What NeoPangea does

NeoPangea is a full-service experiential media design and production studio that creates award-winning interactive experiences spanning physical museum installations and digital brand activations. Founded in 2005 by Brett Bagenstose and headquartered in West Reading, Pennsylvania, the studio operates with a distributed team across 11 cities in the United States and Canada (total headcount of 11-50). Its core capabilities span six integrated service lines: Exhibits & Experiential (museum installations, brand activations, holographic showcases, immersive projection), AR & VR (headset, glasses, and mobile-based experiences including the Disney Runaway Railway Adventure Kit), Worldbuilding & Narrative Extensions (alternate reality and narrative universe development such as National Geographic's Make Mars Home), Games & Edutainment (branded and casual games), Digital Content & OOH (social, digital, and out-of-home campaigns), and Websites & Interactive Advertising.

The studio serves enterprise clients across entertainment, broadcasting, museums, and consumer brands, with named customers including Disney, National Geographic, Paramount+, Imagine Exhibitions, Milken Center for Advancing the American Dream, McCormick, Brass Lion Entertainment, Smithsonian Channel, NBC Universal, and Wawa. Notable featured projects include the touring Harry Potter: The Exhibition, the American Dream Experience at MCAAD in Washington D.C., the Becoming Jane traveling exhibition, and Make Mars Home, the latter of which won 2017 Webby Awards. NeoPangea also operates Proof Lab, an R&D program experimenting with generative AI tools for design and storytelling.

NeoPangea generates revenue through custom-quoted, project-based professional services contracts; pricing is not publicly disclosed. Distribution is exclusively direct enterprise sales with no indirect channel or reseller model. In March 2026, the studio was acquired by Exploring, a platform company delivering immersive environments and fabrication solutions (portfolio company of Invision Capital), while continuing to operate as an independent brand alongside Exploring's ID3 Group and Brumark. Recognition includes Webby Awards, SXSW, Forbes, Themed Entertainment Association awards, PromaxBDA, Emmy Jury recognition, and American Alliance of Museums awards.

Name

NeoPangea

Legal name

NeoPangea

Website

https://neopangea.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NeoPangea is a full-service experiential media studio founded in 2005 that designs and produces award-winning interactive exhibits, AR/VR experiences, games, and brand activations for enterprise clients including Disney, National Geographic, Paramount+, and major museums. The studio was acquired by Exploring in March 2026.

Ownership category

akta.pro rank

Product category

Experiential Media Design and Production

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Experiential media design
• Immersive AR/VR experiences
• Interactive exhibit design
• Branded entertainment technology
• Museum interactive installations

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Experiential Media Design and Production Services: Custom design and production of interactive experiences for brands and cultural institutions, including museum exhibits, AR/VR experiences, games, digital campaigns, and themed entertainment installations. Revenue generated through project-based professional services contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NeoPangea is a full-service experiential media design and production studio that designs and builds tailor-made, award-winning interactive experiences for brands and cultural institutions. Its work spans six integrated capabilities — Exhibits & Experiential, AR & VR, Worldbuilding & Narrative Extensions, Games & Edutainment, Digital Content & OOH, and Websites & Interactive Advertising — delivered as project-based professional services contracts for enterprise clients.

