Emotional ABCs
Emotional ABCs is an evidence-based, subscription-based social emotional learning platform for children ages 4-11. It serves parents, K-12 schools, and therapists through a six-module interactive curriculum and claims presence in 118,000+ schools across 120 countries.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Emotional ABCs does
Emotional ABCs is a privately held, evidence-based social emotional learning (SEL) platform founded in 2010 and headquartered in Los Angeles, targeting children ages 4-11. The company delivers its curriculum through a unified interactive web platform composed of six interconnected modules — The Emotional Basics (facial/body emotion recognition), Breathing (physiological regulation via deep breathing), The Emotional ABCs Toolbar (the proprietary Pause/Rewind/Play methodology), The Emotional Playbook (a reference library of good choices), Moodlandia (scenario-based learning with the Moody character), and My Board (gamified rewards). A common framework across all modules is intended to function as a shared emotional vocabulary deployable in home, classroom, and clinical settings.
The company operates a subscription/membership model organized around three audience-specific tracks: Parents (direct-to-consumer self-serve signup), Teachers & Schools (institutional use, with claimed reach in 118,000+ schools), and Therapists & Behavioral Health Providers (clinical application for children with ADHD, ODD, anxiety, and autism). Pricing is not publicly disclosed. Distribution is global, with claimed users in 120 countries, supported by content marketing, organic social (Facebook, Instagram, X, Pinterest), parent testimonial-driven PR, and SEO-led acquisition.
The company self-describes as "America's #1 Awarded Emotional Skills Program" and lists at least 12 industry awards and recognitions, including Academics' Choice, National Parenting Publications Gold, Tillywig Brain Child, Anthem, SIIA CODiE, AASL Best Digital Tool, Common Sense Education Top Pick for Learning, Mom's Choice, and Gold Stevie. Leadership consists of co-founder and CEO Ross Brodie and President and Chief Creative Officer Cynthia Sikes. The company is small (11-50 employees), has not disclosed any external funding rounds, and shows no AI/ML capability in its product stack.
Emotional ABCs firmographics
Firmographics- Name
- Emotional ABCs
- Legal name
- Emotional ABCs
- Website
- https://EmotionalABCs.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emotional ABCs is an evidence-based, subscription-based social emotional learning platform for children ages 4-11. It serves parents, K-12 schools, and therapists through a six-module interactive curriculum and claims presence in 118,000+ schools across 120 countries.
- Ownership category
- akta.pro rank
Emotional ABCs industry classification
Industry- Product category
- Social Emotional Learning Software
- NAICS
- Educational Support Services (611710), Educational Services (611), Other Individual and Family Services (624190)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Behavior Support Apps (EDACANAD)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), School-Based SEL Curriculum & Instructional Programs (EDAKAMAA), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)
Keywords
Where Emotional ABCs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Emotional ABCs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Membership: The company operates a subscription/membership model with separate plans for Parents, Teachers & Schools, and Therapists & Behavioral Health segments. Pricing is not publicly disclosed on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Parent individual subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Emotional ABCs product offering
Product offeringCore offering
Emotional ABCs delivers an evidence-based, interactive web-based Social Emotional Learning (SEL) program for children ages 4-11. The platform consists of six interconnected learning modules (Emotional Basics, Breathing, the Pause/Rewind/Play Toolbar, the Emotional Playbook, Moodlandia scenarios, and a gamified My Board) and is offered via subscription membership across three audience-specific tiers: Parents, Teachers & Schools, and Therapists & Behavioral Health.
Product overview
Emotional ABCs is a unified evidence-based social emotional learning platform for children ages 4-11, available through three audience-specific membership tiers (Parents, Teachers & Schools, and Therapists & Behavioral Health). The core program comprises six interconnected learning modules: The Emotional Basics (facial expression recognition), Breathing (deep breathing exercises for physiological regulation), The Emotional ABCs Toolbar (the Pause/Rewind/Play methodology), The Emotional Playbook (a reference of good choices), Moodlandia (scenario-based learning with the Moody character), and My Board/Games (gamified rewards system). Together these components teach children what they are feeling, why they are having that emotion, and how to make better choices.
Differentiator
Problem solved
Functional benefit
Products and services
- Emotional ABCs Parents Program
Quantifiable outcome
- 118,000+ schools implementing the program globally
- +1 more outcomes
Companies that use Emotional ABCs
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Emotional ABCs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Emotional ABCs partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Emotional ABCs competitors and assessment
Company assessmentDirect peers
- Committee for Children (Second Step): One of the most widely adopted K-12 SEL curricula in the U.S., directly competing with Emotional ABCs for school SEL program selection and budget.
- EVERFI: Digital SEL, prevention, and character education platform sold to K-12 schools and districts; comparable in distribution model, content library, and institutional buyer.
- Aperture Education (DESSA): Provider of the DESSA SEL assessment and companion curriculum for K-12, overlapping with Emotional ABCs in school SEL curriculum and behavioral health integrations.
- Move This World: Social emotional learning program for PreK-12 schools with video-based lessons, directly comparable in age range, modality, and school channel.
- Sanford Harmony: Classroom-based SEL program from National University, covering similar early-elementary age range and school-district distribution motion.
- Rethink Ed: EdTech platform offering SEL, mental health, and behavior supports to K-12 schools, with comparable institutional buyer and intervention focus (including special needs).
- Conscious Discipline: SEL and behavior management program widely used in early childhood and elementary classrooms, with significant overlap in age range and educator audience.
- Base Education: Online SEL and character education curriculum for middle and high schools, with comparable school-channel GTM and digital delivery model.
- Why Try: SEL and resilience program for K-12 with curriculum, visuals, and teacher training — comparable in approach, audience, and school distribution.
Emerging players
- ClassDojo: Widely used classroom communication and SEL platform in K-8; competes for teacher attention and SEL minutes and is increasingly expanding into social emotional content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Emotional ABCs social profiles
Digital presenceEmotional ABCs compliance and trust
Trust signalCompliance1 record
Emotional ABCs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emotional ABCs leadership team
Management profileNumber of profiles
Profiles2 records
Emotional ABCs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emotional ABCs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emotional ABCs
What does Emotional ABCs do?
Emotional ABCs delivers an evidence-based, interactive web-based Social Emotional Learning (SEL) program for children ages 4-11. The platform consists of six interconnected learning modules (Emotional Basics, Breathing, the Pause/Rewind/Play Toolbar, the Emotional Playbook, Moodlandia scenarios, and a gamified My Board) and is offered via subscription membership across three audience-specific tiers: Parents, Teachers & Schools, and Therapists & Behavioral Health.
Is Emotional ABCs a public or private company?
Emotional ABCs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emotional ABCs founded?
Emotional ABCs was founded in 2010. It employs 11 to 50 people.
Where is Emotional ABCs based?
Emotional ABCs is headquartered in Los Angeles, United States, in the North America region.
How does Emotional ABCs make money?
One revenue line is on record: subscription Membership.
Who are Emotional ABCs's main competitors?
Direct peers on record are Committee for Children (Second Step), EVERFI, Aperture Education (DESSA), Move This World, Sanford Harmony, Rethink Ed, Conscious Discipline, Base Education and Why Try. ClassDojo is listed as an emerging player.
Does Emotional ABCs have an API?
No public API is recorded for Emotional ABCs.
What industry is Emotional ABCs in?
Emotional ABCs's product category is Social Emotional Learning Software. Its primary akta.pro industry code is EDACANAD, Social-Emotional Learning (SEL) & Behavior Support Apps, with a secondary code of EDAFACAM, Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum. Its NAICS code is 611710.