Get Hyped Media

What Get Hyped Media does

Get Hyped Media is a Hartford, Connecticut-based creator-led performance marketing agency founded in 2015 by Dan Coughlin and Kristina Coughlin. The firm helps consumer direct-to-consumer brands convert creator and influencer content into high-performing paid advertising, with a service portfolio that spans UGC ads, end-to-end influencer marketing, creator-affiliate programs, paid media management, and fractional CMO advisory. Rather than operating as a software platform, the company's core capability is its network of 15,000+ activated creators, paired with paid media amplification expertise across Meta, TikTok, YouTube, LinkedIn, and Snapchat, including influencer whitelisting workflows. The agency has cumulatively scaled 100+ brands and managed more than $10M in advertising spend over a decade of operation.

The business runs on a sales-led, direct-to-brand go-to-market motion with 'Book A Strategy Call' as the primary conversion mechanism; pricing is custom and retainer-based, set per engagement. Revenue streams combine professional services (campaign execution, content production, fractional CMO advisory) with managed services on client ad spend. Marketing channels include an extensive blog, an influencer marketing podcast launched in November 2024, organic social, case studies, and free lead-magnet tools such as a TikTok Shop Profit Calculator, Influencer Rate Sheet, Vetting Guide, and Whitelisting Guide. The firm is bootstrapped, privately held, and operates with a lean 1–10 person team, with no disclosed institutional funding, patents, or awards.

Name

Get Hyped Media

Legal name

Get Hyped

Website

https://gethypedmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Hyped Media is a Hartford, CT-based creator-led performance marketing agency that helps consumer DTC brands turn influencer and creator content into paid ads driving measurable revenue, combining creator sourcing, UGC production, and paid media management across major social platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)

akta.pro secondary industries

Influencer Media Buying & Paid Amplification (BPAFABAK), Paid Social Media Buying (BPAFABAD), Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Creator-led performance marketing
• Influencer marketing agency
• UGC advertising services
• Paid media management
• Affiliate marketing services

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Services: The agency earns revenue by managing influencer marketing campaigns for consumer brands, including sourcing creators, producing content, and amplifying it through paid media. Services include UGC Ads, Influencer Marketing, Affiliate Marketing, and Creator-Led Performance campaigns.
2. Paid Media Management: Revenue generated from managing paid advertising spend across platforms (Meta, TikTok, YouTube, etc.) for creator-led ad campaigns. The company manages over $10M in ad spend, indicating a significant managed-services revenue component.
3. Fractional CMO Services: Strategic consulting services offered through partnerships with fractional CMO offerings, providing ongoing marketing strategy guidance to client brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Get Hyped Media is a creator-led performance marketing agency that helps consumer brands scale by turning influencer and creator content into high-performing paid ads. The agency provides end-to-end services including creator sourcing, content production, paid media amplification, and performance optimization across platforms like Meta, TikTok, and YouTube. It has activated over 15,000 creators, scaled 100+ brands, and managed more than $10M in ad spend.

Product overview

Get Hyped Media is a creator-led performance marketing agency built as a unified service offering, not a software platform. Its core service is Creator-Led Performance Marketing, which integrates five service modules — UGC Ads, Influencer Marketing, Affiliate Marketing, Paid Media + Creative, and Fractional CMO — into a single system that turns creator content into scalable paid advertising. Supporting the core offering, the agency publishes free educational tools and resources including an Influencer Rate Sheet, TikTok Shop Profit Calculator, Influencer Vetting Guide, and Influencer Whitelisting Guide, which also serve as lead-generation assets for the agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator-Led Performance Marketing
• UGC Ads A service that transforms user-generated content created by influencers and creators into paid advertising assets optimized for performance on social media platforms.
• Influencer Marketing End-to-end influencer partnership management, including creator identification, outreach, contracting, and campaign coordination for D2C and consumer brands.
• Affiliate Marketing Creator-affiliate partnership programs that compensate creators on a commission basis for sales generated through their content and unique tracking links.
• Paid Media + Creative Paid social advertising management paired with high-performing creator content, enabling brands to amplify influencer-generated assets through paid channels such as Meta, TikTok, and YouTube.
• Fractional CMO Strategic senior marketing leadership provided on a part-time basis, offering brands access to executive-level expertise in creator-led growth strategies without a full-time hire.

Quantifiable outcome

• 5X return on marketing spend for skincare brand (Dr. Eckstein)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Meta (Facebook/Instagram)coreTechnology or IntegrationPrimary advertising platform partner for creator whitelisting and paid ad amplification. Get Hyped leverages Meta's Business Manager infrastructure for influencer whitelisting, allowing brands to run paid ads through influencer accounts. Core platform for creator-led performance campaigns.
• TikTokcoreTechnology or IntegrationKey platform for creator content distribution and TikTok Shop campaigns. Company offers TikTok Shop Profit Calculator tool and manages TikTok Shop growth strategies for brands. Platform for reaching younger audiences with short-form video content.
• YouTubecoreTechnology or IntegrationPlatform for long-form creator content partnerships including sponsorships, affiliate programs, and brand ambassadorships. Company provides YouTube influencer marketing guidance and campaign management services.
• Dan Coughlin (Fractional CMO)coreStrategic or Co-development PartnerFounder Dan Coughlin offers Fractional CMO services through a separate site (dancoughlin.net), providing strategic marketing leadership to client brands as part of the agency's full-service offering.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HireInfluence: Influencer marketing agency offering end-to-end creator campaign management and content amplification services for consumer brands of varying sizes.
• IZEA: Influencer marketing technology and services company providing creator marketplace access, campaign management, and paid amplification — comparable across both agency and platform dimensions.
• Obviously: Full-service influencer marketing agency serving enterprise and DTC brands with creator content, paid amplification, and performance measurement — closest analog to Get Hyped's integrated model.
• Aspire: Creator marketing platform and agency offering influencer sourcing, content production, and paid amplification — overlaps with Get Hyped's service mix but adds a software layer.
• Captiv8: Influencer marketing platform combining creator discovery, content workflow, and paid amplification analytics — competitive with Get Hyped's paid-media-led creator approach.
• The Shelf: Data-driven influencer marketing agency combining creator sourcing, content production, and paid amplification for consumer brands — matches Get Hyped's 'mercenary' performance positioning.
• Influential: Influencer marketing agency and platform leveraging AI for creator matching, paid amplification, and enterprise campaign execution — comparable on enterprise creator-led performance.
• Ubiquitous: Influencer marketing agency focused on performance-driven creator campaigns for DTC and enterprise brands, with paid amplification as a core capability — directly comparable to Get Hyped's creator-led performance offering.
• Carro: Creator commerce and influencer marketing platform enabling brands to source creators, syndicate content, and run paid amplification — overlaps directly with Get Hyped's DTC eCommerce focus.

Emerging players

• House of Marketers: Boutique influencer marketing agency offering creator content and paid social amplification services to DTC and eCommerce brands — smaller-scale but directly comparable service stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Hyped Media