Designit

What Designit does

Designit is a global experience innovation company that delivers strategy, design, marketing, and technology services to large enterprises undergoing customer experience, brand, and digital transformation. Founded in 1991 and headquartered in Copenhagen with operating presence in 14 locations across EMEA, APAC, and North America, the firm serves clients such as Microsoft, Acer, BMW, Kraft-Heinz, Nokia, Pandora, JFK Terminal 4, Los Angeles World Airports, HemoCue, and Odido through a mix of project-based engagements and embedded studio models that integrate cross-functional teams inside client organizations. The firm is structured around three core service lines — Innovation, Experiences, and Brand & Marketing — and has built proprietary frameworks including the Do No Harm responsible design principle and Mindset Archetypes for human-centered AI design.

Designit operates as a wholly-owned subsidiary of Wipro Limited (NYSE: WIT) following an acquisition completed in 2021, while retaining its own executive leadership, brand identity, and creative autonomy. Revenue is generated through bespoke, quote-based professional services contracts with enterprise clients, supplemented by adjacent offerings in Connected TV campaign execution (via the MNTN partnership) and AI Agent UX Design. The company's technical portfolio combines traditional design disciplines with emerging capabilities in AI trust design, predictive analytics for customer experience, and recommendation engine governance, positioning it as a premium consultancy that blends human-centered design philosophy with applied technology expertise.

The firm's strategic emphasis is on embedding sustainability and responsibility into design processes, leveraging its Wipro parent for global enterprise access while competing primarily on creative reputation, awards pedigree (Red Dot, iF Design, Fast Company), and the depth of multidisciplinary talent across its 700+ professionals. Customer concentration is diversified across industries, though several clients (notably Acer and Microsoft) recur across multiple engagements, indicating a base of anchor relationships that underpin the book of business.

Name

Designit

Legal name

Designit A/S

Website

https://designit.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Designit is a global experience innovation consultancy and Wipro subsidiary that delivers strategy, design, marketing, and technology services to large enterprises across customer experience, brand, and AI design.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Other Specialized Design Services (54149), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Experience design consulting
• Customer experience services
• Brand strategy consulting
• Service design consulting
• Innovation strategy services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Experience Innovation: Project-based consulting engagements delivering strategy, design, marketing, and technology services across customer experience, brand, product, and service design. Engagements are typically long-term partnerships with enterprises undergoing transformation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Designit is a global experience innovation consultancy that blends human-centered design with technology to help enterprises transform customer experiences, employee experiences, brand strategy, products, and services. Operating as a wholly-owned subsidiary of Wipro Limited, the firm delivers strategy, design, marketing, and technology consulting through embedded studio engagements, project-based work, and long-term partnerships with global enterprises across aviation, healthcare, financial services, energy, telecommunications, and consumer goods.

Product overview

Designit is a global experience innovation company and Wipro subsidiary offering strategy, design, marketing, and technology consulting services. The portfolio spans core service offerings (Innovation, Experiences, Brand & Marketing), specialized AI and trust-centered design services, and industry-specific solutions for energy, healthcare, aviation, financial services, and technology sectors. Notable project-based offerings include VeloHUB urban mobility concepts, connected TV campaign services, brand purpose initiatives like Acer Barrier Breakers, and award-winning brand identity work for clients including JRG Healthcare. The company also publishes proprietary research including CMO studies and CX predictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Services
• Experiences
• Brand & Marketing
• Connected TV Campaign Services
• AI Agent UX Design
• Trust-Centered AI Design
• Energy Sector Experience Design
• CMO Research & Insights

