TrackMaven
TrackMaven is a Washington, D.C.-based B2B SaaS marketing analytics platform, founded in 2012, that helps clients prove marketing ROI and benchmark content performance across 20+ digital channels.
- Company typePrivate
- Founded2010
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TrackMaven does
TrackMaven is a B2B SaaS marketing analytics platform, founded in 2012 and headquartered in Washington, D.C. The firm describes its product as a marketing analytics platform that helps clients prove marketing ROI and improve performance across 20+ digital channels, implying a content and competitive intelligence focus. The company raised approximately $21.75M across four institutional rounds between 2013 and 2014 from New Enterprise Associates (lead), Bowery Capital (lead on seed), Forum Ventures, and Silicon Valley Bank. In May 2016, TrackMaven acquired 10Stories to extend its content analytics capabilities.
The company's reported headcount is 51-100 employees, consistent with a mid-stage venture-backed SaaS firm. Revenue, pricing, and named customers are not publicly disclosed. The current public-facing content on trackmaven.com is in Thai and promotes the UFABET online gambling platform, which is materially inconsistent with the company's stated identity as a marketing analytics provider and likely reflects domain disposition, expiration, or unrelated data contamination; this inconsistency should be verified before relying on any current-state signals.
From a business model perspective, the firm operates a direct-to-customer SaaS distribution motion targeting marketing teams, monetizing via subscription analytics access to multi-channel content performance benchmarking. There is no evidence of a public listing, institutional investor exits, or recent (post-2016) operational milestones, which limits visibility into current scale and momentum.
TrackMaven firmographics
Firmographics- Name
- TrackMaven
- Legal name
- TrackMaven
- Website
- https://trackmaven.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrackMaven is a Washington, D.C.-based B2B SaaS marketing analytics platform, founded in 2012, that helps clients prove marketing ROI and benchmark content performance across 20+ digital channels.
- Ownership category
- akta.pro rank
TrackMaven industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where TrackMaven is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
TrackMaven business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online Gambling Services: Platform generates revenue through various gambling services including sports betting, casino, slots, esports, lottery, and arcade games. Customers pay to participate in games with house taking a commission on bets placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No formal pricing tiers disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
TrackMaven product offering
Product offeringCore offering
TrackMaven is a marketing analytics platform that helps marketing teams prove ROI and improve results across more than 20 digital channels. The platform aggregates content performance data from social media, blogs, and other digital properties to enable competitive benchmarking, content optimization, and executive-level reporting for marketing organizations.
Product overview
TrackMaven operates UFABET, a comprehensive online gambling platform featuring sports betting, live casino, online slots, esports betting, baccarat, and lottery services. The platform integrates over 20 gaming providers and offers cross-platform support for desktop and mobile devices. Key differentiators include 24/7 live dealer streaming, 5-second deposit/withdrawal processing, and an AI-powered link management system for uninterrupted access.
Differentiator
Problem solved
Functional benefit
Products and services
- TrackMaven Marketing Analytics Platform Cloud-based marketing analytics platform that helps marketing teams prove ROI and improve content performance across 20+ digital channels, including social media and owned digital properties, with competitive benchmarking and executive reporting capabilities.
Companies that use TrackMaven
Customer profileSegments1 record
Ideal customer profiles1 record
TrackMaven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
TrackMaven partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
TrackMaven competitors and assessment
Company assessmentDirect peers
- Buffer: Social media scheduling and analytics tool popular with SMBs and mid-market brands. Overlaps with TrackMaven on content performance reporting across major social channels.
- Sprout Social: Social media management and analytics platform for brands and agencies. Directly comparable to TrackMaven in offering cross-channel content performance analytics alongside publishing and engagement tools.
- Hootsuite: Long-standing social media management suite with analytics, publishing, and listening capabilities. Competes head-to-head with TrackMaven for marketing teams needing multi-channel performance measurement.
- Rival IQ: Competitive and cross-channel social analytics platform. Closely comparable in target customer (brand and agency marketers) and in the depth of channel-by-channel content performance analytics.
Broad incumbents
- Adobe Analytics: Enterprise-grade digital analytics solution within Adobe Experience Cloud. Overlaps with TrackMaven on digital marketing measurement but serves larger enterprises and a broader analytics mandate.
- Salesforce Marketing Cloud: Enterprise marketing and analytics platform from Salesforce. Competes with TrackMaven on cross-channel performance measurement but as part of a much larger CRM/data ecosystem.
- HubSpot Marketing Hub: Broad marketing automation and analytics suite for SMB and mid-market. Overlaps with TrackMaven's analytics surface but as part of a much wider marketing/CRM platform.
Emerging players
- Domo: Cloud-based BI and analytics platform used by marketing teams for cross-channel performance dashboards. Comparable to TrackMaven in offering marketing-focused analytics and visualization, but with broader enterprise BI scope.
- Conviva: Digital media and marketing analytics provider for streaming and digital content. Partial overlap on content performance measurement across digital channels, particularly for media-heavy customers.
- Mixpanel: Product and digital analytics platform with overlap on digital channel performance measurement. Comparable in its event-based analytics approach, though traditionally more product- than marketing-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
TrackMaven social profiles
Digital presenceTrackMaven compliance and trust
Trust signalCompliance1 record
TrackMaven financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackMaven leadership team
Management profileNumber of profiles
TrackMaven funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackMaven M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackMaven
What does TrackMaven do?
TrackMaven is a marketing analytics platform that helps marketing teams prove ROI and improve results across more than 20 digital channels. The platform aggregates content performance data from social media, blogs, and other digital properties to enable competitive benchmarking, content optimization, and executive-level reporting for marketing organizations.
Is TrackMaven a public or private company?
TrackMaven is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrackMaven founded?
TrackMaven was founded in 2010. It employs 51 to 100 people.
Where is TrackMaven based?
TrackMaven is headquartered in Washington, United States, in the North America region.
How does TrackMaven make money?
One revenue line is on record: online Gambling Services.
Who are TrackMaven's main competitors?
Direct peers on record are Buffer, Sprout Social, Hootsuite and Rival IQ. Broad incumbents are Adobe Analytics, Salesforce Marketing Cloud and HubSpot Marketing Hub. Emerging players are Domo, Conviva and Mixpanel.
Does TrackMaven have an API?
No public API is recorded for TrackMaven.
What industry is TrackMaven in?
TrackMaven's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 5182 and its SIC code is 7370.