What Le New Black does

Le New Black, founded in Paris in 2009 by Vidya Narine and Bernard Coulombel, is a B2B wholesale management platform purpose-built for fashion brands. The platform unifies four functional modules — a digital B2B showroom (with immersive high-resolution images, video, 360s, and VR/3D including virtual showroom tours), sales management (line sheets, lookbooks, CRM, order processing), real-time inventory control (preorders, stock, incoming), and an iPad sales-rep app — with three showroom environments (Marketplace, Le Privé white-label, and Multi-brand for agencies) and a developer center offering API and Postman documentation. It is distributed through a combination of direct enterprise sales and self-serve onboarding, with flagship distribution via the Fédération de la Haute Couture et de la Mode for Paris Fashion Week's Sphère showroom and pre-built ERP connectors to Zedonk, ApparelMagic, Cegid, and Fastmag.

Name

Le New Black

Legal name

LENEWBLACK

Website

https://lenewblack.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fashion B2B Wholesale Platform

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B fashion wholesale
• Digital showroom platform
• Wholesale order management
• Fashion B2B ecommerce
• Wholesale payment processing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS subscription model providing access to the B2B wholesale platform including digital showroom, sales management, inventory control, and integrated payment capabilities. Pricing is quote-based, tailored to brand size and feature requirements.
2. LNB Pay Transaction Processing: Integrated payment processing with Stripe infrastructure supporting 135+ currencies for international B2B wholesale transactions. Transaction fees may apply on payment volume processed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LE NEW BLACK is an all-in-one B2B wholesale management platform built specifically for fashion brands. It provides digital B2B showrooms with immersive storytelling, lead and sales management, order processing, real-time inventory control, an iPad sales app, ERP integrations, and the LNB Pay integrated payment module. The platform serves ready-to-wear, kidswear, and accessories brands through three showroom environments (Marketplace, Le Privé, and Multi-brand) with self-serve and enterprise sales motions.

Product overview

LE NEW BLACK is a unified B2B wholesale management platform for fashion brands, built as a single core product with integrated modules. The platform consists of the main LE NEW BLACK Platform serving as the all-in-one hub, with five core functional modules: B2B Showroom (digital collection presentation with immersive media support), Sales Management (lead/order/line sheet/lookbook/CRM tools), Inventory Control (real-time preorder and stock management), Sales App (iPad rep tool), and Integrations (pre-configured ERP API connectivity). Three showroom environment sub-brands serve different go-to-market models: Marketplace (open multi-brand marketplace), Le Privé (premium white-label private showrooms), and Multi-brand Showroom (agency multi-brand management). LNB Pay is a recently launched payment module embedded in the platform checkout, built on Stripe infrastructure with multi-currency, multi-method support. The Developer Center provides API and Postman documentation for ERP integrations. Industry-specific vertical solutions (Ready-to-Wear, Kids, Accessories) layer on top of the core platform. The company also operates a Training program with webinars and tutorials.

Differentiator

Problem solved

Functional benefit

Products and services

• LE NEW BLACK Platform All-in-one B2B wholesale management platform for fashion brands providing tools for lead and sales management, order processing, digital B2B showrooms, and 24/7 retailer access. Serves over 800 brands and 30,000 active buyers, processing €4.89B in annual GMV.
• B2B Showroom
• Marketplace (All-in-one Showroom) Open marketplace showroom environment where brands list collections and buyers browse and order from multiple brands in a shared digital environment.
• Le Privé by Le New Black Premium white-label showroom offering fully branded, distraction-free digital showrooms with custom URL, private buyer data in siloed environments, and exclusive brand-controlled presentation environments.
• Multi-brand Showroom Showroom environment for agencies and multi-brand sales representatives to manage and present multiple fashion brands to buyers from a single platform.
• LNB Pay Integrated B2B payment experience embedded directly into the LE NEW BLACK checkout flow. Built on Stripe infrastructure with PCI DSS Level 1 and SOC 1/SOC 2 Type II compliance, supports card payments, SEPA, ACH, and BECS in 135+ currencies with automated payment rules, milestone generation, and centralized dashboards.
• Developer Center Developer portal providing API documentation, Postman environment for integration testing, and technical resources for ERP and third-party integrations with the LE NEW BLACK platform.
• Ready-to-Wear Solutions Industry-specific wholesale solutions tailored for ready-to-wear fashion brands, including digital showroom, sales management, and inventory tools configured for the ready-to-wear segment.
• Kids Solutions Industry-specific wholesale solutions for children's fashion brands, with dedicated tools for presenting and selling kidswear collections to retailers through the LE NEW BLACK platform.
• Accessories Solutions Industry-specific wholesale solutions for fashion accessories brands, enabling digital showroom, order management, and buyer relationship tools through the LE NEW BLACK platform.

