ClickOut Media

What ClickOut Media does

ClickOut Media (legal entity Clickout Media Ltd, registered in Naxxar, Malta) is a remote-first digital marketing and performance agency operating with more than 500 employees across 70+ countries. The firm was founded in 2018 and serves Web3/crypto, finance/fintech, and technology clients through a service suite spanning PR and media placements, in-depth product and listing reviews, KOL/influencer marketing, bespoke campaigns, on-site event coverage, SEO/content production in multiple languages, and paid media. Its value proposition rests on claimed exclusive access to 200+ premium media partners and a 50M+ monthly audience across high-traffic crypto, finance, and tech publications, with a proprietary system tracking over 1 million conversions per month for partners. Named publisher relationships include Binance, Coinbase, eToro, Kraken, KuCoin, Crypto.com, HubSpot, Salesforce, CoinDesk, Trezor, Trade Republic, and Best Wallet.

The business operates two interrelated revenue engines. The first is the agency/performance-marketing services arm, monetized through quote-based B2B engagements and affiliate/referral economics. The second is an owned-media portfolio of more than 200 domains, materially expanded through 2025 acquisitions of PokerStrategy.com (from Playtech for $6.1 million), PokerScout.com (Catena Media), CardPlayer.com, CasinoBeats.com (SBC), The Escapist (Gamurs Group), Videogamer, and Esports Insider. These properties have been restructured around AI-generated editorial content, monetized primarily via landing pages promoting offshore crypto casinos and poker operators. The combination creates a vertically integrated affiliate marketing conglomerate in which ClickOut Media both buys traffic/attention via its agency services and sells/redirects traffic via its owned domains.

Name

ClickOut Media

Legal name

Clickout Media Ltd

Website

https://clickoutmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ClickOut Media is a Malta-based, remote-first digital marketing and performance agency serving Web3, crypto, finance, and tech brands via PR, KOL marketing, SEO, and paid media, with an owned portfolio of 200+ media domains acquired in 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing and PR Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Publishing Industries (513)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Affiliate & Partner Media Buying (BPAFABAJ), Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF), Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• Digital marketing agency
• PR media coverage
• Affiliate marketing network
• KOL influencer marketing
• SEO content services

Headquarters

HQ city

Naxxar

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. PR and Marketing Services: ClickOut Media generates revenue through PR and marketing agency services for Web3, finance, and tech brands, including media placements, reviews, influencer marketing, content creation, and event coverage. The company operates a performance-driven partnership network connecting affiliates with advertisers.
2. Affiliate/Referral Marketing: The company operates over 200 domains and monetizes through affiliate marketing, placing landing pages promoting offshore crypto casino and poker sites. The group acquired poker-related websites including PokerStrategy.com, PokerScout.com, and CardPlayer.com.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ClickOut Media is a digital marketing and PR agency that delivers PR & media coverage, KOL/influencer marketing, product reviews, listing placements, bespoke campaigns, event coverage, SEO/content, and paid media services to Web3, crypto, finance, and tech brands. It also operates a performance-driven affiliate partnership network connecting publishers and advertisers, and runs a portfolio of acquired media properties (poker, casino, and gaming sites) monetized through affiliate landing pages and AI-generated editorial content.

Product overview

ClickOut Media is a digital marketing and performance agency offering a unified suite of marketing services rather than a traditional software platform. The core offering consists of PR & Media Coverage, KOL Marketing, Reviews & Listing Placements, Bespoke Campaigns, Event Coverage, SEO & Content, and Paid Media Services. These services are delivered through specialized departments (Paid Media, Operations, Product & Design, SEO & Content) to serve clients in Web3, finance, and tech sectors. The company also operates a portfolio of acquired media properties including PokerStrategy.com, PokerScout.com, CardPlayer.com, CasinoBeats.com, The Escapist, Videogamer, and Esports Insider, which have been pivoted toward AI-generated content production.

Differentiator

Problem solved

Functional benefit

Brands

• The Escapist: UK-based gaming media website acquired by ClickOut Media, now focused on casino-related content alongside gaming news.
• Videogamer
• Esports Insider