Product overview

NeoPangea is a full-service experiential media design and production studio that operates as a single unified offering rather than a platform-plus-modules architecture. The studio delivers tailor-made, interactive experiences across six integrated capabilities: Exhibits & Experiential (museum installations and brand activations), AR & VR (augmented and virtual reality experiences), Worldbuilding & Narrative Extensions (immersive universes and alternate reality), Games & Edutainment (casual and branded games), Digital Content & OOH (digital advertising and out-of-home campaigns), and Websites & Interactive Advertising (comprehensive web strategies and interactive platforms). Notable featured projects include Harry Potter: The Exhibition touring show, the American Dream Experience at MCAAD, Make Mars Home WebVR campaign, Becoming Jane travelling exhibit, Runaway Railway Adventure Kit AR mobile game, and Tiger's Milk branding. The studio also operates Proof Lab as an R&D program for experimentation with emerging AI technologies including generative AI, and their services span Strategy, Content, Design, Technology, and Project Management disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibits & Experiential Design and production of immersive museum exhibits and brand activations featuring touchscreen technology, gamified experiences, holographic showcases, and immersive projection for museums, cultural institutions, and brand clients.
• AR & VR Design and development of augmented and virtual reality experiences for headsets, glasses, and mobile devices, including entertainment experiences, educational applications, branded AR/VR games, and WebVR alternate-reality campaigns.
• Worldbuilding & Narrative Extensions Development of immersive narrative universes and alternate reality experiences that expand existing intellectual properties across multiple platforms and media formats, including IP extensions for entertainment brands.
• Games & Edutainment Design and development of casual and branded games for integration into existing platforms, websites, or standalone apps featuring compelling mechanics and high production polish, including branded AR games and edutainment titles for enterprise clients.
• Digital Content & OOH Creation of digital advertising content, out-of-home campaigns, and Instagrammable brand content for maximum engagement across social and physical channels.
• Websites & Interactive Advertising Development of comprehensive web strategies and interactive advertising platforms with research-driven perspectives tailored for specific content and audiences, including microsites, brand sites, and interactive campaign experiences.

Quantifiable outcome

• Forensic Detective AR app reached #2 in the entertainment category in the App Store
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• ID3 GroupcoreStrategic or Co-development PartnerNeoPangea and Exploring's custom fabrication arm ID3 Group have collaborated for years on complex experiential projects across museums, themed environments, brand activations, and corporate facilities. The acquisition formalizes this relationship.
• Alice BluemajorStrategic or Co-development PartnerCollaborated with Alice Blue to create next-level interactive exhibits for the Milken Center for Advancing the American Dream (MCAAD) in Washington D.C.
• ABC Disney and Disney ImagineeringmajorStrategic or Co-development PartnerCareful collaboration between NeoPangea, ABC Disney, and Disney Imagineering teams to ensure the Mickey and Minnie's Runaway Railway Adventure game perfectly aligned with the real-world Disney World ride.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia experiential studio known for immersive installations, museum projects, and large-scale public experiences. Directly comparable in combining storytelling, projection, AR/VR, and interactive design for cultural institutions and brands.
• Ideum: Interactive exhibit design and fabrication company specializing in touchscreen, AR/VR, and RFID-driven installations for museums, zoos, and cultural institutions. Closely aligned in both capability stack and target customer profile.
• ESI Design: New York-based experiential design studio producing interactive, multi-sensory museum environments and brand experiences for cultural institutions. Direct peer in the experiential/exhibit design category with comparable blue-chip institutional clients.
• Second Story: Experiential design studio (part of Monigle) creating interactive museum exhibits, brand activations, and digital-physical installations. Comparable in cross-media capability and museum/cultural institution focus.
• Unified Field: Experiential design and technology studio building interactive exhibits, AR/VR experiences, and immersive environments for museums and brands. Direct comparable on interactivity stack and museum-customer focus.
• Thinkwell Group: Themed entertainment and experience design firm producing master planning, museum exhibitions, and brand destinations globally. Comparable on large-scale themed/museum project delivery and entertainment IP-driven work.
• BRC Imagination Arts: Experience design and brand destination agency with deep museum, visitor center, and cultural institution portfolio. Direct peer on traveling exhibitions and storytelling-driven experiential design.

Broad incumbents

• R/GA: Large global digital agency with an experiential and immersive practice serving major brands. Overlaps on interactive advertising, brand activations, and AR/VR work but operates across a much broader creative and technology portfolio.

Emerging players

• Meow Wolf: Immersive art and experience company building large-format interactive exhibitions. Overlaps on immersive design and AR/physical installations for cultural/entertainment audiences, though primarily art-house rather than brand-driven.
• Leviathan: Immersive experience design studio combining interactive technology, projection, and brand environments. Comparable creative profile with strong projection-mapping and experiential event work for brands and live experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neopangea
• Instagraminstagram.com/neopangea
• Xx.com/NeoPangea

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeoPangea