LLMrefs
LLMrefs is a London-based SaaS platform that tracks brand visibility, citations, and share-of-voice across 10+ generative AI search engines for marketers, agencies, and brands navigating the shift from traditional SEO to AI search.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LLMrefs does
LLMrefs is a London-based, private SaaS company founded in 2024 that operates an AI search analytics platform for tracking brand visibility across generative AI engines. The platform monitors brand mentions, citations, and share-of-voice rankings across 10+ AI search systems — ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek — and supports geo-targeting across 50+ countries and 20+ languages. Its core technical differentiator is a keyword-based tracking methodology that automatically generates fan-out prompts derived from a proprietary dataset of over 4.5 million real ChatGPT conversations, then aggregates and statistically weights results across engines to produce share-of-voice and position metrics rather than opaque visibility scores. The product surface extends beyond the core paid tracker to include seven free tools (AI Crawlability Checker, Reddit Threads Finder, LLMs.txt Generator, Query Fan-Out Generator, ChatGPT Search Query Extractor, AI Content Optimizer, and ChatGPT Prompts Database), which serve as top-of-funnel acquisition assets and demonstrate thought leadership in the emerging Generative Engine Optimization (GEO) category. The business runs on a single subscription tier priced at $79/month with a 7-day free trial, unlimited team members and projects, and an API for enterprise integration; a 'Request A Demo' path exists for larger customers. Revenue mechanics are not disclosed and no external funding rounds have been announced.
LLMrefs firmographics
Firmographics- Name
- LLMrefs
- Legal name
- LLMrefs
- Website
- https://llmrefs.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LLMrefs is a London-based SaaS platform that tracks brand visibility, citations, and share-of-voice across 10+ generative AI search engines for marketers, agencies, and brands navigating the shift from traditional SEO to AI search.
- Ownership category
- akta.pro rank
LLMrefs industry classification
Industry- Product category
- AI Search Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)
- akta.pro secondary industries
- Search, Discovery & Ranking Personalization (HDAAAGAE), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where LLMrefs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LLMrefs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - All in One Plan: SaaS subscription model at $79/month for the All in One plan targeting marketing teams. Includes track 500 prompts for brand mentions, sources and fan-out queries, access to all AI search engines with no additional fees, weekly AI visibility reports, citation tracking, geo-targeting in 50+ countries and 20+ languages, unlimited team members, unlimited projects, CSV export and API access, priority support, and bonus AI SEO tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All in One - $79/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
LLMrefs product offering
Product offeringCore offering
LLMrefs sells a SaaS AI search analytics platform that lets brands and agencies track their visibility, share of voice, citations, and rankings across 10+ generative AI search engines (ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek) by submitting keywords rather than individual prompts. The platform auto-generates fan-out prompts based on real chatbot conversations, applies statistical-significance weighting across responses, and delivers weekly reports with geo-targeting in 50+ countries and 20+ languages. The product is sold as a flat $79/month subscription, complemented by a free tier of standalone SEO utilities and an enterprise demo path.
Product overview
LLMrefs is a generative AI search analytics platform and LLM brand visibility tracker offered as a unified product with integrated tools. The core All in One platform ($79/month) provides keyword-based tracking across 10+ AI search engines including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Grok, Copilot, Meta AI, and DeepSeek. The platform is supplemented by free add-on tools including the AI Crawlability Checker, Reddit Threads Finder, LLMs.txt Generator, AI Content Optimizer, Query Fan-Out Generator, ChatGPT Search Query Extractor (Chrome extension), and ChatGPT Prompts Database. Users can also access AI SEO API documentation for programmatic integration.
Differentiator
Problem solved
Functional benefit
Products and services
- LLMrefs AI Search Visibility Platform Generative AI search analytics SaaS platform that lets brands and agencies track keywords (rather than individual prompts) to measure brand mentions, share of voice, position, citations, and source URLs across 10+ AI search engines, with weekly automated reporting, geo-targeting, competitor benchmarking, and CSV/API export.
- AI Crawlability Checker Free utility that scans a website and reports whether major AI crawlers can access and read its content, flagging robots.txt blocks, CDN misconfigurations, and JavaScript rendering issues that prevent AI engines from ingesting the site.
- Reddit Threads Finder Free utility that surfaces Reddit discussions relevant to target topics so marketers can find content that AI search engines already cite, supporting outreach and content-inclusion strategies.
- LLMs.txt Generator Free utility that produces an llms.txt markdown file describing a site's brand, products, and key content, allowing AI systems to better understand and represent the website in generated answers.
- AI Content Optimizer Free A/B testing utility that runs split tests on content variants to determine which versions ChatGPT and other LLMs favor for AI search citations.
- Query Fan-Out Generator Free GEO utility that simulates query fan-out for Google AI Mode, ChatGPT Search, and Perplexity, exposing the sub-queries AI engines generate from a user prompt to identify citation-worthy content.
- ChatGPT Search Query Extractor Free Chrome extension that captures the Bing search queries issued by ChatGPT web search in a single click, helping SEOs understand how ChatGPT decomposes prompts into sub-queries.
