Fashion Snoops
Fashion Snoops (operating as Future Snoops) is a private SaaS trend forecasting platform founded in 2002, serving fashion, beauty, and lifestyle brands with 24-month predictive intelligence across 14 product and cultural categories, complemented by advisory services and event programming.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fashion Snoops does
Fashion Snoops, operating under the legal name Future Snoops, is a private SaaS trend forecasting and intelligence platform founded in 2002 and headquartered in New York. The company provides fashion and lifestyle brands with predictive trend intelligence up to 24 months ahead, covering 14 categories including Women, Men, Youth, Active, Kids, Intimates & Swim, Accessories, Home & Lifestyle, Beauty & Wellness, Culture, Patterns & Graphics, Materials, Color, and Sustainability. Its product portfolio centers on a SaaS Platform (described as a "creative command center" mirroring the brand's path from idea to market), supplemented by Advisory services (custom consulting), Events (webinar series including "Sustainability: No Filter" and "Show + Tell"), and a Discover content hub.
The company monetizes through recurring platform subscriptions paired with professional advisory engagements, with pricing disclosed only on a quote basis via "Request a Demo" CTAs, indicating an enterprise and mid-market sales motion. GTM combines direct enterprise field sales, self-serve platform access, and event-driven demand generation through industry events (Playtime Paris, Playtime New York, Seoul events). The go-to-market is sales-led and event-driven, targeting fashion and apparel brands, beauty and wellness brands, home and lifestyle brands, youth-focused brands, and material innovation teams. The company has no disclosed funding, operates as an independent private entity led by CEO and co-founder Itay Arad, and has formed strategic partnerships with Licensing International (sustainability in licensing) and GreenStitch (Digital Product Passport compliance) to extend its ecosystem.
Fashion Snoops firmographics
Firmographics- Name
- Fashion Snoops
- Legal name
- Future Snoops
- Website
- https://fashionsnoops.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fashion Snoops (operating as Future Snoops) is a private SaaS trend forecasting platform founded in 2002, serving fashion, beauty, and lifestyle brands with 24-month predictive intelligence across 14 product and cultural categories, complemented by advisory services and event programming.
- Ownership category
- akta.pro rank
Fashion Snoops industry classification
Industry- Product category
- Trend Forecasting Software
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
Keywords
Where Fashion Snoops is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Fashion Snoops business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: SaaS platform subscription providing access to trend intelligence, forecasting reports, runway analysis, and product-level insights. Subscription model with tiered access based on organizational needs.
- Advisory Services: Custom consulting engagements with industry experts providing strategic guidance tailored to specific brand requirements and ambitions.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Fashion Snoops product offering
Product offeringCore offering
Fashion Snoops operates a SaaS trend forecasting platform called the Creative Command Center that delivers trend intelligence, runway reports, style files, and product-level insights across 14 fashion and lifestyle categories. The company supplements the platform with custom advisory consulting engagements where industry experts craft tailored strategies, and supports clients with a webinar series, blog-based Discover hub, and presence at events such as Playtime Paris and Playtime New York.
Product overview
Future Snoops (formerly Fashion Snoops) is a trend forecasting platform offering a unified product portfolio centered on its Platform as the core creative command center, supplemented by Advisory services for custom strategy development, Events for ongoing education through webinars and sessions, and Discover for blog-based insights and reports. The platform covers multiple fashion and lifestyle categories including Women, Men, Youth, Active, Kids, Accessories, Home & Lifestyle, Beauty & Wellness, Culture, Patterns & Graphics, Materials, Color, and Sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Platform SaaS creative command center that mirrors the customer's path from idea to market, providing trend intelligence, runway reports, style files, and product-level forecasts across 14 fashion and lifestyle categories for enterprise and mid-market brands.
- Advisory
Companies that use Fashion Snoops
Customer profileSegments5 records
Ideal customer profiles3 records
Fashion Snoops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fashion Snoops partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GreenStitchcoreJoint report partnership on Digital Product Passports (DPPs). The collaboration produced a comprehensive guide unpacking the EU's DPP regulation, its implementation timeline, and strategic implications for fashion brands. Released as a free report to the industry.
