Jarritos

Name

Jarritos

Legal name

Tipp Distributors, Inc.

Website

https://jarritos.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Mexican carbonated soft drinks
• Fruit-flavored soda
• Functional prebiotic beverages
• Sparkling mineral water
• Hispanic heritage beverages

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Beverage Product Sales: Jarritos generates revenue through the sale of its carbonated soft drinks, including traditional sodas in 13+ flavors, Jarritos Zero (zero sugar), coconut water, sparkling water (Mineragua), and boba drinks (Jarriboba). Products are sold through retail stores, restaurants, convenience shops, and e-commerce platforms globally.
2. Merchandise Sales: Jarritos sells branded merchandise including clothing, accessories, skateboard decks, and collectibles through its merchandise store (merch.jarritos.com), OpenSea NFT marketplace, and collaborations with fashion brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Jarritos produces and sells a portfolio of Mexican carbonated soft drinks and adjacent beverages, including the Jarritos Traditional Soda Line (13+ fruit-flavored varieties made with natural fruit flavors and real cane sugar), Jarritos Zero, JarriBoba (popping boba drinks), Sana Sana (prebiotic sodas), Mineragua (sparkling mineral water), Jarritos Coconut Water, and the Primos line (Sidral Mundet, Tepachito, Sangría Señorial). The company also sells branded apparel, accessories, and collectibles through its merchandise store and digital channels.

Product overview

Jarritos is a Mexican soda brand founded in 1950, known as 'The Official Drink of Tacos.' The core product offering is the Jarritos Traditional Soda Line featuring 13 fruit-flavored varieties (Fruit Punch, Guava, Grapefruit, Lime, Mandarin, Mandarin Zero, Mango, Mexican Cola, Passion Fruit, Pineapple, Strawberry, Tamarind, Watermelon) made with natural fruit flavors and real cane sugar. The brand has expanded into a diversified beverage portfolio under the 'Familia' umbrella, including: Jarritos Zero (zero sugar variant), Jarritos Coconut Water (Agua de Coco), JarriBoba (popping boba drinks), Sana Sana (prebiotic functional beverages), Mineragua (sparkling mineral water), and the Primos line featuring Sidral Mundet (apple soda), Tepachito (pineapple mango fermented drink), and Sangría Señorial (non-alcoholic sangria). The company also produces branded merchandise. All products are positioned around authentic Mexican heritage and culture.

Differentiator

Problem solved

Functional benefit

Brands

• Mineragua: Sparkling mineral water brand in the Jarritos family, noted as the best sparkling water as voted by Serious Eats.
• Jarritos Zero
• JarriBoba
• Sana Sana
• Jarritos Coconut Water (Agua de Coco)
• Sidral Mundet
• Sangría Señorial
• Tepachito

Products and services

• Jarritos Traditional Soda Line Carbonated soft drinks in 13+ fruit-flavored varieties including Fruit Punch, Guava, Grapefruit, Lime, Mandarin, Mango, Mexican Cola, Passion Fruit, Pineapple, Strawberry, Tamarind, and Watermelon, made with natural fruit flavors and real cane sugar. Positioned for individual consumers and foodservice pairing with tacos and Mexican cuisine.
• Jarritos Zero Zero-sugar, zero-calorie carbonated soda currently offered in Mandarin flavor, providing the same bold citrus taste of traditional Jarritos without sugar. Targeted at health-conscious consumers and shoppers seeking low-calorie soda alternatives.
• Jarritos Coconut Water (Agua de Coco) Coconut water beverage in Original and With Pulp variants, non-GMO and naturally hydrating with tropical coconut flavor. Targeted at consumers seeking non-carbonated, naturally hydrating beverages.
• JarriBoba Popping boba drinks with green tea in Kiwi Watermelon, Mango Passion Fruit, and Strawberry Guava flavors, designed for on-the-go consumption. Targeted at younger consumers and boba tea enthusiasts.
• Sana Sana Prebiotic Soda Prebiotic functional sodas in strawberry, guava, and mandarin flavors, marketed to health-conscious consumers seeking gut-health benefits alongside carbonated refreshment. Distributed through Amazon storefront and Jarritos channels.
• Mineragua Sparkling Mineral Water Authentic Mexican sparkling mineral water from the makers of Jarritos, marketed as a crisp, effervescent refreshment. Voted Best Sparkling Water by Serious Eats. Targeted at consumers seeking non-flavored or lightly flavored sparkling water.
• Sidral Mundet Apple Soda Traditional Mexican apple-flavored carbonated soda, part of the Jarritos Primos family of brands. Targeted at consumers of traditional Mexican soft drinks seeking a distinct apple flavor profile.
• Tepachito Pineapple Mango Fermented Drink Non-alcoholic fermented pineapple and mango beverage (tepache style) bottled under the Jarritos Primos line. Targeted at consumers seeking traditional Mexican fermented drinks in a non-alcoholic, packaged format.
• Sangría Señorial Non-Alcoholic Sangria Soda Non-alcoholic sangria-flavored soda from the Jarritos Primos family, providing rich flavor and an elegant Mexican traditional beverage option for consumers seeking non-alcoholic alternatives to sangria.
• Jarritos Merchandise Branded apparel, accessories, skateboard decks, and collectible items featuring Jarritos branding and Mexican cultural motifs. Sold through the official merchandise store (merch.jarritos.com), Amazon, and OpenSea NFT marketplace. Targeted at streetwear, fashion, and cultural brand enthusiasts.

