What Jade Group does

Jade Group is a Japan-based, Tokyo Stock Exchange-listed (ticker 3558) fashion e-commerce platform group operating three integrated business segments: EC Mall Business, Platform Business, and Brand Business. The EC Mall Business operates six online shopping platforms (LOCONDO.jp, d fashion, MAGASEEK, Fashion Walker, Brandeli, waja) plus Rakuten and Yahoo Shopping presence, featuring a try-at-home/ easy-returns model pioneered in Japan. The Platform Business sells proprietary infrastructure services to brand partners, including BOEM 3.0 (brand-owned e-commerce site builder), e-3PL (third-party logistics), LOCOPOS (tablet POS with digital membership), LOCOCHOC (store-to-EC inventory system), and LOCORE (cloud ERP with AI-powered inventory optimization). The Brand Business directly operates Reebok Japan through the RBKJ joint venture with ITOCHU Corporation (10 retail stores across major Japanese cities plus wholesale) and the MANGO brand online store.

The underlying technology stack is 100% in-house developed, anchored by a proprietary Warehouse Management System integrated with LOCOPORT, a 34,000 tsubo (~112,000 sqm) self-operated distribution center in Chiba Prefecture that achieves 99.99% inventory accuracy and supports same-day shipping for orders received before noon. The LOCORE cloud core system provides unified management of sales, gross profit, inventory, and ordering across all sales channels with AI-driven inventory allocation.

The revenue model combines transaction-based consignment commissions on EC mall sales (with zero upfront and monthly fees for brand partners), subscription/ fee-based revenue from Platform services (e.g., LOCOCHOC at 980 yen/month/store), and direct retail/ wholesale revenue from owned Brand operations. Customer segments span enterprise fashion and footwear brands, multi-channel retailers with physical stores, and direct consumers across Japan.

Name

Jade Group

Legal name

JADE GROUP,Inc. (ジェイドグループ株式会社)

Website

https://jade-group.jp

Company type

Public

Founded year

2010

Operating status

Operating

Short description

Jade Group operates six Japan-based fashion e-commerce malls (LOCONDO.jp, d fashion, MAGASEEK, Fashion Walker, Brandeli, waja), provides proprietary logistics and platform infrastructure to brand partners, and directly operates Reebok and MANGO in Japan.

Ownership category

akta.pro rank

Product category

Fashion E-Commerce Marketplaces

NAICS

Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Footwear Merchant Wholesalers (42434)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Shoe Stores (5661)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

akta.pro secondary industries

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Fashion, Apparel & Footwear (Seasonal/High-SKU) (TLAIALAO)

Keywords

• Fashion e-commerce marketplace
• Third-party logistics services
• Omnichannel retail platform
• Consignment marketplace operations
• Brand commerce software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. EC Mall Commission (消化仕入): Revenue share model where brands consign inventory; company handles all operations (customer service, warehouse, photography) and earns margin on sold items. Zero initial fees, zero monthly fees for brands.
2. Platform Services: Fee-based services including e-3PL logistics, BOEM e-commerce platform, LOCOPOS, LOCOCHOC, and LOCORE systems provided to marketplace sellers and brand partners
3. Brand Operations: Direct operation of Reebok and MANGO brands including retail stores, wholesale distribution, and e-commerce sales

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jade Group operates fashion e-commerce malls (LOCONDO.jp and five other platforms) on a consignment model where brands ship inventory to the company's 112,000 sqm LOCOPORT warehouse and the company handles all customer service, fulfillment, and photography in exchange for a sales commission. The company also sells a proprietary technology and logistics platform (BOEM, e-3PL, LOCOPOS, LOCOCHOC, LOCORE) to brand partners and directly operates the Reebok Japan business through a joint venture with ITOCHU Corporation.

Product overview

Jade Group operates as a fashion e-commerce platform company with a three-segment business model: EC Mall Business, Platform Business, and Brand Business. The EC Mall Business encompasses multiple online shopping platforms including LOCONDO.jp (flagship with try-at-home service), d fashion (NTT DOCOMO partnership), MAGASEEK, Fashion Walker, Brandeli, and waja. The Platform Business provides infrastructure services for brand partners: BOEM 3.0 (brand-owned EC site platform), e-3PL (logistics outsourcing via proprietary LOCOPORT warehouse), LOCOPOS (tablet POS with digital membership), LOCOCHOC (store-to-EC inventory system), and LOCORE (cloud ERP with AI-powered inventory optimization). The Brand Business operates Reebok and MANGO directly. The group has achieved consecutive revenue growth since founding and operates with a proprietary omni-channel strategy enabling real-time inventory sharing across EC and physical retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• LOCONDO.jp Fashion e-commerce mall featuring a try-at-home and easy-returns model for Japanese consumers, handling all operations (photography, customer service, fulfillment) for consigned brands.
• BOEM 3.0 Brand's Official E-commerce Management platform that lets fashion brands build and operate their own EC sites with multi-functional admin dashboard, responsive mobile design, CRM, advertising management, and omnichannel integration.
• e-3PL Third-party logistics fulfillment service using the proprietary LOCOPORT warehouse and WMS, providing inventory consolidation, same-day shipping for orders placed by noon, returns processing, and inventory sharing across EC channels for marketplace sellers and brands.
• d fashion Fashion e-commerce mall operated in partnership with NTT DOCOMO, giving brands access to the docomo ecosystem and customer base in Japan.
• MAGASEEK Fashion e-commerce mall operated as a wholly-owned subsidiary of Jade Group following the February 2024 acquisition, offering multi-brand fashion e-commerce.
• Fashion Walker Fashion e-commerce mall platform operated as a subsidiary, featuring curated brand collections across apparel and accessories.
• Brandeli Fashion e-commerce mall operated as a subsidiary of Jade Group, offering branded fashion merchandise to Japanese consumers.
• waja Fashion e-commerce mall operated as a subsidiary of Jade Group, offering a selection of branded fashion products.
• LOCOPOS Tablet POS and digital membership card system for physical retail stores that enables real-time EC inventory selling, integrated point cards, QR payment (LOCOCAF), and unified member management across stores and e-commerce.
• LOCOCHOC Store staff EC inventory and wholesale sales system that lets store employees check and sell inventory via PC/tablet/smartphone and dispatch next-day direct delivery to customers.
• LOCORE Cloud-based core management system providing centralized management of sales, gross profit, inventory, and ordering, featuring AI-powered optimal inventory distribution and automated invoice generation.
• Reebok Japan Athletic footwear and apparel brand operated by subsidiary RBKJ Corporation (joint venture with ITOCHU Corporation) in Japan, including 10 physical retail stores, the reebok.jp e-commerce site, and wholesale distribution with frequent collaboration models.
• MANGO (Japan) International Spanish fashion brand operated by Jade Group in Japan through its official online store built on the BOEM platform.
• LOCOLET Outlet site operated by Jade Group for selling leftover inventory from LOCONDO sellers, ensuring complete inventory liquidation for brand partners.
• Tronco Room Delivery storage service that allows Japanese consumers to store, care for, and resell items they purchased through Jade Group's e-commerce channels.

