framework for assessing both roles and people, built on the Australian Employability Skills Framework foundation. Serves as the underlying measurement system underlying Ability Imprint, Ability Profile, AMCO Score, and all reports, ensuring objective, reliable assessments relevant to the modern workplace.
Quantifiable outcome
- 93.3% hiring success rate vs 26% industry average (3.6x improvement)
- +7 more outcomes
Companies that use AbilityMap
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles4 records
AbilityMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
AbilityMap partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- BI WORLDWIDEmajorAbilityMap partners with BI WORLDWIDE to tackle the global skills and productivity crisis. The partnership links human capability to business outcomes, ensuring learning efforts deliver measurable results. This strategic collaboration aims to help organizations connect capability assessment data with actual business performance and training ROI.
- SFIA (Skills Framework for the Information Age)majorAbilityMap partners with SFIA to revolutionize digital skills assessment. This partnership enables P&C (People & Culture) leaders to build future-ready workforces with precise capability insights. The collaboration integrates AbilityMap's 31-point capability framework with SFIA's digital skills framework for enhanced workforce planning.
- Graduated.iocoreGraduated.io founder Natalia Tapia is featured in AbilityMap content discussing graduate hiring challenges. The partnership demonstrates AbilityMap's application in high-volume graduate hiring programs, with Graduated.io using the platform for hiring 120+ software engineers annually.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AbilityMap competitors and assessment
Company assessmentDirect peers
- Pymetrics (Harver): Pymetrics builds neuroscience-based and AI-driven pre-hire assessments for talent matching. Like AbilityMap, it scores candidates against role fit and serves HR leaders, but operates globally with significantly more scale and venture backing.
- HireVue: HireVue combines video interviews with AI-driven structured assessment for hiring. It competes with AbilityMap in the enterprise talent assessment space, offering structured candidate evaluation that overlaps with AbilityMap's interview question generation and role-fit scoring.
- TestGorilla: TestGorilla provides pre-employment assessment testing for skills and personality. While primarily focused on skills/knowledge tests, it overlaps with AbilityMap in screening candidates against role requirements and serves HR teams with a PLG-led model.
- Plum: Plum delivers talent assessment and matching using a proprietary behavioral framework similar in concept to AbilityMap's 31-point Capability Framework. It targets enterprise hiring and talent mobility use cases that overlap with AbilityMap's hiring and succession planning segments.
- Thomas International: Thomas International provides psychometric and behavioral assessments (e.g., PPA) for hiring and development. Its framework-based candidate profiling directly parallels AbilityMap's 31-point Capability Framework approach to measuring behavioral and cognitive capabilities.
- Mercer Mettl: Mercer Mettl offers online assessments for skills, psychometric, and behavioral measurement for hiring. It overlaps with AbilityMap in pre-hire candidate screening and capability benchmarking for enterprise HR teams across global markets.
- Criteria Corp: Criteria Corp delivers pre-employment aptitude, personality, and skills testing for hiring decisions. It overlaps directly with AbilityMap's candidate assessment and role-fit use cases, targeting HR and talent acquisition teams with subscription-based psychometric tools.
Broad incumbents
- SHL (SHL Talent Assessment): SHL is a global incumbent in occupational psychometric assessment and talent measurement. It addresses the same hiring and workforce planning problems as AbilityMap, but as part of a much broader assessment portfolio serving large enterprises across many geographies.
- Aon Assessment Solutions: Aon's assessment solutions business provides enterprise psychometric and capability testing tools. As part of Aon's broader HR consulting and risk services portfolio, it overlaps with AbilityMap's enterprise capability assessment and workforce planning offerings at significantly larger scale.
- Eightfold AI: Eightfold AI is a venture-backed AI talent intelligence platform covering hiring, succession, and workforce planning. It overlaps with AbilityMap's capability assessment and succession planning use cases but operates as a broader HCM-adjacent AI platform with much greater scale and funding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AbilityMap social profiles
Digital presenceAbilityMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
AbilityMap leadership team
Management profileNumber of profiles
Profiles3 records
AbilityMap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AbilityMap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AbilityMap
What does AbilityMap do?
AbilityMap is a cloud-based capability assessment SaaS platform that helps organisations measure both jobs and people on a single proprietary 31-point Capability Framework. Customers define role capability profiles, invite candidates to complete a ~50-minute cognitive and behavioural assessment (Ability Imprint), and receive an AMCO Score plus structured interview questions and analytics to make evidence-based hiring, mobility, succession, and workforce-planning decisions.
Is AbilityMap a public or private company?
AbilityMap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AbilityMap founded?
AbilityMap was founded in 2014. It employs 1 to 10 people.
Where is AbilityMap based?
AbilityMap is headquartered in Sydney, Australia, in the Oceania region.
How does AbilityMap make money?
One revenue line is on record: saaS Subscription.
Who are AbilityMap's main competitors?
Direct peers on record are Pymetrics (Harver), HireVue, TestGorilla, Plum, Thomas International, Mercer Mettl and Criteria Corp. Broad incumbents are SHL (SHL Talent Assessment), Aon Assessment Solutions and Eightfold AI.
Does AbilityMap have an API?
No public API is recorded for AbilityMap.
What industry is AbilityMap in?
AbilityMap's product category is Talent Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 611710 and its SIC code is 7372.