Salesforce Foundation
Salesforce Foundation is the philanthropic arm of Salesforce, operating Salesforce.org to deliver AI-powered CRM (Nonprofit Cloud, Agentforce) to nonprofit, education, and humanitarian organizations globally.
- Company typePrivate
- Founded2000
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Salesforce Foundation does
Salesforce Foundation is the philanthropic arm of Salesforce, headquartered in San Francisco and founded in 2000. It operates alongside the broader Salesforce ecosystem — including Salesforce.org, which commercializes purpose-built cloud and AI solutions for nonprofit and educational institutions. Its product portfolio centers on Nonprofit Cloud, a unified CRM built on the Headless 360 platform that consolidates donor, program participant, volunteer, grantmaker, and client data into a single 360-degree stakeholder view. The platform is augmented by Agentforce 360 for Nonprofits and Einstein AI for use cases including fundraising, program and outcome management, grantmaking, volunteer management, marketing and engagement, and IT operations, with Data Cloud providing unified data ingestion across sources.
Salesforce Foundation firmographics
Firmographics- Name
- Salesforce Foundation
- Website
- https://salesforce.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Salesforce Foundation is the philanthropic arm of Salesforce, operating Salesforce.org to deliver AI-powered CRM (Nonprofit Cloud, Agentforce) to nonprofit, education, and humanitarian organizations globally.
- Ownership category
- akta.pro rank
Salesforce Foundation industry classification
Industry- Product category
- Nonprofit CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL), Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where Salesforce Foundation is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salesforce Foundation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Cloud-based subscription model with annual billing for Nonprofit Cloud, Sales Cloud, and Service Cloud licenses. First 10 subscriptions free for eligible nonprofits through Power of Us program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Power of Us Program - First 10 licenses free |
| Subscription | Annual | Nonprofit Cloud full pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Salesforce Foundation product offering
Product offeringCore offering
Salesforce Foundation (salesforce.org) provides Nonprofit Cloud, a unified cloud-based CRM platform purpose-built for nonprofit organizations and educational institutions. The platform brings together fundraising, program and outcome management, grantmaking, volunteer management, marketing and engagement, and IT operations on a single integrated data foundation. It is augmented by Agentforce 360 for Nonprofits and Einstein AI to deliver AI-powered stakeholder management, donor engagement, and outcome reporting, with first 10 licenses free for eligible nonprofits through the Power of Us program.
Product overview
Salesforce for Nonprofits is built on the Headless 360 platform and centered around Nonprofit Cloud as the unified foundation. The product portfolio includes core platform capabilities (Fundraising, Marketing and Engagement, Program and Outcome Management, Grantmaking, Volunteer Management, IT Operations) augmented by Agentforce 360 for AI-powered automation and Einstein AI for intelligent processing. Purpose-built nonprofit software unifies teams and data to maximize organizational capacity, income, and impact. The Power of Us program provides 10 free licenses to eligible nonprofits with additional discounts available.
Differentiator
Problem solved
Functional benefit
Products and services
- Nonprofit Cloud Unified CRM platform for nonprofit organizations providing a 360-degree view of donors, program participants, volunteers and clients on a single integrated platform. Includes capabilities for fundraising, marketing and engagement, program and outcome management, grantmaking, volunteer management, and IT operations, with eligibility for 10 free licenses for qualifying nonprofits under the Power of Us program.
- Agentforce 360 for Nonprofits AI-powered augmentation for nonprofit organizations built on the Headless 360 platform. Uses autonomous AI agents to help fundraise smarter, deliver programs more effectively, manage volunteers, and produce AI-assisted summaries for program management, grantmaking, and meetings via Einstein AI.
Quantifiable outcome
- 95% of nonprofit customers achieve positive ROI
- +2 more outcomes
Companies that use Salesforce Foundation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Salesforce Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Salesforce Foundation partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Salesforce Foundation competitors and assessment
Company assessmentEmerging players
- Givebutter: Givebutter is an emerging all-in-one fundraising, CRM, and event platform for nonprofits, competing with Salesforce.org's Fundraising, Marketing & Engagement, and Event modules at the small nonprofit price-sensitive end.
