Pixlee TurnTo

What Pixlee TurnTo does

Pixlee TurnTo, operating commercially as Emplifi Inc., is an enterprise SaaS provider of an Autonomous Customer Experience (A-CX) platform that unifies social marketing, social commerce, and social customer care into a single integrated system. The flagship product, Emplifi Fuel, uses AI-powered orchestration to automate content publishing, customer engagement, and service workflows across social channels. Its modular platform comprises eleven components — Unified Analytics, Publisher, Community, Listening, Influencers, UGC, Care, Chatbot, Ratings & Reviews, Live Advisor, and Agent — enabling enterprise teams to manage UGC, ratings and reviews, influencer programs, social listening, and customer care from a single system with shared data and analytics.

The platform is sold via a direct enterprise field-sales motion with quote-based subscription pricing, marketed across eight vertical segments: retail & eCommerce, travel & hospitality, CPG, restaurants, sports, media & entertainment, higher education, and agencies. Named enterprise customers span Delta, UFC, Domino's, Toyota, Carhartt, Penguin Random House, Cosmopolitan of Las Vegas, Benefit Cosmetics, Stanley, and Aeromexico, with disclosed outcomes ranging from 27% UGC conversion lifts (Carhartt) and 81% reductions in cost per engagement (TUI fly Belgium) to $2M+ multi-year savings (Delta). The company originated as Pixlee in 2012, acquired TurnTo Networks in January 2021 to fold in Ratings & Reviews capability, and now operates under the Emplifi Inc. legal entity with website presence in five languages (English, French, German, Portuguese, Spanish).

The business has secured analyst validation as a Leader in the Forrester Wave: Social Suites Q4 2024 and the IDC MarketScape for social marketing platforms in 2025, alongside peer recognition through multiple G2 enterprise and "Easiest Setup" awards and a SoftwareReviews Champion Medal (two consecutive years). Reported scale is 20,000+ brands served, supported by an agency and technology partner ecosystem. Pricing remains non-public and contract-based, consistent with enterprise SaaS norms in this category.

Name

Pixlee TurnTo

Legal name

Emplifi Inc.

Website

https://pixlee.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixlee TurnTo (operating as Emplifi) provides an AI-powered Autonomous Customer Experience (A-CX) platform unifying social marketing, commerce, and customer care. Its Emplifi Fuel platform and 11 modules serve 20,000+ enterprise brands across retail, travel, CPG, restaurants, sports, media, higher education, and agencies.

Ownership category

akta.pro rank

Product category

Social Customer Experience (CX) Platform

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

akta.pro secondary industries

UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

Keywords

• Social media marketing
• User-generated content
• Influencer marketing
• Customer experience platform
• Ratings and reviews

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Enterprise subscription-based pricing model for the full autonomous CX platform covering social marketing, commerce, and customer care modules. Pricing is quote-based, suggesting enterprise negotiated contracts.
2. Module-based Licensing: Individual product module licensing for specific capabilities such as UGC Platform, Unified Analytics, Social Listening, Ratings & Reviews, and other specialized tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Pixlee TurnTo (operating as Emplifi) sells Emplifi Fuel, an AI-powered Autonomous Customer Experience (A-CX) platform that combines social marketing, social commerce, and social customer care into a single unified system for enterprise brands. The offering bundles modular capabilities for UGC curation, influencer management, ratings & reviews, social publishing, social listening, analytics, chatbot, video shopping, and case management, sold primarily via annual subscription.

Product overview

Emplifi is a unified Autonomous Customer Experience (A-CX) platform that consolidates social marketing, social commerce, and social customer care into a single integrated solution. The core offering is Emplifi Fuel, which uses AI-powered orchestration to enable autonomous content publishing, customer engagement, and service automation. The platform comprises modular components including Unified Analytics for performance measurement, Publisher for AI-driven content creation, Listening for social monitoring, Influencers for partnership management, UGC Platform for user-generated content curation, Community for engagement, Care and Chatbot for customer service, Ratings & Reviews for social proof, Live Advisor for video shopping, and Agent for case management. These modules work together to power exceptional digital customer experiences that increase revenue, build loyalty, and deliver actionable insights.

Differentiator

Problem solved

Functional benefit

Brands

• Emplifi Fuel: AI-powered autonomous customer experience platform for social marketing, commerce and care

Products and services

• Emplifi Fuel

Quantifiable outcome

• 27% conversion rate from UGC gallery for Carhartt
• +14 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Agency PartnerscoreChannel Partner/ Reseller/ DistributorEmplifi partners with industry-leading marketing and advertising agencies to deliver unmatched client success. The platform enables agencies to manage multiple client accounts from a unified system with dedicated client suites.
• Technology PartnerscoreTechnology or IntegrationEmplifi's marketing technology partners include the world's most trusted platforms, tech solutions, and service providers. The ecosystem enables seamless integration across social platforms, marketing tools, and enterprise systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bazaarvoice: Enterprise ratings & reviews and UGC syndication network serving major retail and CPG brands. Directly comparable to Emplifi's Ratings & Reviews and shoppable UGC capabilities.
• Sprinklr: Enterprise customer experience management platform offering unified social media marketing, advertising, care, and insights. Directly comparable to Emplifi as a competing 'social suite' leader (also recognized in Forrester Wave Social Suites).
• Hootsuite: Long-established social media management platform with publishing, engagement, analytics, and listening. Directly competes in Emplifi's social marketing and listening modules across mid-market and enterprise.
• Khoros: Social media marketing and customer care platform serving enterprise brands with community management, social publishing, and digital care — overlapping closely with Emplifi's Marketing, Community, and Care modules.
• Sprout Social: Social media management platform with publishing, engagement, analytics, and listening. Comparable mid-market and enterprise SaaS social suite competing directly with Emplifi's core marketing offering.
• Yotpo: UGC, ratings & reviews, and loyalty platform for eCommerce brands. Directly comparable to Emplifi's UGC Platform and Ratings & Reviews modules for retail and eCommerce customers.

Emerging players

• Brandwatch: Consumer intelligence and social listening platform with deep analytics. Comparable to Emplifi's Listening and Unified Analytics modules, with strong overlap in enterprise sentiment and trend analysis.
• Talkwalker: Social listening and analytics platform serving global brands. Comparable to Emplifi's Listening module with similar enterprise buyer profile and use cases.

Broad incumbents

• Salesforce Marketing Cloud: Broad marketing cloud platform with social studio, advertising, and engagement capabilities. A much larger incumbent that bundles social functionality into a wider martech portfolio, often competing in the same enterprise RFPs as Emplifi.
• Zendesk: Customer service and engagement platform with social messaging capabilities. Overlaps with Emplifi's Care, Chatbot, and Agent modules, particularly for enterprises standardizing on a single CX vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pixleeturnto
• Facebookfacebook.com/usepixlee
• LinkedInlinkedin.com/company/2718772

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixlee TurnTo