What Rival IQ does

Rival IQ is a Seattle-based B2B SaaS company that provides competitive social media analytics to digital marketers, agencies, and brand teams. Its platform aggregates public social data from Facebook, Instagram, TikTok, Twitter/X, LinkedIn, and YouTube to deliver side-by-side competitor benchmarking, post-level performance analysis, social listening with sentiment and mention data from millions of sources, influencer and hashtag analytics, boosted-post detection, and customizable reporting. The core product surface is organized around four modules (Competitive Analysis, Social Posts Analysis, Social Media Audits, Social Listening) supplemented by add-on modules such as Alerts, Custom Dashboards, Scheduled Exports, and Custom Branding, with a Social Insights API and a Google Data Studio Connector for downstream integration.

Rival IQ operates a hybrid go-to-market: a product-led growth motion anchored by a 14-day no-credit-card free trial, self-serve web app signup, and free Head-to-Head reports and Live Benchmarks that act as top-of-funnel acquisition tools, layered with a sales-assisted enterprise/agency motion via a Schedule a Demo CTA. Pricing is not publicly disclosed; revenue is generated through recurring SaaS subscriptions on tiered plans (Pro and Enterprise inferred). The company pursues a vertical-specialization strategy with dedicated solutions for Agencies, Consumer Packaged Goods, Health and Beauty, Higher Education, and Nonprofits, supported by flagship thought-leadership content in the form of its annual Social Media Industry Benchmark Report.

The company was founded in 2013, operates with 11-50 employees, and was acquired in 2023 by NetBase Quid (now operating as Quid), under which it continues to operate as a subsidiary brand. Pre-acquisition funding totaled approximately $2.0M from Techstars, Upslope Ventures, Gravity Ventures, and Vulcan Capital. AI/ML capabilities are present but shallow, limited to NLP-based sentiment analysis in Social Listening and anomaly detection in Alerts, with no evidence of proprietary models or AI-specific R&D.

Name

Rival IQ

Legal name

Rival IQ

Website

https://RivalIQ.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rival IQ is a Seattle-based SaaS platform that provides competitive social media analytics, benchmarking, and social listening for digital marketers, agencies, and brand teams across Facebook, Instagram, TikTok, Twitter/X, LinkedIn, and YouTube.

Ownership category

akta.pro rank

Product category

Social Media Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• Social media analytics
• Competitive benchmarking
• Social listening
• Marketing analytics
• Influencer analytics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Rival IQ operates on a subscription SaaS model with tiered pricing plans (Pro and Enterprise tiers inferred from the product's agency and enterprise go-to-market motion). Access is delivered via a web application with a 14-day free trial. The platform targets digital marketing teams, agencies, and brands who pay recurring subscription fees for ongoing access to analytics dashboards, competitive benchmarking, and social listening features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Rival IQ provides a cloud-based social media analytics SaaS platform that lets digital marketers benchmark their brand's performance against competitors across Facebook, Instagram, TikTok, Twitter/X, LinkedIn, and YouTube. Its core capabilities include side-by-side competitive analysis, post-level engagement analytics, social listening with sentiment and mention data, and customizable audit-ready reports. The platform is sold via tiered subscriptions, supplemented by a developer API, a Google Data Studio connector, and free Head-to-Head and Live Benchmark tools that serve as product-led acquisition channels.

Product overview

Rival IQ is a unified competitive social media analytics platform that combines multiple modules for comprehensive social media monitoring and analysis. The core platform centers on four main products: Social Media Competitive Analysis, Social Posts Analysis, Social Media Audits, and Social Listening. These are supported by add-on modules including Social Reporting, Influencer Tracking, Hashtag Analytics, Boosted Post Detection, Facebook Ads Analytics, and Alerts. The platform also offers a Social Insights API for programmatic data access, a Google Data Studio Connector for BI integration, and free tools including Head-to-Head Reports and Live Benchmarks for competitor analysis. The platform provides analytics across TikTok, Instagram, Facebook, Twitter, LinkedIn, and YouTube channels. Rival IQ operates as part of the Quid (NetBase Quid) family following its acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Competitive Analysis

Quantifiable outcome

• Engagement rates declined across all platforms, with Twitter (X) experiencing the steepest drop at 48%; TikTok retained its position as the top-performing platform for engagement; short-form video and carousels emerged as the most effective content formats.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature16 records

Partnerships

One partnership is on record.

• QuidcoreStrategic or Co-development PartnerRival IQ was acquired by Quid (parent company NetBase Quid) and became a proud member of the Quid family. The acquisition enables Rival IQ to integrate Quid's broader suite of brand perception tools, providing customers with a more comprehensive view of brand perception on social media and beyond. Rival IQ operates under the Quid company umbrella.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keyhole: Social media analytics, hashtag tracking, and influencer measurement platform. Comparable to Rival IQ's hashtag analytics, influencer tracking, and competitive benchmarking modules for brands and agencies.
• Socialinsider: Social media analytics and competitive benchmarking platform focused on agencies and brands. Closely aligned with Rival IQ's competitive analysis and reporting positioning, particularly for cross-channel benchmarking at mid-market price points.
• Iconosquare: Social media analytics and management tool focused on Instagram, Facebook, Twitter, LinkedIn, and TikTok. Comparable to Rival IQ in cross-channel analytics and reporting, with stronger historical focus on Instagram-centric workflows.
• Sprout Social: Public social media management and analytics platform offering publishing, engagement, and competitive reporting. Directly comparable to Rival IQ in serving agencies and brands with cross-channel social analytics, though Sprout Social is broader in scope and serves larger enterprise customers.
• Brandwatch: Enterprise-grade social listening and consumer intelligence platform, now operating under the same Quid (NetBase Quid) parent as Rival IQ. Highly comparable in deep social listening, sentiment analysis, and competitive brand monitoring for enterprise marketers.
• Talkwalker: AI-powered social listening and analytics platform covering major social networks, news, and blogs. Direct overlap with Rival IQ's social listening, sentiment, and competitive benchmarking capabilities for global brands and agencies.
• Buffer: SMB-focused social media management suite with native analytics. Comparable to Rival IQ's lower end of the market — small businesses and content creators needing simple cross-channel analytics and reporting.
• Sendible: Agency-focused social media management platform with white-label reporting and competitive analytics. Closely comparable to Rival IQ's agency tier on multi-client reporting and branded dashboards.

Broad incumbents

• Hootsuite: Long-standing incumbent in social media management with analytics, scheduling, and listening capabilities. Overlaps with Rival IQ on social analytics but operates as a broad horizontal platform rather than a competitive benchmarking specialist.
• Sprinklr: Enterprise unified customer experience management platform with deep social media analytics, listening, and competitive benchmarking modules. Competes with Rival IQ in the enterprise tier but with a much broader product footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RivalIQ
• Facebookfacebook.com/rivaliq
• LinkedInlinkedin.com/company/rival-iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rival IQ