- Licensing InternationalcoreStrategic partnership focused on sustainability in licensing. As brands face rising pressure to rethink how products are made, marketed, and brought to life, the partnership signals a renewed era for sustainability in licensing. The collaboration addresses industry-wide evolution toward more sustainable practices.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fashion Snoops competitors and assessment
Company assessmentDirect peers
- WGSN: WGSN is the global leader in fashion and lifestyle trend forecasting, offering subscription trend reports, runway analysis, and consumer insights. It directly competes with Fashion Snoops across virtually all of FS's categories and represents the dominant incumbent in the space.
- EDITED: EDITED provides real-time fashion market intelligence combining competitor pricing, product, and trend data for apparel brands. It overlaps with FS's runway and product-level intelligence use cases but adds a heavier data/analytics layer, making it a direct competitor for fashion brand budgets.
- Le New Black: Le New Black is a fashion trend forecasting platform serving luxury and premium brands with seasonal trend reports and product intelligence. It directly competes with FS in the directional-trend and runway-report use cases, particularly for higher-end European customers.
- Trendstop: Trendstop provides fashion and lifestyle trend forecasting services for retailers and brands, including runway analysis and seasonal color/material forecasts. It is a direct editorial-style competitor to FS with a comparable subscription + advisory offering.
Emerging players
- Heuritech: Heuritech is an AI-powered fashion trend forecasting platform that uses computer vision on social media images to predict demand and trends. It is a credible emerging alternative to FS, particularly for data-led buyers, though it covers fewer lifestyle categories.
- Trendalytics: Trendalytics offers AI-driven consumer and product trend analytics for fashion, beauty, and lifestyle brands. It overlaps with FS's Beauty & Wellness and Accessories categories and represents a data-first challenger to traditional editorial forecasting.
Broad incumbents
- Launchmetrics: Launchmetrics is a broad fashion marketing and brand performance platform spanning PR, influencer, and trend intelligence. It overlaps with FS's use cases as part of a much wider portfolio, targeting similar fashion and beauty enterprise customers.
- Kantar (Consumer Insights): Kantar is a global market research and consumer insights powerhouse whose fashion, beauty and lifestyle practices overlap with FS's consumer-insight work. It competes for enterprise research budgets but is far broader and does not specialize in 24-month fashion forecasting.
Others
- Stylight: Stylight operates a fashion search and shopping platform aggregating brand and product data. It is thematically adjacent to FS (both serve fashion brands with consumer intelligence) but focuses on the demand/distribution side rather than forward trend forecasting.
- Joor: Joor is a B2B fashion marketplace and wholesale ordering platform that supplies brands with sell-in and sell-through data. It is thematically adjacent — both serve fashion brands with decision-support data — but Joor focuses on wholesale distribution rather than trend forecasting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fashion Snoops social profiles
Digital presenceFashion Snoops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fashion Snoops leadership team
Management profileNumber of profiles
Profiles1 record
Fashion Snoops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fashion Snoops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fashion Snoops
What does Fashion Snoops do?
Fashion Snoops operates a SaaS trend forecasting platform called the Creative Command Center that delivers trend intelligence, runway reports, style files, and product-level insights across 14 fashion and lifestyle categories. The company supplements the platform with custom advisory consulting engagements where industry experts craft tailored strategies, and supports clients with a webinar series, blog-based Discover hub, and presence at events such as Playtime Paris and Playtime New York.
Is Fashion Snoops a public or private company?
Fashion Snoops is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fashion Snoops founded?
Fashion Snoops was founded in 2002. It employs 11 to 50 people.
Where is Fashion Snoops based?
Fashion Snoops is headquartered in New York, United States, in the North America region.
How does Fashion Snoops make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are advisory Services.
Who are Fashion Snoops's main competitors?
Direct peers on record are WGSN, EDITED, Le New Black and Trendstop. Emerging players are Heuritech and Trendalytics. Broad incumbents are Launchmetrics and Kantar (Consumer Insights). Others are Stylight and Joor.
Does Fashion Snoops have an API?
No public API is recorded for Fashion Snoops.
What industry is Fashion Snoops in?
Fashion Snoops's product category is Trend Forecasting Software. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights). Its NAICS code is 541830 and its SIC code is 7310.