What PeterConnects does

PeterConnects, operating under the legal name AnywhereNow and shorthand AWN, is a Netherlands-headquartered (Maassluis) provider of cloud contact center software built natively on the Microsoft ecosystem. Founded in 1983, the company has transitioned from its PeterConnects telephony heritage into an enterprise-focused, AI-first contact center platform composed of three core products: Dialogue Cloud Neo (a 2025-launched Microsoft-native platform unifying customer dialogues, AI, workflows, and routing), Deepdesk (a 2024-launched agentic AI platform providing Agent Assist, AI Agents, and Conversation Intelligence), and Tendfor (a Teams-native voice and attendant console). The technology layer includes low-code automation, omnichannel dialogue management, AI-enhanced call routing, AI summaries, and a public developer portal (GoLive!) with APIs.

The company sells to enterprise customers via a combination of direct enterprise sales ('Book a demo' CTAs) and a global certified partner network, supplemented by an ambassador program. Named enterprise customers span logistics (DHL, DHL Parcel), identity and security (GlobalSign), automotive (Mazda), retail/jewelry (Swarovski), and telecom/cable (Ziggo). Pricing is not publicly disclosed and appears to be quote-based, consistent with enterprise SaaS contract structures. Strategic technology integrations include Microsoft (Teams, Azure, Unify) as the core platform dependency and Salesforce as a demonstrated integration partner.

Revenue mechanics rely on platform/SaaS subscriptions across the Dialogue Cloud Neo, Deepdesk, and Tendfor product lines, with no disclosed transaction-based or usage-based components. The company reports 11-50 employees, is privately held, and does not disclose revenue, funding history, ownership structure, or leadership changes in the available data. Overall, PeterConnects/AnywhereNow is positioned as a Microsoft-native, partner-scaled enterprise contact center vendor investing heavily in AI capabilities, with quantified operational outcomes (50% agent productivity, 30% fewer transfers, 80-second interaction trim, 59% lower onboarding cost) used as the primary value proposition.

Name

PeterConnects

Legal name

AnywhereNow

Website

https://peter-connects.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

PeterConnects (AnywhereNow) is a Netherlands-based enterprise cloud contact center vendor building AI-first, Microsoft Teams-native platforms (Dialogue Cloud Neo, Deepdesk, Tendfor) sold via direct sales and a certified partner network to global enterprise customers.

Ownership category

akta.pro rank

Product category

Cloud Contact Center Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132), Computer Systems Design and Related Services (5415)

SIC

Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Cloud PBX & Hosted Telephony (HDAIAHAB), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Cloud contact center
• AI customer experience
• Microsoft Teams telephony
• Omnichannel customer engagement
• Agentic AI platform

Headquarters

HQ city

Maassluis

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform/SaaS Subscriptions: The company offers cloud-based contact center solutions on a subscription model. Products include Dialogue Cloud Neo, Deepdesk, and Tendfor as platform offerings delivered via cloud with Microsoft-native integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PeterConnects (operating as AnywhereNow) develops and sells an AI-first cloud contact center software suite built natively for the Microsoft ecosystem (Teams, Azure, Unify). The portfolio comprises three core products: Dialogue Cloud Neo (Microsoft-native platform unifying customer dialogues, AI, workflows, and routing), Deepdesk (agentic AI platform providing Agent Assist, AI Agents, and Conversation Intelligence), and Tendfor (Teams-native voice, attendant console, and omnichannel engagement). The platform connects customer conversations, AI, and workflows with enterprise systems, targeting large organizations modernizing away from legacy contact center stacks.

Product overview

AnywhereNow offers an AI-first ecosystem of contact center solutions built natively for the Microsoft ecosystem. The portfolio consists of three core products: Dialogue Cloud Neo (Microsoft-native omnichannel platform for customer dialogues, AI, workflows, and routing), Deepdesk (agentic AI platform for Agent Assist, AI Agents, and Conversation Intelligence), and Tendfor (Teams-native contact center and attendant console). These products are complemented by platform capabilities including Cloud Communications, Omnichannel Dialogue Management, Call Routing, Conversational AI, Integrations, MS Teams Contact Center, Reporting & Intelligence, and Low-code Contact Center Automation Solutions. The platform connects customer conversations, AI, and workflows with enterprise systems to deliver faster experiences and smarter operations.