- ChatGPT Prompts Database Free searchable database of more than 4.5 million real prompts captured from ChatGPT, Gemini, Perplexity, and other AI chatbots, used for research into how users interact with AI search systems.
Quantifiable outcome
- Revolution Beauty achieved #1 market share in ChatGPT and highest share of voice (73%) in LLMs for beauty dupe category keywords using LLMrefs
- +2 more outcomes
Companies that use LLMrefs
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
LLMrefs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
LLMrefs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rise at SevencoreRise at Seven is an SEO agency that partnered with LLMrefs to help Revolution Beauty achieve #1 market share in ChatGPT and 73% share of voice in LLMs for beauty dupe category keywords. The case study demonstrates the agency's use of LLMrefs for client work.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
LLMrefs competitors and assessment
Company assessmentDirect peers
- Profound: Profound is a direct competitor offering AI search visibility tracking and analytics for brands across generative engines. It is the closest pure-play peer to LLMrefs, often cited as the more enterprise-priced alternative ($499+/month) versus LLMrefs' $79/month positioning.
- Otterly.ai: Otterly.ai is an AI search analytics platform that tracks brand mentions, sentiment, and visibility across ChatGPT, Perplexity, and Google AI Overviews. It targets marketing teams and competes head-to-head with LLMrefs on keyword-based GEO tracking.
- Peec AI: Peec AI is a Berlin-based AI search analytics platform that helps brands monitor and improve their visibility in AI-generated search results. It directly competes with LLMrefs across share-of-voice metrics, citation tracking, and multi-engine coverage.
Broad incumbents
- Semrush AI SEO Toolkit: Semrush is an established SEO platform that has launched AI search visibility tracking capabilities. As a broad incumbent with massive existing SEO customer base, Semrush represents both a competitor and potential distribution threat to LLMrefs.
- Ahrefs: Ahrefs is a leading SEO tool suite that has begun adding AI search and brand mention features. Its enormous existing user base of SEOs and content marketers makes it a credible broad incumbent competitor if AI visibility becomes a default feature.
- Moz: Moz is a long-standing SEO software platform. It has signaled interest in AI search tracking and could expand into the GEO category, representing an incumbent threat with established brand trust among LLMrefs' target personas.
Emerging players
- Writesonic GEO: Writesonic has built Generative Engine Optimization (GEO) capabilities to help brands appear in AI search answers. It overlaps with LLMrefs' category but is primarily positioned as a content optimization tool rather than a pure visibility tracker.
- Surfer SEO: Surfer SEO is a content optimization platform that has added AI search and NLP-driven optimization features. While its core focus is content, it intersects with LLMrefs on AI-driven SEO analytics and optimization.
- Screaming Frog: Screaming Frog is a technical SEO crawler that has begun integrating AI-related analysis features. Notably, Screaming Frog appears as a customer of LLMrefs, indicating overlapping practitioner audience and potential product overlap.
- SE Ranking: SE Ranking is an SEO platform adding AI search visibility features. As a more affordable traditional SEO suite, it competes for the same prosumer and agency buyer that LLMrefs targets at $79/month.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LLMrefs social profiles
Digital presenceLLMrefs financial estimates
Financial estimateRevenue estimate
Valuation estimate
LLMrefs leadership team
Management profileNumber of profiles
Profiles1 record
LLMrefs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LLMrefs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LLMrefs
What does LLMrefs do?
LLMrefs sells a SaaS AI search analytics platform that lets brands and agencies track their visibility, share of voice, citations, and rankings across 10+ generative AI search engines (ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek) by submitting keywords rather than individual prompts. The platform auto-generates fan-out prompts based on real chatbot conversations, applies statistical-significance weighting across responses, and delivers weekly reports with geo-targeting in 50+ countries and 20+ languages. The product is sold as a flat $79/month subscription, complemented by a free tier of standalone SEO utilities and an enterprise demo path.
Is LLMrefs a public or private company?
LLMrefs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LLMrefs founded?
LLMrefs was founded in 2024. It employs 1 to 10 people.
Where is LLMrefs based?
LLMrefs is headquartered in London, United Kingdom, in the Europe region.
How does LLMrefs make money?
One revenue line is on record: subscription - All in One Plan.
Who are LLMrefs's main competitors?
Direct peers on record are Profound, Otterly.ai and Peec AI. Broad incumbents are Semrush AI SEO Toolkit, Ahrefs and Moz. Emerging players are Writesonic GEO, Surfer SEO, Screaming Frog and SE Ranking.
Does LLMrefs have an API?
Yes. LLMrefs provides API access to integrate data into workflows. Users can export data as CSV and access API functionality as part of the All in One plan ($79/month). The platform offers AI SEO API documentation for programmatic access to AI search visibility data, enabling developers to integrate LLM brand visibility tracking into their own systems. Developer documentation is at llmrefs.com/ai-seo-api.
What industry is LLMrefs in?
LLMrefs's product category is AI Search Analytics Software. Its primary akta.pro industry code is HDAAACAD, Prompt Engineering, Orchestration & LLMOps Tooling, with a secondary code of HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 513210 and its SIC code is 7372.