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Creovai, Inc.

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uuid0006m57

Namestring
Creovai, Inc.
Legal namestring
Creovai, Inc.
Websiteurl
creovai.com
Company typeenum
Private
Founded yearint
2024
Descriptiontext

Creovai, Inc. is an AI-powered conversation intelligence and contact center automation vendor that provides real-time agent guidance, automated quality assurance, and voice AI solutions for enterprise customer experience operations. The platform analyzes 100% of customer interactions across voice and text channels, applying speech recognition, natural language processing, and generative AI to score interactions, surface predictive insights, coach agents live during calls, and power AI-driven voice agents. Core products include Conversation Intelligence, Auto QA, Real-Time Agent Assist, and a Voice AI Agent, delivered through 200+ prebuilt enterprise integrations with telephony, CRM, and CCaaS systems.

The company was formed in 2024 through the merger of Awaken Intelligence Ltd. and Tethr and operates on a subscription-based enterprise SaaS model with direct field sales targeting contact centers and customer support organizations in financial services, healthcare, retail, BPO, and government. In October 2025, Creovai was acquired by Capacity, a St. Louis-based AI customer experience platform developer, becoming Capacity's 14th acquisition since 2023 and operating under the 'Creovai by Capacity' brand within Capacity's broader omnichannel AI agent platform. The company maintains named enterprise references across financial services (American Express, multiple credit unions), technology (NVIDIA, LinkedIn, Sony), retail (Disney, Nike), manufacturing (3M, Kraft Heinz, Valvoline), healthcare (SSM Health), education (Pearson, McGraw Hill), and government (US Army), and reports processing more than 20 million hours of calls annually for QA purposes.

Short descriptiontext

Creovai is an AI-powered conversation intelligence platform that provides real-time agent assist, automated QA, and voice AI for enterprise contact centers, processing 20M+ hours of calls annually and now operating within Capacity's AI customer experience suite.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
conversation intelligence software, contact center automation, real-time agent assist, automated quality assurance, AI voice analytics
Industry4 codes
1Contact Center Speech AI (agent assist, IVR automation)
CodeHDAAAFALPrimaryYes
2Conversational AI Platforms (chat/voice bots, orchestration)
CodeHDAAAFACPrimaryNo
3Customer Service, Support & Contact Center CRM
CodeHDAEAFACPrimaryNo
4Customer Service/Support CRM & Contact Center Platforms
CodeBPAFAFAKPrimaryNo
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
  • Computer Systems Design Services541512
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Contact Center AI and Conversation Intelligence
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1AI Platform Subscription
TypeSubscription Recurring
Description

Subscription-based AI platform for customer experience automation with AI agents across every channel, including conversation intelligence, auto-QA, agent assist, and voice solutions.

capacity.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Creovai provides an AI-powered conversation intelligence and automation platform for enterprise contact centers and customer support organizations. Its core offerings include Conversation Intelligence, Automated Quality Assurance (Auto QA), Real-Time Agent Assist, and Voice AI Agent, which analyze and act on every customer interaction to drive performance improvement and predictive insight.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 56% decrease in difficult calls
+3 more records
Product overview1 text field

Creovai, now part of Capacity, offers a unified AI-powered customer experience platform comprising conversation intelligence, auto-QA, real-time agent assist, and voice AI solutions. The product portfolio centers on analyzing and improving every customer interaction through automated quality assurance, speech analytics, and live agent guidance. Creovai processes over 20 million hours of calls annually for quality assurance purposes. The platform integrates with Capacity's broader suite including intelligent virtual agents, campaign automation, and knowledge orchestration, providing enterprise-grade security with over 200 prebuilt integrations.

Product and service4 records
1Conversation Intelligence
CategoryConversation Analytics
Description

Tracks performance and gains predictive insight to optimize customer interactions across all contact center channels by analyzing every customer conversation.

2Auto QA (Automated Quality Assurance)
CategoryQuality Assurance
Description

Analyzes 100% of customer interactions and builds a unique score for each one, automating the quality assurance process for contact centers.