- Funraise: Funraise is a modern nonprofit fundraising and CRM platform focused on online giving, donor management, and peer-to-peer campaigns — overlapping with the Salesforce.org Fundraising module.
- Virtuous: Virtuous is a fast-growing nonprofit CRM focused on mid-market nonprofits with automation and personalized donor journeys, competing for the same Salesforce.org Nonprofit Cloud mid-market segment.
Direct peers
- Bloomerang: Bloomerang is a donor management and nonprofit CRM platform specializing in donor retention analytics, directly competing with Salesforce.org's Nonprofit Cloud Fundraising module for small and mid-sized nonprofit customers.
- Hivebrite: Hivebrite is an alumni and community engagement platform explicitly named alongside Salesforce.org in the Alumni Tracking and Management Software market, making it a direct competitor in the higher-ed advancement niche.
- Neon CRM: Neon CRM (by Causeview/Neon One) is a nonprofit-focused CRM used by small-to-mid-sized nonprofits for donor management, fundraising, and volunteer coordination — overlapping directly with Salesforce.org's Nonprofit Cloud modules.
- Bonterra (formerly Network for Good/Social Solutions): Bonterra offers purpose-built nonprofit CRM, fundraising, grants management, and case management software directly competing with Salesforce.org's Nonprofit Cloud suite across the same target verticals.
- Blackbaud: Blackbaud is the most entrenched vertical CRM and fundraising software vendor for nonprofits, foundations, and educational institutions, and is explicitly identified as a Salesforce.org competitor in the Alumni Tracking and Management Software market.
Broad incumbents
- HubSpot for Nonprofits: HubSpot provides discounted CRM, marketing automation, and sales tools to nonprofits through its HubSpot for Nonprofits program, competing for the same SMB/mid-market nonprofit customers as Salesforce.org's freemium and discounted tiers.
- Microsoft Cloud for Nonprofit: Microsoft offers a Cloud for Nonprofit solution built on Dynamics 365 and Power Platform, providing direct competition to Salesforce.org across the same nonprofit customer base with broader enterprise integration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salesforce Foundation social profiles
Digital presenceSalesforce Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salesforce Foundation leadership team
Management profileNumber of profiles
Profiles9 records
Salesforce Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salesforce Foundation M&A and investment
M&A and investmentM&A1 record
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salesforce Foundation
What does Salesforce Foundation do?
Salesforce Foundation (salesforce.org) provides Nonprofit Cloud, a unified cloud-based CRM platform purpose-built for nonprofit organizations and educational institutions. The platform brings together fundraising, program and outcome management, grantmaking, volunteer management, marketing and engagement, and IT operations on a single integrated data foundation. It is augmented by Agentforce 360 for Nonprofits and Einstein AI to deliver AI-powered stakeholder management, donor engagement, and outcome reporting, with first 10 licenses free for eligible nonprofits through the Power of Us program.
Is Salesforce Foundation a public or private company?
Salesforce Foundation is a private company. It is classified as corporate owned and is currently operating.
When was Salesforce Foundation founded?
Salesforce Foundation was founded in 2000. It employs 5,001 to 10,000 people.
Where is Salesforce Foundation based?
Salesforce Foundation is headquartered in San Francisco, United States, in the North America region.
How does Salesforce Foundation make money?
One revenue line is on record: subscription Licensing.
Who are Salesforce Foundation's main competitors?
Emerging players on record are Givebutter, Funraise and Virtuous. Direct peers are Bloomerang, Hivebrite, Neon CRM, Bonterra (formerly Network for Good/Social Solutions) and Blackbaud. Broad incumbents are HubSpot for Nonprofits and Microsoft Cloud for Nonprofit.
Does Salesforce Foundation have an API?
Yes. Salesforce provides comprehensive developer documentation, APIs, and sample code for developers to build enterprise-quality apps and integrate with Salesforce solutions. The Developer Documentation section includes developer guides, tutorials, sample code, and API references for building custom applications. Developer documentation is at developer.salesforce.com/docs.
What industry is Salesforce Foundation in?
Salesforce Foundation's product category is Nonprofit CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5182 and its SIC code is 7372.