Quantifiable outcome

• 99.99% inventory accuracy rate at LOCOPORT warehouse (FY2022)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 株式会社ロイヤル (Royal Co.)coreStrategic or Co-development Partner · 1 October 2025Jade Group acquired Royal's business through a newly established spin-off company as part of civil rehabilitation support. Transaction completed December 2025.
• NTT DOCOMOcoreStrategic or Co-development Partner · 1 February 2024Strategic business alliance for d fashion platform integration. Jade Group acquired MAGASEEK Corporation and simultaneously established business partnership with NTT DOCOMO for d fashion operations and customer acquisition.
• 伊藤忠商事 (ITOCHU Corporation)coreStrategic or Co-development Partner · 1 February 2024Continuation of business alliance for Reebok Japan operations. ITOCHU is a major trading company providing retail and fashion industry expertise alongside Jade Group's operational capabilities.
• BEENOSminorStrategic or Co-development Partner · 1 August 2020Comprehensive business partnership for cross-border e-commerce operations, enabling brands to sell internationally through BEENOS's global platform network.
• LOCONDO.jp (ロコンド)coreOthersPrimary e-commerce mall operated as subsidiary; pioneered try-at-home with easy returns model in Japan; serves as flagship marketplace for fashion and footwear brands
• リーボックジャパン / RBKJ株式会社 (Reebok Japan)coreOthersSubsidiary operating Reebok brand in Japan including retail stores, e-commerce (reebok.jp), and wholesale distribution. Joint venture with ITOCHU Corporation.
• Појединаーク株式会社 (Magaseek)coreOthersSubsidiary e-commerce platform for fashion; integrated into Jade Group's omnichannel platform strategy following acquisition
• 株式会社FascinateminorOthersSubsidiary company; merged with Jade Group's operations in May 2025
• TCB株式会社 (TCB Jeans)minorOthers35% affiliated company producing TCB Jeans brand; collaborates on Reebok x TCB JEANS limited edition sneaker releases

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• World Co., Ltd. World Co. operates multiple fashion apparel brands (UNTITLED, INDEX, etc.) with integrated e-commerce and retail operations. Comparable as a Japanese fashion company with proprietary e-commerce platform capabilities and multi-brand strategy.
• Rakuten Group: Rakuten operates Rakuten Ichiba (Japan's largest online marketplace) including Rakuten Fashion. Comparable as a broad e-commerce incumbent with fashion marketplace operations where Jade Group's LOCOMALL is integrated via Rakuten, but operates across many non-fashion categories.
• LY Corporation (Yahoo Japan): LY Corporation operates Yahoo Shopping and PayPay Mall in Japan, with significant fashion category presence. Comparable as a major marketplace incumbent where Jade Group's LOCOMALL is integrated, offering broader commerce services beyond fashion.

Emerging players

• Mercari: Mercari operates Japan's largest C2C marketplace with a strong fashion category. Comparable as a Japanese e-commerce platform with fashion focus, but differs in operating a peer-to-peer resale model rather than brand-to-consumer consignment.

Direct peers

• Stripe International Inc. Stripe International operates fashion brands (earth, music&rucs, Mila Owen) with integrated e-commerce and retail operations. Comparable as a Japanese apparel company with multi-brand e-commerce platform strategy and similar target customer demographics.
• Adastria: Adastria operates fashion retail brands (LOWRYS FARM, GLOBAL WORK, niko and...) with integrated online and physical retail channels. Comparable as a fashion company with strong e-commerce and physical retail omnichannel strategy serving the same Japanese fashion consumer.
• DHOLIC: DHOLIC operates online fashion retail platforms targeting women in their 20s-30s with multiple brand portfolios. Comparable as a Japanese fashion e-commerce specialist with multi-brand marketplace approach serving similar customer demographics.
• ZOZO (ZOZOTOWN): ZOZO operates ZOZOTOWN, Japan's largest pure-play fashion e-commerce platform. Directly comparable as a multi-brand fashion marketplace operator targeting similar fashion and footwear brands with a consignment-style model and similar B2C/B2B platform capabilities.
• Baycrew's Inc. Baycrew's operates fashion retail brands (JOURNAL STANDARD, IENA, EDIFICE) with strong online and offline channels. Comparable as a fashion company with integrated e-commerce platform serving similar Japanese customers across multiple brands.

Others

• GMO MakeShop (GMO Pepabo): GMO MakeShop provides Japanese e-commerce platform-as-a-service enabling brands to build their own online stores. Comparable to Jade Group's BOEM 3.0 platform business as a competing e-commerce infrastructure provider for brands, though without the integrated marketplace and logistics services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loconдор
• YouTubeyoutube.com/channel/UCRmT4m5L5Dm4V8QAEw9g6_w
• Facebookfacebook.com/locon.dor
• LinkedInlinkedin.com/company/14989090
• Instagraminstagram.com/locondo_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jade Group