3Real-Time Agent Assist
CategoryAgent Assistance
Description

Guides agents to successful outcomes live in the moment by providing real-time guidance, suggestions, and information during customer interactions.

4Voice AI Agent
CategoryConversational AI
Description

AI-powered voice agent for automated customer interactions, handling inbound and outbound voice calls with intelligent routing and responses.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierStrategicTypeTechnology or IntegrationAnnounced on2026-02-01
Description

8x8 uses generative AI technology from its partner Creovai (now part of Capacity) for its contact center workflow solution called 8x8 Smart Assist. The partnership extends into a broader strategic relationship following Capacity's acquisition of Creovai, expanding capabilities such as outbound campaign management and automation.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Observe.AI is a direct competitor offering an AI-powered conversation intelligence and agent assist platform for contact centers, with overlapping capabilities in auto-QA, real-time agent coaching, and generative AI for CX—directly competing with Creovai's core product suite.

TypeBroad incumbent
Description

Verint is a large, established contact center analytics and workforce engagement vendor with broad speech analytics, quality monitoring, and CX analytics offerings that overlap with Creovai's auto-QA and conversation intelligence products, serving the same enterprise buyers at greater portfolio scale.

TypeDirect peer
Description

Cresta provides real-time agent assist, generative AI co-pilots, and conversation intelligence for contact centers, competing head-to-head with Creovai's agent assist and conversation intelligence products for the same enterprise buyers.

TypeBroad incumbent
Description

NICE is a major contact center platform incumbent with Nexidia speech analytics and CXone suite providing auto-QA, real-time guidance, and conversation intelligence—competing with Creovai as part of a much broader enterprise CCaaS and analytics portfolio.

TypeBroad incumbent
Description

Five9 is a major cloud CCaaS vendor embedding AI for agent assist, summarization, and analytics—competing with Creovai by offering natively integrated intelligence tools as part of a complete contact center platform.

TypeBroad incumbent
Description

Genesys is a leading CCaaS platform that has built AI-powered agent assist, routing, and analytics capabilities directly comparable to Creovai, offering enterprises an integrated alternative within a full contact center stack.

TypeDirect peer
Description

CallMiner is a long-standing speech analytics and conversation intelligence platform with auto-QA, sentiment, and CX analytics capabilities, directly competing with Creovai in the enterprise auto-QA and conversation intelligence category.

TypeDirect peer
Description

Gong is a leading conversation intelligence platform that originated in sales but has expanded into broader CX use cases, offering transcript analysis, deal insights, and coaching—comparable in underlying technology and overlapping in enterprise buyer persona with Creovai.

TypeDirect peer
Description

Chorus.ai, now part of ZoomInfo, provides conversation intelligence and call analytics primarily for sales teams, sharing Creovai's underlying speech-to-text, scoring, and insight-generation capabilities for customer-facing teams.

TypeEmerging player
Description

Ujet is an emerging contact center AI platform providing intelligent virtual agents, real-time agent assist, and conversation analytics—offering a more integrated, AI-native alternative to Creovai for mid-market and enterprise CX buyers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers19 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Creovai, Inc.

Contact Center AI and Conversation Intelligencecreovai.com

Creovai is an AI-powered conversation intelligence platform that provides real-time agent assist, automated QA, and voice AI for enterprise contact centers, processing 20M+ hours of calls annually and now operating within Capacity's AI customer experience suite.

What Creovai, Inc. does

Creovai, Inc. is an AI-powered conversation intelligence and contact center automation vendor that provides real-time agent guidance, automated quality assurance, and voice AI solutions for enterprise customer experience operations. The platform analyzes 100% of customer interactions across voice and text channels, applying speech recognition, natural language processing, and generative AI to score interactions, surface predictive insights, coach agents live during calls, and power AI-driven voice agents. Core products include Conversation Intelligence, Auto QA, Real-Time Agent Assist, and a Voice AI Agent, delivered through 200+ prebuilt enterprise integrations with telephony, CRM, and CCaaS systems.

