What SEAGEN does

SEAGEN (深圳市欣视景科技股份有限公司), founded in 2007 and headquartered in Shenzhen High-Tech Industrial Park, is a Chinese industrial automation and smart logistics solutions provider serving manufacturing, logistics/e-commerce, power, retail, and aviation enterprises. The company operates across an integrated hardware, software, and digital stack: hardware includes the self-developed SEA720 narrow-band sorter, AGV/RGV systems, intelligent shuttle cars, stackers, and tool/weighing equipment; software includes the WMS, WCS, iPMS, SVDT, iGMS, and DWS management platforms; and digital products cover edge computing, an IoT platform, a big data industrial cloud, and AR applications for assisted operations. Its solutions are organized into five pillars: Digital Twin Solutions, Smart Park Solutions, Smart Sorting Solutions, Smart Warehouse Solutions, and Intelligent Digital Power Substation Solutions, with claims of 105+ independent IP rights and 500+ completed industry projects including deployments for Wuliangye and an unnamed large logistics company running the world's first unmanned sorting center. SEAGEN makes money through hardware sales of smart equipment, one-time software licenses, multi-year turnkey solution contracts (planning, design, implementation, after-sales), and ongoing maintenance/support services, delivered via direct enterprise field sales supported by pre-sales technical consultation and service hotlines. The company is listed on China's New Third Board (NEEQ: 835742), operates a wholly-owned Anhui Xinruida production subsidiary in Ma'anshan (200-mu industrial park, 230,000 sqm built area, 3 billion RMB annual capacity), holds an 11% strategic stake from Ma'anshan SASAC, and partners with Siemens on MindSphere integration.

Name

SEAGEN

Legal name

深圳市欣视景科技股份有限公司

Website

https://seagen.cn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

SEAGEN is a Shenzhen-based industrial automation provider that delivers integrated hardware, software, and digital twin solutions for smart manufacturing, logistics, e-commerce, power substations, and retail enterprises across China, combining sorters, AGV/RGV systems, WMS/WCS platforms, and IoT platforms into turnkey projects.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems / Smart Manufacturing Solutions

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Services-Computer Integrated Systems Design (7373), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial IoT solutions
• Smart warehouse automation
• Logistics sorting equipment
• Digital twin manufacturing
• Intelligent production logistics

Headquarters

HQ city

Nanshanqu

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Hardware Equipment Sales: Sale of intelligent logistics equipment including sorting systems, storage systems, AGV/RGV, shuttle cars, stacking machines, and specialized hardware like the SEA720 narrow-band sorter
2. Software System Integration: Provision of WMS (Warehouse Management), WCS (Warehouse Control), iPMS, SVDT, iGMS and other software systems integrated with hardware solutions
3. Turnkey Solution Services: End-to-end solutions combining hardware, software, planning, design, implementation and after-sales service for digital factory, smart park, sorting and storage projects
4. Maintenance and Support Services: Annual maintenance, spare parts service, on-site support, technical assistance via phone, email, remote access and field service

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SEAGEN designs, develops, manufactures, and integrates end-to-end intelligent production-logistics and supply-chain digitalization solutions combining proprietary hardware (SEA720 narrow-band sorter, cross-belt sorters, AGV/RGV, shuttle cars, stackers, smart tool rooms, intelligent weighing shelves), industrial software (WMS, WCS, iPMS, SVDT, iGMS, DWS), and digital platforms (IoT, big data industrial cloud, edge computing, AR, digital twin) for enterprise customers in manufacturing, logistics, e-commerce, retail, aviation, and power utility industries.

Product overview

SEAGEN (深圳市欣视景科技股份有限公司) is a smart manufacturing and logistics solutions provider founded in 2007, offering an integrated portfolio of hardware, software, and digital products organized around five core solutions: Digital Twin Solutions (数字孪生解决方案), Smart Park Solutions (智慧园区解决方案), Smart Sorting Solutions (智能分拣解决方案), Smart Warehouse Solutions (智能仓储解决方案), and Intelligent Digital Power Substation Solutions (智能数字化供电所解决方案). The hardware portfolio includes SEA720 narrow-band sorters, AGV/RGV handling equipment, warehouse automation (multi-layer shuttles, stackers), smart tool rooms, and intelligent weighing shelves. Software products include WCS/WMS warehouse management and control systems and DWS information collection management. Digital offerings span edge computing and data collection, IoT platforms, big data industrial cloud, AR applications, and a smart park platform system. These products work together to provide end-to-end intelligent digital transformation for manufacturing, logistics, power utilities, and retail industries.

Differentiator

Problem solved

Functional benefit

Brands

• iMat系列: 智能小仓库产品系列
• αBin系列
• Smart on-site系列
• SEA720

Products and services

• Digital Twin Solutions (数字孪生解决方案) Solution package enabling industrial enterprises to build 1:1 digital replicas of factories using IoT, big data, and digital twin technology, supporting data-driven decision-making and real-time visualization across manufacturing operations.
• Smart Park Solutions (智慧园区解决方案) Integrated smart park management suite combining iPMS intelligent production management, SVDT trackable video surveillance, and iGMS park vehicle management for real-time park digitalization.
• Smart Sorting Solutions (智能分拣解决方案) Sorting facility solution combining cross-belt automatic sorting, DWS dimension-weight-scanning, and intelligent sorting cabinet systems to increase throughput and reduce labor in logistics sortation centers.
• Smart Warehouse Solutions (智能仓储解决方案) Integrated intelligent warehousing system combining smart shuttle cars, multi-layer shuttles, stackers, AGV/RGV, goods-to-person picking, WMS, and WCS for end-to-end warehouse automation.
• Intelligent Digital Power Substation Solutions (智能数字化供电所解决方案) Digital power substation solution with dual-platform architecture serving management, front-office, and back-office personnel across 19 high-frequency scenarios (6 management dashboards, 7 office assistant tools, 6 one-click operation tools) for power utility transformation.
• SEA720 Narrow-band Sorter (SEA720 自动分拣机) Self-developed intelligent narrow-band sorting equipment combining sorting control, feeder, sorting modules, and barcode automatic collection; handles packages up to 500x400x300mm and 20 kg for cross-border e-commerce, express delivery, logistics, and parcel center operations.
• Sorting Equipment (分拣类产品) Sorting hardware portfolio including automatic sorting machines and narrow-band sorters used in logistics, e-commerce, and manufacturing distribution centers.
• Smart Handling Equipment — AGV/RGV (智能搬运类产品) Ground AGV/RGV (automated guided vehicles/rail guided vehicles) systems for automated material handling and transportation within factories and warehouses.
• Warehouse Automation Equipment (仓库类产品) Warehouse automation hardware including intelligent multi-layer shuttle car systems, stacker systems, and goods-to-person picking systems for high-density intelligent storage.
• Smart Tool Room (智能工具室) Intelligent tool management room solutions for secure storage, tracking, and management of tools and equipment in manufacturing and power utility facilities.
• Intelligent Weighing Shelf (智能称重货架) Intelligent weighing shelf systems for real-time weight monitoring and management of inventory items in warehouse and production environments.
• WCS/WMS Warehouse Control & Management Software (WCS/WMS 仓库控制与管理系统) Warehouse management and control software covering inventory tracking, order management, automated equipment orchestration, and integration with ERP and MES enterprise systems.
• DWS Information Collection Management System (DWS 信息采集管理系统) Dimension-Weight-Scanning information collection management system that automatically captures package dimensions, weight, and barcode data for sorting and warehouse operations.
• IoT Platform (物联网平台) Industrial IoT platform enabling connectivity and data exchange between factory equipment, sensors, and enterprise systems for smart manufacturing environments.
• Big Data Industrial Cloud (大数据工业云) Industrial big data cloud platform that aggregates, processes, and analyzes large-scale operational data from manufacturing and logistics operations.
• Smart Park Platform System (智慧园区平台系统) Integrated smart park management platform combining production management, video surveillance, vehicle management, and facility monitoring for comprehensive park digitalization.

Quantifiable outcome

• Reduce labor costs through 24/7 unmanned warehouse operations
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered major.

• Hanshan County Government (含山县人民政府)majorStrategic or Co-development Partner · 1 April 2020Investment cooperation agreement signed for the High-end Intelligent Equipment Manufacturing Project in Hanshan County, Anhui Province. This led to the establishment of Anhui Xinruida Intelligent Equipment Co., Ltd. as a wholly-owned subsidiary production base.
• Siemens (西门子)majorTechnology or IntegrationMindSphere cooperation agreement signed, integrating SEAGEN's solutions with Siemens' industrial IoT platform. SEAGEN was invited to Siemens Guangdong-Hong Kong-Macao Greater Bay Area Forum as a participant and signing partner.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Geek+: Geek+ is a leading Chinese AMR and smart logistics robotics company offering mobile robots, sorting systems, and smart warehouse solutions. It directly competes with SEAGEN in warehouse automation and goods-to-person systems for Chinese enterprise customers.
• Hai Robotics: Hai Robotics (海柔创新) is a Chinese warehouse automation specialist best known for its HAI Pick goods-to-person ACR systems. It overlaps directly with SEAGEN's smart warehousing and sorting solutions for e-commerce, manufacturing and 3PL customers.
• Quicktron: Quicktron (快仓) is a Chinese provider of mobile robots and intelligent warehouse solutions with broad deployment across e-commerce and manufacturing. It competes head-to-head with SEAGEN in AGV/RGV, sorting and WMS-integrated warehouse projects.
• Zhejiang Damon Technology: Zhejiang Damon Technology is a Chinese provider of intelligent sorting equipment, conveyor systems and parcel handling solutions for logistics and e-commerce. It directly competes with SEAGEN's SEA720 narrow-band sorter and end-of-line sorting offerings in China.

Emerging players

• Hikvision Robotics: Hikvision Robotics is the industrial automation arm of Hikvision, offering mobile robots, vision systems and smart logistics solutions. It targets overlapping Chinese smart manufacturing and warehouse customers and is an emerging competitor for SEAGEN's integrated solutions.

Regional players

• Siasun Robot & Automation: Siasun is one of China's largest industrial robot and automation equipment manufacturers, with products spanning mobile robots, AGVs and factory automation. It serves overlapping Chinese manufacturing customers and competes in smart factory/warehouse projects, primarily within China.

Broad incumbents

• Dematic: Dematic is a global warehouse automation incumbent offering automated storage, sortation, conveyor and WMS/WCS solutions. While globally larger, it competes with SEAGEN for multinational manufacturers operating in China and sets the functional benchmark for integrated warehouse automation.
• Vanderlande: Vanderlande is a global material handling and warehouse logistics automation provider, particularly strong in sortation and integrated systems. It is comparable as a broad incumbent whose offerings overlap with SEAGEN's end-to-line sorting and warehouse portfolios for large enterprise customers.
• Honeywell Intelligrated: Honeywell Intelligrated is Honeywell's warehouse automation division offering conveyor, sortation, AS/RS and robotic solutions. It is a broader incumbent competing with SEAGEN for large distribution, manufacturing and parcel customers seeking integrated automation stacks.
• Symbotic: Symbotic is a US-listed warehouse automation platform combining robotics, software and end-to-end system integration for large distribution networks. While geographically focused on North America, its integrated warehouse and sortation stack is functionally comparable to SEAGEN's full-suite approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAGEN