What AnywhereNow does

AnywhereNow (formerly Anywhere365, legal entity Workstreampeople B.V.) is a Microsoft-native cloud contact center software vendor headquartered in Rotterdam, Netherlands, with 251-500 employees and operations spanning EMEA, Americas, APAC, and ANZ. The company builds its portfolio natively on Microsoft Teams, Azure, and the Microsoft Unify framework, anchored by the Dialogue Cloud Neo omnichannel platform and complemented by Tendfor (Teams-native voice and attendant console), Deepdesk (Agentic AI for Agent Assist, AI Agents, and Conversation Intelligence), Attendant Console, WebAgent (CRM/ITSM-embedded agent interfaces), Dialogue Studio (low-code workflow automation), and Dialogue AI Assist. AnywhereNow was the first global certified Microsoft Teams Connected Contact Center and a key launch partner for the Microsoft Teams Phone Extensibility API at Enterprise Connect 2025.

The company serves enterprise customers across logistics (DHL Parcel), automotive (Mazda), luxury goods (Swarovski), banking (Rabobank), energy (Vattenfall), telecom (VodafoneZiggo), security (GlobalSign), government (Leicestershire County Council), housing (Haag Wonen, Gloucester City Homes), education (University of Cape Town), and sports (NSWRL). Revenue is generated primarily through subscription-based cloud software licensing (per-seat or per-Unified Contact Center) complemented by on-premises licensing under a separate End User License Agreement, with AI features positioned to drive productivity and routing outcomes (80-second interaction time reduction, 50% agent productivity uplift, 30% transfer reduction, 59% lower onboarding cost per company claims).

AnywhereNow pursues a partner-first go-to-market strategy through a 40+ country partner ecosystem that includes global system integrators (BT, NTT, Orange Business, Vodafone Business, Proximus NXT, KPN, A1 Telekom, Telenet Business), regional VARs and SIs, the Microsoft Marketplace, and a TD SYNNEX distribution partnership for ANZ. The company has executed an active M&A program (Interchange, PeterConnects, Deepdesk, Tendfor, and the divestiture of IQ Messenger to Main Capital Partners), is backed by growth investor Bregal Milestone (including a €20 million follow-on), and operates under new CEO Will Blench with an AI-first strategic positioning.

Name

AnywhereNow

Legal name

Workstreampeople B.V.

Website

https://anywhere.now

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

AnywhereNow provides AI-powered, Microsoft-native cloud contact center software built on Teams, Azure, and the Microsoft Unify framework, serving global enterprise customers with products including Dialogue Cloud Neo, Deepdesk, Tendfor, and Attendant Console through a partner-led go-to-market.

Ownership category

akta.pro rank

Product category

Cloud Contact Center Software (CCaaS)

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Cloud contact center
• AI customer engagement
• Microsoft Teams contact center
• Omnichannel CX platform
• Contact center software

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: Recurring subscription revenue from cloud contact center software. Products include Dialogue Cloud Neo, Deepdesk, Tendfor, and Attendant Console, typically sold as annual or multi-year subscriptions per seat or per UCC (Unified Contact Center).
2. Licensing (On-Premises): End User License Agreement for on-premises deployments, providing one-time or recurring license revenue for customers preferring on-premise deployments.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

AnywhereNow builds and sells AI-powered, Microsoft-native cloud contact center software — chiefly Dialogue Cloud Neo (omnichannel CX platform with 30+ AI assistants), Deepdesk (agentic AI for Agent Assist and Conversation Intelligence), and Tendfor (Teams-native voice and attendant console) — alongside Attendant Console, WebAgent, Dialogue Studio, and Dialogue AI Assist. The portfolio unifies customer dialogues, AI, workflows, and routing inside the Microsoft Teams and Azure ecosystem for enterprise customers.

Product overview

AnywhereNow offers an AI-first cloud contact centre ecosystem built natively on Microsoft technology (Teams, Azure, Unify framework). The product portfolio centres on Dialogue Cloud NEO as the core omnichannel platform, complemented by Tendfor for Teams-native voice and contact centre capabilities, Deepdesk for AI-powered agent assistance and conversation intelligence, and Attendant Console/WebAgent for agent-facing interfaces. The platform unifies voice, digital channels, and automation across products, enabling organisations to connect customer conversations with enterprise systems. Additional modules include Dialogue Studio (low-code workflow automation), Dialogue AI Assist, WebChat, and Snapper for real-time call handling. The company has pursued an acquisition strategy, acquiring Tendfor, Deepdesk, PeterConnects, and IQ Messenger to build out its capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Dialogue Cloud Neo: Microsoft-native AI platform for customer dialogues and workflows, built on Microsoft Teams for modern omnichannel customer experience
• Deepdesk
• Tendfor