The company was formed in 2024 through the merger of Awaken Intelligence Ltd. and Tethr and operates on a subscription-based enterprise SaaS model with direct field sales targeting contact centers and customer support organizations in financial services, healthcare, retail, BPO, and government. In October 2025, Creovai was acquired by Capacity, a St. Louis-based AI customer experience platform developer, becoming Capacity's 14th acquisition since 2023 and operating under the 'Creovai by Capacity' brand within Capacity's broader omnichannel AI agent platform. The company maintains named enterprise references across financial services (American Express, multiple credit unions), technology (NVIDIA, LinkedIn, Sony), retail (Disney, Nike), manufacturing (3M, Kraft Heinz, Valvoline), healthcare (SSM Health), education (Pearson, McGraw Hill), and government (US Army), and reports processing more than 20 million hours of calls annually for QA purposes.

Creovai, Inc. firmographics

Firmographics
Name
Creovai, Inc.
Legal name
Creovai, Inc.
Website
https://creovai.com
Company type
Private
Founded year
2024
Operating status
Acquired
Headcount range
51–100 employees
Short description
Creovai is an AI-powered conversation intelligence platform that provides real-time agent assist, automated QA, and voice AI for enterprise contact centers, processing 20M+ hours of calls annually and now operating within Capacity's AI customer experience suite.
Ownership category
akta.pro rank

Creovai, Inc. industry classification

Industry
Product category
Contact Center AI and Conversation Intelligence
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
akta.pro secondary industries
Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

  • Conversation intelligence software
  • Contact center automation
  • Real-time agent assist
  • Automated quality assurance
  • AI voice analytics

Where Creovai, Inc. is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Creovai, Inc. business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. AI Platform Subscription: Subscription-based AI platform for customer experience automation with AI agents across every channel, including conversation intelligence, auto-QA, agent assist, and voice solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Creovai, Inc. product offering

Product offering

Core offering

Creovai provides an AI-powered conversation intelligence and automation platform for enterprise contact centers and customer support organizations. Its core offerings include Conversation Intelligence, Automated Quality Assurance (Auto QA), Real-Time Agent Assist, and Voice AI Agent, which analyze and act on every customer interaction to drive performance improvement and predictive insight.

Product overview

Creovai, now part of Capacity, offers a unified AI-powered customer experience platform comprising conversation intelligence, auto-QA, real-time agent assist, and voice AI solutions. The product portfolio centers on analyzing and improving every customer interaction through automated quality assurance, speech analytics, and live agent guidance. Creovai processes over 20 million hours of calls annually for quality assurance purposes. The platform integrates with Capacity's broader suite including intelligent virtual agents, campaign automation, and knowledge orchestration, providing enterprise-grade security with over 200 prebuilt integrations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Conversation Intelligence Tracks performance and gains predictive insight to optimize customer interactions across all contact center channels by analyzing every customer conversation.
  • Auto QA (Automated Quality Assurance) Analyzes 100% of customer interactions and builds a unique score for each one, automating the quality assurance process for contact centers.
  • Real-Time Agent Assist Guides agents to successful outcomes live in the moment by providing real-time guidance, suggestions, and information during customer interactions.
  • Voice AI Agent AI-powered voice agent for automated customer interactions, handling inbound and outbound voice calls with intelligent routing and responses.

Quantifiable outcome

  • 56% decrease in difficult calls
  • +3 more outcomes

Companies that use Creovai, Inc.

