Tech for Campaigns

What Tech for Campaigns does

Tech for Campaigns (TFC) is a 501(c)(4) nonprofit and FEC-registered political action committee founded in 2017 in San Francisco, providing digital campaign services free of charge to Democratic candidates and progressive organizations. The organization operates a volunteer-powered model with a community of more than 16,000 skilled professionals (marketers, designers, engineers, data analysts) matched to campaigns for 6-8 week projects; cumulative reach includes over 600 campaigns and 1,000 projects across multiple election cycles.

The product portfolio spans four primary programs: Campaign Services (volunteer deployment for digital marketing and advertising execution), Digital Voter Turnout Program (digital ads and SMS voter mobilization targeting low-propensity voters, with measured scale of nearly 1 million voters signed up), the Learning Engine (a proprietary data infrastructure aggregating multi-year cross-campaign performance data via Google BigQuery, Airbyte, Airtable, and Google Data Studio), and The Lab (an AI and digital experimentation program that funds and advises outside groups, pairing them with tech executives and commercial experts). Supporting tooling includes the open-source Ballot Dropoff Locator (MIT-licensed on GitHub) and the internal Polaris donor research automation tool. TFC also publishes annual Political Digital Advertising Reports and Political Texting Reports.

Revenue is generated exclusively through political contributions and donations, not service fees; FEC contribution limits apply. Strategic positioning centers on closing an "AI gap" with Republicans through structured experimentation, backed by measurable outcomes including four chamber flips and eight statewide victories in 2022, a 3.5x engagement lift from creative influencer formats, and a reported 12x cost-effectiveness advantage of digital over traditional TV in state legislative races.

Name

Tech for Campaigns

Legal name

Tech for Campaigns

Website

https://techforcampaigns.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

10,001+ employees

Short description

Tech for Campaigns is a 501(c)(4) nonprofit that provides Democratic campaigns free access to a 16,000+ volunteer community of digital marketers, engineers, and data analysts, plus proprietary AI experimentation programs and cross-campaign analytics infrastructure.

Ownership category

akta.pro rank

Product category

Political Campaign Technology Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Political Organizations (813940), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Social Services (8300)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Political & Advocacy Advertising (MPADAEAK), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Political digital marketing
• Campaign technology services
• Political data analytics
• Voter mobilization software
• Nonprofit campaign support

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Political Contributions and Donations: Tech for Campaigns is a political action committee registered with the FEC that raises money from donors to fund its operations. In 2022, Democratic Senate candidates raised $334M from small-dollar donors (38% of total budget) per FEC filings. The organization receives contributions from supporters and redistributes value to campaigns through volunteer services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tech for Campaigns is a 501(c)(4) political nonprofit that provides free digital marketing, data analytics, and technology services to Democratic candidates and progressive political campaigns. Its core offerings include The Lab (AI and digital experimentation program), the Learning Engine (cross-campaign analytics infrastructure), Campaign Services (volunteer-deployed digital marketing support), and voter mobilization programs. Services are delivered by a 16,000+ volunteer community of skilled tech workers and funded through political donations.

Product overview

Tech for Campaigns (TFC) is a Democratic-aligned political nonprofit that provides a portfolio of programs and tools to help Democrats win elections through digital marketing and technology. The core offerings include The Lab (funding AI and digital experimentation), the Learning Engine (cross-campaign A/B testing infrastructure using Google BigQuery and Airbyte), Campaign Services (skilled volunteer deployment), and the Digital Voter Turnout Program (voter registration and mobilization via digital ads and SMS). TFC also develops open-source tools like the Ballot Dropoff Locator and publishes annual political digital advertising and texting research reports. The organization operates a volunteer community of over 16,000 skilled professionals in marketing, engineering, design, and data analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• The Lab A program that partners with Democratic organizations to run rigorous digital experiments in AI, messaging, creative formats, targeting, and platforms. It funds innovative digital and AI experiments and pairs campaign groups with tech executives and commercial experts.
• Learning Engine Data infrastructure that plugs all TFC marketing programs into a central repository, enabling cross-campaign A/B tests and trend analysis across hundreds of campaigns over multiple years. Uses Google BigQuery, Airbyte connectors, Airtable, and Google Data Studio.
• Campaign Services Deploys skilled volunteers to support state legislative candidates with digital marketing, advertising, and campaign technology expertise across competitive races.
• Digital Voter Turnout Program Program focused on signing up voters to vote early by mail or in person through digital ads and SMS, targeting low-propensity voters in swing states with educational and mobilization messaging.
• Ballot Dropoff Locator Tool Open-source tool (MIT Licensed) that enables voters to find ballot dropoff locations by ZIP code or address, organized by distance, open hours, and special instructions. Built with React/Node.js and available on GitHub for organizations to customize with their own branding and tracking.
• Polaris Software Tool Internal donor research automation tool that reduces donor research from hours to minutes for large lists and integrates with calling workflows.

Quantifiable outcome

• 4 chambers flipped in 2022 (Michigan House/Senate, Minnesota Senate, Pennsylvania House)
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• ActBluecoreTechnology or IntegrationIntegration with ActBlue for campaign contribution processing. TFC connects ActBlue to Zapier to ingest donor data and streamline thank-you processes for supporters.
• ZapiersupportingTechnology or IntegrationIntegration allowing automated workflows between ActBlue and other tools for donor data management.
• Democratic National CommitteesupportingStrategic or Co-development PartnerTFC's Ballot Dropoff Locator tool serves as an example of building permanent infrastructure similar to the DNC's 'I Will Vote' platform.
• HawkfishsupportingStrategic or Co-development PartnerHawkfish co-founder Jeff Glueck provided endorsement quote for TFC's Ballot Dropoff Locator tool, indicating collaborative relationship in digital campaign infrastructure.
• GooglesupportingTechnology or IntegrationTFC Learning Engine infrastructure uses Google BigQuery for data storage and Google Analytics for campaign performance tracking.
• Meta (Facebook)supportingTechnology or IntegrationTFC Learning Engine connects to Meta for ad performance data integration across campaign programs.
• AirbytesupportingTechnology or IntegrationOpen-source data integration platform used by TFC to transfer campaign data from Meta, Google, email systems, and Google Analytics to Google BigQuery.
• Caucus PartnerscoreStrategic or Co-development PartnerTFC works with caucus partners to provide digital campaign services, enabling cross-campaign message tests and shared learning infrastructure.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Blue Interactive: Democratic digital firm providing advertising, data, and strategy services to progressive campaigns. New Blue Interactive competes for similar digital campaign services work and client relationships.
• ActBlue: The dominant Democratic fundraising platform and a TFC integration partner. ActBlue serves overlapping customers (Democratic campaigns) with related digital infrastructure, making it a natural peer despite ActBlue's commercial scale.
• NGP VAN: The dominant technology vendor for Democratic campaigns and progressive organizations, providing fundraising, organizing, and digital tools. NGP VAN serves as TFC's most direct peer in the Democratic campaign tech ecosystem, with overlapping customer base and similar mission.
• Mobilize (MobilizeAmerica): Volunteer mobilization platform widely used by Democratic campaigns and progressive organizations. Mobilize serves overlapping customers and mission, addressing similar volunteer recruitment and event coordination problems as TFC.
• Hawkfish: Democratic-aligned data and analytics firm founded by alumni of Democratic campaigns. Hawkfish is a direct peer in progressive campaign technology, with explicit collaborative relationships with TFC per available data.
• Spoke: SMS-based constituent communication platform serving Democratic campaigns and progressive organizations. Spoke competes for the same texting and voter contact workflows TFC operates.
• Hustle: Peer-to-peer texting platform used extensively by Democratic campaigns and progressive organizations. Hustle addresses the same texting-driven voter outreach problem TFC tackles, often deployed alongside TFC services.
• Scale to Win: Peer-to-peer texting and digital outreach platform used by progressive campaigns. Scale to Win operates in the same voter contact and digital mobilization space as TFC's Campaign Services program.
• Bonterra (formerly Salsa Labs / ActBlue Civic IM): Provider of CRM, advocacy, and fundraising software for nonprofits and Democratic campaigns. Bonterra serves a nearly identical customer base with comparable digital campaign infrastructure offerings.

Broad incumbents

• Catalist: Progressive data and analytics firm providing voter file and targeting infrastructure to Democratic campaigns and allied organizations. Catalist operates as a broader incumbent in the same data infrastructure space as TFC's Learning Engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tech4campaigns
• GitHubgithub.com/tfc-code
• YouTubeyoutube.com/channel/UCJ3u0VBXWieZUxOEPFWHKvA
• Facebookfacebook.com/techforcampaigns
• Instagraminstagram.com/tech4campaigns
• LinkedInlinkedin.com/company/techforcampaigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech for Campaigns