Quantifiable outcome

• Acer Barrier Breakers achieved 6.5M impressions and 80% organic traffic increase
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• MNTNcoreGTM or Marketing Partner · 1 October 2025Designit joined MNTN's Agency Partner Program to bring creative performance marketing to Connected TV (CTV). As an Approved Agency Partner, Designit gains access to MNTN's performance TV platform, QuickFrame production network, and full suite of tools for launching CTV campaigns that combine creative excellence with measurable results.
• SPARKminorStrategic or Co-development Partner · 1 November 2023Collaboration with SPARK agency on Microsoft Wonka-themed immersive experience at Microsoft Experience Centers in New York, London, and Sydney. SPARK handled design, production and installation while Designit managed relationships and program logistics.
• MicrosoftcoreStrategic or Co-development Partner · 1 November 2023Designit collaborated with Microsoft and SPARK to create Wonka-themed window displays at three global Microsoft Experience Centers (New York's 5th Ave, London's Oxford Circus, Sydney's Pitt St Mall), showcasing immersive brand experience capabilities.
• IZEAminorStrategic or Co-development Partner · 1 January 2023Partnership with IZEA for Predator Gaming campaign at IEM Dallas 2023, where IZEA provided influencer marketing platform and content creation capabilities combined with Designit's strategic creative approach.
• Transform to Net ZerominorOthers · 1 May 2021Designit's parent company Wipro leads the Transform to Net Zero initiative involving nine major companies (Mercedes-Benz, Microsoft, Nike, Starbucks, Unilever, etc.) working towards net zero emissions global economy by 2050. Designit participates in embedding sustainability into client work.
• Citizen MobilityminorStrategic or Co-development Partner · 1 January 2021Partnership with Citizen Mobility in Munich for urban mobility experiment UmPARKEN, testing VeloHUB concept with participants who agreed to car-free living in exchange for mobility package.
• Wipro LimitedflagshipOthersDesignit operates as Wipro's experience innovation company, a subsidiary within the Wipro ecosystem. The partnership provides Designit with global enterprise access, technology integration capabilities, and cross-selling opportunities within Wipro's broader consulting and IT services portfolio.
• OdidocoreStrategic or Co-development PartnerDesignit uses an embedded studio model to integrate AI as a scalable, cross-functional capability for Dutch telecom provider Odido, demonstrating a deep collaborative approach to capability building rather than traditional project-based consulting.
• AcercoreStrategic or Co-development PartnerLong-term strategic partnership with Acer as agency of record for North America. Collaboration spans Predator gaming brand development, Barrier Breakers purpose initiative, and LPGA Leadership Academy sponsorship.
• Nonprofit Partners (Barrier Breakers)minorStrategic or Co-development PartnerDesignit helped Acer identify and support nonprofits including One Tree Planted, Quiet Sound, Tech for Troops, Bean Path, and Computers for the Blind through the Barrier Breakers brand purpose initiative.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Accenture Song is the experience design and transformation arm of Accenture, serving global enterprises with design, brand, marketing, and technology services. Overlaps with Designit on experience innovation but operates at much broader scale and across all of Accenture's service lines.
• Lunar by McKinsey (McKinsey Design): Lunar is the design arm of McKinsey & Company, delivering design and innovation services to global enterprises. Competes with Designit on strategic design engagements but is part of McKinsey's broader consulting portfolio.
• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering strategy, design, creative, and technology services to global enterprises. Overlaps with Designit on customer experience and digital design but is part of a broader professional services portfolio.

Direct peers

• RKS Design: RKS is a strategy and design consultancy specializing in human-centered innovation, product design, and experience strategy. Comparable to Designit on methodology, services, and enterprise client mix.
• Pentagram: Pentagram is one of the world's leading independent design studios with a partner-led model serving enterprise brand, identity, and experience design. Highly comparable to Designit on brand strategy, visual identity, and design-led transformation work.
• Frog Design: Frog is a global design and innovation consultancy delivering product, brand, and experience design services to enterprise clients. Now part of Capgemini Engineering, it competes directly with Designit on design strategy, customer experience and product design engagements.
• IDEO: IDEO is a pioneering global design consultancy offering human-centered innovation, strategy, and experience design services to Fortune 500 enterprises. Highly comparable to Designit in service portfolio, methodology, target clients and human-centered design philosophy.
• Landor & Fitch: Landor & Fitch is a global brand and experience design consultancy within the WPP network. Directly comparable to Designit on brand strategy, identity design, and customer experience work for enterprise clients.
• Work & Co: Work & Co is a digital product and experience design agency building digital products for enterprise clients. Comparable to Designit on product design, UX, and digital experience engagements with marquee brands.
• Method (now Globality): Method is a global design and technology consultancy delivering digital product and experience design to enterprise clients. Highly comparable to Designit on experience design services and enterprise engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DesignitGlobal
• LinkedInlinkedin.com/company/designit
• Instagraminstagram.com/designit/?hl=en
• Xx.com/SocialDesignit
• Facebookfacebook.com/SocialDesignit

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designit