What Clear Demand does

ClearDemand (legally Clear Demand Incorporated, incorporated in Washington with headquarters at 8502 East Vía de Ventura, Suite 240, Scottsdale, Arizona) is an AI-powered price optimization software company founded in 2012. The company builds a platform that unifies competitive intelligence, base-price optimization, promotion optimization, and markdown optimization in a single system, purposefully specialized for regional grocery and convenience retail — and increasingly extended to pet retail, food distribution, and office/general merchandise. ClearDemand's technology stack combines patented data collection and ML-driven product matching (operating over structured, image, and text data), proprietary demand and price-elasticity models trained on retailer transaction data, constrained optimization grounded in merchant-defined rules, and an agentic AI assistant ('Clara') that surfaces recommendations, trade-offs, and cost-of-rules within pricing workflows. Downstream, approved price changes are published in real time to POS, ERP, ESL, and eCommerce systems, with native integrations for NCR, PDI, and SAP.

The platform ingests 7M+ product data points daily across 240+ retailers at store and zip-code level, supports 30+ grocery and convenience retail banners, and reports a 95% customer renewal rate with outcomes including up to 9% gross profit uplift, 20-50% reduction in unproductive promotions, and 100+ weekly hours saved per pricing team. ClearDemand is sold exclusively through direct enterprise and mid-market field sales with quote-based annual SaaS subscriptions, an 8-minute free pricing maturity assessment, and an ROI calculator used as top-of-funnel demand generation. Implementation typically completes within 45 days. ClearDemand holds 9 unique patents on its demand engine and was named a Leader in the IDC MarketScape for Retail Pricing & Promotion Software 2025-2026.

The company is privately held and backed by M33 Growth, which made an initial strategic investment in August 2024 alongside the appointment of Alex Moorhead as Executive Chairman; M33 Growth added a follow-on investment in February 2025 coinciding with the appointment of Ryan Licari as Chief Revenue Officer. ClearDemand acquired Bungee Tech on 2025-01-09 for an undisclosed amount and operates with an 11-50 employee footprint.

Name

Clear Demand

Legal name

Clear Demand Incorporated

Website

https://cleardemand.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ClearDemand is an AI-powered price optimization platform purpose-built for regional grocery and convenience retailers, unifying competitive intelligence, pricing, promotion, and markdown optimization. The Scottsdale-based SaaS serves 30+ retail banners across grocery, c-store, pet retail, and food distribution with patented data collection, ML-driven product matching, and agentic pricing execution.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-based AI-powered price optimization platform delivered as subscription service. Includes competitive intelligence data, pricing optimization, promotion optimization, and markdown optimization capabilities. Pricing is quote-based, varies by retailer size and scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

ClearDemand sells a cloud-based AI-powered price optimization and competitive intelligence platform purpose-built for regional grocery and convenience retailers. The platform unifies base price optimization, promotion optimization, assortment optimization, markdown optimization, and zone-level competitive intelligence using patented data collection, machine-learning demand and elasticity models, and agentic AI that explains every recommendation and its margin impact before changes are published to POS, ESL, ecommerce, and ERP systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Price Optimization AI-driven price optimization module that uses machine-learning elasticity and demand models within merchant-defined rules to produce explainable base price recommendations and prevent margin erosion across items, categories, and locations. Targets grocery and convenience pricing teams that manage 30,000-50,000 SKUs.
• Promotion Optimization Promotion planning, management, and optimization module with forecasting that models cross-category cannibalization and basket impact to plan promo depth, duration, and format inside EDLP or high-low guardrails, with built-in ROI tracking.
• Competitive Intelligence Continuous competitive intelligence layer using patented data collection and AI-driven product matching across 240+ retailers at store and zip code level, with weekly list, promo, and price-per-unit data including in-stock and delivery, delivered inside the pricing workflow.
• Assortment Optimization Assortment optimization capabilities that support gap identification and product matching for grocery, pet, office, and general merchandise categories, integrated with the competitive intelligence layer to inform pricing and SKU rationalization decisions.
• Markdown Optimization Markdown optimization module for pricing perishable and seasonal merchandise, using demand and elasticity science to determine depth, timing, and store-level markdowns while protecting margin.

