Bronto Software
Bronto Software, per firmographics, is a cloud-based marketing platform enabling retailers to drive revenue through email, mobile, and social campaigns. The detailed record instead characterizes the broader Oracle NetSuite cloud ERP/CRM/ecommerce suite serving mid-to-large enterprises across multiple verticals, with 43,000+ customers.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Bronto Software does
Bronto Software is described in firmographics as a cloud-based marketing platform serving retailers with email, mobile, and social campaigns, founded in 2002 with 251-500 employees. The substantive data provided, however, describes the much larger Oracle NetSuite business: a unified cloud-based business management suite combining ERP/Financials, CRM, ecommerce, professional services automation (PSA), human capital management (HCM), and analytics within a single data model. The platform is built on a configurable development layer (SuiteScript for JavaScript-based customization, SuiteFlow for process automation, SuiteBuilder, SuiteTalk for integration) and exposes a SuiteApp Directory marketplace for third-party extensions.
The business operates on a subscription SaaS model with quote-based, annual contract pricing and a free product tour/trial entry point. Go-to-market is hybrid: enterprise field sales for mid-to-large customers, inside sales with a dedicated support line for mid-market leads, and a multi-tier partner ecosystem (Solution Providers, Alliance Partners, BPO Partners, Accountants, Developers, Referral partners). Distribution leverages Oracle's global infrastructure, with localized portals across the Americas, Asia-Pacific, and EMEA, and demand-generation through content marketing, SuiteWorld and SuiteConnect events, organic social, and a 2025 Gartner Magic Quadrant Leader designation in Cloud ERP for product-centric enterprises. Customer concentration appears low, with 43,000+ active customers spanning Software, Healthcare, Consumer Goods, Manufacturing, Financial Services, Nonprofit, and Construction verticals. The recent strategic thrust is layering AI on top of the platform via NetSuite Next (agentic workflows, conversational intelligence, natural-language search) and an AI Connector Service / MCP Server integration layer, while expanding vertically through the SuiteSuccess deployment methodology.
Bronto Software firmographics
Firmographics- Name
- Bronto Software
- Website
- https://bronto.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bronto Software, per firmographics, is a cloud-based marketing platform enabling retailers to drive revenue through email, mobile, and social campaigns. The detailed record instead characterizes the broader Oracle NetSuite cloud ERP/CRM/ecommerce suite serving mid-to-large enterprises across multiple verticals, with 43,000+ customers.
- Ownership category
- akta.pro rank
Bronto Software industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Bronto Software is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bronto Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based SaaS licensing: NetSuite operates on a subscription-based SaaS model offering various product modules including ERP, CRM, Professional Services Automation, and HCM on a recurring subscription basis with tiered pricing based on functionality and user count
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ERP and business management suite |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bronto Software product offering
Product offeringCore offering
Bronto Software provides a cloud-based marketing platform that enables retailers to drive revenue through email, mobile, and social campaigns. The platform is delivered as a SaaS solution aimed at the retail merchant segment, supporting customer acquisition, retention, and re-engagement initiatives.
Product overview
NetSuite is a unified cloud-based business management suite that combines ERP/Financials, CRM, ecommerce, and professional services automation into a single platform. The core offering is organized around NetSuite ERP (including Financial Management, Order Management, Inventory Management, Supply Chain Management, Procurement, Warehouse Management, and Global Business Management modules), NetSuite CRM (encompassing Customer Service Management, Marketing Automation, Sales Force Automation, and CPQ), Human Capital Management, Professional Services Automation, Omnichannel Commerce via SuiteCommerce, Analytics and Reporting, and the Platform for customization. The suite is enhanced by NetSuite AI capabilities and NetSuite Next as the next-generation AI-powered platform. The company also offers SuiteSuccess as an industry-specific deployment methodology. Used by over 43,000 customers, NetSuite positions itself as the #1 AI Cloud ERP, connecting data across all modules to enable AI-powered insights and automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Bronto Marketing Platform Cloud-based marketing platform that enables retailers to drive revenue via email, mobile, and social campaigns. Targeted at retail merchants that need a SaaS solution for multi-channel customer engagement.
