Swim Swam

What Swim Swam does

SwimSwam (legal entity SwimSwam Partners, LLC) is a privately held, bootstrapped digital media company founded in 2012 and headquartered in Austin, Texas. It operates a vertically specialized news and lifestyle platform covering competitive swimming, diving, water polo, and artistic swimming at levels ranging from high school and NCAA college swimming to international competitions (World Championships, World Cup, ISL) and masters events. The company's core product is its swimswam.com website, which combines news articles, video (Gold Medal Minute), podcasts, and live event coverage with a suite of domain-specific tools including Swimulator (race prediction), SwimmingStats (analytics), Speedo World Swimming Rankings integration, the SwimSwam Results Archive, a Swim Time Converter, and a Medley Relay Calculator. It also operates College Recruiting Databases and a Swimnex community/networking feature.

SwimSwam serves four primary persona segments: competitive swimmers (results, rankings, training), swim parents (college recruiting, athlete progress), swim coaches (industry news, jobs, training content), and swim fans (general coverage). The platform distributes content globally through five non-English editions (French, Spanish, German, Hindi, Italian) and an active presence on YouTube, Facebook, Instagram, X, LinkedIn, and Pinterest, with email newsletters and RSS feeds.

The business model is primarily advertising-driven (display, sponsorships, branded content with Speedo, P2Life, Commit Swimming, SwimOutlet and other industry brands), supplemented by three secondary lines: a Swim Jobs board priced at $150 per posting with indefinite listing duration, a paid SwimSwam Magazine subscription (digital and print) delivered via the Simplecirc platform, and a branded merchandise store (SwimSwam Swag). The company has no institutional funding, no parent company, and operates with 11-50 employees under founder ownership (Mel Stewart, Tiffany Stewart, Braden Keith, and Garrett McCaffrey).

Name

Swim Swam

Legal name

SwimSwam Partners, LLC

Website

https://swimswam.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SwimSwam is a bootstrapped digital media company covering competitive swimming, diving, water polo, and artistic swimming globally, monetizing primarily through display and sponsorship advertising and secondarily through a job board, paid magazine, and merchandise.

Ownership category

akta.pro rank

Product category

Sports Media

akta.pro primary industry

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Swimming news media
• Aquatic sports coverage
• Competitive swimming data
• Swim industry jobs
• Sports content publishing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising: Display advertising and sponsorship placements on the website and newsletter. Offers customized advertising placements, product features, and event sponsorships to businesses targeting swimmers, swim parents, and swim fans.
2. Swim Jobs Board: Job posting service for hiring within the swimming community. Jobs are posted indefinitely on the Swim Jobs section with the four most recent jobs appearing on the homepage. Rate is $150 per job posting.
3. SwimSwam Magazine Subscription: Digital and physical magazine subscription service for swim fans wanting premium content. Distributed through simplecirc.com platform.
4. SwimSwam Store (Swag): E-commerce merchandise sales through the SwimSwam Swag Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SwimSwam is a digital media platform that publishes news, live event coverage, video interviews, podcasts, and data-driven analysis for competitive swimming, diving, water polo, and artistic swimming. Beyond editorial content, it sells a subscription magazine, operates a paid job board for swim industry employment, runs an e-commerce merchandise store, and offers proprietary data and utility tools including the Swimulator, Rankings, Results Archive, Swim Time Converter, and Medley Relay Calculator.

Product overview

SwimSwam is a multi-platform swimming news and lifestyle media company offering a unified digital ecosystem centered around its core news website at swimswam.com. The platform provides global coverage of swimming, open water swimming, diving, water polo, and artistic swimming through various content formats including articles, videos, podcasts, and photo galleries. The company operates multiple distinct products including a premium magazine subscription service, the Swim Jobs employment board, specialized data products (SwimmingStats, Rankings, Swimulator, Results Archive), utility tools (Time Converter, Medley Relay Calculator), and a merchandise store. The site also features multi-language editions in French, Spanish, German, Hindi, and Italian to serve its international audience.

Differentiator

Problem solved

Functional benefit

Brands

• SwimSwam Magazine: Subscription magazine offering swimming content
• SwimSwam Surge
• Swim Jobs
• Gold Medal Minute
• SwimSwam Pulse
• SwimSwam Franaçais
• SwimSwam Español
• SwimSwam Deutsch
• SwimSwam Hindi
• SwimSwam Italia