Differentiator

Problem solved

Functional benefit

Brands

• Dialogue Cloud Neo: Microsoft-Native Platform for Customer Dialogues - Unify customer dialogues, AI, workflows, and routing inside the Microsoft ecosystem. Built on Microsoft Teams for modern omnichannel customer experience.
• Deepdesk
• Tendfor

Products and services

• Dialogue Cloud Neo Microsoft-native AI platform unifying customer dialogues, AI, workflows, and routing within the Microsoft ecosystem. Built on Microsoft Teams for modern omnichannel customer experience. Targeted at large enterprise organizations modernizing legacy contact center stacks.
• Deepdesk Agentic AI platform providing Agent Assist, AI Agents, and Conversation Intelligence to improve speed, accuracy, and automation across customer operations. For enterprise customer service teams seeking AI-powered agent augmentation.
• Tendfor Teams-native platform for voice, attendant console, and omnichannel engagement. Manages voice and digital interactions directly within Microsoft Teams for faster response and streamlined handling. For Microsoft Teams-centric organizations needing a native contact center and attendant console.

Quantifiable outcome

• Trim interactions by up to 80 seconds with AI summaries
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Microsoft (Teams, Azure, Unify)coreTechnology or IntegrationDeep technology partnership with Microsoft providing native integration across Teams, Azure, and Unify platforms. Products built natively on Microsoft ecosystem enabling organizations to leverage existing Microsoft investments without heavy customization.
• Certified PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of certified implementation partners who help customers deploy and get the most out of AnywhereNow solutions. Partner finder and become-a-partner programs for recruitment.
• Partner AmbassadorsminorGTM or Marketing PartnerAmbassador program featuring trusted voices from partner network who help drive innovation and market presence for AnywhereNow ecosystem.
• SalesforcecoreTechnology or IntegrationIntegration partnership with Salesforce. DHL Parcel case study demonstrates use of Deepdesk inside Salesforce for transformed agent experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genesys: Global CCaaS leader with Genesys Cloud CX, competing for the same enterprise contact center workloads including Microsoft Teams integrations. Much larger scale, broader portfolio, and significant R&D capacity in AI for CX.
• Talkdesk: AI-first cloud contact center vendor with strong enterprise vertical motion (financial services, healthcare, retail). Competes on AI agents and CX analytics, overlapping directly with Deepdesk and Dialogue Cloud Neo.
• NICE (CXone): Established CCaaS incumbent (CXone Mpower) with deep enterprise penetration in customer service, compliance, and AI. Competes for the same enterprise CCaaS RFPs and has invested heavily in Microsoft Teams connectivity.
• 8x8: Cloud communications and CCaaS provider (8x8 Contact Center) that competes on integrated UC + contact center and has Microsoft Teams integrations. Overlaps with Tendfor (voice/attendant) and Dialogue Cloud Neo (omnichannel).
• RingCentral: Cloud UC + contact center vendor (RingCentral Contact Center) with native Microsoft Teams integration. Competes for the same enterprise communications and customer engagement buyers and overlaps on voice/omnichannel capabilities.
• Five9: Cloud CCaaS vendor focused on enterprise customer experience, with AI-driven agent assistance and workflow automation. Competes for the same mid-market and enterprise contact center deals and offers Teams integration.
• Cisco (Webex Contact Center): Legacy incumbent whose Cisco contact center systems are the explicit 'from' platform in migrations like GlobalSign's. Competes both as a legacy replacement target and as a modern cloud alternative, and has a strong Microsoft Teams partnership.

Emerging players

• Content Guru: UK-based cloud contact center vendor (Storm) with comparable size and a strong enterprise/public-sector footprint in Europe. Competes in similar customer dialogue and omnichannel engagements, and represents a like-sized peer in adjacent geographies.
• Cresta: AI-first contact center platform focused on agent assist, AI agents, and conversation intelligence, overlapping directly with Deepdesk. Represents the emerging wave of AI-native CCaaS challengers that could outpace legacy-aware competitors on AI feature velocity.

Direct peers

• Anywhere365: Direct competitor also specializing in Microsoft Teams-native contact center and Dialogue platforms. Closest functional peer: both target enterprise Microsoft estates with similar Dialogue/CCaaS positioning and overlapping product naming (Dialogue Cloud, Anywhere365 vs AnywhereNow).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peterconnects

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeterConnects