Mentia

What Mentia does

Mentia Health Inc. is a San Francisco-based digital health company developing AI-enabled virtual world technology for dementia care, founded in 2017 by Mandy Salomon, Serge Soudoplatoff, and Algis Leveckis and originating from doctoral research (the AVED project) at Swinburne University of Technology. The company operates three core products: DevaWorld, a therapeutic engagement platform with 15+ evidence-based activities for allied health professionals working with cognitively impaired adults; MentiaCompanion, an AI-powered virtual world with conversational avatars (Julie and Robin) designed to reduce isolation and stimulate self-expression in people living with cognitive impairment; and CarePlay, a role-playing video game that trains professional caregivers in dementia care communication strategies by simulating interactions with five memory care residents. Underlying technology combines video game-style virtual environments with AI-driven conversational personas powered by a hybrid contextual generative AI, using ElevenLabs for speech-to-text and text-to-speech processing, with products co-designed through a people-centered methodology involving people living with dementia, caregivers, and care organizations. Mentia owns the DevaWorld trademark and is HIPAA and GDPR compliant.

The company generates revenue through three streams: freemium consumer mobile applications distributed via Apple App Store and Google Play with implied subscription features; quote-based B2B enterprise licenses for memory care facilities, home care agencies, and skilled nursing homes; and professional services for training, implementation, and government or research partnerships. The primary customer segment is professional care organizations (residential memory care, skilled nursing, retirement villages, home care agencies, allied health professionals), with family caregivers and informal carers as a secondary segment. Geographic operations span the United States, Australia, and New Zealand, with pilot customers in France and Canada and stated expansion plans for North America, Europe, and Asia-Pacific. Go-to-market combines product-led consumer distribution, enterprise direct sales, community-led partnerships with advocacy bodies (Alzheimer New Zealand, Dementia Australia, CABHI), and event-driven demand generation at conferences such as the International Dementia Innovation Conference in Bali.

Commercial validation to date is grant-driven rather than revenue-driven: a $495,000 NIH/NIA SBIR Phase I clinical trial award (2021) and a second NIH SBIR grant (2025) extending MentiaCompanion into acute health event detection, alongside an ElevenLabs Grantee award (2024) and recognition including the 2020 Caregiver Friendly Award and 2018 Aging2.0 finalist status. The company is currently raising an undisclosed pre-Series A round to fund 18 months of marketing and sales, signaling a transition from R&D to commercial scaling.

Name

Mentia

Legal name

Mentia Health Inc.

Website

https://mentia.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentia Health Inc. develops AI-powered virtual world platforms for dementia care, serving memory care facilities, skilled nursing homes, home care agencies, professional caregivers, and families affected by dementia. Its three core products—DevaWorld, MentiaCompanion, and CarePlay—operate across the US, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Digital Health / Dementia Care Software

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• Dementia care software
• AI caregiver training
• Cognitive engagement platform
• Virtual health companion
• Gerontechnology solutions

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer App Subscriptions: Mobile applications available for free download with in-app subscription features for enhanced functionality and premium content access.
2. B2B Enterprise Licenses: Organization licenses for professional care facilities including residential memory care, home care agencies, and allied health organizations, sold through direct sales with demo requests.
3. Professional Services: Training, implementation, and consulting services for care organizations deploying Mentia platforms, including support for government and research partnerships.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mentia develops and sells AI-powered digital health products for dementia care, including DevaWorld (a personalized therapeutic engagement platform for allied health professionals), MentiaCompanion (a virtual world with AI-driven conversational avatars for people living with cognitive impairment), and CarePlay (a role-playing video game that trains professional caregivers). The products are sold via freemium consumer mobile apps and B2B enterprise licenses to care facilities, home care agencies, and allied health organizations.

Product overview

Mentia offers a portfolio of three distinct digital health products for dementia care: DevaWorld is a therapeutic virtual world with customizable environments and 15+ evidence-based activities for direct patient engagement; MentiaCompanion is an AI-powered conversational companion featuring empathic avatars for self-expression support; and CarePlay is an educational role-playing video game for training professional caregivers in dementia care techniques. The products share underlying technology (virtual world, AI personas) and serve different stakeholders in the dementia care ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• DevaWorld: A personalized therapeutic engagement tool for Allied Health professionals working with cognitively impaired adults. A dementia-friendly virtual world with interactive activities designed to reduce behavioral symptoms and enhance mood.
• MentiaCompanion
• CarePlay

Products and services

• DevaWorld A personalized therapeutic engagement platform for allied health professionals working with cognitively impaired adults. Features evidence-based activities, social and environmental interactions, and a co-designed approach with memory care residents. Available on iOS and Android tablets.
• MentiaCompanion A dementia-friendly virtual world with AI-driven conversational avatars (Julie and Robin) providing empathic support. Powered by hybrid contextual generative AI to reduce isolation and stimulate self-expression in people living with cognitive impairment.
• CarePlay An immersive role-playing video game that trains dementia caregivers by simulating care scenarios in a fictional residential setting called Deva Gardens. Caregivers interact with five memory care residents to learn behavioral responses and communication strategies.