Products and services

• SwimSwam Magazine A premium subscription magazine covering competitive swimming news, athlete profiles, and swim lifestyle content, available in both digital and print formats and distributed through the Simplecirc platform. Targeted at swim fans and members of the swimming community who want premium curated content beyond the free website.
• Swim Jobs Board A self-serve job posting board for swim industry employers, charging $150 per posting with the listing remaining on the site indefinitely until the position is filled. Targeted at swim teams, clubs, academies, and other aquatic-sports organizations recruiting coaches, instructors, and staff.
• SwimSwam Swag Store An e-commerce store selling SwimSwam branded merchandise and apparel to swimming fans and the SwimSwam community.
• SwimmingStats A data analysis platform providing swimming statistics, data articles, and performance analytics for competitive swimming, targeted at coaches, analysts, and engaged fans seeking deeper performance insight.
• Speedo World Swimming Rankings The official Speedo-powered world swimming rankings presented on SwimSwam, providing competitive swimmer performance standings across events.
• Swimulator A swimming time conversion and race performance prediction/simulation tool for competitive swimmers, coaches, and parents planning race strategy and comparing times across courses.
• SwimSwam Results Archive A comprehensive archive of historical meet results for competitive swimming events, accessible to swimmers, coaches, and fans looking up past performances.
• College Recruiting Database A recruiting database for prospective college swimmers and their families, providing information on prospective athletes, commitments, and college program news.
• Swimnex A networking platform feature connecting members of the swimming community for professional and personal connection.
• SwimSwam Surge A curated breaking-news feed surfacing the latest breaking stories and trending content in competitive swimming.

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Commit SwimmingcoreGTM or Marketing PartnerCommit Swimming is a SwimSwam partner offering swim team management software. Their products are promoted on SwimSwam, including Individual Meet Reports, Top Performance Reports, and team management tools. They sponsor content sections and are promoted in training articles.
• SpeedocoreGTM or Marketing PartnerSpeedo is a major advertising partner and sponsor of SwimSwam content, including the Speedo World Swimming Rankings and Speedo Pool Together lifestyle section. Featured in partner banners throughout the site.
• Spire AcademyminorGTM or Marketing PartnerSwimming academy advertised as a partner on SwimSwam, appearing in partner banner placements throughout the site.
• P2LifecoreGTM or Marketing PartnerP2Life is a swimming nutrition supplement brand that is a regular advertising partner on SwimSwam, appearing in the Industry section and content articles.
• SwimOutletminorChannel Partner/ Reseller/ DistributorSwimOutlet is a major swimming equipment retailer and advertising partner, appearing in partner footer placements on SwimSwam.
• SR SmithminorGTM or Marketing PartnerStarting platform manufacturer and advertising partner appearing in partner sections of SwimSwam.
• UltraSwimminorGTM or Marketing PartnerSwimming equipment brand advertised as a partner on SwimSwam, appearing in partner banner placements.
• MalmstenminorGTM or Marketing PartnerSwedish swimming equipment brand (lane lines, equipment) advertised as a partner on SwimSwam.
• SimplecirccoreTechnology or IntegrationSimplecirc is the subscription management platform used for SwimSwam Magazine digital and print subscriptions. Hosts the subscription and magazine digital access pages.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swimming World Magazine: Long-established print and digital magazine covering competitive swimming worldwide. Directly comparable as a swimming-focused news, lifestyle, and editorial media brand competing for the same audience and advertisers.
• Swim Network: Online swimming media outlet producing news, technique videos, and event coverage. Directly comparable as a digital-first swimming news platform targeting a similar enthusiast audience.

Broad incumbents

• FloSports: Subscription streaming and media platform covering endurance and aquatic sports including swimming. Comparable as a multi-niche sports media operator with paid subscriptions, live-event rights, and on-demand video overlapping with SwimSwam's coverage domains.
• Active.com: Large-scale sports event registration and media platform covering endurance sports including open water swimming. Comparable as a multi-sport digital media and B2B event-services platform serving swim and aquatic event participants.
• The Athletic: Subscription sports media company with deep, sport-specific coverage and a successful DTC subscription model. Comparable as a premium subscription-led sports media operator whose monetization playbook (paid newsletters, niche verticals) is a model for SwimSwam Magazine.

Emerging players

• SwimTopia: Swim team management software for clubs and coaches, with associated content/community. Comparable through its swimming-specific audience overlap, B2B monetization in swim clubs, and integration into the swim-team ecosystem that SwimSwam also serves.

Regional players

• World Aquatics: International governing body for aquatic sports, operating official news, rankings, and event coverage. Comparable as the official voice of the sport SwimSwam covers, with overlapping editorial scope and a direct source-of-truth relationship SwimSwam depends on.

Others

• Track & Field News: Niche, long-running digital and print publication covering track and field. Highly comparable business model — a small-team, founder-era, multi-revenue (ads + subscriptions) publication serving a single-sport enthusiast audience.
• Runner's World: Established endurance-sport media brand with advertising, magazine subscription, and tools. Comparable as a multi-revenue niche endurance-sports publisher whose monetization mix (ads + subs + events) mirrors SwimSwam's structure.
• Stack Sports: Sports technology platform serving amateur sports organizations including swim clubs. Comparable as a B2B technology and content partner in the youth/amateur swim ecosystem that competes for the same club and league marketing dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swimswamnews
• YouTubeyoutube.com/swimswam
• Facebookfacebook.com/swimswamnews
• LinkedInlinkedin.com/company/swimswam
• Instagraminstagram.com/swimswam
• Pinterestpinterest.com/swimswam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim Swam