Phonak

What Phonak does

Phonak is a hearing solutions brand of Sonova Group, headquartered in Stäfa, Switzerland, manufacturing prescription hearing aids for individuals with mild to profound hearing loss. Founded in 1947, Phonak operates as the largest brand within Sonova Group, which employs more than 14,000 people and distributes products in over 100 countries through a network of regional subsidiaries, certified distributors, and licensed hearing care professionals.

The company's product portfolio spans multiple form factors and severity levels, anchored by the Infinio platform (Infinio Ultra R, Infinio Ultra Sphere, Virto R Infinio, CROS Infinio) alongside legacy Lumity, Naída, Sky, and Lyric lines. Core technology is built on proprietary AI-powered sound processing — specifically AutoSense OS 7.0 for real-time environmental classification and Spheric Speech Clarity 2.0 for directional speech separation in noise — complemented by biometric calibration using over 1,600 ear-specific data points per user, universal Bluetooth pairing across up to eight devices, rechargeable lithium-ion batteries, the Roger wireless microphone ecosystem, and the EasyGuard wax management system.

Phonak generates revenue through hardware sales of hearing aids (with individual units priced at approximately $4,000 for the Virto R Infinio), accessories, and Roger microphones, alongside recurring software/app services and professional services for audiologists. The go-to-market is sales-led and channel-partner driven: devices are sold exclusively through licensed hearing care professionals who handle fitting, dispensing, and follow-up care, supported by the PhonakPro B2B ordering platform, the Brand Protection Program for authorized retailers, training through Phonak Learning, and a brand ambassador program spanning athletes and performers. The customer base spans individual consumers across all age groups (including a dedicated pediatric line and US veterans program), with HCPs serving as the primary B2B counterparties.

Name

Phonak

Legal name

Sonova AG

Website

https://phonak.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Phonak, a brand of Sonova Group founded in 1947 in Switzerland, designs and manufactures AI-powered prescription hearing aids and wireless accessories, distributing them exclusively through licensed hearing care professionals in over 100 countries.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Surgical and Medical Instrument Manufacturing (339112), Audio and Video Equipment Manufacturing (334310)

SIC

Surgical & Medical Instruments & Apparatus (3841), Communications Equipment, Nec (3669)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC), Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aid devices
• Audiology solutions
• Wireless hearing accessories
• Pediatric hearing aids
• Hearing care technology

Headquarters

HQ city

Stäfa

HQ country

Switzerland

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hearing Aid Hardware Sales: Phonak generates revenue primarily through the sale of hearing aid devices across multiple product lines including Infinio Ultra, Infinio Ultra Sphere, Virto R Infinio, Audéo, Naída, Sky, Lyric, and CROS. Devices are available in Behind-the-Ear (BTE), Receiver-in-the-Canal (RIC), and Custom In-the-Ear (ITE) form factors. The Virto R Infinio is priced at approximately $4,000 per unit.
2. Hearing Aid Accessories and Add-ons: Sales of accessories including TV Connector, PartnerMic, RemoteControl, EasyGuard replacement domes, hearing aid batteries, chargers, Serenity Choice earplugs, and cleansing products.
3. Roger Wireless Microphones: Wireless microphone systems including Roger On, Roger Select, Roger Touchscreen Mic, Roger Table Mic, Roger Focus II, and Roger SoundField for education and professional use cases.
4. Mobile Applications: Digital companion apps including myPhonak (hearing aid control and personalization), myPhonak Junior (pediatric-focused app), and myRoger Mic (Roger microphone control app).
5. Professional Services and Training: Phonak provides audiologists and hearing care professionals with fitting software (Phonak Target), PhonakPro Check verification tool, Phoneme Perception Test, and professional training through Phonak Learning (eLearning platform) and the Audiology Hub/Evidence Library.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Phonak designs, manufactures, and distributes prescription hearing aids and wireless hearing accessories for individuals with mild to profound hearing loss. Its products span behind-the-ear (BTE), receiver-in-canal (RIC), and custom in-the-ear (ITE) form factors, complemented by Roger wireless microphones, earplugs, and companion mobile apps. All products are dispensed through licensed hearing care professionals who provide fitting, verification, and ongoing care.