Quantifiable outcome

• Brands maintained 80% of normal sales volume during COVID-19 border closures using the digital showroom (Eden Park testimonial)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• ORB360coreStrategic or Co-development Partner · 20 March 2026ORB360 provides advanced imaging and AI-powered workflows for fashion brand visual asset creation. Integration enables real-time capture with intelligent post-production seamlessly integrated into LE NEW BLACK, combining photo and video assets directly into the platform for richer product visualization.
• ZedonkcoreTechnology or IntegrationZedonk is a UK-based business management software for fashion brands offering ERP capabilities. LE NEW BLACK and Zedonk have worked hand-in-hand for years providing fashion brands with a complete end-to-end operations and B2B solution. Where Zedonk handles production, wholesale, and logistics backend operations, LE NEW BLACK facilitates successful wholesale sales interactions with buyers.
• ApparelMagiccoreTechnology or IntegrationApparelMagic is a comprehensive fashion business management software since 1984 serving as a central hub for manufacturing, inventory, sales, and distribution. Integration with LE NEW BLACK enables seamless data flow between ERP and B2B showroom platforms.
• CegidcoreTechnology or IntegrationCegid is an ERP partner providing integration with LE NEW BLACK's B2B wholesale platform for fashion brands.
• FastmagcoreTechnology or IntegrationFastmag is a fashion-specific ERP partner integrated with LE NEW BLACK's platform for seamless wholesale operations.
• ModdityminorGTM or Marketing PartnerModdity is a B2B platform for high-end international fashion designed to amplify visibility of designers, showrooms, and trade shows. The partnership bridges B2B sales and media exposure, with LE NEW BLACK designers featured in Moddity newsletters to a curated audience of buyers and media.
• Fédération de la Haute Couture et de la ModeflagshipStrategic or Co-development PartnerLE NEW BLACK partners with the FHCM for Paris Fashion Week, notably for the Sphère showroom digitalizing emerging designers' collections. This partnership has continued for multiple seasons, providing hybrid solutions for professional buyers.
• Business FranceminorStrategic or Co-development PartnerBusiness France supports French fashion brands internationally, partnering with LE NEW BLACK to drive fashion industry innovation.
• Fédération du Prêt-à-porter FémininminorStrategic or Co-development PartnerFrench fashion federation partnership supporting the ready-to-wear industry and innovation in fashion wholesale.
• BpifranceminorStrategic or Co-development PartnerSelected for Bpifrance Fashion & Luxury Accelerator in 2021, winning 12 months of support for its leaders. Bpifrance supports French companies in the fashion sector.
• PolimodaminorOthersFashion school partnership through Le New Black Generation program supporting the next generation of fashion talent.
• EsmodminorOthersFashion school partnership through Le New Black Generation program supporting the next generation of fashion talent.
• IFA ParisminorOthersFashion school partnership through Le New Black Generation program supporting the next generation of fashion talent.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad enterprise commerce platform offering B2B order management and digital storefront capabilities. Its commerce suite competes with Le New Black at the high end of the fashion wholesale technology stack.
• BigCommerce: BigCommerce is an enterprise B2B and B2C commerce platform offering wholesale functionality. As a broader incumbent with B2B showrooms and integrations, it overlaps with Le New Black in the multi-brand wholesale space.
• Shopify: Shopify is a broad commerce platform expanding aggressively into B2B and wholesale through Shopify B2B and Shop App features. While not fashion-verticalized, its scale and wholesale tooling make it a strategic incumbent competitor.

Others

• Cegid: Cegid is a major European ERP and retail software provider integrated with Le New Black. It is a partner but also a strategic adjacent player whose fashion-cloud suite overlaps with wholesale workflows.

Direct peers

• NuOrder: NuOrder is a B2B wholesale commerce platform purpose-built for fashion and lifestyle brands, offering digital showrooms, line sheets, and order management. It is a direct competitor to Le New Black's core B2B showroom and sales management modules.
• Trace: Trace is a B2B platform focused on fashion and lifestyle wholesale, supporting brands and retailers with digital showrooms and order workflows. It competes head-on with Le New Black in serving emerging and mid-market fashion brands.
• Faire: Faire is a B2B marketplace platform enabling retailers to discover and order from emerging brands across fashion and lifestyle. While more retail-buyer-led, its wholesale marketplace mechanics overlap with Le New Black's marketplace showroom environment.
• RangeMe: RangeMe is a B2B platform connecting retail buyers with brands across multiple categories, including fashion. It serves a similar product discovery and wholesale-onboarding role as Le New Black's marketplace environment.
• Ankorstore: Ankorstore is a European B2B marketplace connecting independent retailers and brands across fashion, home, and lifestyle categories. Its European focus and marketplace model make it a peer in the digital wholesale space Le New Black serves.
• JOOR: JOOR is a leading B2B wholesale platform and marketplace for fashion brands and buyers globally. It directly competes with Le New Black in digital showrooms, order management, and virtual wholesale for apparel and accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lenewblack
• LinkedInlinkedin.com/company/le-new-black

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le New Black