Loveland Innovations

What Loveland Innovations does

Loveland Innovations, founded in 2015 and headquartered in Pleasant Grove, Utah, builds IMGING, an AI-powered property inspection and analytics platform serving the insurance, roofing, and solar industries. The platform combines three modules — IMGING Inspect (iOS mobile app for ground-level inspections at $600/yr), IMGING Flight (automated drone-based roof inspections with DJI Mavic 3 Enterprise at $6,499/yr), and IMGING Flex (drone-agnostic analytics at $55/mo or $669/yr) — with proprietary computer vision and deep learning models for automated damage detection, patented Virtual Test Squares for standardized 10x10 inspection areas, high-precision 3D roof modeling, and DNV-validated solar shading analysis. The company also sells on-demand virtual inspection services using FAA-licensed drone pilots as a workforce solution for carriers handling catastrophe events.

Revenue is generated primarily through annual software subscriptions, supplemented by DJI drone hardware resales and professional services for on-demand inspections. Go-to-market is enterprise field sales targeting insurance carriers (COUNTRY Financial, NLC Insurance, Encova, Indiana Farmers), large roofing contractors (GAF, Mighty Dog Roofing franchise network of 50+ locations), and solar installers (Bright Ops, SUNation, Baker Electric, RENU). Distribution combines direct enterprise sales, a self-serve website channel for SMBs, channel partnerships with franchise networks and restoration firms, and technology integrations with the dominant insurance claims platforms — Verisk's Xactimate and XactAnalysis and Guidewire ClaimCenter — that embed IMGING into existing adjuster workflows. The company is privately held, has 11-50 employees, is SOC 2 Type II certified (June 2023), and has disclosed one funding round (Standard Industries, 2018).

Name

Loveland Innovations

Legal name

Loveland Innovations, Inc.

Website

https://lovelandinnovations.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Loveland Innovations builds IMGING, an AI-powered drone and mobile property inspection platform serving insurance carriers, roofing contractors, and solar installers with automated damage detection, 3D roof modeling, and native Xactimate/Guidewire integration.

Ownership category

akta.pro rank

Product category

Property Inspection Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH)

Keywords

• Property inspection software
• Drone inspection platform
• AI damage detection
• Insurance claims analytics
• Roof measurement software

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscriptions - IMGING Inspect: Annual subscription license for the IMGING Inspect mobile application providing ground-level property inspection tools, photo reports, cloud storage, and team collaboration features
2. Software Subscriptions - IMGING Flight: Annual subscription license for the complete AI-powered drone inspection platform including automated flight, damage detection, measurements, 3D models, Xactimate integration, and CAD exports. Requires DJI Mavic 3 Enterprise drone
3. Software Subscriptions - IMGING Flex: Monthly or annual subscription for analytics, measurements, and AI tools that work from any drone, providing flexible drone inspection capabilities
4. Drone Hardware: DJI Mavic 3 Enterprise drone hardware sold separately as part of the IMGING Flight solution
5. Professional Services - On-Demand Inspections: Nationwide on-demand virtual inspection services using IMGING platform with FAA-licensed drone pilots for carriers requiring outsourced inspection capacity

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Loveland Innovations develops IMGING, an AI-powered property inspection and analytics platform that uses drones, smartphones, deep learning, and computer vision to digitize properties, detect roof damage, and generate precise 3D measurements. The platform serves insurance carriers, roofing contractors, and solar installation companies with three core products: IMGING Inspect (mobile ground-level inspection app), IMGING Flex (drone-agnostic analytics), and IMGING Flight (automated drone inspection integrated with DJI Mavic 3 Enterprise).

Product overview

Loveland Innovations offers IMGING, a modular property inspection and analytics platform serving insurance, roofing, and solar industries. The platform consists of three core products: IMGING Flight (all-in-one automated drone inspection with AI damage detection for roofers and adjusters), IMGING Flex (flexible drone-agnostic analytics and measurement tools), and IMGING Inspect (mobile app for ground-level property inspections on iOS). The platform leverages drones, AI, and smartphones to digitize properties and analyze them with deep learning and computer vision, enabling inspection professionals to work faster, safer, and with greater accuracy. Key capabilities include AI-powered damage detection, automated drone flight, roof measurements, 3D modeling, shading analysis for solar, and comprehensive reporting. IMGING integrates with Xactimate, XactAnalysis, and Guidewire ClaimCenter for seamless insurance claims workflows.

Differentiator

Problem solved

Functional benefit

Brands

• IMGING: The leading platform for property inspections and analytics, using drones, AI, and smartphones for roof and property inspections.

Products and services

• IMGING Inspect iOS mobile application for ground-level property inspections providing voice dictation, smart photo location with GPS coordinates, intuitive tagging, album creation, drag-and-drop report builder, cloud storage, and team collaboration. Priced at $600/year and targets property inspectors and claims adjusters.
• IMGING Flex Drone-agnostic analytics, measurement, and AI tool that analyzes and measures roofs from any drone with GPS and photo metadata. Includes AI-powered damage detection, full roof measurements, interactive 3D models, and CAD-ready exports. Priced at $55/month or $669/year.
• IMGING Flight All-in-one roof inspection platform with AI-powered damage detection, full roof measurements, interactive 3D models, automated drone flight patterns, Xactimate and Guidewire integration, CAD-ready models, airspace management, and customer success representative. Requires DJI Mavic 3 Enterprise drone. Priced at $6,499/year.
• On-Demand Inspection Services Professional services offering nationwide virtual inspection services via a network of Part 107 certified drone pilots using the IMGING platform, providing outsourced inspection capacity for insurance carriers and contractors needing additional field resources.

