Red Rover
Red Rover is a K-12-focused SaaS company providing absence management, substitute scheduling, time tracking, hiring, professional development, and employee records software to U.S. school districts across 49 states.
- Company typePrivate
- Founded2020
- HeadquartersExton, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Red Rover does
Red Rover Technologies LLC is a privately held, founder-led SaaS company headquartered (remote-first) in Exton, Pennsylvania, that provides a vertically focused K-12 human capital management (HCM) platform to U.S. public, charter, and private school districts. The platform is composed of five natively integrated modules — Absence Management, Time Tracking, Hiring, Professional Development Management, and Records — that together address the full employee lifecycle for district HR teams. The system is hosted on Microsoft Azure, holds a SOC 2 Type 2 Security Report, and is delivered with zero-downtime updates.
The Absence Management module is the company's entry wedge: it automates substitute scheduling by texting qualified substitutes from a district's pool, reportedly filling an average of approximately 29,000 daily absences in around six minutes, with adoption across 1,300+ districts and reference customers reporting 100% fill rates and up to 40% cost reduction. The mobile component — a free iOS and Android app for substitutes and teachers — is intentionally kept free as an adoption lever into the substitute population. Red Rover is integrated with 60+ third-party systems spanning ERP (Skyward, PowerSchool, Tyler, Oracle), payroll (ADP Workforce Now, Dayforce, Workday, UKG Ready, Paychex, QuickBooks), identity (Microsoft Entra ID, Google Workspace), job boards (Indeed, LinkedIn, Google Jobs), staffing partners (ESS, Kelly Education, Edustaff), and employment verification (Verifent).
The company sells via a sales-led motion combining direct field sales (with 'Schedule a Demo' and live-chat funnels), inside sales for mid-market districts, and channel partners (notably K-12 staffing agencies). Pricing is subscription-based, annual, custom per district, and the company emphasizes transparent, predictable pricing with no lump-sum invoices. Founded in 2020 by a team with 20+ years of K-12 substitute-placement software experience, Red Rover operates with no disclosed external funding and is led by CEO Dani O'Shaughnessey, CTO Mike Sheldon, and Chief Customer Officer Larry Foxx. The company currently serves 2,000+ districts and 28,000+ schools across 49 states.
Red Rover firmographics
Firmographics- Name
- Red Rover
- Legal name
- Red Rover Technologies LLC
- Website
- https://redroverk12.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Red Rover is a K-12-focused SaaS company providing absence management, substitute scheduling, time tracking, hiring, professional development, and employee records software to U.S. school districts across 49 states.
- Ownership category
- akta.pro rank
Red Rover industry classification
Industry- Product category
- K-12 Human Capital Management Software
- akta.pro primary industry
- Staffing, HR, Credentialing & Substitute Management (EDAJAHAH)
- akta.pro secondary industry
- K–12 SIS & District Administration Platforms (EDAFAEAA)
Keywords
Where Red Rover is headquartered
LocationHeadquarters
- HQ city
- Exton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Rover business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (HCM Platform): Red Rover operates as a subscription-based SaaS platform for K-12 human capital management. Pricing is transparent, predictable, and customized per district based on needs and size. The company emphasizes no startling price increases and no lump-sum invoices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom per-district pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Red Rover product offering
Product offeringCore offering
Red Rover sells a unified K-12 human capital management SaaS platform to school districts. Its core modules automate substitute-teacher scheduling (filling absences in roughly six minutes via SMS to qualified subs), time and attendance tracking, applicant tracking and hiring, professional development and CEU compliance management, and centralized employee records. The platform is sold on annual subscriptions with custom per-district pricing.
Product overview
Red Rover offers a unified K-12 human capital management platform composed of five integrated modules: Absence Management (core), Time Tracking, Hiring, Professional Development Management (PDM), and Records. The platform is purpose-built for K-12 education, enabling districts to manage employee absences and substitute scheduling, track time and attendance, handle hiring and applicant tracking, administer professional development and CEU compliance, and maintain centralized employee records and documents. The modules are designed to work together natively, with integrations into third-party ERP, payroll, staffing, and identity management systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Absence Management Core module for K-12 districts to track employee time off and automatically schedule qualified substitutes via SMS notifications. Features real-time absence tracking, reporting dashboards, free mobile app access, and adoption by 1,300+ districts.
- Time Tracking Time and attendance tracking solution for K-12 districts that integrates with payroll systems to accurately capture employee time, including teacher extra-duty assignments, reducing manual processes and human error.
- Hiring Applicant tracking and hiring solution for K-12 districts that manages multiple jobs, locations, and the full hiring lifecycle from job posting through offer, with direct publishing to LinkedIn, Indeed, and Google Jobs.
- Professional Development Management Professional Development Management solution that centralizes tracking, approvals, and CEU compliance for K-12 districts to support educator growth and reduce administrative burden. Integrates with other Red Rover modules.
- Records Centralized employee data and document management solution (HCM) that helps K-12 school districts store employee records, automate HR workflows, and ensure regulatory compliance.
Companies that use Red Rover
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Red Rover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature7 records
Red Rover partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VerifentcoreStrategic partnership to integrate Verifent's employment verification software into Red Rover's HCM platform for K-12 districts. The integration enables school administrators to manage recruitment, employment verification, onboarding, and classroom placement within a single system, addressing delays from manual or fragmented verification processes. A live webinar was planned for February 18 to demonstrate the platform.
