What Locondo.jp does

Locondo.jp is a Japanese direct-to-consumer e-commerce platform operated by JADE GROUP, Inc. (Tokyo Stock Exchange ticker 3558), specializing in footwear and fashion with an expanded footprint across apparel, bags, accessories, cosmetics, sports and outdoor gear, and home goods. The platform offers approximately 5,000 officially authorized brand products with risk-reducing services including try-at-home, free returns, free size exchange, and same-day shipping on orders over ¥8,000, addressing the primary friction in online shoe and apparel purchasing. Sub-brands extend the proposition: LOCOLET is the outlet channel, LOCOMAISON covers home fashion, and MAGASEEK operates as a parallel fashion marketplace within the LOCONDO infrastructure. Customer-facing features include the LOCONDO CLUB loyalty program, My Brand tracking, SHOPOP brand notifications, My Size foot measurement, and Tolonco paid storage/cleaning/repair services. Marketing spans X, Facebook, YouTube, Instagram, email/newsletter, in-site Magazine content, and recurring promotional coupon campaigns.

The business model is transactional e-commerce revenue: Locondo sells branded products directly to consumers with markup on individual transactions (one-time purchase, not subscription), supported by promotional pricing tiers and coupon-driven conversion activity. Geographic operations are primarily domestic Japan with a cross-border shipping signal into Hong Kong. The company is led by founder and CEO Yusuke Tanaka and CFO Tamura Atsushi, and earlier-stage capital was raised from investors including JAFCO, World Innovation Lab, Excite Japan, Lead Capital Management, Sparrowhawk Media, and Alpen (the sporting goods retailer that contributed category expertise). Underlying technology is a standard e-commerce retail platform; the catalog covers tens of thousands of SKUs across categories, with no disclosed AI/ML capabilities, proprietary models, published APIs, or SDKs in the source data — the technology stack appears optimized for catalog, logistics, and CRM rather than algorithmic differentiation.

Name

Locondo.jp

Legal name

JADE GROUP,Inc.

Website

https://locondo.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Locondo.jp is a Japanese direct-to-consumer e-commerce platform operated by JADE GROUP (TSE: 3558) selling footwear, apparel, sports gear, and home goods from approximately 5,000 authorized brands to Japanese consumers, with try-at-home, free returns, and same-day shipping.

Ownership category

akta.pro rank

Product category

Online Fashion and Footwear Retail

NAICS

Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)

SIC

Retail-Nonstore Retailers (5960), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Online shoe retail
• Fashion e-commerce
• Apparel marketplace
• Home fashion store
• Sports gear online

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Locondo generates revenue through direct product sales of footwear, fashion apparel, accessories, sports equipment, and home goods. The company acts as an online retailer, selling products from approximately 5,000 brands with markup on individual transactions. Revenue is generated through one-time product purchases rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

LOCONDO.jp is a Japanese direct-to-consumer e-commerce platform operated by JADE GROUP that retails shoes, apparel, bags, accessories, cosmetics, sports and outdoor gear, and home goods sourced from approximately 5,000 officially authorized brands. The platform sells to individual consumers with risk-reducing services including same-day shipping, free shipping on orders over 8,000 yen, free size exchanges, and free returns.

Product overview

LOCONDO.jp is a Japanese e-commerce platform for shoes and fashion operated by JADE GROUP (listed on Tokyo Stock Exchange, stock code 3558). The platform offers approximately 5,000 official brand products across multiple categories including women's, men's, kids' fashion, sports & outdoor, cosmetics, and home goods. The core product is the LOCONDO.jp marketplace, supplemented by sub-brands LOCOLET (outlet), LOCOMAISON (home fashion), and various features like My Brand personalization, My Size measurement service, and the LOCONDO CLUB loyalty program. Key services include try-at-home with free returns, same-day shipping on orders over ¥8,000, and free size exchanges.

Differentiator

Problem solved

Functional benefit

Brands

• LOCOLET: Outlet brand offering discounted/sale items
• LOCOMAISON
• MAGASEEK

Products and services

• LOCONDO.jp E-commerce Platform
• LOCOLET Outlet
• LOCOMAISON Home Fashion
• MAGASEEK
• LOCONDO CLUB Loyalty Program
• Tolonco Storage, Cleaning & Repair Service
• Gift Service

Quantifiable outcome

• 即日出荷・送料実質無料（8,000円以上）・サイズ交換無料・返品無料

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JADE GROUP (ジェイドグループ)coreOthersLocondo is operated by JADE GROUP, a publicly listed company on the Tokyo Stock Exchange (stock code 3558). JADE GROUP is the parent company that operates Locondo and provides corporate infrastructure, resources, and strategic direction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mercari: Mercari operates Japan's leading C2C marketplace with strong fashion and shoe category presence. Overlaps Locondo in serving consumers seeking branded fashion via online channels but operates a different marketplace/p2p model.
• Wear / iMagazine: Wear is a Japan-focused fashion discovery and shopping platform with a younger, female-skewing audience. Comparable due to overlap in online Japanese fashion shoppers and link-out purchasing model; differs in being primarily a discovery/community platform rather than an inventory-led retailer.

Others

• JINS: JINS operates a Japan-originated D2C eyewear business with strong online-first retail. Comparable as a digitally-native Japanese retailer serving convenience-oriented consumers; weak direct overlap with shoes/fashion but illustrates a successful online-first Japanese retail playbook.

Broad incumbents

• Rakuten (Rakuten Fashion): Rakuten Fashion is a vertical within Rakuten's broader e-commerce/fintech ecosystem and competes with Locondo across multi-brand fashion and shoe retail. Broader incumbent because Rakuten also operates marketplaces, payments, and logistics beyond fashion.
• Stripe International: Stripe International operates apparel brands (MURUA, RAY CASSIN, etc.) with online retail channels. Comparable due to e-commerce-led apparel focus and Japanese consumer overlap; differs in operating owned brands rather than a third-party marketplace.
• ABC-MART: ABC-MART is Japan's largest shoe-focused specialty retailer with extensive e-commerce and physical store footprint. Comparable because both sell branded shoes to mass-market consumers; ABC-MART has a broader omnichannel presence whereas Locondo is online-only.
• Yahoo Shopping / LY Corporation: Yahoo Shopping (LY Corporation) operates a major Japanese online marketplace with strong fashion and shoe category traffic. Comparable as a Japanese multi-category e-commerce marketplace; broader incumbent because it covers many verticals beyond fashion.
• Adastria: Adastria runs multiple Japanese apparel brands (LOWRYS FARM, GLOBAL WORK, etc.) with growing direct e-commerce channels. Comparable because it competes for the same online fashion customer, though Adastria is primarily a brand operator with growing DTC, not a third-party marketplace.

Regional players

• Chiyoda Co., Ltd. Chiyoda operates shoe import and retail businesses in Japan with online channels. Comparable because both focus on branded footwear in the Japanese market; Chiyoda is more oriented toward import/manufacturing plus physical retail rather than pure e-commerce.

Direct peers

• ZOZO (ZOZO Town): ZOZO operates Japan's largest dedicated fashion e-commerce platform with similar multi-brand marketplace dynamics, loyal user base, and free returns. Closest direct peer to Locondo in terms of inventory-led online fashion retail and customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LOCONDO_jp
• YouTubeyoutube.com/channel/UCBvlx-HRqcv7GzhOCvobn4g
• Facebookfacebook.com/locondo
• Instagraminstagram.com/locondo_official
• LinkedInlinkedin.com/company/the-jade-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locondo.jp