Quantifiable outcome

• Global presence in 45+ countries including major markets in North America, Europe, Asia, and Oceania
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor, core and flagship.

• FanaticsminorGTM or Marketing Partner · 1 January 2026Jarritos partnered with Fanatics for the Summer of Soccer campaign, celebrating soccer culture within Latino communities.
• NativecoreGTM or Marketing Partner · 1 March 2025Native partnered with Jarritos to launch a limited-edition personal care collection inspired by Jarritos' vibrant flavors. The collaboration offers clean, effective products in nostalgic scents like Watermelon, Passion Fruit, Mandarin, and Pineapple, available in deodorant, shampoo, conditioner, and body wash.
• SaludcoreGTM or Marketing Partner · 1 March 2025Jarritos teamed up with Salud to create a vibrant line of on-the-go flavor packets inspired by authentic Mexican flavors. The collaboration blends tradition and innovation with bold taste and cultural roots, offering vitamin-packed drink mixes in Mandarin, Lime, Fruit Punch, and Guava flavors.
• Marine LayercoreGTM or Marketing Partner · 1 January 2025Marine Layer, known for quality and comfort, teamed up with Jarritos to launch a vibrant, limited-edition collection celebrating color, flavor, and laid-back style. Inspired by Jarritos' iconic fruit-flavored sodas, the line blends bold hues and playful designs with Marine Layer's signature comfort.
• AbercrombiecoreGTM or Marketing Partner · 1 January 2025Abercrombie launched a playful, limited-edition kids' collection inspired by the bold colors and flavors of Jarritos. Featuring fun, soda-inspired graphics and vibrant designs, the pieces bring extra personality to Abercrombie's comfortable, everyday styles, celebrating joy, creativity, and flavor for the next generation of fans.
• Low RidercoreGTM or Marketing Partner · 1 January 2025Jarritos and Low Rider joined forces to honor the tradition and artistry of lowrider culture. Inspired by vibrant colors and custom details defining both brands, the collaboration celebrated craftsmanship, community, and cultural pride rooted in Chicano culture and Mexican-American heritage.
• WolverinecoreGTM or Marketing Partner · 1 December 2024Wolverine (141-year-old American boot brand) partnered with Jarritos to launch the 'Wolverine y Jarritos Trade Wedge Boot.' This limited-edition release merges Wolverine's rugged boot functionality with Jarritos' colorful spirit, honoring cultural heritage, flavor, and hard work. Versatile for jobsites and casual skatepark outings.
• Kahlo FamilyflagshipStrategic or Co-development Partner · 1 September 2024Jarritos celebrated Hispanic Heritage Month with 'Los Sabores de mi México' featuring exclusive recipes from the Kahlo family. This cultural collaboration honors Mexican heritage through food, culture, and storytelling tied to the legacy of Frida Kahlo.
• Nike (Custom SB Dunks Giveaway)minorGTM or Marketing Partner · 1 August 2024Jarritos celebrated its birthday with a custom Nike SB Dunk Low giveaway, featuring unique Jarritos-inspired designs as part of brand celebrations and consumer engagement.
• Canel's CandiescoreGTM or Marketing Partner · 1 July 2024Jarritos and Canel's Candies partnered to create a sweet and colorful collaboration blending two iconic Mexican favorites. Inspired by Jarritos' playful flavors and Canel's nostalgic chewy candies, the collection features Pops and Gummies in assorted soda-inspired flavors celebrating heritage and the spirit of sharing.
• La MichoacanacoreGTM or Marketing Partner · 1 March 2024Jarritos and La Michoacana united to combine Jarritos' iconic fruit-flavored sodas with La Michoacana's tradition of handcrafted paletas (popsicles). The partnership honors two beloved Mexican culture staples, highlighting flavors and rituals shared across generations with Mandarina, Tamarindo, and Piña flavors.
• Cirque ColorscoreGTM or Marketing Partner · 1 February 2024Cirque Colors and Jarritos created a limited-edition nail polish collection inspired by Jarritos' vibrant soda flavors. Each shade reflected bold colors of iconic sodas including Pineapple, Guava, Mandarin, Mexican Cola, and Grapefruit, bringing a playful twist to self-expression through beauty.
• WolverinecoreGTM or Marketing Partner · 1 January 2024Partnership celebrating Mexican heritage through limited-edition footwear featuring Jarritos branding, orange laces, and custom stitching inspired by Mexican soda culture.
• Nike SBflagshipGTM or Marketing Partner · 1 March 2023Jarritos partnered with Nike to launch the Nike SB Dunk Low sneaker inspired by Jarritos' history and Mexican fruit sourcing. The collaboration featured customizable designs with citrus colors, burlap textures, and the iconic 'Little Jugs' logo, celebrating Mexican flavor and streetwear culture. Sold as a limited-edition Spring/Summer 2023 release with special packaging including wooden crates and custom shoeboxes.
• Kith TreatscoreGTM or Marketing Partner · 1 July 2022Jarritos and Kith Treats launched a limited-edition collection blending bold flavor with streetwear-inspired style. The collaboration reimagined everyday staples with a colorful, culture-driven twist, celebrating creativity and the intersection of fashion and food. Included specialty Jarritos floats with chamoy rim and tamarind candy, plus limited-edition product labels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Squirt: Citrus-flavored carbonated soda with similar Mexican-American cultural heritage, founded in 1931 and now owned by Keurig Dr Pepper. Directly comparable to Jarritos' citrus-forward flavor portfolio and Hispanic market positioning in US retail and foodservice.
• Topo Chico: Authentic Mexican mineral sparkling water acquired by Coca-Cola in 2017. Directly comparable to Jarritos' Mineragua sparkling water line and shares Mexican heritage positioning with broad US distribution through restaurants and retail.
• Olipop: Prebiotic functional soda brand recently acquired by PepsiCo. Direct competitor to Jarritos' Sana Sana prebiotic line in the better-for-you soda category, though Olipop leads with a venture-backed, DSD-heavy model targeting similar health-conscious consumers.
• Poppi: Prebiotic soda brand acquired by PepsiCo in 2024 for approximately $2B. Direct competitor to Jarritos' Sana Sana prebiotic line; both target health-conscious consumers seeking functional beverages with cultural branding and social media presence.
• Big Red: Texas-based red cream soda brand with strong regional cultural loyalty. Comparable as a smaller, culturally rooted soft drink brand competing against national incumbents, similar to Jarritos' positioning in the US Hispanic market.

Broad incumbents

• Coca-Cola: Global beverage giant that owns Topo Chico, Fanta, Sprite, and Inca Kola. Represents the dominant incumbent that competes across all of Jarritos' categories (carbonated soda, sparkling water, fruit-flavored soda) and has vastly greater scale and marketing budgets.
• Keurig Dr Pepper: Large beverage company owning Squirt, Dr Pepper, A&W, and Canada Dry. Directly competes with Jarritos through its citrus soda portfolio and broader flavored carbonated soft drink offerings in US retail and foodservice.
• PepsiCo: Global beverage and snack giant that recently acquired Olipop and Poppi. Represents the incumbent pushing hardest into the functional soda category where Jarritos has just launched Sana Sana, and controls major DSD networks.

Regional players

• Inca Kola: Peruvian yellow fruit-flavored soda owned by Coca-Cola. Comparable as a culturally rooted Latin American soft drink with strong national identity in its home market, though it does not directly compete with Jarritos in the US or other key Jarritos geographies.
• Guaraná Antarctica: Brazilian flagship guaraná-flavored soda brand owned by AmBev. Comparable as a regional Latin American cultural soft drink with strong national identity and distinctive flavor, though its geographic footprint does not overlap directly with Jarritos' core markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Jarritos
• Facebookweb.facebook.com/jarritos
• Instagraminstagram.com/jarritos
• TikToktiktok.com/@jarritosnation
• LinkedInlinkedin.com/company/jarritosusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jarritos