- SkywardcoreSkyward partnered with Red Rover to eliminate manual entry of employee leave and substitute work for Skyward SMS 2.0 and Qmlativ customers. Skyward customers can pull Red Rover data with one click rather than importing/exporting. Skyward serves more than 2,000 public sector organizations worldwide. Red Rover had already been implemented in more than 1,700 schools at the time of the partnership.
- STEDI.orgminorPartnership with STEDI.org to provide research-based training materials and services to improve substitute teachers. STEDI provides professional development opportunities for substitutes through the Red Rover platform.
- SubstantialClassrooms.orgminorPartnership to offer professional development support for substitute teachers through SubstantialClassrooms.org, helping substitutes with professional development opportunities such as training to respond to classroom issues like attendance or behavioral problems.
- ESS (Education Management Staffing Solution)coreESS is a premier staffing partner exclusively supporting K-12 school districts. Red Rover works alongside ESS to optimize absence management workflows for shared district clients.
- Kelly EducationcoreKelly Education is a leading provider of talent for education and works with Red Rover to strengthen absence management programs for their district clients through integrated staffing and technology.
- EdustaffminorEdustaff provides comprehensive substitute services for K-12 districts. Red Rover integrates with Edustaff to provide seamless data flow between the staffing provider and the district's absence management system.
- CS PartnersminorCS Partners provides charter schools the freedom to focus on students, teachers, and parents, partnering with Red Rover for absence management solutions tailored to charter school operations.
- SubSchoolminorSubSchool provides substitute teacher training programs and key competencies substitutes need to thrive. Integration with Red Rover enables districts to provide structured substitute training within the absence management workflow.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Red Rover competitors and assessment
Company assessmentDirect peers
- Frontline Education: Frontline is the market-leading K-12 HCM provider (Aesop, SmartFind, Absence & Substitute Solutions) and the most direct substitute-management competitor to Red Rover, serving thousands of U.S. school districts with a deeply embedded operations footprint.
- LINQ (formerly Linq Solutions): LINQ provides K-12 ERP, HR, payroll, and nutrition solutions with overlapping district-administration functionality; multiple Red Rover partnership/integration touchpoints indicate comparable customer base and product scope.
- Infinite Campus: Infinite Campus is a large K-12 SIS vendor that also offers HR/employee management modules, making it a direct competitor to Red Rover's district-admin and records-management functionality within K-12.
- Eduphoria: Eduphoria provides K-12 professional development, evaluation, and HCM solutions, competing directly with Red Rover's PDM and absence-management workflows in mid-sized U.S. districts.
- Vector Solutions: Vector Solutions targets K-12 and education-sector professional development, compliance, and operations training, overlapping directly with Red Rover's Professional Development Management module and its educator-tracking value proposition.
Broad incumbents
- PowerSchool: PowerSchool is the dominant U.S. K-12 SIS with an expanding HCM/payroll suite (including PeopleAdmin/Unified Talent). It overlaps with Red Rover's district-administration platform and can bundle substitute/absence functionality alongside the mandatory SIS.
- Tyler Technologies: Tyler (Tyler Munis / Enterprise ERP) is a major public-sector ERP provider with deep K-12 district presence through MUNIS and integrations with Red Rover — a broad incumbent whose footprint overlaps with Red Rover's Records and Time Tracking modules.
- Dayforce (Ceridian): Dayforce is a large enterprise HCM/workforce-management platform with public-sector and K-12 customers; it integrates with Red Rover but also competes for broader HR/payroll wallet share inside districts.
- Workday: Workday is a leading enterprise HCM/finance cloud platform with growing K-12 presence; it competes with Red Rover at the top end of the market on records, payroll, and HR workflows while also being a named Red Rover integration partner.
- Skyward: Skyward (SMS 2.0 / Qmlativ) is a major K-12 SIS/ERP incumbent serving 2,000+ public-sector organizations; it both competes with Red Rover in district administration and serves as a strategic integration partner (eliminating manual substitute/leave entry).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Rover social profiles
Digital presenceRed Rover compliance and trust
Trust signalCompliance3 records
Red Rover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rover leadership team
Management profileNumber of profiles
Profiles3 records
Red Rover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rover
What does Red Rover do?
Red Rover sells a unified K-12 human capital management SaaS platform to school districts. Its core modules automate substitute-teacher scheduling (filling absences in roughly six minutes via SMS to qualified subs), time and attendance tracking, applicant tracking and hiring, professional development and CEU compliance management, and centralized employee records. The platform is sold on annual subscriptions with custom per-district pricing.
Is Red Rover a public or private company?
Red Rover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Rover founded?
Red Rover was founded in 2020. It employs 101 to 250 people.
Where is Red Rover based?
Red Rover is headquartered in Exton, United States, in the North America region.
How does Red Rover make money?
One revenue line is on record: saaS Subscription (HCM Platform).
Who are Red Rover's main competitors?
Direct peers on record are Frontline Education, LINQ (formerly Linq Solutions), Infinite Campus, Eduphoria and Vector Solutions. Broad incumbents are PowerSchool, Tyler Technologies, Dayforce (Ceridian), Workday and Skyward.
Does Red Rover have an API?
No public API is recorded for Red Rover.
What industry is Red Rover in?
Red Rover's product category is K-12 Human Capital Management Software. Its primary akta.pro industry code is EDAJAHAH, Staffing, HR, Credentialing & Substitute Management, with a secondary code of EDAFAEAA, K–12 SIS & District Administration Platforms.