Quantifiable outcome

• NIH/NIA SBIR grant awarded for AI innovation in dementia care
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Alzheimer New ZealandcoreStrategic or Co-development PartnerLeading Alzheimer organization piloting Mentia technology with New Zealand care organizations to evaluate effectiveness for people living with dementia and their caregivers.
• CABHI (Centre for Aging + Brain Health Innovation)coreStrategic or Co-development PartnerCanadian innovation hub supporting development and testing of Mentia solutions for brain health and dementia care in Canadian care settings.
• UC IrvineminorStrategic or Co-development PartnerUniversity research partnership providing academic support and research validation for dementia care technology development.
• Dementia AustraliacoreStrategic or Co-development PartnerAustralian dementia advocacy organization supporting research and pilot programs for Mentia technology in Australian care settings.
• Launchpad Digital HealthminorOthersSan Francisco-based digital health incubator where Mentia is a portfolio company, providing mentorship, resources, and investor connections.
• Somfy FoundationminorStrategic or Co-development PartnerFoundation focused on aging and independence; CEO Serge serves as board member, providing strategic guidance and industry connections.
• Dovida (New Zealand)minorImplementation/ SI/ Consulting PartnerNew Zealand home care provider piloting Mentia technology to evaluate effectiveness for family caregivers and care recipients.
• CHT Beachhaven Care Home (New Zealand)minorImplementation/ SI/ Consulting PartnerNew Zealand residential care home participating in Mentia pilot program to test technology with residents.
• Kumeu Village (New Zealand)minorImplementation/ SI/ Consulting PartnerNew Zealand retirement village engaged in pilot program to test Mentia solutions with residents.
• Menorah Center for Rehabilitation and Nursing Care (New York)minorImplementation/ SI/ Consulting PartnerNew York skilled nursing facility piloting Mentia technology with rehabilitation and long-term care residents.
• Elder Ashram (California)minorImplementation/ SI/ Consulting PartnerCalifornia-based residential care organization piloting Mentia dementia care technology.
• Community Homes AustraliaminorImplementation/ SI/ Consulting PartnerAustralian residential care organization engaged in pilot programs for Mentia technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intuition Robotics: Developer of ElliQ, an AI-powered companion device for older adults living independently. Closely comparable to MentiaCompanion in target user (older adults/cognitively impaired), AI-driven conversational engagement, and dementia-friendly interaction design.
• Care.coach: Provides AI avatar-based companionship and 24/7 check-ins for older adults, including those with cognitive decline. Directly comparable to MentiaCompanion's avatar-driven engagement model serving both seniors and care organizations.
• It's Never 2 Late (iN2L): Engagement technology platform for senior living and memory care, offering touchscreen-based content, games, and activities. Comparable to DevaWorld's therapeutic engagement use case inside residential memory care facilities.
• Linked Senior: Resident engagement platform for senior living with evidence-based programming and cognitive activities. Overlaps with Mentia on targeting memory care staff and using digital tools to improve quality of life for cognitively impaired residents.
• Memory Lane Games: Simple reminiscence and cognitive games designed specifically for people living with dementia. Comparable to Mentia in the dementia-specific consumer/app-store product category and engagement-first design philosophy.
• Constant Companion: Voice-activated companion service for seniors that combines AI conversation with human touchpoints. Overlaps with MentiaCompanion's AI-driven conversational engagement for older adults and family caregivers.

Emerging players

• Brain+: Developer of digital therapeutics for dementia and cognitive decline, including cognitive stimulation and rehabilitation software. Comparable as a dementia-focused digital health company pursuing both clinical validation and consumer/care-provider channels.

Broad incumbents

• Posit Science (BrainHQ): Established provider of cognitive training software (BrainHQ) with clinical evidence in healthy aging and cognitive impairment. Comparable in the cognitive training/neurocognitive digital therapeutics category, though broader in scope than Mentia.
• NeuroNation: Consumer cognitive training app with scientifically backed brain-training exercises. Comparable to Mentia in the digital cognitive engagement category, though addresses a broader (non-dementia-specific) audience.
• Honor Technology: Tech-enabled home care platform serving older adults and care professionals at scale. Comparable as a technology layer addressing the home/memory care workforce and family caregiver experience that Mentia also targets with CarePlay and Care Circle features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mentia_me
• Facebookfacebook.com/mentiahealth
• LinkedInlinkedin.com/company/mentia-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentia