GreenRoad Technologies

What GreenRoad Technologies does

GreenRoad Technologies, founded in 2004 and headquartered in Cedar Park, Texas, is a privately held AI-powered fleet safety telematics company that combines a patented 150+ maneuver detection engine, cloud-based analytics, in-vehicle hardware, smartphone-based software deployment, and a conversational AI assistant (AskMila) to deliver real-time driver coaching, predictive risk insights, and integrated telematics for commercial fleets of 25 to 10,000+ vehicles across 70+ countries. The product stack is anchored by GreenRoad Central, a cloud-based fleet safety management platform that ingests data from the GreenRoad Edge in-vehicle hardware device, the GreenRoad Drive mobile app, the software-only GreenRoad Digital Edge deployment, the VideoSense Pro AI dash cam, and the GreenRoad Connect ECM unit, with HERE Technologies-powered bridge-strike alerts and Open APIs extending the platform into adjacent operational workflows. GreenRoad monetizes primarily through annual enterprise SaaS subscriptions on the Central/Drive/Digital Edge stack, supplemented by hardware sales of the Edge device, professional services (training, onboarding, installation via a global partner network), and partner-sourced revenue through channel relationships with Pirelli/Prometeon, ST Engineering, Arthur J. Gallagher, Optibus, and Stratio. The company serves enterprise customers across passenger transport (the largest share of UK bus safety platform deployments), oil & gas / mining (Chevron Canada, Schlumberger), utilities, delivery, food & beverage, construction, and services, with marquee references including Schlumberger, Chevron, Stagecoach, Securitas Belgium, JELD-WEN, ComfortDelGro Australia, and Transit Systems Australia. GreenRoad is venture-backed by Benchmark, DAG Ventures, Generation Investment Management's Climate Solutions Fund, Virgin Management, Amadeus Capital Partners, and Israel Growth Partners across roughly $99M of disclosed funding through 2015, and in March 2026 named Yali Harari as CEO and Yossi Carmil (former Cellebrite executive) as Executive Chairman to position the company for global expansion and capital markets readiness.

Name

GreenRoad Technologies

Legal name

GreenRoad Technologies, Inc.

Website

https://greenroad.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

GreenRoad Technologies is an AI-powered fleet safety telematics company that combines patented driver-behavior analytics, in-cab coaching, and a conversational AI assistant (AskMila) to serve commercial fleets of 25 to 10,000+ vehicles across 70+ countries in passenger transport, oil & gas, utilities, and delivery.

Ownership category

akta.pro rank

Product category

Fleet Safety Telematics Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industries

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• Fleet safety telematics
• Driver behavior monitoring
• Fleet management software
• Commercial vehicle safety
• AI dash cam solutions

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription (GreenRoad Central, Drive, Digital Edge): Recurring SaaS subscriptions for cloud-based fleet safety management platform and mobile app. The company transitioned to a SaaS platform in 2017, enabling software-only offerings with no need for installed hardware. Pricing is quote-based/enterprise contract.
2. Hardware sales (GreenRoad Edge™ in-vehicle device): One-time and ongoing revenue from sales of the GreenRoad Edge™ in-vehicle device with LED feedback panel, including installation services delivered through a global network of qualified installation partners.
3. Channel / partner-sourced revenue (resellers, OEMs, insurance): Revenue generated through channel partners such as Pirelli/Prometeon (PRO Drive), ST Engineering (APAC distribution), Arthur J. Gallagher (insurance-led bundling), and Optibus (transit planning integrations).
4. Professional services (training, installation, onboarding): Revenue from customer onboarding, manager training, and remote / on-site installation of Edge™ hardware, delivered either by GreenRoad's team or its qualified global installation partner network.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

GreenRoad sells a unified, modular fleet safety telematics platform combining a cloud-based management product (GreenRoad Central™) with hardware (Edge™) and software-only (Drive™ App / Digital Edge™) deployment options, an AI dash cam (VideoSense™ Pro), and an AI assistant (AskMila™). The offering delivers real-time in-cab driver coaching, patented 150+ maneuver detection, predictive risk analytics and an Open API for integration, sold via SaaS subscriptions, hardware sales and channel partners to commercial fleets of 25 to 10,000+ vehicles.

Product overview

GreenRoad offers a unified, modular fleet safety telematics platform that combines a core cloud-based management product (GreenRoad Central™) with multiple deployment options (GreenRoad Edge™ in-vehicle hardware and GreenRoad Digital Edge™ / Drive™ App software-only options), a video telematics add-on (VideoSense™ Pro), a conversational AI assistant (AskMila™), and a rider-safety telematics offering for motorcycles. GreenRoad Central™ serves as the central command center, ingesting data from Edge™ hardware, Digital Edge™/Drive™ software-only deployments, and VideoSense™ Pro to deliver real-time alerts, Safety Scores, dashboards, and an Open API for integration. Add-on modules such as Drive Saver (distracted driving), Proactive Safety Alerts (including low-bridge warnings powered by HERE map data), Gamification, GreenRoad Fleet Elite recognition, GreenRoad Connect™ and GreenRoad Sensor Hub extend the platform's coverage across the full driver, vehicle, and operational lifecycle. AskMila™ layers predictive, generative, and natural-language AI on top of the platform to provide risk prediction, coaching plan generation, and route-level risk analysis (the "Risk by Route" capability).