Quantifiable outcome

• Reduced inspection time to average 5 minutes per roof
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and major.

• NLC InsurancecoreStrategic or Co-development Partner · 23 January 2024NLC Insurance expanded IMGING platform usage to their entire claims organization in year three of partnership. IMGING provides AI-powered inspection tools, roof measurements, and property data management for faster and more accurate claims handling.
• DJIcoreTechnology or Integration · 7 March 2023Long-standing partnership providing AI-powered roof damage detection software on DJI Mavic 3 Enterprise drone. IMGING Flight leverages DJI's hardware with proprietary software integration through DJI's SDK access and hardware prototype collaboration.
• Mighty Dog RoofingcoreChannel Partner/ Reseller/ Distributor · 14 September 2022Mighty Dog Roofing franchise partnership milestone with 50th location established using IMGING. Franchise uses Drone Super Scan as distinct service as part of 25-point inspection process. Represents over 165 IMGING pilots and 4,500+ inspections in under a year.
• Verisk/XactimatecoreTechnology or Integration · 27 June 2022Integration between Verisk's Xactimate and XactAnalysis solutions and IMGING property inspection platform. Provides instant access to 3D models and property measurements within Verisk's claims handling solutions.
• COUNTRY FinancialcoreStrategic or Co-development Partner · 9 February 2021COUNTRY Financial partnered to integrate IMGING technology into their property claims process. IMGING provides AI-powered inspection platform and on-demand virtual inspection services for adjusters, analysts, auditors, and management to collaborate in one centralized platform.
• Guidewire SoftwarecoreTechnology or Integration · 5 May 2020Loveland Innovations joined Guidewire PartnerConnect as a Solution Partner to integrate IMGING with Guidewire ClaimCenter. The integration enables insurers to assign, complete, and review claims inspections using IMGING within ClaimCenter for shorter claims cycle times and quality AI-powered assessments.
• Encova InsurancecoreStrategic or Co-development PartnerEncova Insurance enhanced roof inspections with IMGING, achieving safer inspections, improved quality, and faster cycle times. IMGING provided flexibility and comprehensive support to effectively manage their own drone inspection program.
• Indiana Farmers InsurancecoreStrategic or Co-development PartnerIndiana Farmers Insurance (founded 1877) partnered to introduce IMGING for large-scale roof claims, revolutionizing efficiency of claims processing for their policyholders.
• DKI Calgary Total ExteriorsmajorStrategic or Co-development PartnerDisaster restoration firm and insurance program exterior repair firm partnership for catastrophe response. Completed nearly 1,000 inspections in six weeks using IMGING after Calgary's historic August 2024 hailstorm ($2.8B insured losses).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pix4D: Pix4D provides photogrammetry software that converts drone imagery into 2D maps and 3D models. Comparable technology layer to Loveland's 3D modeling and measurement stack, focused on the software/processing layer rather than end-to-end vertical workflow.

Direct peers

• DroneDeploy: DroneDeploy is a leading drone data platform for inspections, mapping, and asset management across construction, energy, and inspection verticals. Direct overlap with Loveland in drone-based property/roof inspection, automated flight, 3D modeling, and AI-driven analytics.
• EagleView: EagleView provides aerial property intelligence (orthomosaics, measurements, damage detection) primarily for insurance carriers and roofing contractors. Closest direct competitor to Loveland in insurance/roofing, serving the same enterprise adjuster and roofer buyer with comparable capture-and-analyze workflows.
• Hover (DroneDeploy): Hover turns smartphone photos into measured 3D property models and is now part of DroneDeploy. Direct overlap with IMGING Inspect and IMGING Flex on the smartphone/photo-to-measurement workflow for roofing and insurance use cases.
• Kespry: Kespry delivers drone-based aerial intelligence for industrial sites, construction, and insurance. Comparable drone hardware + AI analytics stack and enterprise GTM into insurance and roofing workflows.
• Aurora Solar: Aurora Solar is a leading solar design and sales platform that incorporates aerial/site survey data. Overlaps with Loveland's solar site survey, shading analysis, and CAD export capabilities for solar installers.
• OpenSolar: OpenSolar provides free solar design and proposal software with aerial measurement integrations. Comparable to Loveland's solar vertical on site survey-to-design workflow, though Loveland layers AI damage detection on top.

Broad incumbents

• Verisk: Verisk is the parent of Xactware (Xactimate/XactAnalysis), Loveland's primary integration partner and a broad insurance data and analytics incumbent. Verisk could build, acquire, or squeeze smaller inspection-tech adjacents, making it both a partner and competitive threat.
• Guidewire Software: Guidewire is a leading core systems provider for property & casualty insurers via ClaimCenter and related products. Loveland integrates into Guidewire ClaimCenter; Guidewire could expand its own partner or in-house inspection capabilities to disintermediate adjacents.

Others

• DJI: DJI is Loveland's hardware partner for the Mavic 3 Enterprise and the controller platform running IMGING Flight. While not a direct software competitor, DJI is the central ecosystem enabler and a chokepoint given Loveland's reliance on DJI's SDK and drone line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inspectelevated
• YouTubeyoutube.com/channel/UCIWbO5efOMoJd-hhxvNIzcA
• Facebookfacebook.com/LovelandInnovations
• LinkedInlinkedin.com/company/loveland-innovations/?viewAsMember=true
• Instagraminstagram.com/loveland_innovations
• TikToktiktok.com/@lovelandinnovations

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loveland Innovations