What MK Group does

MK Group is a privately-held Serbian conglomerate founded in 1995 and headquartered in Belgrade, operating across agriculture, food industry, tourism, real estate, and renewable energy. The group employs between 5,001 and 10,000 people and pursues growth primarily through strategic acquisitions and partnership-based expansion rather than organic scaling.

Its food processing operations are anchored by Dijamant, the largest producer of edible oils and a leading producer of margarine, vegetable fats, and mayonnaise in Serbia, which was acquired from Croatia's Fortenova Group and closed in June 2026. Dijamant's Zrenjanin-based production facility has received over €40 million in capital investment since 2017, doubling production capacity, and generated 22.2 billion dinars (approximately $216 million) in 2025 revenue. The group also entered the hospitality sector in 2026 via management agreements with Minor Hotels covering two Adriatic resort assets, Hotel Palace Portorož in Slovenia and Adriatic Istrial Resort in Croatia, which will be rebranded under the Anantara and Minor Reserve Collection brands following refurbishment in early 2027.

The business model combines ownership of production assets in food processing with asset-light hospitality operations through branded management agreements. Revenue mechanics span physical goods sales in edible oils and fats, and managed services revenue from hospitality partnerships. Core technology is not publicly disclosed, no AI or digital capabilities are referenced, and consolidated revenue figures for MK Group as a whole are not available, with the disclosed $216 million figure pertaining only to the acquired Dijamant business.

Name

MK Group

Legal name

MK Group

Website

https://mkgroup.rs

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MK Group is a privately-held Serbian conglomerate operating across food processing, agriculture, hospitality, real estate, and renewable energy, recently acquiring Dijamant, Serbia's largest edible oils producer, and entering Adriatic hospitality via Minor Hotels partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Edible Oils Production: MK Group generates revenue through its food processing operations, specifically edible oils production following the acquisition of Dijamant. Dijamant is the largest producer of edible oils and leading producer of margarine, vegetable fats, and mayonnaise in Serbia.
2. Food Processing Operations: The acquisition of Dijamant enables MK Group to expand its food processing operations. Dijamant operates a production facility that received over €40 million in investments since 2017, with doubled production capacity.
3. Hospitality Management: MK Group owns resort properties (Hotel Palace Portorož in Slovenia and Adriatic Istrial Resort in Croatia) that are operated by Minor Hotels under management agreements, with properties to be rebranded under Anantara and Minor Reserve Collection brands.

Go-to-market motion2 records

Core offering

MK Group is a Serbian industrial conglomerate that produces and sells edible oils, margarine, vegetable fats, and mayonnaise through its wholly-owned Dijamant subsidiary (Serbia's largest edible oils producer), and operates resort hospitality properties in Slovenia and Croatia under management agreements with Minor Hotels. The group also spans agriculture, real estate, and renewable energy sources.

Product overview

MK Group is a Serbian conglomerate operating primarily in the food and agricultural sector, having acquired Dijamant (edible oils producer) and holding management agreements with Minor Hotels for resort properties in Croatia and Slovenia. The source data does not provide detailed information on specific product portfolios, modules, or named service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dijamant Edible Oils, Margarine, Vegetable Fats, and Mayonnaise Consumer food product line under the Dijamant brand consisting of edible oils, margarine, vegetable fats, and mayonnaise, produced at the Zrenjanin, Serbia facility. Dijamant is Serbia's largest producer of edible oils and a leading producer of margarine, vegetable fats, and mayonnaise, serving end consumers in Serbia and the broader Adria region.
• Hotel Palace Portorož (Resort Hospitality) Upscale resort property in Portorož, Slovenia, owned by MK Group and operated by Minor Hotels under a management agreement, to be rebranded under the Anantara brand after refurbishment in early 2027. Targeted at leisure travelers and tourists seeking premium Adriatic resort accommodations.
• Adriatic Istria Resort (Resort Hospitality) Upscale resort property in Croatia owned by MK Group and operated by Minor Hotels under a management agreement, to be rebranded under the Minor Reserve Collection brand after refurbishment in early 2027. Targeted at leisure travelers and tourists seeking premium Adriatic resort accommodations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Fortenova GroupcoreStrategic or Co-development Partner · 23 June 2026MK Group completed the acquisition of Dijamant, Fortenova Group's edible oils business, after receiving necessary regulatory approvals. The transaction represents one of the most significant acquisitions in the food and agricultural sector of the Adria region and marks Fortenova's exit from the agricultural sector.
• Minor HotelscoreChannel Partner/ Reseller/ Distributor · 23 April 2026Minor Hotels announced a management agreement with MK Group to operate its first two properties in Croatia and Slovenia. Both properties, which Minor Hotels assumed in February 2026, will undergo refurbishment ahead of their relaunch in early 2027 under the Minor Reserve Collection and Anantara brands.
• Minor HotelscoreChannel Partner/ Reseller/ Distributor · 16 February 2026Minor Hotels has signed a management agreement with MK Group to operate two resort properties on the Adriatic coast - Hotel Palace Portorož in Slovenia and Adriatic Istrial Resort in Croatia. The properties will reopen for the 2026 season and be relaunched under the Anantara and Minor Reserve Collection brands following refurbishment in early 2027.
• Fortenova GroupcoreStrategic or Co-development Partner · 30 January 2026MK Group agreed to acquire 100% of Dijamant, Fortenova Group's edible oils business based in Zrenjanin, Serbia. The transaction enables Fortenova to complete its exit from agriculture and allows MK Group to expand its food processing operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atlantic Grupa: Croatian FMCG and pharmaceutical conglomerate with branded food products distributed across the Balkans and CEE; directly comparable to MK Group as a regional branded-consumer conglomerate with M&A-driven growth.
• Victoria Group: Serbian agribusiness holding with oilseed crushing, food ingredients, and grain trading operations; directly comparable to MK Group's food and agriculture activities, including overlap in oilseed-based product categories.
• Delta Holding: Serbian privately-held conglomerate operating across food retail, real estate, agriculture, and distribution; the closest direct domestic comparable to MK Group given similar sectoral breadth and Belgrade-headquartered structure.

Others

• Agram Group: Croatian diversified holding with interests in insurance, food production, and logistics; comparable as a regionally focused, privately-held conglomerate rather than as a direct food competitor.
• Plodine: Croatian grocery retail chain serving the Adriatic region; relevant adjacent peer as a key distribution channel for branded food products like those manufactured by Dijamant.

Regional players

• Perutnina Ptuj: Slovenia-based poultry and processed meat producer serving CEE and Adriatic markets; comparable as a regional branded-protein and food-processing player with similar geographic footprint.
• Imlek: Leading Serbian dairy producer owned by Danube Foods Group, operating across Serbia and the Western Balkans; relevant as a regional branded food peer with similar distribution and FMCG positioning.

Broad incumbents

• Podravka: Leading Croatian food company producing branded staples, soups, and seasonings sold across CEE and Adriatic markets; relevant peer given overlapping food processing scope and regional distribution footprint.
• Fortenova Group: Croatian food-and-retail conglomerate that previously owned Dijamant; operates across food production, retail, and agriculture in the Adria region, making it the most direct comparable for MK Group's diversified food/agriculture profile.

Emerging players

• Bimal: Bosnian edible oils producer with regional distribution; relevant emerging peer given direct product overlap with Dijamant in the vegetable oil category across the Adria market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MK Group