Customer profile

Named customers19 records

Segments8 records

Ideal customer profiles3 records

Creovai, Inc. technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Creovai, Inc. partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • 8x8strategicTechnology or Integration · 1 February 20268x8 uses generative AI technology from its partner Creovai (now part of Capacity) for its contact center workflow solution called 8x8 Smart Assist. The partnership extends into a broader strategic relationship following Capacity's acquisition of Creovai, expanding capabilities such as outbound campaign management and automation.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Creovai, Inc. competitors and assessment

Company assessment

Direct peers

  • Observe.AI: Observe.AI is a direct competitor offering an AI-powered conversation intelligence and agent assist platform for contact centers, with overlapping capabilities in auto-QA, real-time agent coaching, and generative AI for CX—directly competing with Creovai's core product suite.
  • Cresta: Cresta provides real-time agent assist, generative AI co-pilots, and conversation intelligence for contact centers, competing head-to-head with Creovai's agent assist and conversation intelligence products for the same enterprise buyers.
  • CallMiner: CallMiner is a long-standing speech analytics and conversation intelligence platform with auto-QA, sentiment, and CX analytics capabilities, directly competing with Creovai in the enterprise auto-QA and conversation intelligence category.
  • Gong: Gong is a leading conversation intelligence platform that originated in sales but has expanded into broader CX use cases, offering transcript analysis, deal insights, and coaching—comparable in underlying technology and overlapping in enterprise buyer persona with Creovai.
  • Chorus.ai (ZoomInfo): Chorus.ai, now part of ZoomInfo, provides conversation intelligence and call analytics primarily for sales teams, sharing Creovai's underlying speech-to-text, scoring, and insight-generation capabilities for customer-facing teams.

Broad incumbents

  • Verint: Verint is a large, established contact center analytics and workforce engagement vendor with broad speech analytics, quality monitoring, and CX analytics offerings that overlap with Creovai's auto-QA and conversation intelligence products, serving the same enterprise buyers at greater portfolio scale.
  • NICE: NICE is a major contact center platform incumbent with Nexidia speech analytics and CXone suite providing auto-QA, real-time guidance, and conversation intelligence—competing with Creovai as part of a much broader enterprise CCaaS and analytics portfolio.
  • Five9: Five9 is a major cloud CCaaS vendor embedding AI for agent assist, summarization, and analytics—competing with Creovai by offering natively integrated intelligence tools as part of a complete contact center platform.
  • Genesys: Genesys is a leading CCaaS platform that has built AI-powered agent assist, routing, and analytics capabilities directly comparable to Creovai, offering enterprises an integrated alternative within a full contact center stack.

Emerging players

  • Ujet: Ujet is an emerging contact center AI platform providing intelligent virtual agents, real-time agent assist, and conversation analytics—offering a more integrated, AI-native alternative to Creovai for mid-market and enterprise CX buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Creovai, Inc. social profiles

Digital presence

Creovai, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Creovai, Inc. leadership team

Management profile

Number of profiles

Creovai, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Creovai, Inc. M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creovai, Inc.

What does Creovai, Inc. do?

Creovai provides an AI-powered conversation intelligence and automation platform for enterprise contact centers and customer support organizations. Its core offerings include Conversation Intelligence, Automated Quality Assurance (Auto QA), Real-Time Agent Assist, and Voice AI Agent, which analyze and act on every customer interaction to drive performance improvement and predictive insight.

Is Creovai, Inc. a public or private company?

Creovai, Inc. is a private company. It is classified as corporate owned and is currently acquired.

When was Creovai, Inc. founded?

Creovai, Inc. was founded in 2024. It employs 51 to 100 people.

Where is Creovai, Inc. based?

Creovai, Inc. is headquartered in Austin, United States, in the North America region.

How does Creovai, Inc. make money?

One revenue line is on record: AI Platform Subscription.

Who are Creovai, Inc.'s main competitors?

Direct peers on record are Observe.AI, Cresta, CallMiner, Gong and Chorus.ai (ZoomInfo). Broad incumbents are Verint, NICE, Five9 and Genesys. Ujet is listed as an emerging player.

Does Creovai, Inc. have an API?

No public API is recorded for Creovai, Inc..

What industry is Creovai, Inc. in?

Creovai, Inc.'s product category is Contact Center AI and Conversation Intelligence. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 51821 and its SIC code is 7372.

