Integrate
Integrate.io is a cloud-based, low-code data integration platform offering ETL, ELT/CDC replication, reverse-ETL, and Salesforce sync with fixed-fee unlimited pricing, serving mid-market and enterprise ops, CX, and CRM teams without dedicated data engineering capacity.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Integrate does
Integrate.io (legal entity: Xplenty Corp DBA Integrate.io) is a cloud-based, low-code data integration platform that consolidates ETL, ELT, CDC database replication, and reverse-ETL into a single product line. Its technology stack offers 150+ pre-built source/destination connectors (including Snowflake, BigQuery, Redshift, Azure, Databricks, Salesforce, MongoDB, MySQL, and PostgreSQL), 220+ table- and field-level transformations, bi-directional Salesforce sync with OAuth 2.0 and Bulk API 2.0 support, and an industry-claimed 60-second CDC replication latency for real-time data synchronization. The architecture emphasizes low-code/no-code usability: drag-and-drop pipelines run without SQL or Python, with extensions available for technical users; platform security is pass-through with no credential storage, and the company holds SOC 2 Type II, GDPR, HIPAA, and WCAG 2.1 Level AA certifications, with a CISSP-certified team.
The product surface comprises four core modules — ETL & Reverse ETL (formerly Xplenty), ELT & CDC (formerly FlyData), Salesforce Sync, and File Prep & Delivery — plus the Integrate.io AI capability announced in 2026 for prompt-driven pipeline creation and in-pipeline AI workloads, and an API Platform (formerly DreamFactory) for REST API generation. Customer logos span Fortune 500 names (Caterpillar, Samsung, 7-Eleven, Accenture, Philips, McGraw Hill) and mid-market organizations across logistics, healthcare, manufacturing, professional services, and sports (Boston Red Sox), implying broad vertical and tier coverage. The company operates as a remote-first organization headquartered in the US with employees across the Philippines and India.
The business model is subscription-based with a flagship fixed-fee unlimited pricing tier at $1,999/month targeted at removing consumption-based cost volatility; customer-reported savings of 34-71% versus MAR-based competitors are a central claim. Distribution is hybrid: a 14-day no-credit-card self-serve trial feeds a PLG top-of-funnel, while mid-market and enterprise deals are pursued through direct sales with dedicated Solution Engineers, 30-minute Q&A sessions, and a white-glove onboarding cadence (checkpoints at Days 7, 14, 21, 28, and 60). Marketing is content-led, with a heavy SEO/comparison-content engine targeting competitor-intent queries (Fivetran, Matillion, Dell Boomi, MuleSoft). The company is private, cashflow-positive, and PE-backed, with no outside funding rounds disclosed.
Integrate firmographics
Firmographics- Name
- Integrate
- Legal name
- Xplenty Corp DBA Integrate.io
- Website
- https://integrate.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Integrate.io is a cloud-based, low-code data integration platform offering ETL, ELT/CDC replication, reverse-ETL, and Salesforce sync with fixed-fee unlimited pricing, serving mid-market and enterprise ops, CX, and CRM teams without dedicated data engineering capacity.
- Ownership category
- akta.pro rank
Integrate industry classification
Industry- Product category
- Cloud Data Integration Platform (ETL / ELT / CDC)
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Integrate is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Integrate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans with Node Hours: Auto-renewed monthly paid plans billed annually, each including a specified number of prepaid node hours. Plans designed for mid-market and enterprise deployments with unlimited data volumes on fixed-fee tiers.
- Fixed-Fee Unlimited Plans: Fixed monthly pricing ($1,999/month) with unlimited data volumes. Organizations report 34-71% cost savings when switching from consumption-based to predictable pricing models. Supports high-throughput workloads including billions of rows per month.
- Overage Charges: Additional charges for node hour usage beyond prepaid allocation. Fair usage policy applies to fixed-fee unlimited plans, with good-faith discussions before imposing restrictions on excessive usage.