Products and services

• Dialogue Cloud Neo Microsoft-native AI platform for customer dialogues and workflows, built on Microsoft Teams and the Unify framework with Azure OpenAI and Copilot integration. Unifies customer dialogues, AI, workflows, operational intelligence, and routing across omnichannel customer experience with virtual agents, intelligent routing, real-time transcription, and sentiment analysis for enterprise organizations.
• Deepdesk Agentic AI platform for customer interactions providing Agent Assist, AI Agents, and Conversation Intelligence. Applies AI to improve speed, accuracy, and automation across customer operations for enterprise contact center teams.
• Tendfor Teams-native contact centre and attendant console platform managing voice, attendant console, and digital interactions directly within Microsoft Teams. Acquired by AnywhereNow and used to power Microsoft Teams contact centre and voice capabilities.
• Attendant Console Front-end application for receptionists and contact centre agents providing queue management, contact search, call handling, calendar widgets, and CRM integration. Available for both Dialogue Cloud and Microsoft Teams; WCAG 2.1 certified.
• WebAgent Agent-facing contact centre interface available as integrated variants for Salesforce, ServiceNow, Microsoft Teams, SAP C4C, Bullhorn, Davinci, and Microsoft Dynamics 365, enabling agents to handle customer interactions directly within their CRM workspace.
• Dialogue Studio Low-code contact centre workflow automation tool for building and managing customer interaction flows, part of the Dialogue Cloud platform for smarter workflows and CX automation.
• Dialogue AI Assist AI-powered assistant integrated into the Dialogue Cloud contact centre workflow providing intelligent AI support for customer dialogue operations and agent interactions.

Quantifiable outcome

• Trim interactions by up to 80 seconds with AI summaries
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Tech Data (TD SYNNEX)coreChannel Partner/ Reseller/ Distributor · 8 June 2026Distribution agreement with Tech Data, a TD SYNNEX company, to distribute AnywhereNow's customer experience (CX) solutions across Australia and New Zealand. The partnership includes distribution, technical resources, procurement, licensing support, and access to Tech Data's Microsoft expertise and Tech Centre of Excellence for partner enablement. Portfolio includes Dialogue Cloud, Deepdesk, and Tendfor products.
• MicrosoftflagshipStrategic or Co-development PartnerDeep strategic partnership with Microsoft as key launch partner for Teams Phone Extensibility API, first global certified Microsoft Teams Connected Contact Center, and major Microsoft ecosystem integration partner for Teams, Azure, and Unify framework.
• ASCcoreTechnology or IntegrationStrategic partnership to bring compliance call recording to certified Microsoft Teams Contact Center.
• DeepdeskcoreStrategic or Co-development PartnerAcquired Deepdesk to elevate customer experience with intelligent AI assistant capabilities for agent assist and conversation intelligence.
• TendforcoreStrategic or Co-development PartnerAcquired Tendfor, a cloud communications provider, to expand Teams-native contact center capabilities.
• PeterConnectscoreStrategic or Co-development PartnerAcquired PeterConnects to further expand Cloud Contact Center and Enterprise Dialogue Management solutions offering.
• InterchangecoreStrategic or Co-development PartnerAcquired Microsoft Teams and Azure expert Interchange to bolster AnywhereNow Dialogue Cloud strategy.
• IQ MessengerminorStrategic or Co-development PartnerAcquired IQ Messenger, a critical alarm management and IoT platform, now sold to Main Capital Partners.
• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorExtensive global partner ecosystem including 40+ partners across 40+ countries: BT, NTT, Orange Business, Vodafone Business, Proximus NXT, KPN, A1 Telekom, Telenet Business, and many regional VARs and system integrators.

Scale indicators4 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Genesys: Global CCaaS leader offering Genesys Cloud CX, an omnichannel contact center platform with AI, workforce engagement, and routing. Directly comparable to AnywhereNow's Dialogue Cloud Neo as a cloud-native CCaaS for enterprise CX modernization.
• Five9: Cloud CCaaS provider serving enterprise and mid-market customers with omnichannel routing, AI agent assist, and workforce engagement. Competes head-to-head for enterprise voice and digital customer engagement workloads.
• NICE CXone: Enterprise CCaaS platform with deep AI, analytics, and workforce engagement capabilities. Comparable to AnywhereNow in targeting large enterprise contact center modernization with AI-enhanced routing and agent assist.
• Talkdesk: Cloud-native CCaaS vendor with AI-powered autonomous agents, routing, and industry-specific CX suites. Competes with AnywhereNow for enterprise contact center deals, particularly where AI-first positioning is a key evaluation criterion.
• 8x8: Unified UCaaS and CCaaS provider offering 8x8 Contact Center as part of an integrated voice, video, and digital platform. Comparable to AnywhereNow's Microsoft-native UCaaS/CCaaS convergence strategy.
• Zoom (Zoom Contact Center): Unified communications vendor with Zoom Contact Center layered onto Zoom Workplace. Comparable to AnywhereNow in offering UCaaS-converged CCaaS, although anchored in the Zoom ecosystem rather than Microsoft Teams.

Broad incumbents

• Cisco (Webex Contact Center): Incumbent enterprise communications vendor offering Webex Contact Center alongside broader collaboration, networking, and security portfolios. Comparable as a legacy CCaaS alternative that AnywhereNow frequently replaces (e.g., GlobalSign migration off Cisco).
• Avaya: Legacy contact center and unified communications incumbent now repositioning around cloud and AI. Comparable to AnywhereNow's positioning as a modern alternative to monolithic legacy CCaaS stacks.
• Microsoft Dynamics 365 Customer Service: Microsoft's first-party customer service and contact center offering tightly integrated with Teams and Copilot. Comparable both as a competitor and as a strategic partner platform that AnywhereNow extends via Teams-native CCaaS capabilities.

Emerging players

• Content Guru: UK-based cloud CCaaS provider offering omnichannel contact center with strong public-sector and enterprise presence. Comparable as a regional/niche CCaaS player competing for similar Microsoft-centric enterprise and government voice workloads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnywhereNow