Parasol Alliance
Parasol Alliance is a provider-owned managed IT services firm that exclusively delivers flat-rate, all-inclusive technology support, cybersecurity, resident technology services, and strategic technology planning to nonprofit senior living communities across the United States.
- Company typePrivate
- Founded2015
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parasol Alliance does
Parasol Alliance is a privately held, provider-owned technology services firm that exclusively serves nonprofit senior living communities, including assisted living, independent living, skilled nursing, memory care, and continuing care retirement communities. Founded in 2015 and operated as a cooperative owned by four nonprofit senior living organizations, the company delivers a flat-rate, all-inclusive Managed IT Services (MSP) platform encompassing 24/7 help desk, on-site technicians, network and infrastructure management, business systems optimization, and dedicated client service management. Adjacent offerings include a Managed Security Services (MSSP) practice with HIPAA risk assessments, a Tech@Home resident technology support program, Wi-Fi design services, and consulting.
The company monetizes primarily through recurring subscription-based MSP contracts at a single flat fee, augmented by professional services revenue from Technology Assessments, an AI Readiness Assessment, and a Mergers & Acquisitions IT Assessment that feed into ongoing managed services engagements. Its go-to-market is consultative and sales-led, anchored on a 3-year Strategic Technology Roadmap produced from a comprehensive Technology Assessment, supported by content marketing (Parasol Perspective blog, Raising Tech podcast), industry events (LeadingAge state chapters), webinars, whitepapers, and PR. Named customers include Lifespace Communities, Oakwood Village, Juliette Fowler Communities, Bluestem Communities, Illuminus, United Zion, and Immanuel Living, with 95% client retention and 97% client satisfaction.
Operationally the firm is remote, with contact footprints in Chicago (773 area code) and Milwaukee (414 area code), and a headcount stated at 80+ employees. It has been recognized as #4 Managed Services Provider globally and as a Top 101 Fastest-Growing MSP by Channel Futures, and has accumulated 36 workplace culture awards. Leadership includes CEO Amber Bardon, COO Matthew Ferry, Chief Client Experience Officer Kristi Stoglin, Chief Growth Officer Matt Reiners, and a Marketing AI Innovation Specialist, with the most recent strategic moves centered on leadership expansion, an AI-focused partnership with Carevocacy, and product extensions into AI readiness and M&A advisory.
Parasol Alliance firmographics
Firmographics- Name
- Parasol Alliance
- Legal name
- Parasol Alliance
- Website
- https://parasolalliance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parasol Alliance is a provider-owned managed IT services firm that exclusively delivers flat-rate, all-inclusive technology support, cybersecurity, resident technology services, and strategic technology planning to nonprofit senior living communities across the United States.
- Ownership category
- akta.pro rank
Parasol Alliance industry classification
Industry- Product category
- Senior Living Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Onsite/Field IT Support Services (BPAEABAC)
- akta.pro secondary industries
- Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)
Keywords
Where Parasol Alliance is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parasol Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services (MSP): Flat-rate, all-inclusive IT support and management services for senior living communities including 24/7 help desk, on-site technicians, network and systems engineering, business systems support, and dedicated client service management. Revenue is generated through recurring subscription fees at a single flat rate.
- Cybersecurity Services (MSSP): Advanced security solutions including managed monitoring, vulnerability scanning, penetration testing, HIPAA risk assessments, and email security training. Delivered as part of the MSP offering or as standalone security services.
- Technology Assessments: Comprehensive evaluations including Standard Tech Assessment, AI Readiness Assessment, and M&A Assessment. These are strategic engagements that may lead to ongoing MSP relationships.
- Tech@Home Services: On-site resident technology support services including device setup, training, and ongoing support for senior living residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not publicly disclosed | All-Inclusive Flat-Rate IT Partnership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Parasol Alliance product offering
Product offeringCore offering
Parasol Alliance provides flat-rate, all-inclusive Managed IT Services (MSP) exclusively for nonprofit senior living communities, covering 24/7 help desk support, on-site technicians, network and systems engineering, business systems optimization, project management, and a dedicated client service manager. The core MSP offering is bundled with Cybersecurity (MSSP) services, the Tech@Home resident technology support program, Wi-Fi design, and strategic consulting. Engagements are typically initiated through a Technology Assessment that produces a customized three-year strategic technology roadmap, with optional add-on assessments for AI readiness, mergers and acquisitions, and CIS Controls benchmarking.
Product overview
Parasol Alliance offers a unified suite of strategic technology services built exclusively for nonprofit senior living communities. The portfolio centers on a flat-rate, all-inclusive Managed IT Services (MSP) model that provides 24/7 help desk, on-site technicians, and network engineering. This core MSP is complemented by a Cybersecurity MSSP practice, the Tech@Home resident support program, Wi-Fi Design services, and Consulting. Assessment offerings include the Technology Assessment & Strategic Roadmap (producing a 3-year technology roadmap), an AI Readiness Assessment, and a Mergers & Acquisitions IT Assessment, with a CIS Assessment available as an add-on. The company also produces the Raising Tech Podcast as a thought leadership resource. All services are delivered through a provider-owned model aligned with senior living mission.
Differentiator
Problem solved
Functional benefit
Brands
- Tech@Home: Resident technology support program offering device setup, drop-in help hours, one-on-one support, and tech classes for senior living residents
Products and services
- Managed IT Services (MSP) Flat-rate, all-inclusive IT support covering 24/7 help desk, on-site technicians, network and systems engineering, business systems support, project management, and dedicated client service management for nonprofit senior living communities.
- Cybersecurity Services (MSSP) Proactive cybersecurity protection including managed monitoring, vulnerability scanning, penetration testing, HIPAA risk assessments, and email security training for senior living organizations.
- Tech@Home On-site technology support program for senior living residents, providing device setup, drop-in help hours, one-on-one support, and tech classes to improve quality of life and reduce staff burden.
- Technology Assessment & Strategic Roadmap Comprehensive evaluation of an organization's IT environment including interviews, on-site observations, and technical review, culminating in a customized three-year strategic technology roadmap aligned with organizational goals across governance, infrastructure, operations, business systems, and innovation.
- AI Readiness Assessment Evaluation that helps senior living organizations assess AI capabilities, identify real AI opportunities, and develop a roadmap aligned with budget, systems, and goals.
- Mergers & Acquisitions IT Assessment IT assessment for senior living organizations preparing for mergers, acquisitions, affiliations, or new management agreements, providing an understanding of the IT environment before assuming ownership.
- CIS Assessment Center for Internet Security assessment that benchmarks senior living community security practices against nationally recognized CIS Controls standards, identifying gaps for remediation.
- Consulting Expert guidance for system upgrades, new construction technology design, infrastructure improvements, business systems optimization, and long-term innovation planning for senior living organizations.
- Wi-Fi Design Wireless network design services for senior living environments, including assessment of existing infrastructure, identification of gaps, and implementation of Wi-Fi systems that enable innovation.
- Raising Tech Podcast Podcast exploring the role of technology in senior living communities, guiding leaders on how to invest in technology transformation and bring teams and residents along the journey.
Quantifiable outcome
- 95% client retention rate
- +4 more outcomes
Companies that use Parasol Alliance
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
Parasol Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Parasol Alliance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarevocacycoreParasol Alliance partnered with Carevocacy to transform resident experience through AI technology. This partnership focuses on opening doors to AI adoption in senior living communities, helping residents become more comfortable with technology.
Scale indicators9 records
Recent moves1 record
Expansion highlights6 records
Parasol Alliance competitors and assessment
Company assessmentBroad incumbents
- SHI International: Large IT solutions and services provider with a healthcare vertical practice. Broad incumbent offering overlapping managed services and consulting capabilities.
- CDW: Large IT solutions and managed services provider serving enterprises including healthcare. Broad incumbent that could credibly expand into senior living IT services.
- ConnectWise: Major platform vendor serving the broader MSP ecosystem with PSA, RMM, and security tooling. Indirect comparator as infrastructure Parasol may leverage to deliver managed services.
- Kaseya: Large IT management platform company serving MSPs globally with RMM, security, and automation tools (owns Datto). Comparable as the broad incumbent tooling layer that vertical MSPs like Parasol build services on.
- Insight Enterprises: Global IT solutions and services provider with a managed services portfolio spanning cloud, security, and infrastructure. Broad incumbent that overlaps with Parasol's MSP and MSSP service lines.
Emerging players
- Caregility: Healthcare-focused technology company offering virtual care, telehealth, and clinical workflow solutions to senior care and hospital clients. Emerging player with overlap in the senior living technology stack.
- Vivify Health: Remote patient monitoring and connected health platform serving senior and chronic care populations. Emerging healthcare technology player with thematic overlap in senior care technology adoption.
Direct peers
- Netsmart: Healthcare technology provider serving senior living, behavioral health, and post-acute providers with EHR and care coordination software plus professional services. Directly comparable in its senior living focus and provider-services orientation.
- PointClickCare: Leading cloud-based software platform purpose-built for the senior care continuum, including skilled nursing, assisted living, and senior living. Overlaps with Parasol in serving nonprofit senior living communities, though PointClickCare sells SaaS software while Parasol sells managed IT services around such platforms.
- WellSky: Healthcare technology company offering software, analytics, and services across the post-acute and senior care continuum. Compares to Parasol as a senior-care-focused technology partner combining software and services for similar customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parasol Alliance social profiles
Digital presenceParasol Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parasol Alliance leadership team
Management profileNumber of profiles
Profiles7 records
Parasol Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parasol Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parasol Alliance
What does Parasol Alliance do?
Parasol Alliance provides flat-rate, all-inclusive Managed IT Services (MSP) exclusively for nonprofit senior living communities, covering 24/7 help desk support, on-site technicians, network and systems engineering, business systems optimization, project management, and a dedicated client service manager. The core MSP offering is bundled with Cybersecurity (MSSP) services, the Tech@Home resident technology support program, Wi-Fi design, and strategic consulting. Engagements are typically initiated through a Technology Assessment that produces a customized three-year strategic technology roadmap, with optional add-on assessments for AI readiness, mergers and acquisitions, and CIS Controls benchmarking.
Is Parasol Alliance a public or private company?
Parasol Alliance is a private company. It is classified as management employee owned and is currently operating.
When was Parasol Alliance founded?
Parasol Alliance was founded in 2015. It employs 11 to 50 people.
Where is Parasol Alliance based?
Parasol Alliance is headquartered in Milwaukee, United States, in the North America region.
How does Parasol Alliance make money?
Four revenue lines are on record. Managed IT Services (MSP) is the primary driver. The others are cybersecurity Services (MSSP), technology Assessments and tech@Home Services.
Who are Parasol Alliance's main competitors?
Broad incumbents on record are SHI International, CDW, ConnectWise, Kaseya and Insight Enterprises. Emerging players are Caregility and Vivify Health. Direct peers are Netsmart, PointClickCare and WellSky.
Does Parasol Alliance have an API?
No public API is recorded for Parasol Alliance.
What industry is Parasol Alliance in?
Parasol Alliance's product category is Senior Living Managed IT Services. Its primary akta.pro industry code is BPAEABAC, Onsite/Field IT Support Services, with a secondary code of BPAKAHAA, Managed Security Services (MSSP) & 24/7 SOC Operations. Its NAICS code is 541513 and its SIC code is 7373.