- Free Trial to Paid Conversion: 14-day free trial with full functionality. Auto-downgrade to limited free plan upon trial expiration if no paid subscription purchased. Free plan allows viewing/modifying existing packages but cannot execute jobs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-Fee Unlimited Plan at $1,999/month |
| Subscription | Annual | Node Hours Based Paid Plans |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Integrate product offering
Product offeringCore offering
Integrate.io sells a cloud-based low-code data integration platform that lets mid-market and enterprise teams build, schedule, and run ETL, Reverse ETL, ELT, and 60-second CDC database replication pipelines without engineering bottlenecks. The platform offers 220+ transformations, 150+ native connectors (including Snowflake, BigQuery, Salesforce, MongoDB, and MySQL), REST API ingestion, bi-directional Salesforce sync, and file-based workflow automation under a fixed-fee unlimited subscription pricing model.
Product overview
Integrate.io is a unified data pipeline platform that combines ETL, Reverse ETL, and ELT/CDC (database replication) capabilities in a single platform-plus-modules architecture. The core offering consists of two main products: ETL & Reverse ETL (formerly Xplenty) providing low-code data transformations with 220+ transformations, and ELT & CDC (formerly FlyData) delivering 60-second CDC database replication. The platform is augmented by specialized modules including Salesforce Sync for bi-directional CRM integration, File Prep & Delivery for file-based workflows, REST API Ingestion for universal API connectivity, and Integrate.io AI bringing generative AI capabilities to data pipelines. The platform operates on a fixed-fee pricing model at $1,999/month with unlimited data volumes, targeting mid-market and enterprise teams seeking governed, low-code data integration without engineering bottlenecks.
Differentiator
Problem solved
Functional benefit
Brands
- ETL & Reverse ETL: Low-code ETL with 220+ data transformations to prepare data for insights and reporting.
- ELT & CDC
- DreamFactory
Products and services
- ETL & Reverse ETL Low-code ETL platform with 220+ data transformations for preparing data for insights and reporting, including Reverse ETL capability to sync warehouse data back to operational systems. Built for non-technical business analysts, operations teams, and enterprise ops/CX/CRM groups that need to deliver analytics-ready data without engineering bottlenecks.
- ELT & CDC (Database Replication) Real-time database replication solution providing sub-60-second Change Data Capture (CDC) to power data products, real-time dashboards, and AI/ML initiatives. Formerly FlyData; replicates data from 150+ sources (including MySQL, PostgreSQL, MongoDB, Oracle, and SQL Server) into major cloud data warehouses for data engineering, analytics, and ML teams.
- Salesforce Sync Bi-directional Salesforce integration enabling data synchronization between Salesforce and data warehouses, databases, or other business tools. Supports 100+ Salesforce objects, real-time CDC via Salesforce Change Data Capture, Bulk API 2.0, OAuth 2.0 authentication, and automated data transformation.
- File Prep & Delivery Automated file-based workflow solution for SFTP, Excel, CSV, and related file formats that transforms raw files into clean, structured outputs for downstream processing. Designed for B2B file data sharing and operational data preparation use cases.
- REST API Ingestion Universal REST API connector enabling data ingestion from any API with support for Basic, OAuth 2.0, and API key authentication, JSON/XML/CSV/txt response handling, automated pagination, customizable rate limiting, JSON parsing, and visual data preview.
- API Platform (DreamFactory) Formerly DreamFactory: a REST API generation and management platform that allows users to generate a REST API on any data source in seconds, enabling developers and product teams to power data products with managed APIs.
- Integrate.io AI AI-powered data platform layer that brings AI to every step of the data process—including data preparation at scale, AI model application, instant GPU power access, and pipeline creation through simple prompts—enabling AI-readiness for downstream analytics and ML workloads.
Quantifiable outcome
- 34-71% cost savings when switching from consumption-based to fixed-fee pricing
- +5 more outcomes
Companies that use Integrate
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Integrate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration149 records
AI capability9 records
Feature7 records
Integrate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YukicoreStrategic technology partnership announced May 28, 2026 to deliver end-to-end data cost optimization. Combines Integrate.io's fixed-fee unlimited data pipelines with Yuki's automated warehouse compute optimization, giving data teams complete cost predictability from data ingestion to analytics. Both companies collaborating on joint go-to-market initiatives targeting organizations seeking to reduce and control cloud costs.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Integrate competitors and assessment
Company assessmentDirect peers
- Hevo Data: Hevo is a no-code data pipeline platform with a freemium model and Salesforce/warehouse replication focus. It overlaps with Integrate.io's low-code positioning and primary use cases of operational ETL and Salesforce sync for ops and analytics teams.
