Prialto

What Prialto does

Prialto is a privately held subscription-based managed virtual assistant service provider founded in 2009 and headquartered in Portland, Oregon. The company hires, trains, and supervises college-educated virtual assistants as full-time W-2 employees — primarily in the Philippines and Guatemala — and matches them with businesses in North America and Europe. Each engagement is staffed with a primary assistant, one or more cross-trained backup assistants, and a US-based Engagement Manager who documents workflows, trains assistants, and proactively optimizes processes, addressing the executive-assistant turnover problem that customers cite as the primary pain point. Service delivery is SOC 2 Type-2 compliant (audited by AssuranceLab, September 2025) and supported by an enterprise security stack including Microsoft Intune/Defender, SumoLogic SIEM, Drata compliance automation, and LastPass Enterprise for credential management.

Prialto sells through a consultative direct-sales motion via its website and discovery calls, targeting individuals, teams and organizations, and enterprise teams across verticals including financial services, insurance, real estate, consulting, nonprofit, accounting, and technology. Named customers include Woodruff Sawyer (19 Prialto assistants, 1,000+ hours/month), Underscore VC, Compass, MIT, Linux Foundation, Rapid7, and Headline. Pricing is subscription-based: one Prialto Unit equals a minimum of 2.5 hours per workday (approximately 55 hours per month), with most clients paying $1,500–$4,000 per month, an estimated ~$25/hour rate, a first-month deposit on signup, and a 3.5% annual fee escalator after the first anniversary.

Product surface spans Managed Virtual Assistant Services (core), Fractional and Full-Time VA tiers, a specialized Virtual Sales Assistant module, and segment-specific offerings for Individuals, Teams and Organizations, and Enterprise. Marketing is content-led: a blog, case studies, the annual Executive Productivity Report, the Amplify People podcast, and earned-media presence on Clutch (Top VA 2025, Clutch 1000 2024, 5-star rating), Inc. 5000 2024, Forbes 2025, and OA 500 2025. The company is founder-led by Eric Taussig and is independently operated with no disclosed institutional funding, M&A, or parent company.

Name

Prialto

Legal name

Prialto, Inc.

Website

https://prialto.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Prialto is a Portland-based managed virtual assistant service founded in 2009 that staffs W-2 virtual assistants from the Philippines and Guatemala, supported by US Engagement Managers, for subscription-based engagements with individuals, teams, and enterprises across North America and Europe.

Ownership category

akta.pro rank

Product category

Managed Virtual Assistant Services

NAICS

Temporary Help Services (561320), Office Administrative Services (56111)

SIC

Services-Help Supply Services (7363), Services-Management Services (8741)

akta.pro primary industry

VIP/White-Glove & Executive Support (BPAAABAL)

akta.pro secondary industry

Errand Running & Task Assistance (HSACAIAB)

Keywords

• Managed virtual assistants
• Virtual assistant services
• Executive assistant support
• Administrative outsourcing
• Remote workforce services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Managed Virtual Assistant Services: Subscription-based managed virtual assistant service providing ongoing capacity for administrative, sales, and operational support. Clients purchase Prialto Units (minimum 2.5 hours per workday), with fees charged monthly based on committed units. The model includes a dedicated Engagement Manager, primary and backup assistants, and episodic overflow support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Prialto provides subscription-based managed virtual assistant services, delivering dedicated full-time virtual assistants (Prialto W-2 employees) backed by Engagement Managers, cross-trained backup assistants, and a four-week training program. The service spans executive administration, calendar and email management, travel coordination, sales operations, and back-office support, with enterprise-grade SOC 2 Type-2 security and continuous process documentation. Clients purchase Prialto Units (minimum 2.5 hours per workday) billed monthly on a recurring subscription.

