ET Now
ET Now is an Indian business news platform operated by Times Network (The Times Group) that delivers real-time market, economy, and corporate coverage via live TV, a 30-million-user digital site, and mobile apps to retail investors, business professionals, and corporate sponsors across 16 countries.
- Company typePrivate
- Founded2007
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What ET Now does
ET Now is an Indian English-language business news platform operated by Times Network, the broadcast and digital media division of Bennett, Coleman & Company Limited (The Times Group), India's largest privately held media conglomerate. Founded in 2007 and headquartered in Mumbai with offices in New Delhi, the platform spans a live TV channel carried on cable and DTH in India and 16 countries, the etnownews.com website serving approximately 30 million monthly users, and native iOS/Android mobile applications. Core coverage includes Indian and global stock markets, IPOs, mutual funds, personal finance, income tax, and macroeconomic policy, supported by original programming such as The Money Show, The Interview, Closing Trades, Startup Central, DEEP DIVE, and BrandVerse. ET Now is positioned within the top 3 business news platforms in India.
The product surface comprises four core assets: the ET Now English website and live TV channel, ET Now Swadesh (a Hindi-language companion channel and website), the Live TV streaming product, and mobile applications. Revenue is generated entirely through advertising and sponsorship rather than viewer subscription fees. Monetization streams include TV advertising (corporate and financial services advertisers), digital advertising on etnownews.com (display, video, native), cable/DTH distribution carriage agreements, and a growing events portfolio — Business Conclave & Awards, Realty Conclave & Awards, Global Business Summit, Markets Summit, and Leaders of Tomorrow Awards — monetized through presenting sponsors, co-powering partners, and knowledge partners. Named enterprise sponsors and partners include IDFC FIRST Bank, Onextel Communication Media, Spark Capital, Bennett University, KIA, Motorola, Thomson Reuters, and the India Leadership Council.
ET Now serves two primary B2C audiences — retail investors and individual viewers seeking real-time market data, and corporate/business professionals seeking economic intelligence — alongside a primary B2B audience of corporate sponsors and advertisers targeting high-value decision-makers. It is not an independent operating entity: there is no public ticker, no external institutional capital, and no disclosed standalone financials; revenue is consolidated within the privately held Times Group. The platform has no proprietary AI/ML products, patents, or public APIs, and no AI/ML senior hires are disclosed. Sub-brand activity (Xequity, Davos Diaries, Budget Yatra, Insurance Mahakumbh) and a dense 2026 events calendar indicate an active franchise build-out beyond core market coverage.
ET Now firmographics
Firmographics- Name
- ET Now
- Legal name
- Bennett, Coleman & Company Limited
- Website
- https://etnownews.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ET Now is an Indian business news platform operated by Times Network (The Times Group) that delivers real-time market, economy, and corporate coverage via live TV, a 30-million-user digital site, and mobile apps to retail investors, business professionals, and corporate sponsors across 16 countries.
- Ownership category
- akta.pro rank
ET Now industry classification
Industry- Product category
- Business News Broadcasting
- NAICS
- Newspaper Publishers (51311), Convention and Trade Show Organizers (56192)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Virtual Events & Conferences Live Streaming Platforms (MPACACAL)
Keywords
Where ET Now is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ET Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: ET Now generates revenue through advertising on its TV channel, including display ads, sponsorships, and branded content segments. The channel attracts corporate advertisers, financial services companies, and consumer brands targeting business audiences.
- Digital Advertising: The etnownews.com website and digital properties generate advertising revenue through display ads, video ads, sponsored content, and native advertising formats.
- Cable/DTH Distribution: Revenue generated through distribution agreements with cable operators and DTH (Direct-to-Home) service providers who carry the ET Now channel.
- Event Sponsorships and Partnerships: ET Now organizes events such as Business Conclave & Awards, Realty Conclave & Awards, Global Business Summit, and Markets Summit, generating revenue through event sponsorships, partnerships, and ticket sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ET Now product offering
Product offeringCore offering
ET Now is an English-language business news channel and digital platform that delivers real-time stock market updates, economic news, IPO and mutual fund coverage, and expert analysis of business and policy developments. It distributes content via a live TV channel (available on cable and DTH across India and 16 countries), the etnownews.com website, and iOS/Android mobile applications, complemented by a Hindi-language companion platform ET Now Swadesh and signature industry events such as the Global Business Summit, Business Conclave & Awards, and Leaders of Tomorrow Awards.
Product overview
ET Now is a business news platform operated by Times Network, part of Bennett Coleman & Company Limited (The Times Group). The platform operates as a multi-channel offering comprising an English-language business news website (ETNow.in), a Hindi-language companion platform (ET Now Swadesh), and live television channels. The platform covers business news, stock markets, economy, IPOs, mutual funds, personal finance, and income tax content. It features various programming shows including All About Your Company, DEEP DIVE, BrandVerse, The Interview, Startup Central, The Money Show, and The ET Money Show.
Differentiator
Problem solved
Functional benefit
Brands
- ET Now Swadesh: Hindi-language business news channel operated by Times Network
- Xequity
- Davos Diaries
- Budget Yatra
- Insurance Mahakumbh
Products and services
- ET Now (etnownews.com) India's leading English business news website offering news, views, features, visual stories, explainers, interviews, and analysis covering stock markets, economy, IPOs, mutual funds, income tax, and personal finance for retail investors, traders, and business professionals.
- ET NOW Live TV Channel Live television broadcast channel delivering real-time business news, market updates, and financial coverage distributed via cable operators and DTH providers across India and to viewers in 16 countries.
- ET Now Swadesh
Quantifiable outcome
- 30 million monthly users on digital platform
- +2 more outcomes
Companies that use ET Now
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
ET Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ET Now partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- India Leadership CouncilminorIndia Leadership Council hosted a Leadership Roundtable as part of the ET NOW Tax Transformation Series, powered by Thomson Reuters, discussing e-invoicing and indirect tax automation challenges.
- Thomson ReutersminorThomson Reuters powered the ET NOW Tax Transformation Series featuring a Leadership Roundtable on e-invoicing and indirect tax automation.
- Onextel Communication MediacoreET Now, in association with Onextel Communication Media, held its Business Conclave & Awards 2026. Onextel is a co-powering partner for multiple ET Now events including Realty Conclave and Awards 2026 and Budget Yatra 2026 initiatives.
- IDFC FIRST BankcoreIDFC FIRST Bank served as presenting sponsor for the ET NOW Leaders of Tomorrow Awards Season 13, honoring emerging entrepreneurs and startup ecosystem.
- Spark CapitalminorSpark Capital co-powered the ET NOW Global Business Summit 2026 scheduled for February 13-14 in New Delhi.
- Bennett UniversityminorBennett University co-powered the ET NOW Global Business Summit 2026 as a knowledge partner.
- KIA SeltosminorKIA Seltos co-powered the 'Davos Diaries' special programming series providing coverage of the World Economic Forum Annual Meeting in Davos from January 19-23, 2026.
- MotorolaminorMotorola co-powered the 'Davos Diaries' special programming series covering the World Economic Forum Annual Meeting in Davos.
- Nitte UniversityminorNitte University participated as the official knowledge partner at the ETNow.in Business Conclave & Awards 2025 in Mangaluru, India, showcasing its vision for future-ready education.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ET Now competitors and assessment
Company assessmentDirect peers
- CNBC TV18: India's largest English business news channel operated by Network18. Directly competes with ET Now for English-speaking business news audiences, advertisers, and event sponsorships with overlapping TV + digital coverage.
- NDTV Profit: English business news channel and digital platform from the Adani-owned NDTV network. Competes head-to-head with ET Now on market coverage, expert shows, and premium advertiser base.
- Moneycontrol: India's leading digital-only business and markets platform (Network18 group). Closest digital-native peer competing for the same retail investor and trader audience across web and mobile.
- Bloomberg Quint (Bloomberg Originals): Premium business news brand in India (now operating as Bloomberg Originals/ Bloomberg). Targets the same high-end business audience with deeper coverage of global markets and corporate news.
- Zee Business: Hindi/English business news channel and digital platform from Zee Media. Direct competitor, particularly against ET Now Swadesh in the Hindi business news segment and on retail-investor-focused content.
- Business Today TV: India Today Group's business news TV and digital platform. Competes with ET Now across English business news coverage, corporate interviews, and digital audience.
- LiveMint (HT Media): Digital-first business and financial news platform from HT Media. Comparable digital business-news audience targeting retail investors and professionals, similar content categories (markets, economy, personal finance).
- The Economic Times: Sister Times Group property — India's leading English business newspaper and digital platform. Closely comparable business news audience and overlapping Times Group distribution ecosystem.
Broad incumbents
- Reuters: Global news and financial information provider. Competes indirectly via international business news coverage consumed by the same premium business audience in India and serves as a benchmark for editorial quality and global news standards.
- Bloomberg: Global financial data, news, and media leader. Sets the upper bound on premium business news and competes for the same high-net-worth and institutional audience that ET Now targets in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ET Now social profiles
Digital presenceET Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
ET Now leadership team
Management profileNumber of profiles
ET Now subsidiaries and ownership
Company hierarchySubsidiaries1 record
ET Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ET Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ET Now
What does ET Now do?
ET Now is an English-language business news channel and digital platform that delivers real-time stock market updates, economic news, IPO and mutual fund coverage, and expert analysis of business and policy developments. It distributes content via a live TV channel (available on cable and DTH across India and 16 countries), the etnownews.com website, and iOS/Android mobile applications, complemented by a Hindi-language companion platform ET Now Swadesh and signature industry events such as the Global Business Summit, Business Conclave & Awards, and Leaders of Tomorrow Awards.
Is ET Now a public or private company?
ET Now is a private company. It is classified as family owned and is currently operating.
When was ET Now founded?
ET Now was founded in 2007. It employs 501 to 1,000 people.
Where is ET Now based?
ET Now is headquartered in Mumbai, India, in the Asia region.
How does ET Now make money?
Four revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising, cable/DTH Distribution and event Sponsorships and Partnerships.
Who are ET Now's main competitors?
Direct peers on record are CNBC TV18, NDTV Profit, Moneycontrol, Bloomberg Quint (Bloomberg Originals), Zee Business, Business Today TV, LiveMint (HT Media) and The Economic Times. Broad incumbents are Reuters and Bloomberg.
Does ET Now have an API?
No public API is recorded for ET Now.
What industry is ET Now in?
ET Now's product category is Business News Broadcasting. Its primary akta.pro industry code is MPACACAL, Virtual Events & Conferences Live Streaming Platforms. Its NAICS code is 51311 and its SIC code is 2741.