- Stitch (by Talend / Qlik): Stitch offers managed ETL pipelines with simple replication and transparent pricing, often cited as a lighter-weight alternative to Fivetran. It competes in the same mid-market data integration segment as Integrate.io, focused on replication into cloud warehouses.
- Matillion: Matillion delivers cloud-native ETL/ELT on Snowflake, BigQuery, Redshift and Databricks using a credit-based pricing model. It targets the same mid-market and enterprise data teams as Integrate.io and is named in Integrate.io's own comparison content.
- Skyvia: Skyvia is a cloud data platform providing no-code data integration, backup, and automation targeted at SMB and mid-market customers. It overlaps with Integrate.io's ETL/ELT and Salesforce sync capabilities at a similar low-code price point.
- Fivetran: Fivetran is the leading ELT/data movement vendor, offering automated connector pipelines into cloud warehouses with consumption-based (MAR) pricing. It competes head-to-head with Integrate.io on CDC replication, destination coverage, and Salesforce/use-case verticals, and is Integrate.io's most frequently invoked comparison competitor.
- Airbyte: Airbyte is an open-source-led ELT platform with a growing connector catalog and self-hosted/cloud options. It is positioned as a lower-cost alternative to Fivetran and Integrate.io for data teams building ingestion pipelines, especially via its open-source core.
Broad incumbents
- Talend: Talend (now part of Qlik) offers data integration, data quality, and governance tooling for enterprise customers. Its Stitch product line competes head-to-head with Integrate.io on managed pipelines, while its broader suite makes it an incumbent reference in the same space.
- Dell Boomi: Dell Boomi is a long-standing iPaaS for enterprise application, data, and API integration, frequently compared to Integrate.io in its own comparison content (Dell Boomi vs. Integrate.io). It is a broader incumbent in the same integration category.
- Informatica: Informatica is an enterprise data integration and data management suite covering ETL, data quality, governance, and MDM. It overlaps with Integrate.io's data pipeline and Salesforce replication use cases at the high end of the enterprise market.
- MuleSoft (Salesforce): MuleSoft is a broad enterprise integration platform (iPaaS, API management, ESB) now under Salesforce. Integrate.io's homepage directly positions against MuleSoft on cost and time-to-value for Salesforce data integration, making it both a competitor and an incumbent reference point.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Integrate social profiles
Digital presenceIntegrate compliance and trust
Trust signalCompliance4 records
Integrate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrate leadership team
Management profileNumber of profiles
Profiles2 records
Integrate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrate
What does Integrate do?
Integrate.io sells a cloud-based low-code data integration platform that lets mid-market and enterprise teams build, schedule, and run ETL, Reverse ETL, ELT, and 60-second CDC database replication pipelines without engineering bottlenecks. The platform offers 220+ transformations, 150+ native connectors (including Snowflake, BigQuery, Salesforce, MongoDB, and MySQL), REST API ingestion, bi-directional Salesforce sync, and file-based workflow automation under a fixed-fee unlimited subscription pricing model.
Is Integrate a public or private company?
Integrate is a private company. It is classified as private equity controlled and is currently operating.
When was Integrate founded?
Integrate was founded in 2011. It employs 51 to 100 people.
Where is Integrate based?
Integrate is headquartered in San Francisco, United States, in the North America region.
How does Integrate make money?
Four revenue lines are on record. Subscription Plans with Node Hours are the primary driver. The others are fixed-Fee Unlimited Plans, overage Charges and free Trial to Paid Conversion.
Who are Integrate's main competitors?
Direct peers on record are Hevo Data, Stitch (by Talend / Qlik), Matillion, Skyvia, Fivetran and Airbyte. Broad incumbents are Talend, Dell Boomi, Informatica and MuleSoft (Salesforce).
Does Integrate have an API?
Yes. Integrate.io provides a REST API that enables developers to integrate the platform with existing systems for monitoring, scheduling, and operations management. The API supports API creation capabilities (formerly DreamFactory) allowing users to generate a REST API on any data source in seconds. The platform offers webhook pipeline capabilities for event-driven data delivery and integration. Documentation is available via DreamFactory guide and Xplenty API documentation (GitHub). Developer documentation is at guide.dreamfactory.com.
What industry is Integrate in?
Integrate's product category is Cloud Data Integration Platform (ETL / ELT / CDC). Its primary akta.pro industry code is HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 54151 and its SIC code is 7370.