Differentiator

Problem solved

Functional benefit

Brands

• GreenRoad Drive™: Software-only mobile app that turns smartphones into intelligent, in-vehicle driving and training coaches using smartphone sensors and AI, providing real-time feedback, tracking, and personalized guidance.
• GreenRoad Edge™
• GreenRoad Central™
• GreenRoad Digital Edge™
• GreenRoad VideoSense™ Pro
• AskMila™
• GreenRoad Connect™

Quantifiable outcome

• 20–70% reduction in number of accidents
• +12 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability16 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Pirelli / Prometeon Tyre GroupflagshipStrategic or Co-development PartnerPirelli/Prometeon has partnered with GreenRoad to enrich its PRO-Services fleet services portfolio, offering the 'PRO Drive' solution based on GreenRoad know-how in fleet management and telematics. PRO Drive helps fleets improve driver behavior, generating fuel savings and incident reductions and lifting TCO efficiency.
• ST Engineering Electronics LtdcoreChannel Partner/ Reseller/ DistributorST Engineering Electronics (the Singapore-based electronics arm of the $6.7b ST Engineering Group) has partnered with GreenRoad to deliver GreenRoad's advanced Fleet Safety and Operations Management solutions to its customers throughout Asia Pacific.
• Arthur J. Gallagher InternationalcoreChannel Partner/ Reseller/ DistributorOne of the top ten independent insurance intermediaries and financial services advisers in the UK, AJG has partnered with GreenRoad to access better detail to predict fleet risk, offer specific risk management interventions, and negotiate reduced premium levels and improved cover terms for clients.
• OptibuscoreStrategic or Co-development PartnerOptibus, a market-leading software platform for public transportation planning, scheduling and rostering, has partnered with GreenRoad to increase passenger safety and comfort by bringing historical road safety data into the earliest phases of transportation planning.
• StratiocoreTechnology or IntegrationGreenRoad and Stratio partner to solve fleet driver safety and predictive maintenance challenges. The integrated solution promotes safe, eco-driving habits that reduce maintenance costs and accidents, minimize fuel consumption and emissions, extend EV charge range, and help operators offer services that passengers trust.
• HERE TechnologiesflagshipTechnology or IntegrationGreenRoad partnered with HERE Technologies to deploy real-time, context-aware driver alerts designed to prevent bridge and tunnel strikes among fleet vehicles, using HERE's map data including bridge heights and road restrictions. The solution, adopted by customers including Stagecoach in the UK, delivered a 50–70% reduction in collisions and up to 15% lower operational costs.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samsara: Public IoT/fleet management platform combining telematics, video-based safety, and AI-driven driver coaching for commercial fleets - the most direct and best-capitalized competitor to GreenRoad's Central, Edge, VideoSense Pro, and AskMila product stack.
• Geotab: Market-leading fleet telematics platform with a large partner ecosystem and safety scoring/risk reporting - directly comparable to GreenRoad Central's analytics and Safety Score methodology, with substantially greater scale and OEM integrations.
• Lytx: Video telematics and driver safety specialist using AI dash cams to surface risky driving events - competes head-to-head with GreenRoad VideoSense Pro and shares GreenRoad's focus on in-cab real-time coaching and event-driven safety scoring.
• Motive: AI-powered fleet management and driver safety platform offering telematics, video-based dash cams, and equipment monitoring - directly overlaps with GreenRoad Drive, Digital Edge, and VideoSense Pro, especially in mid-market and commercial fleet segments.
• Azuga: Fleet safety and GPS tracking platform owned by Bridgestone, offering driver scoring, dash cams, and telematics - closely comparable to GreenRoad in customer profile (commercial fleets), product mix (safety + telematics), and insurance-bundling GTM.

Broad incumbents

• Verizon Connect: Large incumbent fleet and asset management platform combining telematics, video, and compliance within a broader Verizon portfolio - offers overlapping capabilities but does not specialize in GreenRoad's granular 150+ maneuver detection niche.
• Webfleet (Bridgestone): Bridgestone-owned fleet management service with telematics, compliance, and driver behavior features - comparable to GreenRoad in tyre-services bundling (similar to Pirelli/Prometeon partnership) but operating as part of a much larger mobility portfolio.
• Trimble Transportation: Diversified transportation and logistics technology provider with fleet safety, telematics, and compliance capabilities - comparable to GreenRoad's enterprise/government-facing deployment profile but as part of a much broader transportation portfolio.

Emerging players

• Mobileye: Computer-vision-based driver assistance and fleet safety technology already integrated alongside GreenRoad (e.g., ComfortDelGro Australia deployment) - competes in adjacent in-cabin monitoring and ADAS use cases that overlap with VideoSense Pro.
• Fleetio: Modern fleet management and maintenance software platform with growing telematics and driver safety integrations - competes with GreenRoad in mid-market fleet segments and shares a software-led, app-driven onboarding motion (similar to GreenRoad Drive/Digital Edge).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreenRoadNews
• YouTubeyoutube.com/channel/UCrsoqPLdijQIAEyJoKboVDg
• Facebookfacebook.com/GreenRoadTechnologies
• LinkedInlinkedin.com/company/greenroad

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenRoad Technologies