Capstone Group
Capstone Group is an independent insurance brokerage and risk management advisory firm serving mid-market and enterprise employers across healthcare, finance, construction, technology, and private equity, plus high-net-worth individuals in the Mid-Atlantic region. Acquired by The Baldwin Group in January 2026.
- Company typePrivate
- Founded2013
- HeadquartersMontgomery, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Capstone Group does
Capstone Group is an independent insurance brokerage and risk management advisory firm founded in 2013 and headquartered in Lower Gwynedd Township, Pennsylvania (Spring House Innovation Park). The firm delivers three core product lines—Commercial Property & Casualty insurance, Employee Benefits (group health and ancillary benefits), and Personal Insurance / Private Client services—supported by a dedicated Risk Management advisory practice. Its client base comprises mid-market and enterprise employers across healthcare, finance, construction, manufacturing, technology, and private equity verticals, alongside high-net-worth individuals seeking personal lines coverage.
The firm operates a relationship-driven, advisory-led go-to-market model anchored by direct senior-advisor engagement across the Mid-Atlantic region. No proprietary technology platform is disclosed; Capstone leverages claims and utilization data to inform client strategy on healthcare cost containment, maintains an active content marketing program (blog, newsletter, Benefits Compliance portal) for demand generation, and generates revenue primarily through recurring commissions on placed insurance policies. The firm carried no external PE/VC backing and grew organically.
Following twelve years of consistent double-digit organic growth, Capstone was acquired by The Baldwin Group (NASDAQ: BWIN) on January 8, 2026, becoming a wholly-owned subsidiary. The transaction extended Baldwin's Mid-Atlantic footprint and aligned with its broader consolidation strategy in the insurance brokerage sector, alongside concurrent acquisitions of Creisoft/Obie and CAC Group. Post-acquisition, the combined organization announced a GTM partnership with Fairway Independent Mortgage to launch a new insurance agency in Q2 2026.
Capstone Group firmographics
Firmographics- Name
- Capstone Group
- Legal name
- Capstone Group
- Website
- https://capstonegrp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Capstone Group is an independent insurance brokerage and risk management advisory firm serving mid-market and enterprise employers across healthcare, finance, construction, technology, and private equity, plus high-net-worth individuals in the Mid-Atlantic region. Acquired by The Baldwin Group in January 2026.
- Ownership category
- akta.pro rank
Capstone Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)
Keywords
Where Capstone Group is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capstone Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Capstone Group generates revenue primarily through commissions earned on insurance policies placed for commercial and individual clients. The firm offers commercial property & casualty insurance, employee benefits and group health insurance, and personal insurance products. Revenue accrues on a recurring basis as client policies renew annually.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Capstone Group product offering
Product offeringCore offering
Capstone Group is an independent multi-line insurance brokerage firm that places commercial property and casualty insurance, group health and employee benefits, and personal insurance/private client coverage on behalf of employer and individual clients. The firm supplements brokerage placements with risk management advisory services that help clients identify, assess, and mitigate operational and industry-specific risks across healthcare, finance, construction, manufacturing, technology, and private equity.
Product overview
Capstone Group is an independent multi-line insurance brokerage firm offering a unified portfolio of three core products: Commercial Insurance (Property & Casualty), Employee Benefits (group health and ancillary benefits), and Personal Insurance (Private Client services). These offerings are supported by Risk Management advisory services, creating a comprehensive insurance and benefits solution for clients across healthcare, finance, construction, manufacturing, private equity, and technology sectors. Founded in 2013 and headquartered in Lower Gwynedd, PA, the firm was acquired by The Baldwin Group in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Commercial Property & Casualty insurance brokerage providing risk protection for businesses against property damage, liability, and operational risks. Targeted at mid-market and enterprise employers across healthcare, finance, construction, manufacturing, technology, and private equity sectors.
- Employee Benefits Group health insurance placement, employee benefits consulting, and ancillary benefits services including health and wellbeing programs for employer groups. Supports open enrollment, benefits compliance, and healthcare cost-containment strategy.
- Personal Insurance Private client personal insurance coverage including homeowners, auto, umbrella, and personal asset protection for high-net-worth individuals. Delivered through dedicated Private Client Advisors.
- Risk Management Risk management advisory services helping clients identify, assess, and mitigate business and operational risks across multiple insurance lines. Includes claims data analysis and utilization management to reduce claims spend and address healthcare inflation.
Quantifiable outcome
- Consistent double-digit organic growth since founding in 2013 through 2025
Companies that use Capstone Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Capstone Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Capstone Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Fairway Independent MortgageminorAs part of Baldwin Group's post-acquisition strategy, Baldwin announced a partnership with Fairway Independent Mortgage to launch a new insurance agency in Q2 2026. This partnership extends the combined organization's reach through joint go-to-market initiatives in the insurance distribution channel.
- Delaware Valley Family Business Center (DVFBC)coreCapstone Group announced a newly-formed partnership with the Delaware Valley Family Business Center in February 2022. DVFBC has guided business families since 1988 through complexities of family harmony and business sustainability. Capstone serves as DVFBC's benefits and insurance partner, bringing additional insights and experiences to DVFBC's Learning Community. Capstone hosted DVFBC's 2022 Best Practice Event focused on controlling healthcare costs.
- MidAtlantic Employers' Association (MEA)coreCapstone Group formalized a strategic partnership with the MidAtlantic Employers' Association (MEA) in July 2019 to provide organizations with access to a comprehensive suite of Human Resources (HR) services. The partnership enables Capstone to extend its benefits and insurance offerings alongside MEA's HR consulting capabilities, serving employers in the Mid-Atlantic region. MEA also provides Capstone with a platform for thought leadership, including joint content on topics such as COVID-19 vaccination policies.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Capstone Group competitors and assessment
Company assessmentDirect peers
- USI Insurance Services: One of the largest US middle-market insurance brokerage and consulting firms, offering property/casualty, employee benefits, and personal insurance with a very similar multi-line service portfolio to Capstone.
- Lockton: World's largest independent insurance brokerage, offering multi-line commercial P&C, benefits, and personal lines with a closely aligned entrepreneurial business model.
- Conner Strong & Buckelew: Mid-Atlantic-based insurance and risk management firm offering commercial P&C, employee benefits, and personal insurance brokerage services with comparable geographic and product mix to Capstone.
- Leavitt Group: Regional multi-line insurance brokerage offering commercial and personal lines with comparable service profile and mid-market focus to Capstone.
- OneDigital: Insurance brokerage and consulting firm with deep focus on employee benefits and commercial insurance for mid-market employers, offering a similar multi-line service mix to Capstone.
Broad incumbents
- Hub International: Insurance brokerage platform with significant mid-market focus and similar commercial P&C, employee benefits, and personal lines offerings to Capstone, organized through acquired regional agencies.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial commercial and personal lines operations overlapping with Capstone's service mix, particularly in middle-market segments.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing property/casualty and employee benefits brokerage to mid-sized employers, with overlapping service portfolio and similar target customer base as Capstone.
- Brown & Brown: Diversified insurance brokerage and risk management firm with comparable multi-line offerings across commercial P&C, employee benefits, and personal lines, operating at significantly larger scale.
Emerging players
- Acrisure: Tech-enabled, rapidly scaling insurance brokerage with comparable multi-line commercial and personal insurance services and a similar organic-plus-acquisition growth profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capstone Group social profiles
Digital presenceCapstone Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capstone Group leadership team
Management profileNumber of profiles
Profiles9 records
Capstone Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capstone Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capstone Group
What does Capstone Group do?
Capstone Group is an independent multi-line insurance brokerage firm that places commercial property and casualty insurance, group health and employee benefits, and personal insurance/private client coverage on behalf of employer and individual clients. The firm supplements brokerage placements with risk management advisory services that help clients identify, assess, and mitigate operational and industry-specific risks across healthcare, finance, construction, manufacturing, technology, and private equity.
Is Capstone Group a public or private company?
Capstone Group is a private company. It is classified as corporate owned and is currently acquired.
When was Capstone Group founded?
Capstone Group was founded in 2013. It employs 11 to 50 people.
Where is Capstone Group based?
Capstone Group is headquartered in Montgomery, United States, in the North America region.
How does Capstone Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Capstone Group's main competitors?
Direct peers on record are USI Insurance Services, Lockton, Conner Strong & Buckelew, Leavitt Group and OneDigital. Broad incumbents are Hub International, Arthur J. Gallagher & Co., Marsh McLennan Agency and Brown & Brown. Acrisure is listed as an emerging player.
Does Capstone Group have an API?
No public API is recorded for Capstone Group.
What industry is Capstone Group in?
Capstone Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds). Its NAICS code is 524210 and its SIC code is 6411.