Quantifiable outcome
- 43,000+ customers using AI-powered business management suite
Companies that use Bronto Software
Customer profileSegments3 records
Ideal customer profiles1 record
Bronto Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Bronto Software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OraclecoreOracle is the parent company of NetSuite. NetSuite operates as a product line under Oracle Corporation, leveraging Oracle's brand, infrastructure, and enterprise distribution network. The relationship provides Oracle with cloud ERP capabilities and NetSuite with Oracle's global enterprise reach and resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bronto Software competitors and assessment
Company assessmentBroad incumbents
- Oracle Responsys: Oracle Responsys is Oracle's enterprise cross-channel marketing platform for B2C marketers, directly comparable in email/mobile/SMS capabilities and historically tied into the same Oracle ecosystem to which Bronto/NetSuite belongs.
- HubSpot Marketing Hub: HubSpot offers a broad marketing automation and CRM platform that competes with Bronto at the email, social, and workflow-automation layers; it serves the same mid-market and growth-stage customer base but as part of a much larger suite (CMS, Sales Hub, Service Hub).
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Email Studio, MobileStudio, and Social Studio) is the largest enterprise marketing automation suite and competes with Bronto across the same email/mobile/social channels, particularly for larger enterprise retailers.
Direct peers
- Selligent (Marigold Engage): Selligent (now Marigold Engage) is a retail-focused cross-channel marketing automation platform competing directly with Bronto on email, mobile, social, and retail personalization use cases for mid-market and enterprise brands.
- Sailthru (by Marigold Engage): Sailthru is a retail-focused personalization and marketing automation platform providing email, mobile, and onsite messaging — historically one of the closest direct competitors to Bronto in the mid-market retail segment.
- Klaviyo: Klaviyo is a cloud-based marketing automation platform built specifically for e-commerce and retail brands — directly comparable to Bronto on customer segment (retail/D2C), channel mix (email, SMS, mobile push), and SaaS delivery model.
- Iterable: Iterable is a cross-channel marketing automation platform focused on consumer brands and retail, with comparable email, push, SMS, and in-app messaging capabilities and a similar SaaS subscription model aimed at growth-stage and mid-market retailers.
- Listrak: Listrak is a retail-specialist marketing automation platform offering email, SMS, push, and personalization tools to mid-market and enterprise retail and consumer brands — closely comparable in vertical focus and channel mix.
- Mailchimp: Mailchimp is a leading multi-channel marketing automation platform serving SMB and mid-market customers including retailers, with overlapping email/mobile/social campaign capabilities and a comparable SaaS subscription model. Now owned by Intuit.
Emerging players
- Act-On Software: Act-On provides mid-market marketing automation with email, social, and behavioral targeting capabilities targeting B2B and B2C marketers; comparable in delivery model (cloud SaaS) and channel mix but with less retail-vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Bronto Software social profiles
Digital presenceBronto Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bronto Software leadership team
Management profileNumber of profiles
Profiles1 record
Bronto Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bronto Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bronto Software
What does Bronto Software do?
Bronto Software provides a cloud-based marketing platform that enables retailers to drive revenue through email, mobile, and social campaigns. The platform is delivered as a SaaS solution aimed at the retail merchant segment, supporting customer acquisition, retention, and re-engagement initiatives.
Is Bronto Software a public or private company?
Bronto Software is a private company. It is classified as unknown and is currently operating.
When was Bronto Software founded?
Bronto Software was founded in 2002. It employs 251 to 500 people.
Where is Bronto Software based?
Bronto Software is headquartered in London, United Kingdom, in the Europe region.
How does Bronto Software make money?
One revenue line is on record: subscription-based SaaS licensing.
Who are Bronto Software's main competitors?
Broad incumbents on record are Oracle Responsys, HubSpot Marketing Hub and Salesforce Marketing Cloud. Direct peers are Selligent (Marigold Engage), Sailthru (by Marigold Engage), Klaviyo, Iterable, Listrak and Mailchimp. Act-On Software is listed as an emerging player.
Does Bronto Software have an API?
No public API is recorded for Bronto Software.
What industry is Bronto Software in?
Bronto Software's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 5132 and its SIC code is 7372.