Products and services

• PR & Media Coverage Public relations service that secures brand placements on top industry publications in the finance, crypto, and tech sectors, delivered to Web3, finance, and tech clients.
• KOL Marketing Key Opinion Leader and influencer marketing service that connects brands with top influencers in the Web3, finance, and tech spaces for mid-funnel engagement.
• Reviews In-depth product and service review placement service on trusted finance and crypto platforms, supporting brands seeking editorial coverage and credibility.
• Listing Placements Editorial listing placement service that submits brands or projects for expert editorial review on trusted platforms to drive credibility and discovery.
• Bespoke Campaigns Custom PR and marketing campaign service that delivers tailored strategies designed around each brand's objectives and target audience.
• Event Coverage On-site media representation and reporting service delivered at industry events to provide brand visibility and coverage.
• SEO & Content Services Search engine optimization and content creation services delivered across multiple languages and platforms, supporting organic visibility for brands in various industries.
• Paid Media Services Performance-driven digital advertising and paid media campaign service designed to drive conversions and reach target audiences for advertisers and affiliates.
• Affiliate Network Performance-driven affiliate partnership network that connects affiliates seeking earnings with advertisers seeking high-impact campaigns, with tools, support, and insights to scale profitably.

Quantifiable outcome

• 1M+ conversions tracked monthly for partners
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FinixiocoreStrategic or Co-development Partner · 1 January 2025Believed to be part of the same digital marketing conglomerate as ClickOut Media, jointly acquiring multiple poker-related websites including PokerStrategy.com, PokerScout.com, CardPlayer.com, and CasinoBeats.com. The combined entity operates over 200 domains.
• PlaytechminorOthers · 1 January 2025Seller of PokerStrategy.com to the ClickOut Media/Finixio conglomerate for $6.1 million, with transaction completed January 2025.
• Catena MediaminorOthersSeller of PokerScout.com to the ClickOut Media/Finixio conglomerate.
• SBCminorOthersSeller of CasinoBeats.com to the ClickOut Media/Finixio conglomerate.
• PokerStrategy.comcoreOthersPoker strategy website acquired from Playtech for $6.1 million in January 2025, part of the group's portfolio of poker-related properties.
• PokerScout.comcoreOthersPoker tracking website acquired from Catena Media, part of the group's poker affiliate portfolio.
• CardPlayer.comcoreOthersPoker information website acquired as part of the group's poker affiliate strategy.
• CasinoBeats.comcoreOthersCasino industry news website acquired from SBC as part of the poker/casino affiliate portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Single Grain: Established full-service digital marketing agency offering SEO, content, and paid media to SaaS and tech clients. Comparable as a broader incumbent competing for the same tech/SaaS PR and performance marketing budgets ClickOut Media targets (HubSpot, Salesforce overlap).
• Edelman: Global communications and PR firm with dedicated crypto and fintech practice areas. Comparable as a large incumbent competing for enterprise PR mandates from fintech and crypto clients, though at much larger scale and broader scope than ClickOut Media.
• WebFX: Established digital marketing agency offering SEO, content, and paid media at scale to mid-market and enterprise clients. Comparable to ClickOut Media's SEO & content and paid media service lines targeting tech and finance verticals.

Direct peers

• GiG Media: Affiliate marketing arm of Gaming Innovation Group, operating a portfolio of gambling-focused content and comparison sites. Direct comparable to ClickOut Media's owned-and-operated casino and poker domain strategy and revenue model.
• Better Collective: Public sports-betting and iGaming affiliate operator running a portfolio of comparison and content sites globally. Directly comparable to ClickOut Media's owned poker/casino media portfolio and performance-driven affiliate model, with similar reliance on operator commission revenue.
• Coinbound: Marketing agency specializing in crypto, Web3, and NFT brands, offering PR, influencer marketing, and content services. Directly comparable to ClickOut Media's Web3/fintech PR, KOL marketing, and bespoke campaign services for crypto clients.
• Gambling.com Group: Public affiliate marketing company focused on online gambling lead generation and content, operating comparison sites like Gambling.com and Bookies.com. Overlaps directly with ClickOut Media's casino/poker affiliate footprint and audience-monetization model.
• Lunar Strategy: Crypto-native growth marketing agency focused on user acquisition and PR for Web3 projects. Closely comparable in vertical specialization (crypto/Web3 marketing) and service mix (PR, influencer marketing, content) to ClickOut Media.
• Catena Media: Listed affiliate marketing company focused on iGaming and sports betting, operating comparison and information websites. Highly comparable to ClickOut Media's poker/casino affiliate portfolio (PokerStrategy, PokerScout, CardPlayer, CasinoBeats) — Catena Media was even the seller of PokerScout.com to the ClickOut/Finixio conglomerate, confirming direct category overlap.

Emerging players

• Blockwonders: Smaller crypto/Web3-focused PR and influencer marketing agency. Comparable as an emerging specialist in the same niche (crypto PR, KOL marketing) where ClickOut Media operates, though at materially smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ClickOutMedia
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/clickout-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClickOut Media