Product overview

Phonak is a global hearing solutions company and brand of Sonova Group, offering a comprehensive portfolio of hearing solutions across multiple platforms. The core product lines include the Infinio platform (Infinio Ultra R and Infinio Ultra Sphere) featuring AI-powered adaptive sound processing with Spheric Speech Clarity 2.0; the Virto R Infinio for custom in-the-ear fit with biometric calibration; the Lumity platform for everyday use; Naída for power users with severe hearing loss; Sky Lumity for pediatric patients; and Lyric for invisible extended-wear. Supporting accessories include EasyGuard wax protection, TV Connector for streaming, PartnerMic and Roger wireless microphone systems for speech enhancement in noise. Software ecosystem includes myPhonak, myPhonak Junior, and myRoger Mic apps for personalization and control. The portfolio spans prescription hearing aids, wireless accessories, and digital health applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Infinio Ultra R (Audéo Infinio Ultra R) Behind-the-ear AI-powered hearing aid with AutoSense OS 7.0 adaptive sound processing, Bluetooth connectivity, and the EasyGuard wax protection system. Dispensed to individuals with hearing loss through licensed hearing care professionals.
• Infinio Ultra Sphere (Audéo Infinio Ultra Sphere) Premium behind-the-ear hearing aid featuring Spheric Speech Clarity 2.0 for clear speech throughout the day from any direction, even in the noisiest environments. Uses AI to separate speech from background noise.
• Virto R Infinio Custom-fit in-the-ear hearing aid with biometric calibration using 1,600+ data points per user, Bluetooth connectivity, and adjustable environmental modes. Award-winning discreet design with deep personalization. Priced at approximately $4,000 per unit.
• CROS Infinio Contralateral Routing of Signal (CROS) device for individuals with single-sided deafness, routing sound from the deaf ear to the hearing ear.
• Naída Lumity Power hearing aids designed for severe to profound hearing loss, providing maximum amplification, robust construction, and durability.
• Sky Lumity Pediatric hearing aids specifically optimized for children's diverse communication needs, with an easy-to-use design for active young clients.
• Lumity Hearing Aids Hearing aid platform with rechargeable lithium-ion technology and improved speech understanding, forming part of the Phonak Lumity family of everyday-use hearing aids.
• Lyric Invisible extended-wear hearing solution worn deep in the ear canal for months at a time without removal, designed for individuals with mild to moderately-severe hearing loss who prioritize discretion.
• EasyGuard Wax protection system with a unique sealed design that prevents earwax from entering the hearing aid receiver while allowing sound to pass through. Compatible with Infinio Ultra R and Infinio Ultra Sphere devices.
• TV Connector Device that streams audio from televisions and other electronic audio sources directly to Phonak hearing aids via Bluetooth.
• Phonak PartnerMic Wireless remote microphone that streams the speaker's voice directly to Phonak hearing aids, improving speech understanding in noise and over distance.
• Phonak RemoteControl Handheld remote control device for adjusting Phonak hearing aid settings and volume.
• Serenity Choice Earplugs Hearing protection earplugs designed to protect hearing while maintaining awareness of surrounding sounds.
• Roger On Wireless microphone for understanding speech in noise and over distance, featuring automatic microphone mode selection and Bluetooth streaming.
• Roger Touchscreen Mic Touchscreen microphone within the Roger wireless communication system, enabling speech understanding in challenging listening situations, commonly used in educational settings.
• Roger SoundField Wireless speaker system that distributes sound evenly throughout a room for better hearing in group and educational settings.
• Roger Select Wireless microphone with automatic directional microphones designed for speech understanding in various listening situations.
• Roger Table Mic Wireless microphone designed for table-top use in meetings, automatically selecting the active speaker in multi-participant conversations.
• Roger Focus II Wireless receiver and speaker system that streams speech directly to a user's ears, designed to help children with auditory processing challenges focus in noisy classroom environments.
• myPhonak App Mobile application for hearing aid users to adjust settings, track health data (hearing capacity, physical activity, heart rate, energy expenditure), and access personalized support from their hearing care professional.
• myPhonak Junior App Mobile application designed for children and parents to manage pediatric Phonak hearing aid settings and monitor usage.
• myRoger Mic App Mobile application for controlling Roger wireless microphones, allowing users to adjust settings directly from their smartphone.

Quantifiable outcome

• Speech understanding in noise improved through AI-powered AutoSense OS 7.0 with highly rated sound quality for challenging listening environments
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• USA PickleballcoreGTM or Marketing Partner · 21 May 2026Phonak has partnered with USA Pickleball to launch the nationwide 'Hear to Win' hearing health initiative, announced at the American Academy of Audiology Conference 2026 in San Antonio. The initiative leverages pickleball's growing US player base of nearly 20 million to promote hearing health awareness through tournament activations, hearing screenings, and product demonstrations. The campaign positions hearing technology as important for athletic performance and everyday communication in social and high-energy environments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oticon: Oticon is the flagship brand of Demant A/S, one of the top global hearing aid manufacturers. It competes head-to-head with Phonak across premium and mid-tier prescription hearing aids, AI-driven sound processing, and pediatric products, with comparable distribution through licensed HCPs.
• ReSound: ReSound, owned by GN Hearing, is a direct competitor in AI-enabled hearing aids, wireless connectivity (MFi/Bluetooth), and HCP distribution. It competes with Phonak across nearly every product tier and form factor globally.
• Widex: Widex is the second brand of WS Audiology and a direct peer to Phonak in premium AI hearing aids, focusing on sound quality and machine-learning processing. Distributed through the same HCP channel model globally.
• Signia: Signia is a core brand of WS Audiology (formed by Sivantos and Widex merger) and a direct competitor in prescription hearing aids. It targets similar HCP channels, premium AI-driven devices, and form factors (BTE, RIC, ITE) closely aligned with Phonak's portfolio.
• Unitron: Unitron is a sister brand of Phonak under Sonova AG, offering prescription hearing aids in similar form factors and price tiers. It uses the same HCP distribution model and competes with Phonak internally within the Sonova portfolio, providing useful portfolio benchmarking.
• Starkey Hearing Technologies: Starkey is a US-based, privately held hearing aid manufacturer competing with Phonak in prescription AI-driven hearing aids, custom-molded devices (including its Evolv AI and Genesis AI lines), and HCP dispensing. Comparable in product breadth and innovation cadence.
• Bernafon: Bernafon is another brand under Demant A/S, offering prescription hearing aids comparable to Phonak's mid-tier portfolio. It competes in HCP channels across Europe, the Americas, and Asia with overlapping technology and product positioning.

Broad incumbents

• Cochlear Limited: Cochlear is the global leader in implantable hearing solutions (cochlear implants and bone-anchored hearing systems). It sits within the same Sonova hearing-care umbrella competitively and shares overlap with Phonak for severe-to-profound hearing loss patients, though it addresses a different intervention category.

Emerging players

• Eargo: Eargo is a US-based DTC and OTC hearing aid company focused on invisible, rechargeable hearing aids sold direct to consumer. It competes with Phonak primarily in the mild-to-moderate hearing loss segment, bypassing the licensed HCP channel that anchors Phonak's GTM.
• Apple (AirPods Pro hearing features): Apple's AirPods Pro with its FDA-cleared hearing aid features and clinical-grade hearing test represents an emerging consumer audio entrant into hearing assistance. It targets the same mild-to-moderate hearing loss consumer that Phonak's entry-tier and Lyric products address, but at significantly lower price points via existing consumer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/phonak
• Facebookfacebook.com/PhonakUS
• LinkedInlinkedin.com/company/phonak
• Instagraminstagram.com/phonakus
• Xx.com/phonak

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phonak