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Live signals
TradingViewSett & Lucas Advises Creovai on the Sale to CapacitySett & Lucas advised Creovai on its sale to Capacity, announced October 16, 2025. The acquisition combines Creovai's real-time agent assist and conversation intelligence with Capacity's automation platform. The deal aims to enhance conversational AI and agent-assist capabilities for enterprise clients.NewsfileSett & Lucas Advises Creovai on the Sale to CapacitySett & Lucas served as exclusive financial advisor to Creovai in its sale to Capacity, an AI support automation platform, with the transaction announced on October 16, 2025. The strategic combination integrates Creovai's real-time analytics, quality automation, and conversational intelligence tools into Capacity's platform to deliver enhanced automation and customer experience solutions for enterprise clients. Creovai, formed from the merger of Tethr and Awaken Intelligence, provides AI-powered conversation intelligence and agent guidance solutions for contact centers across financial services, healthcare, insurance, and utilities sectors.CreovaiReal-Time Agent Assist for Better Customer ServiceCall centers are increasingly using predictive analytics to enhance customer service by anticipating customer needs and improving operational efficiency. By leveraging historical data, call centers can predict hold times, call volumes, and identify customer behaviors that indicate potential churn, allowing them to proactively address issues before they escalate. Companies like Creovai provide conversation intelligence software to support these analytics, further advancing the customer experience and reducing operational costs.CreovaiCapacity Bridges Agent Guidance and Automation Gap with Creovai AcquisitionCapacity has announced the acquisition of Creovai, a provider of real-time agent assist and automated quality assurance solutions, to strengthen its AI-powered contact center automation platform. This transaction marks Capacity's fourteenth acquisition since 2023 and integrates capabilities such as real-time guidance, automated QA, and conversational intelligence into a unified ecosystem. The terms of the deal are confidential, but Creovai will continue to operate independently while integrating into Capacity over time.CapacityCapacity Bridges Agent Guidance and Automation Gap with Creovai AcquisitionCapacity has acquired Creovai, a provider of real-time agent assist and automated quality assurance solutions formed from the merger of Tethr and Awaken Intelligence. This strategic move aims to unify Capacity's automation capabilities with Creovai's conversational intelligence to optimize virtual and live agent interactions for contact centers.PR NewswireCapacity Bridges Agent Guidance and Automation Gap with Creovai AcquisitionCapacity acquired Creovai, a real-time agent assist and automated QA provider, to strengthen its conversation intelligence platform. The deal adds capabilities like real-time guidance, automated QA, and survey-less CSAT, with Creovai operating independently. Creovai is Capacity's fourteenth acquisition since 2023.Directors Club NewsDirectors Club NewsCapacity, an AI-powered support automation platform for contact centres, has announced the acquisition of Creovai, a provider of real-time agent assist and automated quality assurance solutions. The deal strengthens Capacity's conversation intelligence capabilities by combining Creovai's technology with its existing platform for optimizing both virtual and live agent interactions. Financial terms of the acquisition were not disclosed.VenturecapitalCapacity Acquires Creovai to Strengthen AI-Powered Support Automation PlatformCapacity has acquired Creovai to bolster its support automation platform, adding real-time agent assist and automated quality assurance solutions. The deal enhances Capacity's ability to automate routine inquiries and streamline processes, marking its fourteenth acquisition since 2023.CreovaiSpeech Analytics for Call CentersThe article provides a comprehensive overview of speech analytics technology for contact centers, explaining how it uses AI and machine learning to transcribe and analyze customer interactions for proactive insights. It highlights key use cases such as automating quality assurance, identifying churn risks, and ensuring compliance, supported by real-world examples from companies like NRTC, Thrasio, and Spark Energy utilizing the Creovai platform. The text concludes with vendor selection criteria and implementation best practices to help organizations improve operational efficiency and customer satisfaction.CreovaiCreovaiCreovai has been rebranded as Capacity, maintaining its existing suite of conversation intelligence, automated quality assurance, and agent assist solutions for contact centers. The company emphasizes that this change allows it to continue providing best-in-class voice and AI-powered self-service tools while expanding its product portfolio.