Quantifiable outcome

• Up to 9% gross profit uplift
• +9 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NCRcoreTechnology or IntegrationNative integration with NCR retail systems. ClearDemand deployments already live alongside NCR, enabling seamless price publishing to POS and other retail systems.
• PDIcoreTechnology or IntegrationNative integration with PDI systems for convenience store retail. Deployments already live enabling seamless integration with PDI-powered retail operations.
• SAPcoreTechnology or IntegrationNative integration with SAP retail systems. Deployments already live alongside SAP for enterprise retail integration.
• National Grocers Association (NGA)minorOthersProud vendor member of the National Grocers Association, participating in industry events and advocacy for independent and regional grocers.
• Category Management Association (CMA)minorOthersMember of the Category Management Association, supporting best practices in category management and pricing.
• IFPA (International Fresh Produce Association)minorOthersMember of IFPA as vendor/retail member, supporting fresh produce retail excellence.
• Indie PetminorOthersRetail vendor member of Indie Pet, the pet retail association.
• FMI (Food Marketing Institute)minorOthersFMI member supporting food marketing and grocery retail industry.
• NRF (National Retail Federation)minorOthersNRF member supporting retail industry advocacy and best practices.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Antuit (Zebra Technologies): AI-powered demand forecasting and price optimization solutions for retail and CPG, now part of Zebra Technologies. Overlaps with ClearDemand's pricing and demand modeling capabilities as part of a broader enterprise analytics portfolio.
• Blue Yonder: A broad supply chain and merchandising platform (owned by Panasonic) that includes price optimization, demand forecasting, and category management for grocery and large-format retail. Competes with ClearDemand via a much wider suite and larger enterprise footprint, but with less grocery-specific depth.
• SymphonyAI: Enterprise AI platform with retail-specific applications in price optimization, category management, and demand forecasting. Competes with ClearDemand via a wider AI portfolio and broader customer base, but with overlapping grocery pricing capabilities.
• o9 Solutions: AI-powered integrated business planning platform serving retail, CPG, and manufacturing with price optimization, demand sensing, and supply planning. Overlaps with ClearDemand's AI-driven pricing and demand modeling capabilities, but as part of a much broader planning suite.
• SAP (Retail / CAR): Provides retail merchandising and price management capabilities as part of its broader ERP suite, and is an existing ClearDemand integration partner. Competes indirectly by offering pricing inside an enterprise platform that retailers may prefer over a best-of-breed point solution.

Emerging players

• Toolio: Merchandising and pricing platform for specialty and mid-market retailers including grocery. Emerging competitor in the same price optimization category with comparable SaaS delivery, though smaller in scale and customer count than ClearDemand.
• Engage3: Competitive intelligence and price optimization platform using AI-driven product matching and assortment analytics. Partial overlap with ClearDemand's competitive intelligence module, with a focus on data quality and item-level matching.

Direct peers

• Competera: AI-driven price optimization and competitive intelligence platform for retail, including grocery and specialty verticals. Closest direct competitor to ClearDemand in pricing science and competitive data, with similar SaaS delivery model and feature parity on elasticity modeling.
• PricingHub: Specialty SaaS for price optimization and price image management in retail, including grocery. Direct competitor in pricing science, though smaller and less focused on the regional grocery/c-store niche that ClearDemand dominates.
• RELEX Solutions: Provides unified retail and supply chain planning, including price and promotion optimization for grocery and convenience retailers globally. Direct competitor to ClearDemand in AI-driven price optimization for grocery, with comparable customer profile (regional and national grocers) and overlapping feature set.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1552204128348858
• LinkedInlinkedin.com/company/clear-demand
• Xx.com/cleardemand

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clear Demand