Product overview

Prialto is a subscription-based managed virtual assistant service provider headquartered in Portland, Oregon, founded in 2009. The company operates a platform-plus-support model centered on its Managed Virtual Assistant Service, which provides dedicated full-time virtual assistants as full-time Prialto employees. The core offering includes Virtual Assistant Services for executive administration, sales support, and back-office operations, delivered through modules including Fractional Virtual Assistants, Full Time Virtual Assistants, and a specialized Virtual Sales Assistant. Service tiers are segmented for Individuals, Teams & Organizations, and Enterprise clients across industries including Financial Services, Real Estate, Consultants, Nonprofits, Entrepreneurs, and Accounting Firms. Every client engagement includes an Engagement Manager, primary assistant, fully trained backup assistant, and access to best practices developed over 15+ years of service.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Virtual Assistant Service Prialto's flagship subscription offering providing dedicated full-time virtual assistants who are W-2 Prialto employees, supported by an Engagement Manager, fully trained backup assistants, and a four-week core training program. Includes process documentation, ongoing training, enterprise-grade SOC 2 Type-2 security, and 55 hours of support per month per unit. Designed for busy professionals, sales teams, and enterprise organizations.
• Fractional Virtual Assistants

Quantifiable outcome

• Woodruff Sawyer saves 1,000+ hours of productive time each month across their team
• +3 more outcomes

Named customers19 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• AssuranceLabcoreImplementation/ SI/ Consulting PartnerProfessional third-party auditor that audited Prialto's systems against more than 80 requirements for SOC 2 compliance. Audited systems for both SOC 2 Type-1 (December 2024) and SOC 2 Type-2 (September 2025) certifications.
• DratasupportingTechnology or IntegrationCompliance automation platform used by Prialto to help automate the compliance journey and provide dashboard visibility for customers regarding compliance status.
• Microsoft (Intune/Defender)supportingTechnology or IntegrationEndpoint management and security platform used for device security, monitoring, and response to threats including ransomware and malware on devices connected to Prialto and client networks.
• SumoLogicsupportingTechnology or IntegrationSecurity information and event management (SIEM) platform used by Prialto for security monitoring and event analysis.
• LastPass EnterprisecoreTechnology or IntegrationSecure password management solution used by Prialto to securely store and share client login credentials with assistants. Enables assistants to access client systems without seeing actual passwords, providing an additional layer of security.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WoodBows: WoodBows (formerly VaVa Virtual Assistants) provides dedicated offshore virtual assistants with a managed-service model similar to Prialto, including onboarding, supervision, and backup coverage for executives and small businesses.
• Time Etc: Time Etc is a UK/US-based managed virtual assistant service offering dedicated VAs on monthly subscription plans. Directly comparable to Prialto in product, model, and target audience of busy professionals and small business owners.
• Boldly: Boldly (formerly Worldwide 101) provides subscription-based, dedicated US-based virtual assistants and executive assistants to entrepreneurs and small businesses. Closely comparable to Prialto in pricing model, target customer, and managed-service positioning.
• MyOutDesk: MyOutDesk is a managed VA staffing firm sourcing offshore (primarily Filipino) virtual assistants for real estate, sales, and admin roles. Comparable to Prialto in offshore sourcing, vertical specialization, and managed-service wrapper.
• Wing Assistant: Wing Assistant provides dedicated offshore virtual assistants (primarily in the Philippines) on subscription plans, with a strong focus on sales support and startups. Closely overlaps Prialto in offshore talent model, pricing, and sales-assistant SKU.
• BELAY: BELAY is one of the largest US-based managed virtual assistant / staffing companies, matching dedicated US-based VAs and bookkeepers with executives and small businesses. It is the most direct competitor to Prialto in the managed-VA subscription model.

Emerging players

• Smith.ai: Smith.ai combines AI and human agents to provide receptionist, live chat, and outreach services for SMBs. Partial overlap with Prialto on the admin/receptionist support side, with a stronger AI/human hybrid technology angle.
• Brickwork: Brickwork is a managed administrative services provider specialized for venture capital and private equity firms. It overlaps with Prialto on the executive-assistant / operations-support use case in the VC vertical, where Prialto lists Underscore VC and Headline as customers.

Broad incumbents

• Upwork: Upwork is the largest freelance marketplace for virtual assistants and admin talent. Not a managed service, but a primary alternative for buyers who would otherwise consider Prialto, and a baseline reference for the size of the VA labor pool.
• Fiverr: Fiverr is a global freelance services marketplace with a large virtual-assistant category. Competes with Prialto at the low end of the market for transactional VA tasks rather than the managed, dedicated-VA subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Prialto
• Facebookfacebook.com/Prialto.US
• LinkedInlinkedin.com/company/prialto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prialto